Following their landmark North West Counties Football League title, Bury FC are toasting their trophy success with a significant new partnership, as multinational franchise JD Sports will be sponsoring the side moving forward.
The Premier Division champions sealed what they have dubbed a “milestone” first piece of silverware and first promotion for some time with a 4-0 win over Burscough FC last weekend: a moment which feels like a far cry away from the uncertainty of recent years.
A NWCFL Division One North title did come during the Bury AFC era.
It was only back in 2019 that Bury were dismissed from the EFL entirely, splintering into two teams after 125 years; fast forward to 2025 and now the Greater Manchester club are looking to reconsolidate their position in the football pyramid with efforts such as this latest commercial move.
Also founded in Bury back in 1981, JD Sports is the latest and most established local organisation to sponsor The Shakers to date, marking a big step forward for those around Gigg Lane.
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While the exact nature of their collaboration (i.e. featuring logo on kits, around the stadium and so on) is yet to be detailed, nor has the initial length of the partnership deal been confirmed, getting the brand on board is still a big coup.
Not only is the retailer a well-known name in sports apparel and high-street fashion, with their own line of more than 90 JD Gyms across the UK too, but as a fellow local turned nationwide business from the same borough, their success story is also one that Bury FC can take plenty of inspiration from.
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With a league record-breaking 8,719 fans filing into their historic home ground for the final game of the season, demonstrating an extraordinary level of support and loyalty throughout the community, teaming up with JD is an extension of “reignited pride” and brings football back to the heart of the local area.
As for JD – which also boasts a glowing global presence in over 36 countries – sports partnership manager Abi Haywood went on to add: “We’re thrilled to be partnering with Bury FC, a club that sits at the heart of our community. As a company founded in Bury, this partnership means a lot to us.
“It’s about more than football – it’s about giving back to the town that helped shape who we are. We’re proud to support Bury FC and to play a part in the club’s future, both on and off the pitch.”
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Over 8,700 fans in attendance at Gigg Lane to see Bury FC win 4-0, confirming their first promotion since being expelled from the EFL in 2019…
The Shakers signed off the announcement by stating: “As Bury FC continues its mission to climb back up the football pyramid, the Club remains deeply committed to regaining its place at the heart of the community.
“With the support of local businesses, lifelong fans, and a town full of pride, Bury FC is building a future worthy of its historic name.”
Here’s hoping this is just the start of an already brilliant comeback and that Bury never need come back from so close to the brink again.
Manchester City have announced a special away day fan zone for festive fixture
Danny Jones
In a real added bonus for away fans making the roughly two-hour journey to their only fixture over the festive period, travelling Man City supporters are being treated to a dedicated away-day fan zone for their upcoming game against Nottingham Forest.
Now this is the kind of backing we want to see from big teams.
That’s right, for those visiting Nottingham for the meeting against the fellow Premier League side and one-time European Cup winners, Manchester City will be putting on a special and exclusive fan zone.
Confirmed on Christmas Eve ahead of the match this coming Saturday, 27 December, the club revealed a quick glimpse of the pop-up supporters’ park.
As detailed in the announcement, the public events space known as ‘The Nest’ will be open exclusively to away-ticket holders heading to the City Ground.
Perfect for a quick pit-stop before and after the clash, the venue is one of the closest you’ll find to the stadium itself and, better still, is located roughly just a 10-minute walk away from the railway station.
There will be a huge bar offering a wide selection of alcoholic and soft drinks, plus plenty of street food to enjoy. Here’s hoping the players don’t indulge in too many of those this Christmas, especially following Pep Guardiola’s ‘fatty’ comments.
They kick off at 12:30pm, but will everyone make the weight?…
Once again, Man City have advertised this as an away-day ticket-holder-only event, so we would probably call ahead and double-check if you’re a Blue who just so happens to live/be in the area and want to go along.
It also goes without saying that this will serve as an ideal and presumably trouble-free place to celebrate after the result, as it’s a strictly sky-blue event and we’d wager the title contenders and serial trophy winners to come out on top.
So, if you needed any extra assurance that making the approximately 81-mile trip to Nottingham, we’d say potentially going top at Christmas and cheersing a few pints with your mates on a would-be concourse designed just for you is plenty of added motivation.
As for those of you staying firmly in Greater Manchester this holiday season, there’s no reason you can’t still have a little away day of your own:
Featured Images — Manchester City (via X)/The Manc Group
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Manchester City youngster Claudio Echeverri set for another loan spell
Danny Jones
Manchester City youngster Claudio Echeverri is set for another loan deal this January following a disappointing time in Germany.
The South American youth product has spent the first half of this season out on loan at Bayer Leverkusen, but has struggled not only to make an impact but even to enjoy any real steady playing time.
Following reports earlier this month by The Athletic‘s Seb Stafford-Bloor that announced Echeverri’s loan would return to his Man City, it appears as though all parties concerned haven’t exactly gotten what they want out of the deal.
With that in mind, not only has his short-term agreement been cut short, but Echeverri is now set to join another City Football Group (CFG) club on a temporary contract, where he can crucially be assured more regular minutes.
As confirmed by the ever ubiquitous transfer insider, Fabrizio Romano, Claudio Echeverri is now set to join Girona temporarily from the Premier League side.
Romano writes that “the Argentinian talent leaves Bayer Leverkusen after loan deal interrupted — as Echeverri was not playing.”
Stating that the 19-year-old will officially become a Girona FC player from 1 January onwards, he will no doubt provide some much-needed offensive firepower for the struggling Spanish side, with the Catalan club currently lingering in the La Liga relegation zone.
Following a somewhat reverse pattern of fellow forward, Savinho (who was signed by the French CFG franchise arm, Troyes, before being loaned to Girona and eventually bought by Man City), the attack-minded player remains a highly-rated youth prospect but has yet to fully announce himself.
He scored the first goal for his parent club back in June; it’s fair to say it was a bit of a corker…
Fast forward to now, though, and Echeverri will spend at least until next June representing Girona – no doubt dropping straight into the starting lineup as soon as possible.
At the moment, there is no suggestion of any permanent clause included in the agreement, but either way, ‘El Diablito’ is still a CFG asset, at the end of the day.
With that in mind, we’re sure they’ll move him around the sporting network however they see fit in search of a breakout spell.
Do you think it’s a good move for the young starlet, or would you like to see him back in Manchester, fighting his way into matchday squads?
Danny Jones -
24th April 2025 
