But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
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Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
“As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
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“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
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Iceland has ditched its Christmas advert this year / Credit: Iceland
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
The supermarket retailer has made the decision to ‘support customers’ amid the cost of living crisis instead / Credit: Iceland
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Featured Image – Iceland
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Celebrity-loved ‘facial fitness’ brand Facegym is opening in Manchester
Daisy Jackson
Facegym, the ‘facial fitness’ brand loved by celebrities, will be opening a brand-new studio in Manchester this month.
Promising ‘facial workouts’, Facegym uses high-intensity hand massage, deep-tissue manipulation, and skin-tightening electronic muscle stimulation to tone and lift the skin.
Facegym’s signature workouts are designed to be energetic, combining massage and movement with techniques intended to stimulate circulation, sculpt the face and leave you with that post-facial glow.
The Signature Sculpt workout, for example, includes a cleanse and warm-up, high-energy movements, sculpting and contouring using gua sha and muscle stimulation, before finishing with skincare and lymphatic drainage.
Basically, it’s a workout, but for your face.
Facegym will be opening its first ever standalone studio in Manchester on King Street this September.
It joins a raft of new openings on the street, including Reformation and American Vintage, with plenty more on the way soon.
The brand has already made a name for itself across London and internationally, with studios in cities including New York, Los Angeles and Sydney, as well as a presence inside Selfridges in Manchester.
Now, Manchester is getting its very own standalone studio on one of the city’s most recognisable shopping streets.
The new King Street studio will be led by franchise partners Minesh and Hoosein, who bring more than two decades of experience across franchising, finance, retail, telecoms and food and drink.
The pair say they were drawn to Facegym because of its innovative take on beauty and wellness, and see Manchester as the perfect city to introduce the concept to a new audience.
The new studio will officially open its doors on 9 September, bringing Facegym’s high-energy approach to facial fitness and wellness to the North West.
And if you want to get involved from day one, Facegym is currently offering a limited Founding Membership for its Manchester launch.
The first 99 members can get a membership for £62 per month, compared with the standard Manchester membership price of £77. The membership includes one workout each month, plus discounts on boosters, additional workouts, skincare and tools.
Aldi on Market Street is officially open again, with a major upgrade
Daisy Jackson
Good news for literally everyone in the city centre – Aldi on Market Street is BACK after a major upgrade.
The supermarket in the Manchester Arndale has been closed for what feels like an eternity (okay, three weeks) while it was given a refurbishment as part of Aldi’s Enhanced Project Fresh initiative.
The closure had left some shoppers less than impressed, with locals previously taking to social media to say it had ‘ruined my f***in day‘.
But after weeks of waiting, the Market Street branch is now back open, and Aldi says there are plenty of changes for shoppers to discover.
The revamped store has been given a new floor layout, upgraded refrigeration and repositioned departments, all designed to make navigating the shop a little easier.
Having popped in this morning, we can confirm that the aisles feel significantly less claustrophobic than they did previously.
One of the biggest additions is a brand-new in-store bakery, alongside expanded chillers and an enhanced fresh produce section.
Buzzball BiggiesThe new Aldi bakery on Market StreetAnd magnums of Aldi’s own chicken wineLoads of new self checkoutsThe aisles feel much wider and calmer in the new Aldi Market Street
There’s also a larger food-to-go chiller, while the freezer section has been redesigned with easy-to-browse freezers.
And for anyone who has ever found themselves trapped in a city-centre supermarket queue, Aldi has also introduced an improved queuing system for its self-checkouts, with the changes intended to ease congestion during the busiest periods.
Store Manager Mark Strickland said: “We thank our customers for being patient during this period of closure and we hope the improvements we’ve made to the store create a noticeably better experience for our shoppers.
“The new floor, upgraded refrigeration, and repositioned departments now make shopping at Aldi Arndale easier and more comfortable than ever.
“We’re looking forward to welcoming back familiar faces and new customers to showcase what we’ve achieved.”
The makeover forms part of Aldi’s wider investment programme across its stores, including the rollout of updated CO₂ refrigeration systems.
According to Aldi, the carbon reduction from the completed programme will be equivalent to the amount of energy used to heat more than 6,500 homes.
So, while Mancs might have had to survive without their Market Street Aldi for a little while, there’s now a shiny new reason to head back into the Arndale.
Emily Sergeant -
15th November 2023 
