Gary Usher has taken to social media to publicly defend a staff member at his Cheshire pub after a customer targeted her with a negative review.
The celebrated chef, who is behind the Elite Bistros group that has restaurants across the north west, said that he would happily be blocking the customers in question from booking in again.
Gary took to X, formerly known as Twitter, to show his support of 21-year-old waiter Jemma, who he said is ‘an absolute credit’ to The White Horse in Churton.
His post was prompted by a one-star review of the pub that was left online, which described Jemma as having a ‘horrible attitude’ and that the service charge added to the bill was ‘incredibly rude, conniving and deceitful’.
The negative review also said the portion sizes and the ‘thimble full of gravy’ served at Sunday lunch were ‘ostentatious’.
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But Gary Usher himself has now waded in and said that he will ban anyone from his pub who is ‘upsetting any of the team here or in any Elite Bistros’.
He added that the guests had been ‘absolutely vile’ to Jemma during their visit.
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Food at The White Horse at Churton, a Cheshire pub opened by Gary Usher. Credit: The Manc Group
As well as encouraging social media users to compliment Jemma – ‘an absolute credit to The White Horse, to her parents and to the hospitality industry’ – he then made sure to offer her tickets to the pub’s next guest chef night.
Gary wrote: “Gary here. Non Polite notice to anyone upsetting any of the team here or in any @Elite_Bistros. I will block your number & details on our system from being able to book again & trust me I do it regularly.
“It’s music to my ears when arseholes end a review saying they won’t be returning but I like to call them to confirm.
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“Now let’s quickly compliment Jemma because at 21 years old she’s an absolute credit to The White Horse, to her parents & to the hospitality industry. Jemma I’m sorry these people upset you yesterday & on their behalf instead of working the next guest chef night you can have two tickets to come & enjoy it instead. Much love from us all here at The White Horse X.”
Gary here, Non Polite notice to anyone upsetting any of the team here or in any @Elite_Bistros. I will block your number & details on our system from being able to book again & trust me I do it regularly. It’s music to my ears when arseholes end a review saying they won’t be… pic.twitter.com/xO5RXg5WA3
— The White Horse Pub (@TheWhiteHorsePu) April 8, 2024
He then added: “Just for more context. My reaction is nothing to do with the ‘review’. The ‘guests’ were absolutely vile to Jemma yesterday.”
One person has replied: “As someone who was looked after by Jemma in the pub I can say that this is bollocks. Jemma was wonderful, polite, professional, enthusiastic. She was and is everything good about hospitality and a massive credit to you all at Elite Bistros, especially in The White Horse.”
Another wrote: “Jemma has served us the last couple of times we’ve visited and has been absolutely brilliant. I hope she doesn’t take to heart what this post says because it is so far wide of the mark.”
And another said: “Makes my blood boil when people think it’s OK to be rude & abusive to FoH staff & to treat them like personal skivvies rather than fellow humans. Once again Gary @GaryUsher_ your leadership & support of your staff are inspirational. Hope Jemma has a great time at guest chef night.”
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I went to The White Horse for dinner last evening. The food and the service (from Gemma) was absolutely wonderful and the gravy certainly was not a “thimble full”. pic.twitter.com/daHHVr4vWb
The original reviewer had written: “After trying The White Horse Churton once again for Sunday lunch, it ended up being just as miserable. A lot of hype about how well it performed as a Gastro Pub etc but once again the reception from staff was poor.
“Jemma was our server and she coincidentally served us on our first visit an equally horrible attitude and my specific issue is trying to add a service charge on to the bill without showing a receipt. Incredibly rude, conniving and deceitful.
“I thankfully asked for clarity and a copy of the receipt only to be shown the same receipt before the voucher was deduced but after much discussion and attempted confusion she reluctantly went to the bar the 3rd time to remove the service charge.
“I do not feel bad removing this whatsoever as the service did not warrant an extra charge, the food was nice but the portion size and additional charge for gravy when you get a thimble full on your meal initially is ostentatious. As previously mentioned by others, we will not be returning and we will not be recommending. What a shame.”
The very best ice cream and frozen yoghurt places around Greater Manchester
Danny Jones
We know it’s not often sunny out in these parts to enjoy the proper summery joy of lapping up lots of ice cream, but there are still bloody wonderful places to get it here in Greater Manchester – and we know some of the best.
Of course, it always hits different when the sun does come out.
It doesn’t matter if you prefer it chock-full of chocolate chips and coffee, mouth-frothingly fruity sweet, you’re in your pistachio phase or cannot get past the raspberry ripple, there are plenty of places to get whatever you’re after.
Be it Manchester city centre or beyond, we do ice cream pretty darn well for a place that basically rains for two-thirds of the year.
