Art & Culture

Multi-sensory immersive ‘Van Gogh Alive’ experience comes to MediaCity

'Van Gogh Alive' guides people travel through the periods of Van Gogh's life that defined him as an artist - showcasing over 3,000 images.

The Manc The Manc - 22nd July 2021

MediaCityUK will host Van Gogh Alive this autumn – “the world’s most visited immersive, multi-sensory experience” that exhibits the life and work of the seminal Dutch artist.

Having welcomed over eight million visitors in 70 cities around the world – including sell-out runs in London and Birmingham – the art and culture experience is now destined for Salford; opening from 22 October.

Van Gogh Alive takes people on a trip through the periods of Van Gogh’s life that defined him as an artist – showcasing 3,000 images including iconic works like Starry Night, Sunflowers and lesser-known paintings inspired by his love of Japanese woodprints. 

Created by Grande Experiences, Van Gogh Alive has been called a “glorious, stunning, but also very moving”, exhibition, featuring state-of-the-art gallery technology set to an evocative classical score delivered via a 3D sound system.

More than 3,000 images will be on display


Van Gogh Alive will also feature an interpretive area where visitors can learn more about Van Gogh’s life, as well as interactive art stations where people can create their own art with the help of expert video tutorials.

The exhibition is also home to a life-sized walk-in representation of Van Gogh’s ‘Bedroom in Arles’ painting and a ‘Sunflower selfie room’ – a 360° mirrored space complete with hundreds of sunflowers.


Van Gogh Alive is supporting The Christie charity and using the experience as a platform to help raise vital funds to continue its incredible work leading the way for cancer care, research, and education. Visitors to the exhibition will have the opportunity to make a donation to The Christie charity when either purchasing tickets or while at the exhibition. 

The charity has helped to provide the health service with a purpose-built young adult unit, a new Integrated Procedures Unit, a proton beam therapy research room, and equipment including an MR-linac machine and a new gamma camera. It is now fundraising for some vital projects including a new cancer centre and a world class research facility.

The experience takes visitors through periods of Van Gogh’s life


Bruce Peterson, Owner of Grande Experiences, said: “After mesmerising a global audience of over 8 million people and selling-out cities all over the world, including Rome, Sydney and of course our most recent location at Kensington Gardens in London, we’re incredibly excited to be bringing Van Gogh Alive to MediaCityUK.

“This is an unforgettable cultural experience for all the family.”

Marie Toller, head of major relationships at The Christie charity, said the experience “looked absolutely stunning”.

“We are delighted that Van Gogh Alive has chosen to support The Christie charity,” he stated.

“The Christie relies on the support and donations from the public to provide our patients with the very best care, treatment and access to research options. Monies raised from the Van Gogh Alive exhibition will go towards making life that little bit easier for cancer patients and enhancing their experience while at The Christie hospital.”


Van Gogh Alive opens its doors from 22 October 2021 to 23 January 2022. 

Tickets are on sale now – having gone live at 9am on Thursday (22 July).

The price is £22.00 for adults and £15.00 for children, with concessions and school group discounts available. More info is available online here.