But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
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Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
“As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
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“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
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Iceland has ditched its Christmas advert this year / Credit: Iceland
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
The supermarket retailer has made the decision to ‘support customers’ amid the cost of living crisis instead / Credit: Iceland
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Featured Image – Iceland
Shopping
Tesco has slashed the price of one-litre bottles of Baileys by more than 50%
Emily Sergeant
Tesco has slashed the price of one-litre bottles of Baileys by more than 50%, and they’re now available to get your hands on for a limited time only.
With December officially here, and the festive season nearing closer by the day, most UK supermarkets are rolling out deals left, right, and centre to help shoppers save a few pennies during ‘the most wonderful time of the year’ as the cost of living crisis continues – and it seems like Tesco is absolutely no different.
That’s because the retailer has decided to knock a whopping £12 off the regular price of one-litre bottles of one of the best-loved Christmas tipples.
Fans of the classic Irish cream liqueur drink will probably want to run not walk to their nearest Tesco to stock up on Baileys ready for the big day to arrive, as big bottles of the festive favourite have been reduced from £22 right down to just £10, and are now available to fill your basket with.
Tesco has slashed the price of one-litre bottles of Baileys by more than 50% / Credit: The Manc Group
But… there’s a bit of a catch (isn’t there always?)
Not only is the over half-price offer only available for a very limited time, and due to expire at the end of next week, but shoppers will only be able to buy the one-litre bottles at the impressive £10 price if they’re Tesco Clubcard customers.
You were probably expecting that’d be the case, right? The supermarket – which is well-known for the savings it offers via is loyalty card scheme all year round – is giving Clubcard users up until Monday 11 December to nip to their nearest branch or head online to the Tesco website and buy as many bottles of Bailey’s as they fancy.
Fans of the classic Irish cream liqueur drink can stock up now / Credit: Tesco PLC
As part of the supermarket’s commitment to “keep prices low” until the end of the year, stuffing, roast potatoes, cranberry sauce, and even tin foil have all seen their prices slashed as the retailer aims to help those struggling to cover costs.
Featured Image – The Manc Group
Shopping
A look inside the brand-new M&S Trafford Centre ‘mega store’ as it finally opens its doors
Emily Sergeant
It’s been a long time coming… but the brand-new M&S at the Trafford Centre has finally opened its doors to the public.
And the first look images of the place prove it’s just as swanky as we were expecting.
In case you hadn’t heard, after it was revealed all the way back in January that M&S would be relocating from its old unit and taking over the former Debenhams site inside the Greater Manchester shopping centre, the retailer’s brand-new Trafford Centre store welcomed its first customers yesterday.
The new ‘mega store’ officially threw open its doors yesterday (30 November) at 10am, and it’s all just in time for Christmas, so shoppers can get stuck in to buying all their festive food and gifts before the big day arrives.
The brand-new M&S at the Trafford Centre has finally opened its doors / Credit: Supplied
Having opened as part of M&S‘ ongoing plans and wider investment to regenerate vacant sites in major UK shopping centres, the new M&S Trafford Centre store spans across a whopping 98,000 sq ft of commercial space.
Promising shoppers “an even bigger and better store”, there’s huge new “spacious and stylish” Clothing, Home, and Beauty departments, as well as a brand-new M&S Cafe, and the star of the show being the all-new “market style” Food Hall – which stocks the full M&S Food range, and has “wider and brighter aisles”, with free designated car parking to make shopping “more convenient”.
Percy Pig was on-hand to welcome shoppers to the new store, with the first 200 customers through the door handed ‘golden tickets’.
Every golden ticket holder was guaranteed a win. whether that be a free bag of Percy Pigs, freshly-baked cookies from the new M&S Bakery, or something even bigger – with one lucky customer even bagging a £200 M&S voucher to take home.
It promises shoppers “an even bigger and better store” / Credit: Supplied
180 new jobs have been created by the opening of the new store, and staff at M&S’ former Trafford Centre store have also transferred over to the new location.
The store is led by Store Manager, Laura Smith, along with a team of 420 M&S colleagues.
Soaking up the opening day celebrations, Laura said: “We are thrilled to officially open our brand-new store in the Trafford Centre. The last few weeks have been so exciting for us all as we’ve seen the store take shape, and I’d like to thank everyone in the team for all their hard work to make sure everything is ready for our customers today.
“The store is an exciting investment in the future of M&S in Trafford, and I can’t wait for our customers to explore all the new features that the store has to offer.”
Emily Sergeant -
15th November 2023 
