McVitie’s has just launched new Gold Bar-inspired digestive biscuits, and fans already seem to be obsessed.
Merely days after landing in UK supermarkets, shoppers are calling them “an absolute game-changer”.
You may remember that just a couple of weeks back now, the popular confectionary company grabbed headlines for quietly dropping a new cocoa-flavoured variation on the humble Rich Tea biscuit in Tesco stores nationwide, and this wasn’t long after it also launched new cola bottle-flavoured Jaffa Cakes in UK Asda stores too – which was one of the first non-fruity flavoured ventures for the beloved sweet treat.
And now, it looks McVitie’s is at it again, as it’s just taken two of its classic and massively-loved products and combined them into one for the first time ever.
That’s right, we’re talking Gold Bar meets digestive biscuit.
There’s no denying that gold chocolate has had a bit of a resurgence as of late, but we all know that the Gold Bar is one of the OGs.
Described simply as being the classic Digestive biscuit topped with golden caramel from a Gold Bar, this stunning new collaboration biscuit has apparently been created to build on the success of the McVitie’s Gold Billions Wafer – which launched last year, and went down an absolute treat.
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McVitie’s parent company, Pladis, says it wanted to take the popularity of gold confectionary and “bring it to the nation’s number one biscuit”.
The company says the “signs of success” for McVitie’s Gold Digestives are “strong”.
McVitie’s has launched new limited-edition Gold Bar digestives / Credit: The Manc Group | Sweet Reviews UK (via Instagram)
“We’ve got a great track record when it comes to innovation for both McVitie’s Gold and McVitie’s Digestives, and we have an established passionate fanbase who have been petitioning for this launch,” explained James King, who is the Marketing Director for McVitie’s at Pladis UK&I.
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Since launching nationwide, foodie fans have been rushing to stores and taking to social media in droves to share their take on the new biscuit treat.
One fan has simply called them “an absolute game-changer”.
“They taste banging, absolutely delish,” another fan wrote on Instagram, while a third commented: “Seeking these out ASAP”, a fourth added: “They’re an absolute hit, to be fair”, and a fifth described them as “so good” and “gorgeous”.
McVitie’s Gold Digestives have now landed on Sainsbury’s supermarket shelves nationwide, and will set you back just £1.99 per pack.
They’re also expected to be rolled-out at other retailers soon too, so keep your eyes peeled.
Featured Image – The Manc Group
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Massive student night returns to Trafford Centre next month with up to 50% off on big brands
Emily Sergeant
Students can get themselves up to 30% off on food, activities, and loads of big-name brands at the Trafford Centre next month.
With thousands of new and returning students starting to arrive for the new academic year at Greater Manchester‘s universities, one of the region’s biggest student nights will be making a long-awaited comeback for one night only next month – and there’ll be loads of exclusive offers and free entertainment to make the most of across the evening.
Taking over the Trafford Centre in early October, the popular one-off student night is happening in partnership with Student Beans, and gives cash-strapped students the chance to shop a variety of incredible discounts all under one roof.
Just some of the big brands offering big discounts include 25% off at Levi’s and Boux Avenue, 20% off at Gymshark, Hollister and Abercrombie & Fitch, and 15% off at KIKO, Rituals, and Sephora.
It’s not just retail brands you’ll be able to save some pennies on either, as many of the Trafford Centre’s restaurants and cafes will also be offering discounts and freebies on the night too.
Alongside the offers, students can expect plenty of live entertainment and in-store experiences throughout the evening, including a DJ set and drinks at Calvin Klein, in-store fitness challenges and at Gymshark, an exclusive piercing event at Lovisa, and a Beauty Hub takeover at Sephora.
There’ll also be ‘spin-to-win’ opportunities at places like schuh, River Island, and YO! Sushi.
Massive student night returns to Trafford Centre next month with up to 50% off on big brands / Credit: Supplied
“Student Night is one of the highlights of our autumn calendar, and we’re excited to welcome students for an evening of brilliant offers and feel-good experiences,” explained Simon Layton, who is the Centre Director at the Trafford Centre.
“Whether they are updating their wardrobe, stocking up on beauty favourites, grabbing a bite to eat or enjoying the atmosphere with friends, there is plenty to discover across the centre.
“With simple transport links from Manchester city centre and across the region, Trafford Centre is the perfect place for a student night out.”
The Trafford Centre’s Student Night is happening on Thursday 1 October from 6-10pm, and students can now reserve themselves a spot by registering online HERE.
Featured Image – Supplied
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Manchester has been named one of the most ‘stressful’ places to drive in the UK
Emily Sergeant
The UK’s most challenging driving locations have been revealed, according to new data… and isn’t good news for Manchester.
No matter whether you’re a new driver or have years of experience behind the wheel, some roads can test even the most confident of motorists.
From congestion and poor road conditions, to limited parking and higher incident rates, it’s fair to say that some areas make driving more stressful.
But which parts of the UK are the hardest to drive in?
Well, in a bid to answer that question, MoneySuperMarket has analysed a whole host of data – such as road infrastructure, road safety, road conditions, vehicle crime concerns, and insurance-related trends – for 58 UK cities, boroughs, and local authorities to create a drivability score and discover the locations that drivers find most stressful.
Manchester has been named one of the most ‘stressful’ places to drive in the UK / Credit: Manchester City Council | pxfuel
Manchester, unfortunately, claimed third place on the list of top 10 most challenging locations for drivers – with an overall drivability score of 25 out of 100.
Other northern cities and towns like Leeds, Preston, Blackpool, Bradford, Wakefield, and Oldham have founded themselves in the top 10 too, meaning the North West is sadly the most-represented area.
Top 10 Most Challenging Locations For Drivers
Croydon
Derby
Manchester
Leeds
Preston
Birmingham
Blackpool
Bradford
Wakefield
Oldham
The findings also reflect some of the concerns drivers experience on the road, with more than a third of motorists (34%) saying they have avoided driving because they were travelling in an unfamiliar area, while almost a third (32%) have chosen not to drive due to heavy traffic or congestion.
Dealing with impatient or aggressive drivers was the most commonly cited source of stress, with almost two-thirds of motorists (65%) saying they find situations such as tailgating and beeping stressful.
“Driving is part of everyday life for millions of people, but our research shows just how much stress and uncertainty it can bring,” commented Alicia Hempsted, who is a Car Insurance Expert at MoneySuperMarket.
“Particularly in areas where there are more incidents recorded, car-related thefts are more common, or where there is heavier traffic or less familiar roads.”