15 top ice cream, soft serve and fro-yo places around Manchester
In no particular order, by the way, because we already hate playing favourites and all those serve our infinitely sweet tooth are created equal.
1. Grandpa Greene’s – Oldham
First up, there are few other fitting enough places to start than the Diggle Lock’s legendary Grandpa Greene’s, which serves not just some of the best desserts we’ve EVER had but stunning, homemade ice-cream that we here at The Manc have even helped make in the past.
In fact, this place has been such a hit in the area that they’ve gone on to open their own bistro and, unsurprisingly, it’s proved just as impressive and popular.
2. Midnight Brownie Club – Ashton-under-Lyne
Heading over to Tameside now, Midnight Brownie Club is one to indulge at any time if you ask us, especially if you treat yourself to one of their sumptuous sundaes, which you can top with everything from kunafa, Lotus Biscoff crumble, raspberry ripple and more.
You can go wrong with those fudgey little chocolate squares, of course, and they obviously do lots of different stuff besides just ice cream and their namesake brownies, so our own recommendation is that you give it a try sooner rather than later.
From Oldham over to the borough of Bolton, and native favourite, Milk Maids, whose award-winning dairy farming expertise has seen them garner an iconic status among locals, and it’s no wonder.
We’ve been on to this place in Over Hulton for ages, but now they’re approaching a decade of serving their oh-so-sweet scoops, we can’t pretend to take even the remotest bit of credit. Their reputation precedes them and is about as long-standing as their lines.
4. Hello Oriental – Oxford Road Corridor
This one might come as a surprise, but if you’re in the market for some really good soft serve, subterranean pan-Asian food hall Hello Oriental just so happens to have it on offer.
Available in tubs or even served on top of a cute little animal-shaped waffle cone hybrids (there’s even a little chocolate surprise inside), they’re not just smooth and silky, they’re also adorable.
In at number four is arguably the ice cream and dessert parlour with the very best name in Manchester, and that’s Big Licks, which recently relocated from Liverpool Road over in Castlefield to Printworks. Now positioned in a much more central location, it’s no surprise that the spot has seen an increase in queuing.
You’ll find pretty much every combo you could ask for here; they also do some pretty banging burgers if you fancy eating both tea and afters here. We’re big fans of their ice cream sandwiches, as well.
As a native Stopfordian myself, my grandma only ever called dessert a ‘sweet’ or ‘pudding’, regardless of what it was, but regardless of what you call it around your way/in your family, we have a Stopfordian ice cream spot that you need to visit.
Macari’s Gelateria opened up over in Heaton Moor back in 2023, and it’s quickly grown a passionate cult following – ourselves included. From their punchy and/or fruity flavours, to the super soft texture that their perfectly flaky wafers just about hold up to, it’s pretty perfect. Remember the name.
Credit: The Manc Group
7. Lazy Sundae – Manchester Arndale
We’re past the halfway mark now, and if you’re not already feeling a bit sluggish after this sugary feast for your eyes, you almost certainly will after looking at the super indulgent Lazy Sundae, who do everything from bubble tea and creative Korean desserts to standard ice cream cones.
But make no mistake, there’s nothing plain or basic about this place: it’s remained one of the best places for ice cream in Manchester, and while we may have said goodbye to their OG spot in NQ back in January 2025, the Arndale parlour now serves as the perfect flagship location.
Sticking with the city centre and whipping our way back to NQ (pun very much intended), we’ve got the brilliant Black Milk up next, who we confess most regularly visit for a proper good milkshake, but they do shine when it comes to pretty much anything sugary, to be honest.
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Ice cream-wise, you can’t go wrong with their cookies and cream sundae, and their special St. Patrick’s Guinness gelato is still one of the most unique desserts we’ve ever had. Speaking of gelato…
Heading out to Trafford now, and the ever-growing foodie scene in Sale, their increasingly well-known Gelato Creamery® store has been making waves for some time now, and by waves, we mean perfectly swirled scoops of ice cream’s somewhat healthier but still just as tasty Italian cousin.
They have a more central pod at Jacuna Kitchen over in Ardwick on the outskirts of the city centre, but really do recommend visiting their shop on School Road for a lesson on what proper good gelato should taste like.
Another Stopfordian stop on this ice cream tour comes in the form of All Things Nice, who couldn’t be more appropriately named if they tried – both when it comes to the scran and the service.
Over in the hilly village of Marple, this lovely little cafe on Market Street is known for all manner of bakes, brunch plates, pastries, and a fair few sweet treats, including their ice cream, which is just about as delicious as everything else on the menu. No surprise here.
