The North is full of amazing artists, and we’re spotlighting one every single month – get ready for Roukaya B to bring the ‘Heat’.
Salford soulstress Roukaya B needs no introduction, but we’re giving her one anyway, as you might not be aware of her sheer musical power.
Self-proclaimed “soul enlightener” and ‘Manchester’s Queen of Soul’, this artist has been uploading music to streaming platforms since 2022.
Rou doesn’t conform to one genre; instead, she deliberately fuses them, blending R’n’B, soul, rap, afrobeats and even jazz to create some of the freshest sounds.
Now, Roukaya B sits down with Audio North after discovering her ‘Artist of the Month’ title to discuss exciting projects, personal stories and her artistry.
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An interview with Roukaya – Audio North’s Artist of the Month
What has your journey in music looked like so far? My journey has been quite hectic, but in the best way. I’m a singer-songwriter and all-around creative, and I’ve learned a lot about myself and what my voice can do. I’ve developed my writing and ability to perform on stage, throwing myself into collaborations too.
I’m constantly evolving just like the music I’m putting out.
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“Singer, writer, rapper, dancer, actress, drama queen, you can’t compete here” – We couldn’t put it any better ourselves.
Where did you grow up, and what music were you listening to? I was raised in Salford, and music for me was very different as I come from a multicultural background. My Dad is Algerian, my Mum is Jamaican-English; they met in the South and settled up North [great choice] to have a family.
I grew up on a lot of ‘raï’ music – a North African genre with really cool drum patterns, reggae and 90s hip hop. My Mum loved that soul tune, ‘I Believe in Miracles’ by Hot Chocolate, and my Dad absolutely loved M People, especially Heather Small; they made some iconic classic anthems.
I was raised on lots of different genres, and I think that’s showcased in my music today.
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When did you realise singing was something you wanted to pursue? I’ve always known that I wanted to be a singer from a really young age. It’s what I said I’d do in primary school, it’s what I wanted to do in high school, and I did it in college.
Salford singer-songwriter Roukaya B claims our inaugural ‘Artist of the Month’ title (Credit: Audio North)
When I was growing up, it wasn’t accessible to the younger generation to see it as a viable career, so I was sort of teased and laughed at for it, so I never really dived into it. I could sing, and I studied music in high school, but I missed my opportunity on YouTube when it was fresh.
It was only after college that I decided to post covers to my Instagram, where people engaged, and it was cool for people to find and discover me. So I did college again as a music student, and the rest is history. All of this has become a part of my musical journey, and everything happens for a reason.
How did you come to this realisation? In short, the realisation was that I wasn’t focusing on my inner drive and trust me, it wasn’t just calling me, it was essentially shouting at me: ‘Hi, babes. Use your voice, whether it’s spoken, whether it’s singing, just use it. This is a healing tool and healing force.’
What is your ultimate dream as an artist?
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I want to do a ‘Tiny Desk Concert’ or ‘COLORS’ show, and I’d love to make music with Sasha Keable – if you’re reading this, Rouyaka B wants to collab, haha!
Being true to myself and remaining authentic as I progress in my career is part of that dream. I don’t want to bang out a tune every single month; I want to make sure my work is always consistent. Being a genuine artist is my ultimate dream.
Are there any fellow up-and-coming artists you’re listening to?
Remée, or ‘That Remée Girl’, as she goes by on socials. She’s a Liverpool-based alt-grunge act and let me tell you… She. Is. COOL. There are some festival dates lined up, so if you get the chance, go see her.
This Manc creative champions the city wherever she can. (Credit: Liam Heeley)
What’s next for you in terms of your music career?
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There’s a handful of live shows coming up, and they’re going to be very experimental. I also have a collection of work coming out in the future, which I can’t say too much about just yet.
There’s even a youth music project which I’m really, really, really excited about. So much is coming!
It was a pleasure chatting with Rou, and we have every faith that big things are coming for her in 2026 and beyond.
