No, you’ve not misread that headline: Manchester City have taken their commercial success a step further than any club before them by becoming the first team ever to launch their own multiplayer map in a new partnership with Fortnite.
The massively popular online multiplayer game boasts well over half a billion people across the globe, with roughly 230 million active players every month, and has become well-known for its high profile collabs with big franchises like Marvel, Star Wars, Batman, Stranger Things, the NFL and more.
They even hosted a giant Travis Scott concert within an actual games lobby, which saw more than 12.3 million people log on to Fortnite to witness the gaming and live music first.
And it looks as though the game’s streak of breaking new ground isn’t stopping there as now they have teamed up with Man City to host the first-ever online map inspired by a real-life football club.
Can you be the champion of The Ladder? 🏆
Play now on Fortnite Creative! Game Code 7124-6951-4339
As part of the developer Epic Games’ Creative feature, which allows for people to build their own arenas within the smash-hit ‘battle royale’ game, players can now enjoy an officially licensed Manchester City map by entering a simple code.
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Entitled ‘The Ladder’, the map revolves around a series ‘glyphs’ or symbols of recognisable icons around the club, 11 themed arenas such as the ‘Blue Moon’ level inspired by the famous City anthem, another built around the iconic Manchester worker-bee and more.
Designed with support from Karta, a London-based metaverse studio, the map will see players take on each other in ranked one-on-one or ‘PvP’ matches, with their positions constantly changing based on their performances.
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Winners will ascend the ladder to the higher arena, while those who lose will fall further down and, in typical Fortnite fashion, a champion is crowned by being the winner of the final round.
The Fortnite creative map is the latest development in the club’s gaming and esports strategy, which has been a big area of focus for the brand in recent years, with their own Man City ESPORTS team now bigger than ever.
You can see first-team star and England international Jack Grealish taking on streamer and YouTuber ThisIsFG_ in an example below:
As per a press release from the club, the City Football Group’s (CFG) Chief Marketing and Fan Experience Officer, Nuria Tarre, said of the collab: “We are delighted to launch our official Fortnite creative map in collaboration with Epic Games for gaming and football fans around the globe to enjoy.
“The opportunity to build this world in Fortnite presented a fantastic way to increase our presence across the competitive gaming space, a natural crossover for our leading sports entertainment brand.
“This launch is a great new addition to our off-pitch fan engagement activations and we are excited to see a crossover of esports and football fans dive into this immersive City experience.
You can play ‘The Ladder’ official Man City Fortnite map via the access code: 7124-6951-4339.
Manchester Storm’s record-breaking return to AO Arena goes down a storm with fans
Daisy Jackson
Manchester Storm have made their grand return to the AO Arena, after more than two decades away from their former home.
And it appears the ice hockey craze (which may have been spurred on by a certain Heated Rivalry) is here to stay, with record-breaking numbers piling into the venue for Sunday’s match against Sheffield Steelers.
The AO Arena has now shared that a record crowd of 11,000 fans attended the long-awaited Manchester Storm homecoming last week.
The action has gone down a storm with fans, with plenty of chatter on social media (and videos of a certain fight) doing the rounds.
Manchester Storm’s homecoming has now smashed the record for an Elite Hockey pre-season fixture, with fans travelling from across Manchester and beyond.
As the team enters this new era, bidding farewell to the ‘Storm Shelter’ in Altrincham that’s been their home for a decade, demand for tickets is continuing to grow.
This is the first time fans have been able to see the club on the ice at the AO Arena since 2004, and last weekend they thrilled supporters with a 5-5 draw agains the Steelers.
Manchester Storm is now set to bring approximately 35 games to the city centre each year, providing a regular programme of major sporting events for Manchester and its visitors.
It also brings elite-level hockey back to one of Europe’s largest indoor sporting arenas.
Gemma Vaughan, General Manager at the AO Arena says, “Tonight is a hugely significant moment for Manchester.
“To welcome Manchester Storm back to their former home after more than 20 years, and to do so in front of a record Elite Hockey League crowd, is incredibly special.
“The response from supporters has demonstrated the strength of Manchester’s passion for ice hockey and the demand for world-class sport in the city. We’re proud to be able to provide a home for the Storm as they begin this exciting new chapter.”
Erling Haaland has named his four favourite films… and fans have a lot to say on it
Emily Sergeant
Erling Haaland has answered the all-important question.
The question heard around the world, the question on everyone’s lips, a question that has absolutely nothing to do with football whatsoever… that’s right, he’s answered Letterboxd’s famous question of ‘what are your four favourite films?’.
If you’re unaware of what Letterboxd is, it describes itself as being an ‘online diary platform and app for film lovers’ and it gives users the chance to display their four favourite films at the top of their profile for all to see (and judge).
An extension of this has then been Letterboxd asking celebrities in press junket interviews and on red carpets what their ‘four faves’ are – and it’s gone on to become something of a phenomenon in the film world.
Everyone from massive A-list movie stars, to indie darlings and up-and-coming names have answered this question before, and now (it appears) to be Erling Haaland’s turn.
He’s not the first footballer to be tasked with question though, as the entire Spurs team was ambushed with it by former player – and famously massive cinephile – Alfie Whiteman last year, but it’s fair to say that after the summer he’s had with Norway at the World Cup, achieving international fame in the process, that Haaland is one of the most high-profile to answer it in a long while.
So, what’s on Erling’s list then?
Well, to self-confessed ‘film bros’ out there, you’re not going to find any deep cuts in this selection unfortunately, and you’re probably not going to get any recommendations for movies you haven’t seen before either, but come on, he is only a footballer after all.
Erling Haaland has named his four favourite films… and fans have a lot to say on it / Credit: Letterboxd
First up for the Manchester City striker is a pretty common pick by straight white men, it’s The Wolf of Wall Street, and he doesn’t give much of a reason for it, other than just suggesting: “I think you understand why”.
He then follows that up with Ridley Scott’s classic Gladiator, calling it ‘amazing’, before naming 2004’s epic Troy, and then rounding it out with a Christmas favourite for many, Home Alone, adding that he ‘watched it a lot as a kid, and then again now’.
As for fan reaction to Haaland’s four favourites, let’s just say it’s been mixed.
Among the 1,000+ comments on the Instagram video, you’ll find just as many people called him ‘king’ and saying he has ‘goated’ taste, as you will comments like this: “He has the most male gazed top four in history of Letterboxd.”