The Music Venue Trust has defended the live music industry after a recent study found that half of Brits felt they’d been ‘priced out’ of seeing live music.
The YouGov survey found that more than three-quarters of Britons (77%) think the price to see live music is expensive, with 44% saying it’s ‘very’ expensive.
But the MVT wants to raise awareness for how affordable live music can be, if fans are willing to let go of the likes of Harry Styles and Taylor Swift (who are, admittedly, very expensive artists to go and see).
The music venue charity described the research as ‘incredibly depressing’ and argued that live music is ‘literally the cheapest, easiest, most accessible cultural experience there is’.
The MVT pointed out that there are ‘brilliant, live affirming, incredible shows’ happening every day of the year with tickets for less than a tenner.
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It stressed that schools, communities and the media need to champion these smaller, grassroots music scenes as much as the gigs with the ‘flying pianos or cartwheeling robots’.
Blossoms at Night & Day. Credit: The Manc GroupBand on the Wall. Credit: Jody HartleyThe Pink Room at YES. Credit: Facebook, Yes ManchesterGrassroots music venues were used as an example of why music isn’t ‘too expensive’
The YouGov survey also found that most people think £40 or less is a fair price for a ticket – but 75% of the gig-going public have paid more than £50.
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It means that even those who are willing to cough up the increasingly high prices for live music are paying what they feel is over the odds.
The full open letter, signed by the Music Venue Trust’s CEO Mark Davyd, is below.
“In a new YouGov survey the UK public says less than £40 is a fair price for a live music ticket. The headline also says that people are being ‘priced out of attending’ live music events.
“There are literally hundreds of brilliant, live affirming, incredible shows happening every single day at local grassroots music venues. The average price of admission is £10.90 a ticket, but there’s almost certainly one near you this week for less than a tenner. They are performed by fantastically talented musicians, just as good as any you’ll see on a huge stage. There won’t be flying pianos or cartwheeling robots, but these days there will be great sound and lighting, delivered by professional technicians. Bar prices are affordable, the staff are welcoming, and the audience in them wants you there as part of the community. And no, Harry Styles isn’t playing, but you know who is? Somebody who deserves an audience just as much, who has written as many songs, is just as passionate about the music they are making, who has something to perform for you that you might fall in love with.
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“This survey says an incredibly depressing number of people didn’t attend a live music show in 2022. About a fifth of people apparently didn’t go because they thought they couldn’t afford it. So there’s something seriously wrong there, because it’s literally the cheapest, easiest, most accessible cultural experience there is.
“Let’s make sure every parent knows that. Let’s get every school teaching their pupils that. Let’s get out into our communities and make sure that every single person in them knows they have access to live music. Let’s ensure our local and national press are reflecting that. Let’s see the incredible music from these fantastic spaces on our TV, talked about on our radio, part of the national discussion of who we are and what we do.
“Let’s find the one third of the public who didn’t attend a show in 2022 and make sure they know what they are missing out on. 14% of people regularly attended a gig in 2022. Let’s double that. Let’s make 2023 the best year of live music ever.
“Let’s never leave anybody in the UK believing that this headline is true ever again.”
Featured image: The Manc Group
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Role Model at O2 Apollo, Manchester – a night where everyone wanted to be Sally | Review
Clementine Hall
The O2 Apollo was a sea of cowboy hats and gingham for Role Model’s return to Manchesteron his No Place Like Tour.
If you don’t know who Role Model is, then you’re probably not a 20-something year old girl addicted to TikTok and strawberry matcha like me – and that’s absolutely fine, but Role Model, aka Tucker Pillsbury, is more than just a social star with a couple of viral hits.
His steep incline to stardom, especially through his latest album Kansas Anymore released last summer, and the follow-up deluxe Kansas Anymore (The Longest Goodbye), earlier this year, has recently seen him perform on SNL with Charli XCX, as well as this week featuring in People’s Magazine Sexiest Man Alive 2025 edition in the centrefold spot, no less.
So it’s safe to say, he really is the man of the moment.
Role Model on stage at O2 Apollo Manchester in November 2025 / Image: The Manc Group
The all-American heartthrob wasted no time getting into his catalogue of hits, kicking things off with ‘Writing’s On The Wall’, before transitioning smoothly into ‘Look At That Woman’ and ‘Scumbag’, all taken from his 2024 album.
Guitar firmly in hand, Role Model shimmied across the stage effortlessly as a sea of adoring fans sang every single word back without fail.
The highlights from the show are never-ending, like taking a seat and singing the beautiful ‘Something, Somehow, Someday’ from a leather notebook – which he tells us is “my favourite song I’ve ever written, and I’m going to read it to you like a story”.
His vocals are identical to the studio recordings, and the energy in the room was just how you wanted it to be, especially during the iconic bridge in ‘Some Protector’.
Presuming you’re not familiar with the Role Model lore? Well, allow me to fill you in.
Each night during the undeniable smash-hit, ‘Sally, When the Wine Runs Out’, Tucker brings out a special guest to be that night’s so-called ‘Sally’ and dance on stage with him.
On the European tour so far, London were treated to Lewis Capaldi and Niall Horan back to back, so it’s safe to say we were waiting with baited breath to be introduced to our very-own Sally.
Although we didn’t get anyone famous (we were hoping he’d go super meta and get Sally from Corrie, but alas), what did get was arguably better. A lovely, smiling fan who held Tucker’s hand and had the absolute time of her life for that one-minute where all eyes were on her – this is what it’s truly all about, at the end of the day.
If anyone in that crowd went home without feeling a bit in love with Role Model, then I’d be very surprised.
His effortless charisma oozed throughout the performance, and we can’t wait to welcome him back in Manchester again.
Maybe next time, I’ll be Sally.
Featured Image – The Manc Group
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Clubland Live is returning to Manchester with an arena show that will be ‘the biggest night of your life’
Daisy Jackson
Clubland will be back with a live arena show in Manchester next year, following massive success and feel-good parties for the last few years.
There’ll be five cities on the newly announced tour, which will fill arenas with classic dance tunes and the full Clubland experience.
As well as Manchester, the tour will visit Leeds, Glasgow, Newcastle and Aberdeen in May next year.
The three-hour action-packed show will bring together some big names from as far back as the 90s in the dance music world, along with some of the biggest new names on the scene.
Each city will have a slightly different line-up, but for Manchester it includes Cascada, Ultrabeat, and Ben Nicky.
The new Clubland show at the AO Arena will be reliving the times where dance music produced the best tunes, energy and feel-good factor from throughout the generations.
Clubland started life as a series of compilation albums in 2002, and become the umbrella brand for an entire movement of commercial dance music, spawning countless classic hits over the years.
That’s included artists like Cascada, Scooter, BassHunter and Ultrabeat amongst many, many more – selling 30 million albums.
And Clubland TV remains one of the most popular music channels on UK music TV, bringing a mix of the both the classics and new tunes to thousands of people every day.
Clubland Live launched in 2008 and played to tens of thousands of people across the UK, in a landmark moment for the dance music industry.
And now it’s back again for a live show at the AO Arena.
Clubland Live will be at the AO Arena in Manchester on Saturday 2 May 2026, with tickets on sale from 10am on Friday 7 November HERE.
Daisy Jackson -
28th December 2022 
