But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
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Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
“As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
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“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
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Iceland has ditched its Christmas advert this year / Credit: Iceland
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
The supermarket retailer has made the decision to ‘support customers’ amid the cost of living crisis instead / Credit: Iceland
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Featured Image – Iceland
Shopping
SpudBros are returning to the Trafford Centre following HUGELY successful debut
Emily Sergeant
Viral internet sensation SpudBros are returning to the Trafford Centre following their hugely successful debut.
Following the ‘overwhelming’ success of their first Trafford Centre residency earlier this summer, the UK’s most-followed jacket potato creators SpudBros are returning to the iconic retail destination for a second pop-up later this month.
Shoppers will once again be able to tuck into freshly prepared, fully loaded jacket potatoes served up in minutes, all without compromising on quality, flavour, or portion size.
The SpudBros – also known as Jacob and Harley Nelson – will, once again, be returning as part of Trafford Centre‘s annual summer fair.
At the pop-up, you’ll be able to pick from fan favourites like the Tram Classic, which is loaded with garlic butter, the signature three-cheese mix, beans, crispy onions, and world-famous ‘tram’ sauce, to the Spudfather topped with chilli con carne, tuna, and coleslaw.
There’s also a range of other flavour-packed options to tuck into, alongside the option to build your own potato, allowing every customer to create their perfect lunch.
“The response to our first week at Trafford Centre was incredible, so we couldn’t be more excited to return,” commented SpudBros co-founder, Jacob Nelson.
Viral internet sensation SpudBros are launching a special pop-up at Trafford Centre this summer / Credit: The Manc Group
“Manchester has always shown us so much support online and it was amazing to finally bring SpudBros to the city. We’re looking forward to serving even more visitors and welcoming back everyone who came to see us the first time around.”
Simon Layton, Centre Director at Trafford Centre, added: “SpudBros was a fantastic addition to our summer line-up and proved hugely popular with our visitors, so we’re delighted to welcome the team back for a second pop-up.”
The SpudBros pop-up will be located outside The Great Hall next week from Monday 24 to Saturday 29 August, serving signature loaded potatoes daily from 12-8pm.
Featured Image – Supplied
Shopping
IKEA is launching its own online marketplace full of second-hand furniture
Emily Sergeant
IKEA has announced it’s launching its own online marketplace full of second-hand furniture.
Just like the ever-popular Facebook Marktplace, the IKEA second-hand marketplace is a dedicated space where pre-loved IKEA products can find a new home.
In bid to make affordable second-hand home furnishings easily accessible, the new online platform will enable customers across the UK to connect with one another directly, so they can buy and sell pre-owned IKEA items locally.
Designed specifically for IKEA products, the marketplace will provide everything shoppers need in one place.
The Swedish retailer is already known and loved for its ‘functional’ and ‘affordable’ home furnishings, all produced with care for people and the environment, but the launch of the new IKEA second-hand market place will make it just as easy to pass on an old favourite as it is to find a new one.
IKEA is launching its own online marketplace full of second-hand furniture / Credit: Supplied
“At IKEA, we are always looking for new ways to make life at home even better and help our customers discover products they love,” a spokesperson for the retailer said.
“With the launch of IKEA second-hand marketplace in the UK, we’re taking a meaningful step toward creating a destination that simplifies access to pre-owned IKEA furniture.
“Our goal is to make passing on beloved IKEA pieces as seamless as possible.
“We’re creating a trusted and vibrant space to make it quick and easy for our IKEA Family members to trade directly with one another. We want the process for buying and selling pre-owned IKEA products to be simple, accessible and rewarding.”
Detailed information regarding the official launch and how customers can get involved will be made available in the coming months.
Emily Sergeant -
15th November 2023 