Jimmy Bradbury, Reuben Haycocks, Aoife Anson O’Connell, and Paddy Murphy – better known together as Westside Cowboy – formed back in 2023 when they were students at the Royal Northern College of Music, so while they may not all be from Manchester, they definitely have the spirit of our city at the heart of everything they do.
After playing in different bands across the city throughout their student years, the four-piece joined forces to create Westside Cowboy – an indie rock collective credited with self-coining the genre of ‘Britainicana’.
Put simply, Britainicana is a cultural concept that mixes the hazy, mythic feel of American country and folk, with the sound of raw British punk, indie rock, and small-town life.
Westside Cowboy have released their debut album, It Goes On / Credit: Clementine Schniedermann (Press Shots – Supplied)
If that sounds like your cup of tea, then you’ll be pleased to know that Westside Cowboy have released their debut album, It Goes On, to the world today (21 August).
And the reception from critics, arguably, couldn’t be better.
Prior to the release of their debut album, the band had released two EPs, including So Much Country ‘Till We Get There in January earlier this year, and had started to make a name for themselves with their popular debut single ‘I’ve Never Met Anyone I Thought I Could Really Love (Until I Met You)’ in 2024.
They went onto make even further waves when they supported equally-rising American rock band Geese on their UK and Irish tour back in March – with many fans calling it one of the best support and main act combinations in some time.
Three singles from their debut album were shared with the world ahead of its release – ‘Kick Stones (The Boys)’ came first, followed by ‘Pin Up Boys’ and ‘Dobro’.
So, it’s fair to say the anticipation for album was high… and if the reviews are anything to go by (which we think they are), it looks like the band has very much delivered what they set out to achieve.
Westside Cowboy’s debut album It Goes On is now available to stream, or you can purchase a physical copy in a range of formats from their website here.
Take a listen👇
Featured Image – Press Shot (Supplied)
Audio
BBC Introducing LIVE is back with events across the North for grassroots music artists
Emily Sergeant
BBC Introducing’s flagship live event will return with a huge lineup of activities for aspiring musicians and music creators this autumn.
To celebrate and champion undiscovered talent across the country, BBC Introducing LIVE will include an array of live performances, immersive workshops, educational panels, and networking opportunities for grassroots artists, DJs, and music creators, all at the start of their careers.
Introducing LIVE will head across the UK, including hosting four special gigs in Leeds and a songwriting camp in Manchester.
The BBC Introducing Songwriting Camp is an invite-only event offering an ‘unparalleled’ experience for artists and creatives to develop skills and collaborate with industry professionals in a real music studio.
Then, on Saturday 28 November, BBC Introducing will host four showcases across Leeds, celebrating some of the best new music from across the UK – with independent music venues The Wardrobe, Belgrave Music Hall, and Oporto all taking part.
While up in Sunderland, following the success of BBC Radio 1’s Big Weekend there earlier this year, a special takeover event will take place at The Fire Station – with a day of panels, workshops, open mics, and an industry feedback centre planned, all designed to support and inspire the next generation of musicians and music industry professionals.
Other northern cities hosting events during this year’s programme are Gateshead, and major music city Liverpool.
Many successful artists, including the North’s very-own Sam Fender, as well as big names like Ed Sheeran, Raye, Olivia Dean, and Loyle Carner, all began their careers with support from BBC Introducing.
“Championing and nurturing artists and creatives is at heart of everything BBC Introducing does, and so I’m excited that Introducing LIVE will be returning in November for our biggest year yet,” commented Kelly Betts, who is the Editor of BBC Introducing.
“BBC Introducing will be at events, panels, and gigs across the UK giving emerging talent the opportunity to learn from industry experts, make music and connect with fellow artists.
“Music has the power to unite, inspire, and shape our culture and BBC Introducing’s flagship event will help some of the UK’s rising stars on their journey to achieve this.”
Thomas Melia -
18th February 2026 
