In another big step forward for non-league Altrincham FC, local electric retailer AO has been unveiled as their new front-of-shirt sponsor.
As the Greater Manchester club continues in its bid to become a bigger sporting entity and one of the fastest-growing football teams in the region, AO being announced as the new official sponsor of Altrincham FC kits for the upcoming season onwards is a big step.
The Bolton-based brand is recognisable throughout the UK and lends its name to Manchester’s iconic arena, so to get them on the front of their 24/25 strip is a landmark moment for the resurgent side, who will debut the new look this weekend.
Confirming the announcement via social media on Tuesday, 2 July, the club confirmed that AO will replace the J. Davidson logo after 13 years, though the Alty scrap company will remain as the club’s long-serving stadium sponsor.
🚨 𝗡𝗲𝘄 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 🚨
We are delighted to announce @ao as our main shirt sponsor ahead of the 2024/25 season 👍
Being splashed front and centre on the new Altrincham FC strips also marks AO’s fourth North West sponsorship alongside the self-titled AO Arena, this year’s Netball Super League Grand Finalists Manchester Thunder, Bolton Lads and Girls Club as well as Lancashire County Cricket Club.
ADVERTISEMENT
The partnership will see the distinctive AO smile logo feature on the front of the National League team’s home and away shirts as part of a multi-year agreement.
Alty’s new home shirt will be debuted in their pre-season fixture against Colne this Saturday, 6 July and the away version is set to be worn for the first time next week.
ADVERTISEMENT
However, the club have now given their fans a first glimpse at the latter:
The new shirt sponsor also comes not long after they received sizeable investment for a club of their size as a number of local individuals and organisations decided to back The Robins.
ADVERTISEMENT
Last season was one of the most successful in the club’s history, reaching the playoffs and falling just two games shy of securing promotion to the EFL for the first time ever, ultimately missing out in the semi-finals to League Two debutants, Bromley FC.
It’s an exciting time for the town and their football club.
Sam Mackenzie, Chief Executive at Altrincham FC, said: “We’re thrilled to partner with such a dynamic and thriving company as AO. Their values and outlook align closely with ours, making this partnership a perfect fit.
“The longevity and commitment from both sides in this partnership will mirror the successful ongoing relationship we have with J. Davidson. We deeply appreciate J. Davidson’s invaluable contribution and thank them for their continued support as we enter this exciting new partnership.
“The AO partnership is a significant development for the club, particularly in terms of the activation and outreach it will bring. As a national brand with a strong presence, AO will help us grow. Their culture is something I hugely admire – their team have been wonderful to deal with and work alongside.”
ADVERTISEMENT
As for AO, Group Marketing Director Vicky Monky expressed a palpable buzz about teaming up with the club during such an “exciting time in their history” as they continue to consolidate as a full-time professional outfit. It’s not the only eye-catching collaboration they’ve announced recently either.
Featured Images — AO (supplied)/Michael Ripley (via Flickr)
Sport
Manchester United youngster Jack Fletcher apologises after red card for offensive language
Danny Jones
Manchester United academy player Jack Fletcher has issued an apology following his red card last autumn, having been sent off for using offensive language.
Jack – one of the two Fletcher twins and son of former Man United player and current coach, Darren – has been slapped with a six-match ban for a homophobic insult uttered on the pitch back in October.
The youngster and England youth player, who made his senior debut this past December, has also been fined £1,500 for calling another player “gay boy” in the under-21s side’s 5-2 defeat to Barnsley FC in the EFL Trophy.
Fletcher, 18, must now attend a mandatory face-to-face education as well. Following confirmation of the reasoning behind the dismissal, which was initially unclear, he has also shared an official statement apologising for his behaviour.
🚨 Jack Fletcher banned for SIX games following his red card at Barnsley in the EFL Trophy earlier this season.
He admitted to a charge that he acted in an improper manner/and or used abusive/and or insulting words to the match official.#MUFC
As shared via the Football Association (FA) and Man United, Fletcher said: “I am truly sorry for the offensive word I used in the heat of the moment. “I completely understand [that] such language is unacceptable and immediately apologised after the game.”
He also went on to say that “a momentary lapse of character absolutely does not reflect my beliefs or values”, insisting that he meant no offence to the queer community in the moment.
Fletcher told the FA that he’d been thrown to the floor in the fixture and that his Achilles had been ‘stamped on’ by the same opponent earlier in the knockout clash.
The disciplinary commission accepted his response, but still believed the six-match ban was required as sufficient punishment, which will be served in the youth ranks.
Should he ‘reoffend’ or fail to complete the compulsory training issued by the FA, he will face further suspension and more serious penalties.
In the aftermath of his apology, United’s officially recognised LGBTQIA+ fan group have also shared a reply of their own, adding: “We hope Jack learns from this and grows as a person and a player,” it said. His immediate regret and guilty plea suggest that he will.”
As for his employers, the club wrote online: “Manchester United has worked with Jack to strengthen his understanding of discriminatory language and why it is harmful.
“In addition to his ongoing participation in regular Academy programmes on diversity and inclusion, Jack will also take part in educational training through the FA.”
With Jack’s brother, Tyler, also having featured in the matchday squad for the men’s first team, and his dad, Darren, still currently coaching the U18s team, you can most likely still expect all the Fletcher boys to remain in United’s future plans.
MCR Basketball to play special knockout game for the 2026 MOBO Awards in Manchester
Danny Jones
Manchester Basketball are set to play an exclusive knockout game here as part of the official MOBOs Fringe events for 2026, with this year’s awards coming to Co-op Live.
There’s a place in the last eight if they can seal a victory, too.
After what feels like a tricky couple of years for Greater Manchester’s main basketball franchise, things look to be on the up for the local team.
Rebrands and rebuilds aside, the Super League side is gradually climbing back up the standings, and with their European North Basketball League (ENBL) campaign still going strong, they could book their spot in the quarters with a win ahead of a big partnered evening in just a few weeks.
Set to face off against Croatian outfit, KK Dubrava, from Zagreb on 10 March, just a couple of weeks before the MOBO Awards get underway in Manchester, the match will be one of several events that the organisation are collaborating with.
With this year marking the MOBOs’ 30th anniversary year and, like with the BRITs, our city set to host it for the first time ever, this special game sets the tone for what’s to come in and around event week.
Fans can expect not just the major red carpet moments, but live DJs spinning hip-hop and afrobeats (courtesy of DJ Kay and special guest, DJ G2), plus a live halftime performance from a MOBO artist.
It’s yet to be confirmed who’ll be popping up centre court, but watch this space…
In case you missed the previous announcements, the 2026 MOBO Awards will see global rap icon Eve and acclaimed comedian and broadcaster Eddie Kadi host the landmark night for the North, not mention lots of other exciting stuff throughout the full Fringe schedule.
Performances already confirmed on the night include rising British superstar Olivia Dean, as well as FLO and Tiwa Savage, with more still to come.
Better still, for MCR Basketball, they also have the Super League Cup final coming up over at the AO Arena next month, too.
Tickets for all of these events are live now and available to purchase as we speak.
However, with prices for Manchester Basketball vs Dubrava, specifically, priced at just £5, we don’t expect these ones to last long.
Once again, set to be hosted on Tuesday, 10 March at the National Basketball Performance Centre over in Belle Vue, the tip-off is set for 7pm; you can secure your seats HERE.
And in case you were wondering what other big competitive events are coming to Manchester, Co-op Live is booked for its first-ever big sporting final.
Danny Jones -
2nd July 2024 
