But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
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Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
“As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
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“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
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Iceland has ditched its Christmas advert this year / Credit: Iceland
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
The supermarket retailer has made the decision to ‘support customers’ amid the cost of living crisis instead / Credit: Iceland
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Featured Image – Iceland
Shopping
LEGO-loving little Mancs can now compete against the world to become a ‘Mini Master Model Builder’
Emily Sergeant
Little Mancs who love LEGO can now enter a worldwide competition and battle it out to become a ‘Mini Master Model Builder’.
Is your child a LEGO super fan? Do they reckon they could build impressive LEGO creations in their sleep? Well, if they’re feeling brave enough and are ready to put their skills to the test, then you’ll want to take them down to LEGOLAND Discovery Centre Manchester, as the hunt is one for a talented youngster to be crowned the UK’s newest ‘Mini Master Model Builder’.
Young LEGO fans will have the chance to let their imaginations run wild in a “bricktastic” competition, by building the most epic creation entirely out of LEGO bricks in an attempt to take home the coveted title.
Participants are invited to “demonstrate their imagination and creativity” by constructing something extraordinary that will leave the judges in awe – with the judges particularly interested in an array of building techniques and a strong creative flare, so entrants should “think outside the box” and let their personality and interests shine through.
Little Mancs who love LEGO can now compete to become a ‘Mini Master Model Builder’ / Credit: Supplied
Finalists will be chosen by the LEGOLAND Master Model Builders and Playmakers.
Each Discovery Centre in Manchester and Birmingham will then crown its own ‘Mini Master Model Builder’, and the winners will work with the local Master Model Builder to create their final models, which will then compete in the global final.
Winners will be given the unique opportunity of having their creation displayed at the iconic LEGO House in Denmark, plus a prize of £100 to spend in the LEGOLAND store, and a Local Annual Pass for them and their family too.
Up to the challenge then? All hopeful Mini Master Model Builders will need to get themselves down to LEGOLAND Discovery Centre Manchester at Trafford Palazzo – which is next to the Trafford Centre – any weekend up until the start of February.
Entry into the competition is included in the price of one standard admission ticket to LEGOLAND Discovery Centre Manchester.
All entries must be made by those under the age of 18, and only one entry per person can be made.
To find out more about the competition and how to enter, check out the LEGOLAND Discovery Centre Manchester website here.
Featured Image – Supplied
Shopping
Colourful Simpsons-themed cafes pop up inside Manchester’s Primark stores
Emily Sergeant
Cafes inside Primark stores across the UK are being transformed into The Simpsons-themed foodie hubs for a limited time only.
You may remember that Grinch-themed cafes popped up inside Primark on Market Street in Manchester city centre, as well as Primark in Trafford Palazzo during December, which were a hit with fans of the furry green character – with everything from green waffles and themed milkshakes, to festive toasties, hot drinks, and more on the menu.
A new life inspired by the legendary animated sitcom, The Simpsons, that is.
Colourful Simpsons-themed cafes have popped up inside Manchester’s Primark stores / Credit: The Manc Group & Supplied
Get ready to step into Springfield, as from now right through until the beginning of May, Primark shoppers can get their D’oh-nut fix and much more, with each cafe kitted out with Simpsons-themed menus and decor.
The special themed menu includes a wide selection of waffles and toasties, and also plenty of drinks and shakes to choose from, including an indulgent Chocolate Marshmallow Hot Chocolate, and a scrumptious Strawberry Doughnut Shake.
Prices start at £4.25 for drinks, and £5.50 for food items.
The menu is filled will themed delights inspired by the beloved animated sitcom / Credit: The Manc Group
“We’re serving up a slice of Springfield with our latest cafe theme, giving fans a taste of The Simpsons right in our stores,” explained Tim Kelly, who is the Director of New Business Development at Primark, as the cafes opened across the UK last week.
“We’re always looking for new ways to create fun and memorable experiences for our customers and our themed cafes have been a big hit, so we can’t wait to see everyone’s reaction in store.”
The Primark Café with The Simpsons is now open in Primark’s Manchester Market Street, and Manchester Trafford stores, as well as in Birmingham, Belfast, Braehead, Edinburgh, and Cardiff until the beginning of May.
Emily Sergeant -
15th November 2023 
