The National Portrait Gallery has announced a ground-breaking new experience that’s set to make its debut at MediaCity in Salford.
Some of the world’s most famous paintings will be brought to life in an immersive digital exhibition, called Stories – Brought to Life, that will tell the stories behind iconic portraits.
FRAMELESS Creative has partnered with the National Portrait Gallery on the project, which will be the first major touring art experience by any UK art institution and makes up a long-term partnership called National Portrait Gallery Unframed.
Those who attended the hugely popular and acclaimed Van Gogh Alive experience will already know a little of what to expect – famous paintings reimagined with digital projections, visual effects, and audio technology.
FRAMELESS has been granted access to the National Portrait Gallery’s collection to create Stories – Brought to Life, which will tell the tales of people who have shaped history, from the Tudors to the present day, in an innovative new way.
ADVERTISEMENT
While the exhibition will premiere here in Greater Manchester next year, there’s a planned national and international tour to follow.
The National Portrait Gallery will be debuting a ground-breaking digital exhibition in Salford / Credit: MediaCity
Rich Storton, general manager at FRAMELESS Creative said: “We are delighted to announce this new long-term partnership with the National Portrait Gallery. We hope that by unleashing the power of digital storytelling we can help the Gallery to bring art to a whole new audience.
ADVERTISEMENT
“We’re living in a changing world and there is a real need for new experiences that help open up art and culture to new audiences and crucially help ensure that national institutions such as the National Portrait Gallery and their incredible collections continue to be accessible and have cultural significance for the next generation.
“MediaCity is a vibrant cultural hub attracting a hugely diverse audience. This combined with its proximity to major transport links and focus on technology made it an obvious choice for premiering our first experience.”
Rosie Wilson, Director of Programmes, Partnerships and Collections at the National Portrait Gallery said: “The National Portrait Gallery aims to share our unique collection of portraits with as wide an audience as possible and explore the human stories that shape our history and culture.
ADVERTISEMENT
“This exciting new partnership with FRAMELESS, inspired by our Collection, will enable us to take these stories outside of the Gallery walls and bring them to life in new, innovative ways.”
Caroline Aikman, Director of Marketing, Brand and Place at MediaCity said: “We are honoured that the National Portrait Gallery and FRAMELESS have chosen MediaCity as the first stop on the tour of this unique immersive experience.
“We’ve hosted many arts and culture events, experiences, festivals and exhibitions over the last few years and we can’t wait to welcome visitors to Salford when the experience opens its doors in May next year.”
Manchester’s iconic Vimto statue to be removed for repair – with Aitch-sponsored sculpture in its place
Daisy Jackson
One of the city’s most familiar landmarks will soon be leaving its spot in town, as the iconic Vimto statue is removed.
The sculpture has been in Vimto Park off Sackville Street since 1992, and consists of a giant Vimto bottle surrounded by oversized fruit.
But the art piece dedicated to Manchester’s most famous drink has weathered (it’s made of wood, after all) and will have to be dismantled in the coming months for an undisclosed period of time.
This will be the second time the Vimto statue has undergone maintenance work, having last received a colourful paint job in 2011.
Worry not, though, Manchester – a new sculpture, dedicated to another local drinks brand, is already in the works until our beloved Vimto statue returns.
Local rapper Aitch, who launched his own drinks brand SYPS last year, has decided to make good use of the space.
A gigantic statue of a SYPS can is to be installed later this year in place of the Vimto statue, created by a local artist.
I don’t know why any of you are surprised – there haven’t been many product launches or marketing opportunities that Aitch hasn’t jumped on this year.
Rave in the Super Awesome Deluxe burger takeaway? Done it.
‘Launching’ Joe & The Juice back into Manchester? Done that too.
Performing on a train to launch a limited-edition Southern Comfort called ‘Northern Comfort’? Yes, that also happened.
Aitch is funding a temporary SYPS statue in place of the Vimto statue in Manchester
He’s now announced that he’ll be funding a new statue for the city centre while our beloved Vimto statue is gone.
A spokesperson for Manchester City Council said: “While it’s a shame to see our beloved Vimto statue leave the city centre, it’s important that this landmark is preserved for the future before it’s too late.
“When Aitch kindly offered to fill the space in Vimto Park with a SYPS sculpture, how could we say no?”
Aitch said in a statement: “I couldn’t leave my Manny without a drinks statue, could I? Also happy April Fool’s day you idiots.”
The funds will help improve the already incredible music scene in Manchester, benefitting staples likes Night and Day Café, Matt and Phred’s Jazz Club, SOUP and more.
All of the donations will be distributed across six independent music venues and will be used for various instruments, PA equipment, backline technology and other necessities depending on the requirements of each site.
Elbow have teamed up with Co-op Live in aid of supporting Manchester grassroots venues.Credit: Supplied
This initiative has been keeping Manchester’s Northern Quarter in the forefront of people’s minds when it comes to live music as well as the impressive Co-op Live.
Alongside providing vital resources for these local institutions, Elbow teaming up with Co-op Live also helps cement the North West as one of the main powerhouses in relation to live music.
The latest efforts from the largest indoor arena in Manchester fall in line with celebrating one year of bringing some of the best live music to the city, being officially open for 12 months in May.
Co-op Live have made a commitment to the people and the planet, promising to donate £1 million annually to the Co-op Foundation.
The stunning Co-op Live venue, Manchester’s largest indoor arena.Elbow performing at Co-op Live, marking history as the first act to grace the venue.Credit: Audio North/Supplied
Manchester’s latest live music venue also contributed significantly to selected charities, including Happy Doggo – chosen by Liam Gallagher and Eric Clapton’s addiction recovery centre, Crossroads.
As Elbow teams up with Co-op Live, even more money is making its way to necessary resources, this time in the likes of crucial live music establishments.
Elbow front-person Guy Garvey says: “Playing Co-op Live’s opening night will stay with us for a lifetime, not least because of how incredible the room sounded.”
“When the venue donated funds in our name to support the city we love, it made complete sense to carry that through to the Northern Quarter and to venues that have meant so much to my bandmates and I throughout our career.”
Guy Dunstan, Senior Vice President and General Manager, Co-op Live, adds: “In the past year, I have been proud to see Co-op Live become an integral part of such an incredible city.”
“Teaming up with Elbow to directly support the venues that first put Manchester on the map, and to share something so intrinsic to us as venues – proper sound – is something truly special.”
Daisy Jackson -
11th December 2024 