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Credit: The Manc
11. Wazuzhi – Chinatown
Here’s another one that might surprise people: yes, the affordable Manchester city centre favourite and Chinatown staple formerly known as Wasabi isn’t just great at the savoury side of things; they also have some lovely desserts, too.
Specifically, they do ‘shaved ice’ cups, which come in a variety of flavours, many of which are super fruity and fresh, but we do heartily reccommend coming for the sushi first and this for afters.
Since we’re mixing things up a bit, now it’s time to throw some ‘fro-yo’ into the conversation, and if you haven’t tried MAST over on King Street West – that little backstreet just off Deansgate and around the corner from Crazy Pedros – you’re really to correct that oversight.
There’s something about this one that feels like a proper treat whilst also balancing that sugar content, thanks to the healthier ice cream alternative, as you still get that fix from toppings like Smarties, crushed Oreos, classic candy lovehearts and tonnes more. Pretty as a picture.
13. Frurt – Various
Sticking with the frozen yoghurt theme, it’d be foolish to overlook the kings of the local game, as this may be a franchise, but it started right here back in 2010 with husband-and-wife team, Syed and Shaza Hassan, and they’ve only got bigger and better, still offering healthy, dairy and gluten-free cups.
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You can find them in the following locations: the city centre (a pair of them), Stockport, Sale, on Bury New Road, Bolton, Oldham, not to mention soon the Trafford Centre and beyond Greater Manchester.
The penultimate blood sugar pincher is the famous Get Baked, which barely even turned the key to unlock the doors before they had a crowd waiting outside the shop window of their first permanent Manchester location.
Whether you’re three for big cookies, the famous Matilda-inspired ‘Bertha’ cake or their free-flowing soft-serve that is easier to drink than water – we know we have a problem, we’re working on it – you won’t be disappointed, no matter how long you wait.
Credit: The Manc
15. Baby Mayhem – Ancoats
Last but certainly not least of the latest newcomers to the Manc dessert scene, and while it may not be strictly just an ice cream parlour, it is one of the best places for anyone who is powerless to resist their cravings for things fresh, cold, filled, fried and covered in sugar.
Baby Mayhem is where ice cream and doughnuts collide in one superior pudding. How does a ‘donut ice cream sandwich’ sound? Incredible? We thought so… It’s popped in the old Lazy Tony’s Lasagneria site and is already following in its footsteps of filling locals’ bellies to the max.
That should just about do you for now, and if this list wasn’t sickly enough, don’t you worry…
You best believe we’ll be going around all around Greater Manchester in search of more ice cream and the best places that do it whenever the sun is out.
So, just keep your eyes peeled for when we inevitably update this one, because there’s always room for one more scoop.
Well, speaking of…
Honourable mention
Take issue with this if you want, but any place that offers a free ice cream sandwich on your birthday deserves to be on the list if you ask us, so here’s our nod to the wonderful Nell’s.
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Available in dulce de leche, cherry pie, cookie dough and, of course, that birthday cake flavour – not to mention various one-off specials through the year – nothing quite compares to a slice and one of these sweet little frozen sandos.
Starting off life as a little coffee trike back in 2021, and now based inside a bright-yellow shipping container in Levenshulme‘s Cringle Park, Grounded MCR CIC is a social enterprise that does more than just make you a brew.
Set up with the idea of creating a welcoming space for the whole community to gather, with a key focus on sustainability, Grounded serves up specialty coffee, lots of other hot and cold drinks, and yummy homemade food – much of which is grown by hand, on and around the container.
This is Grounded MCR / Credit: The Manc Group
Coffee beans sourced from a local roaster that pays farmers properly, tasty bakes on offer from a handful of local makers – including bread from the incredible Stockport-based charity, Pure Innovations – and dozens of free community events organised throughout the year are just a few of the reasons why Grounded goes above and beyond your typical cafe.
Sustainability – and affordability, especially amid the ongoing cost of living crisis – are two huge driving factors for Grounded, especially through their partnership with FareShare Greater Manchester and utilising the ‘Too Good To Go’ scheme.
By delivering and using surplus food that would’ve otherwise gone to waste, Grounded is able to keep their prices low whilst still creating some delicious scran.
The Levenshulme community cafe crafting coffee for a great cause / Credit: The Manc Group
Their ‘FareShare Fridays’ are hosted each week, where that morning’s delivery is dedicated to one specific dish and served up for just £1.
To top it all off, Grounded also works with vulnerable adults in honing their barista and hospitality skills, and is also in partnership with ‘Women in Probation’ too to ensure their impact goes further than just what comes in a cup or on a plate.
”We’ve worked hard to create a space that feels safe and welcoming for all,” Grounded declares in a statement on it’s website – and we think they’ve succeeded.
Daisy Jackson -
9th April 2024 
