Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
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“Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
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Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
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Iceland is banning mums from its UK supermarkets on Mother’s Day / Credit: Iceland
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
The retailer is encouraging mums to “put their feet up instead” during the one-day ban / Credit: Iceland
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
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“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Featured Image – Iceland
Shopping
M&S launches massive recruitment drive in Greater Manchester with hundreds of jobs available
Emily Sergeant
M&S has launched a massive recruitment drive across Greater Manchester.
With the festive season fast approaching, and most British stores having already unveiled their Christmas ranges for 2026, one of the country’s largest brands has launched a massive UK-wide seasonal recruitment drives to gear up for what is always one of the busiest times of the year for the retail industry.
M&S has announced it will recruit more than 300 new colleagues to support its store teams across Greater Manchester this festive season.
As mentioned Christmas is one of the busiest moments of the year for M&S, and seasonal colleagues play a ‘vital’ part in delivering that.
New recruits will be tasked with helping M&S deliver a ‘brilliant’ service for customers.
Stores with vacancies span the whole of Greater Manchester – including Altrincham, Bolton Middlebrook, Bury The Rock, Manchester Market Street, Prestwich, Sale, Stockport, Stretford, Trafford Centre, and Walkden.
M&S has launched a massive recruitment drive in Greater Manchester with hundreds of jobs available / Credit: M&S Manchester | Supplied
M&S says the roles are ‘fast-moving and hands-on’, with colleagues required to work together to make sure customers still get the very best of M&S, even at its busiest.
The roles will pay £13.41 per hour, with successful applicants receiving the training, tools and support needed to get up to speed quickly.
“We can’t wait to welcome over 300 new colleagues to our store teams here in Greater Manchester,” commented Zeba Khan, who is the Regional Manager at M&S.
“As we get ready for our busiest time of year, it’s a great opportunity to join us and help bring a magical M&S Christmas to our customers.
“We have a range of opportunities available, whether joining our city centre flagship or our fresh market-style foodhalls. We’re looking for colleagues who are passionate about delivering great customer service and being part of a team.”
Fancy it then? Applications are now open, and you can find out more and apply on the M&S Christmas careers page here.
Featured Image – Supplied
Shopping
Trafford Centre begins months-long refurb of its iconic The Orient foodhall
Emily Sergeant
A new era for The Orient is on the horizon, as the Trafford Centre has begun its months-long refresh of its iconic foodhall.
Forming part of its ongoing commitment to ‘enhancing the visitor experience’, the Trafford Centre is investing in a major refresh of seating and customer facilities within The Orient – creating a more vibrant and welcoming environment for guests to eat, meet and relax.
Works are now underway and will be delivered in phases over the coming months.
Improvements are being carried out in phases to minimise disruption to shoppers, while creating a more comfortable and contemporary dining environment at the same time.
The refreshed area will increase seating capacity by more than 60%, introducing a range of new seating styles in the process – including banquettes, family-friendly tables, accessible seating for guests with mobility requirements, and dedicated areas equipped with phone and laptop charging facilities.
The Trafford Centre begins months-long refurb of its iconic The Orient foodhall / Credit: The Manc Group
Inspired by The Orient’s longstanding maritime heritage, the design takes cues from a contemporary cruise liner, and the space will also feature upgraded furniture and enhanced lighting, alongside flexible areas designed to encourage visitors to spend more time in there.
There’ll also be modern furnishings and a ‘refreshed’ colour palette to create a brighter and welcoming environment.
“The Orient is one of the most popular destinations within Trafford Centre, welcoming millions of visitors each year,” a Trafford Centre spokesperson said on the refurb.
“This investment reflects our commitment to continually improving the experience for our guests, creating a more modern, comfortable and social environment where visitors can meet, dine and spend time together.
“The improvements will not only significantly increase seating capacity but also deliver a much more flexible and accessible space for all visitors to enjoy.”
Emily Sergeant -
5th March 2024 
