But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
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Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
“As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
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“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
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Iceland has ditched its Christmas advert this year / Credit: Iceland
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
The supermarket retailer has made the decision to ‘support customers’ amid the cost of living crisis instead / Credit: Iceland
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Featured Image – Iceland
Shopping
M&S launches massive recruitment drive in Greater Manchester with hundreds of jobs available
Emily Sergeant
M&S has launched a massive recruitment drive across Greater Manchester.
With the festive season fast approaching, and most British stores having already unveiled their Christmas ranges for 2026, one of the country’s largest brands has launched a massive UK-wide seasonal recruitment drives to gear up for what is always one of the busiest times of the year for the retail industry.
M&S has announced it will recruit more than 300 new colleagues to support its store teams across Greater Manchester this festive season.
As mentioned Christmas is one of the busiest moments of the year for M&S, and seasonal colleagues play a ‘vital’ part in delivering that.
New recruits will be tasked with helping M&S deliver a ‘brilliant’ service for customers.
Stores with vacancies span the whole of Greater Manchester – including Altrincham, Bolton Middlebrook, Bury The Rock, Manchester Market Street, Prestwich, Sale, Stockport, Stretford, Trafford Centre, and Walkden.
M&S has launched a massive recruitment drive in Greater Manchester with hundreds of jobs available / Credit: M&S Manchester | Supplied
M&S says the roles are ‘fast-moving and hands-on’, with colleagues required to work together to make sure customers still get the very best of M&S, even at its busiest.
The roles will pay £13.41 per hour, with successful applicants receiving the training, tools and support needed to get up to speed quickly.
“We can’t wait to welcome over 300 new colleagues to our store teams here in Greater Manchester,” commented Zeba Khan, who is the Regional Manager at M&S.
“As we get ready for our busiest time of year, it’s a great opportunity to join us and help bring a magical M&S Christmas to our customers.
“We have a range of opportunities available, whether joining our city centre flagship or our fresh market-style foodhalls. We’re looking for colleagues who are passionate about delivering great customer service and being part of a team.”
Fancy it then? Applications are now open, and you can find out more and apply on the M&S Christmas careers page here.
Featured Image – Supplied
Shopping
Trafford Centre begins months-long refurb of its iconic The Orient foodhall
Emily Sergeant
A new era for The Orient is on the horizon, as the Trafford Centre has begun its months-long refresh of its iconic foodhall.
Forming part of its ongoing commitment to ‘enhancing the visitor experience’, the Trafford Centre is investing in a major refresh of seating and customer facilities within The Orient – creating a more vibrant and welcoming environment for guests to eat, meet and relax.
Works are now underway and will be delivered in phases over the coming months.
Improvements are being carried out in phases to minimise disruption to shoppers, while creating a more comfortable and contemporary dining environment at the same time.
The refreshed area will increase seating capacity by more than 60%, introducing a range of new seating styles in the process – including banquettes, family-friendly tables, accessible seating for guests with mobility requirements, and dedicated areas equipped with phone and laptop charging facilities.
The Trafford Centre begins months-long refurb of its iconic The Orient foodhall / Credit: The Manc Group
Inspired by The Orient’s longstanding maritime heritage, the design takes cues from a contemporary cruise liner, and the space will also feature upgraded furniture and enhanced lighting, alongside flexible areas designed to encourage visitors to spend more time in there.
There’ll also be modern furnishings and a ‘refreshed’ colour palette to create a brighter and welcoming environment.
“The Orient is one of the most popular destinations within Trafford Centre, welcoming millions of visitors each year,” a Trafford Centre spokesperson said on the refurb.
“This investment reflects our commitment to continually improving the experience for our guests, creating a more modern, comfortable and social environment where visitors can meet, dine and spend time together.
“The improvements will not only significantly increase seating capacity but also deliver a much more flexible and accessible space for all visitors to enjoy.”
Emily Sergeant -
15th November 2023 
