Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
“Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
Iceland is banning mums from its UK supermarkets on Mother’s Day / Credit: Iceland
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
The retailer is encouraging mums to “put their feet up instead” during the one-day ban / Credit: Iceland
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Featured Image – Iceland
Shopping
Opening date for Britain’s first standalone Primark Home store in Manchester announced
Emily Sergeant
The opening date of Britain’s first standalone Primark Home store here in Manchester has been announced.
In case you hadn’t heard, it was announced earlier last month that our region had been chosen as the first place to get a dedicated Primark Home store.
Following the opening of its debut Home location in Belfast, Primark went on to confirm that the home of its first ever Great Britain site will be here in Greater Manchester – arriving at the popular Trafford Palazzo this summer.
The 11,900 sq ft, two-floor store will bring together the very best of Primark’s interiors offering, all under one roof.
Manchester shoppers can discover an expanded range of homeware and lifestyle essentials to give their home the glow-up it deserves, including high-quality essentials like cotton bedding and towels, soft furnishings, small furniture, and quirky ceramics.
The new store will feature Primark’s recently-launched ‘Edit’ – an elevated collection of home products such as chic tableware, plush towels, and luxury home fragrances.
It will also include a dedicated Travel Shop to help customers get holiday-ready all year round, with a range of stylish and practical travel essentials.
Primark is opening its first dedicated Home store in Manchester this summer / Credit: Primark Corporate
The addition of the new Primark Home at Trafford Palazzo doesn’t mean that any of the other Primark shops across Greater Manchester will be going anywhere though, so shoppers can still continue to get their Primark fix at the main Trafford Palazzo store, as well as on Market Street in Manchester city centre, and right through to the boroughs in places like Bolton, Oldham, Bury, and Wigan.
“The opening of Primark Home at Trafford Palazzo is an incredibly exciting moment for us,” commented Mark Whittaker, who is the Managing Director at Peel Retail and Leisure.
“Not only because we are the first destination in Great Britain to do so, but the opening is going to be adding a leading concept to our already unique mixture of immersive shopping and leisure experiences.
“Primark Home will have something for everyone, and we look forward to the store opening in summer.”
The store will bring together the very best of Primark’s interiors offering, all under one roof / Credit: Primark Corporate
Ceara Doyle, who is the Store Manager at Primark Trafford Palazzo, added: “It’s incredibly exciting to be bringing the Primark Home concept to Trafford, and I know there’s already lots of anticipation locally for opening day.
“We’re busy working behind the scenes to bring the new space to life, alongside a refresh of our main Trafford store, and we can’t wait to welcome shoppers through the doors.”
Primark Home store will officially be opening down at Trafford Palazzo on Friday 29 August, and launch day plans are set to be announced it due course so keep your eyes peeled.
Featured Image – Primark Corporate
Shopping
Cult favourite clothing brand Clints has dropped the lineup for the first-ever music festival
Danny Jones
Popular Manchester street and footwear brand, Clints Inc., has now revealed the lineup for its first-ever music and culture festival to mark five whole years in fashion – and it’s looking big.
The highly sought-after clothing and sneaker make started out from a bedroom in Moston and is now a premium label in British urban, skating, UK grime and hip-hop culture, having been worn by many famous names and welcoming even more through the door of their Deansgate shop.
Located in the ABC Buildings on Quay Street next to Spinningfields, the flagship Clints store opened back in 2022 and is much more than a place to buy some new drip: it’s a place that showcases art, music, and a whole sub-sect of shopping beyond just skate silhouettes and trendy trainers.
As hack as it might sound to some, wearing this brand comes along with immersing yourself in the wider style and scene; the very same scene being celebrated in tandem with their fifth birthday.
Up until recently, details were still scarce, but now the debut Clints Fest lineup has dropped, and there are some big names on board.
Set to take place at Barton Aerodrome, a.k.a. City Airport, over in Eccles, the live performers confirmed for 2025 span multiple genres, spotlighting both music veterans and up-and-coming artists from all over.
Legendary DJ, producer and MC Mike Skinner – most famously for his music with The Streets – tops the bill, alongside Tottenham-born rapper and grime artist, Chip (formerly known as ‘Chipmunk’).
There’s plenty of local love on show too, with Manc R’n’B, jazz and soul singer, Victoria Jane, also set to perform, among many other acts from around the region and beyond.
Other names include the equally soulful hip-hop and rap star, Kofi Stone, New Zealand actor and solo artist, Sammy V, as well as plenty more.
On the launch of the event, Founder Junior Clint said: “We’ve built Clints on the back of our supporters embracing the DIY spirit. This festival is the ultimate expression of that ethos. Housing both music legends with upcoming artists is our ambition with Clint Fest, and we can’t wait to deliver it.”
Clints Fest (the inaugural one, at that) will take place on Saturday, 6 September, over in the Salford suburb of Barton-upon-Irwell, kicking off from 12pm and wrapping up around 10:30pm.
You can expect the festival to be packed to the rafters with die-hard followers of all things Clints and streetwear; here’s hoping this is just the first of many.
While the pre-sale and the first phase window for early access have both fully sold out, the second phase has now gone live, with general admission tickets available from £45.
Emily Sergeant -
5th March 2024 
