Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
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“Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
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Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
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Iceland is banning mums from its UK supermarkets on Mother’s Day / Credit: Iceland
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
The retailer is encouraging mums to “put their feet up instead” during the one-day ban / Credit: Iceland
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
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“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Featured Image – Iceland
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Major Canadian lifestyle brand Garage to open in Manchester Arndale AND Trafford Centre
Daisy Jackson
A major lifestyle and activewear brand, Garage, is finally coming to Manchester – and they’re not stopping at one store.
The Canadian fashion group will be opening two locations in the city, with one at Manchester Arndale and another opening at a later date at The Trafford Centre.
Montreal-born and loved by women globally for its off-duty essentials and active lifestyle pieces, Garage will be opening inside Manchester Arndale this summer.
It already has a whopping 231 stores across North America, making its UK debut down south just earlier this year.
And it’s expanding fast, thanks to its die-hard Gen Z following and monthly drops of new pieces.
Garage has recently celebrated 50 years of business, creating a huge range of activewear, swimwear, and elevated essentials that take you from barre to brunch to bar.
Garage will land at Manchester Arndale this July, with the Trafford Centre store opening later on this year.
Garage is heading to Manchester Arndale this July
Scott Linard, Portfolio Manager for M&G Real Estate, said: “We are delighted that GARAGE has selected Manchester Arndale for one of its first North West locations. Following recent openings, this addition further enhances our retail offer and complements our existing tenant mix.
“Our strategy remains focused on curating a strong lineup of best-in-class brands to meet the evolving demands of visitors from Manchester and beyond.”
Steve Gray, Head of European Retail Asset Management at Global Mutual, said: “Bringing GARAGE to Manchester Arndale is a fantastic addition to our growing fashion line-up.
“The brand has built a strong reputation internationally, and we’re proud to be the destination chosen for its first store in the North West.”
Manchester United home kit for 2026/27 ‘leaked’ online in unboxing video
Danny Jones
Manchester United’s new home kit for the 2026/27 campaign has reportedly been leaked online in a YouTuber’s unboxing video ahead of next season.
We know fake shirts and dupes can be pretty accurate these days, but it looks very much like this could be the real deal.
Shared by dedicated football kit reviewer, ‘Retro Man‘, who has seemingly revealed the latest Man United jersey, this unveiling lines up with the previously rumoured designs circulated on social media.
A Red Devil himself, the creator has teased previous releases that turned out to be true in the past, so we’ll leave it up to all of you to decide how bona fide you think this supposed home strip is. Ever-reliable footy fashion peers, Footy Headlines, have also shared these images:
Uploaded to the channel on 25 April, Retro Man did a full overview of the United 26/27 home shirt, highlighting key features such as a red-forward collar with black and white accents.
That same trim is repeated on the ends of the sleeves – reminiscent of the 2011/12 iteration, only differing in the more crew neck style – and the back of the neck now simply reads “UNITED”.
It is worth noting that this is specifically the replica shirt that most fans will purchase.
Should it prove to be the genuine article, this will be the 11th Manchester United kit by adidas since they returned as manufacturers over a decade ago, a.k.a. the start of the Louis van Gaal era.
Retro Man has since posted another video showing off what he claims to be the ‘authentic’ version, too; you can check it out in more detail down below.
Looks pretty legit…
As you can see, the official player edition that will be worn on the pitch by actual United squad members (though they are still available to purchase by the public) appears to hold some key distinctions.
Besides some differences around the panelling and stitching, there is also a noticeable textured section along large sections of the interwoven fabric as part of the brand’s breathable and trademark ‘Climacool’ technology.
Elsewhere, the badge itself also looks to have a more embossed/raised finish. If this is the real deal, what do you make of it?
This isn’t the only United kit that’s caught some attention of late, either:
Emily Sergeant -
5th March 2024 
