In another big step forward for non-league Altrincham FC, local electric retailer AO has been unveiled as their new front-of-shirt sponsor.
As the Greater Manchester club continues in its bid to become a bigger sporting entity and one of the fastest-growing football teams in the region, AO being announced as the new official sponsor of Altrincham FC kits for the upcoming season onwards is a big step.
The Bolton-based brand is recognisable throughout the UK and lends its name to Manchester’s iconic arena, so to get them on the front of their 24/25 strip is a landmark moment for the resurgent side, who will debut the new look this weekend.
Confirming the announcement via social media on Tuesday, 2 July, the club confirmed that AO will replace the J. Davidson logo after 13 years, though the Alty scrap company will remain as the club’s long-serving stadium sponsor.
🚨 𝗡𝗲𝘄 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 🚨
We are delighted to announce @ao as our main shirt sponsor ahead of the 2024/25 season 👍
Being splashed front and centre on the new Altrincham FC strips also marks AO’s fourth North West sponsorship alongside the self-titled AO Arena, this year’s Netball Super League Grand Finalists Manchester Thunder, Bolton Lads and Girls Club as well as Lancashire County Cricket Club.
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The partnership will see the distinctive AO smile logo feature on the front of the National League team’s home and away shirts as part of a multi-year agreement.
Alty’s new home shirt will be debuted in their pre-season fixture against Colne this Saturday, 6 July and the away version is set to be worn for the first time next week.
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However, the club have now given their fans a first glimpse at the latter:
The new shirt sponsor also comes not long after they received sizeable investment for a club of their size as a number of local individuals and organisations decided to back The Robins.
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Last season was one of the most successful in the club’s history, reaching the playoffs and falling just two games shy of securing promotion to the EFL for the first time ever, ultimately missing out in the semi-finals to League Two debutants, Bromley FC.
It’s an exciting time for the town and their football club.
Sam Mackenzie, Chief Executive at Altrincham FC, said: “We’re thrilled to partner with such a dynamic and thriving company as AO. Their values and outlook align closely with ours, making this partnership a perfect fit.
“The longevity and commitment from both sides in this partnership will mirror the successful ongoing relationship we have with J. Davidson. We deeply appreciate J. Davidson’s invaluable contribution and thank them for their continued support as we enter this exciting new partnership.
“The AO partnership is a significant development for the club, particularly in terms of the activation and outreach it will bring. As a national brand with a strong presence, AO will help us grow. Their culture is something I hugely admire – their team have been wonderful to deal with and work alongside.”
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As for AO, Group Marketing Director Vicky Monky expressed a palpable buzz about teaming up with the club during such an “exciting time in their history” as they continue to consolidate as a full-time professional outfit. It’s not the only eye-catching collaboration they’ve announced recently either.
Featured Images — AO (supplied)/Michael Ripley (via Flickr)
Sport
Oldham Athletic’s next game postponed amid red weather warnings
Danny Jones
Oldham Athletic FC’s next game has been postponed amid red weather warnings, with a frozen pitch having already set in.
We suspect they won’t be the only ones either…
Oldham Athletic were set to take on Notts County FC at home this weekend, with the upcoming fixture set for a 3pm kick-off on Saturday, 10 January, but the state of the Boundary Park stadium’s playing surface has already been declared unfit for use.
Informing the fans of the unfortunate decision, the rescheduled date and time for the match remain yet to be confirmed.
Saturday's home fixture against Notts County has been postponed due to a frozen pitch. #oafc
Addressing supporters online, OAFC wrote: “An inspection took place on Thursday afternoon with the pitch frozen following persistent freezing temperatures since our last home game on New Year’s Day and further adverse weather forecast.
“The inspection was called due to persistent freezing temperatures and in anticipation of further adverse weather between now and kick-off. Tickets will remain valid for the rearranged date, and refunds can be claimed after the new date is confirmed.”
As for Notts County, they have also updated their fans on social media.
They have assured that “tickets purchased for this fixture will [also] be valid for the rearranged date” and that “supporters who require a refund will be able to do so after the date for the rearranged fixture is announced.”
Postponement comes amid parts of Oldham, Greater Manchester and other areas across the country being hit with severe weather warnings, which have now been upgraded from an initial yellow rating.
2026’s first named storm, the weather event dubbed by Goretti by the French meteorological service, is set to bring further frosty conditions and blustery winds to us Brits.
The UK received its first snowfall of the year earlier this month, but this next pattern of cold air is set to see even more arrive, with the forecast potentially running into next week.
As for the Latics, the 15th-placed League Two team will have to wait until their ground thaws out to try and make up ground between them and the play-off spots.
Worth keeping an eye on the Met Office if you were planning a trip to the footy over the next few days.
Club de Padel to close current Manchester location to make way for more Deansgate Square skyscrapers
Daisy Jackson
Club de Padel, the first padel club to open in Manchester, will be relocating from its Deansgate Square home.
The wildly popular sports club will close next week, as landowners Renaker begin the next phase of development of the skyscraper district.
Club de Padel is keeping its new location under wraps for now – but will be going out from its current Manchester home with a bang.
The club, which welcomed more than 100,000 people in the first year alone, will be offering free padel for all before it closes at Deansgate Square.
Club de Padel launched back in 2023, with four competition-grade courts, and has since added a Finnish sauna experience with Good Sauna, launched a best-selling clothing range with UN:IK, plus become the home for Manchester’s most popular run club with MADE Running.
As well as that, the club has been donating free courts and coaching during the school holidays to local children’s charity Wood Street Mission, and hosting events with the likes of adidas, REFY and Blank Street Coffee.
It’s been one of the city’s top sporting success stories, attracting attention from the likes of The Sunday Times, The Guardian, Hypebae and the BBC.
But now Club de Padel will be leaving its current home ahead of Renaker’s expansion of its luxury skyscraper district.
Club de Padel ManchesterClub de Padel is at the foot of the Deansgate Square towers
As for that new top-secret location opening later this year – they’re promising an ‘indoor and outdoor space in an incredible location, featuring an expanded padel experience, high-end wellness and social spaces, and a year-round programme of events’.
Club de Padel founders said in a statement today: “We’re incredibly proud of what we’ve built here in Manchester — bringing padel to the city centre for the first time and introducing tens of thousands of people to the sport during our time on Deansgate.
“But this site was never meant to be permanent, and we’ve been limited in what we can build here, so the time is right to move on, grow and improve.
“We’ve learned a huge amount from our time in Manchester and from opening our second club in Sheffield last year, and we’re excited to reveal the locations of our new sites — including the new Manchester club — and begin the next phase.
“In the meantime, we want to thank everyone who has made this club so special, and invite them to enjoy a free game of padel on us.”
Club de Padel will close to begin its Manchester relocation on 14 January.
You can book a free hour of padel between 9 and 14 January, through the usual Playtomic system – you’ll be refunded for your booking in full on arrival.
Danny Jones -
2nd July 2024 
