How bizarre it must be to be Pitbull. This is a man with, by all accounts, a pretty successful music career – but how bizarre for his trajectory to kick up so sharply now, 20 years after his debut album.
Watching the rapper, now 44 years old, dominate sold-out arenas across the world and become a social media sensation and something of a cult phenomenon is a joy to behold.
Who else could lead tens of thousands of people a night to party wearing a bald cap and a drawn-on goatee? Manchester donned their Pitbull costumes en masse and town looked all the better for it yesterday.
For anyone having even a hint of ‘I don’t get it’ in their minds, you’ve forgotten what nightclubs were like in the late 2000s. An era where we would post 80 blurry photos on Facebook from one night out, and our makeup bags were just Dream Matte Mousse and a kohl eyeliner.
It’s the same era where dance floors were absolutely dominated by Pitbull hits, from Hotel Room Service to Give Me Everything to International Love.
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So his tour returning to Manchester feels like stepping back in time for all the 30-somethings in town, who all (myself included) decided to party like there were no consequences (currently staring into my cup of tea and remembering why I don’t usually drink wine on a school night).
The best thing about this gig is the way it strips all pretension away from all 23,500 people inside the Co-op Live. While we’d normally spend hours pampering and preening for a show to look our best, here we all stick a bald cap and a suit jacket on just let loose in a sea of people wearing the exact same uniform. I have never heard so many people breathlessly giggling their way through a show before.
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And while the gig itself is quite silly and camp (there are scantily-clad dancers everywhere and the guy in charge of the pyrotechnics is pretty trigger-happy), there are some properly talented musicians on stage too.
Pitbull is backed by multiple percussionists, keyboards, guitars, woodwind and more, and his Latino roots shine with songs like Culo and Gasoline, where the dancers salsa and his hips get extra wriggly.
Pitbull staring out at his fans between songs in ManchesterPitbull brought the party to Manchester
We came because it’s silly but we stayed because it’s GOOD.
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Prolific songwriter (‘Life is not a waste of time, time is not a waste of life. So let’s not waste any time, get wasted, and have the time of our lives’), party-starter, and philanthropist (he’s funded tuition-free schools in his hometown of Miami), Pitbull is soaking in every inch of the success that’s come his way.
On stage at Co-op Live in Manchester, the lights come up between songs to Pitbull stood on his little platform, grinning cheesily and looking over his assembled mini Pitbulls like a proud overlord. This man is having the time of his life.
Jimmy Bradbury, Reuben Haycocks, Aoife Anson O’Connell, and Paddy Murphy – better known together as Westside Cowboy – formed back in 2023 when they were students at the Royal Northern College of Music, so while they may not all be from Manchester, they definitely have the spirit of our city at the heart of everything they do.
After playing in different bands across the city throughout their student years, the four-piece joined forces to create Westside Cowboy – an indie rock collective credited with self-coining the genre of ‘Britainicana’.
Put simply, Britainicana is a cultural concept that mixes the hazy, mythic feel of American country and folk, with the sound of raw British punk, indie rock, and small-town life.
Westside Cowboy have released their debut album, It Goes On / Credit: Clementine Schniedermann (Press Shots – Supplied)
If that sounds like your cup of tea, then you’ll be pleased to know that Westside Cowboy have released their debut album, It Goes On, to the world today (21 August).
And the reception from critics, arguably, couldn’t be better.
Prior to the release of their debut album, the band had released two EPs, including So Much Country ‘Till We Get There in January earlier this year, and had started to make a name for themselves with their popular debut single ‘I’ve Never Met Anyone I Thought I Could Really Love (Until I Met You)’ in 2024.
They went onto make even further waves when they supported equally-rising American rock band Geese on their UK and Irish tour back in March – with many fans calling it one of the best support and main act combinations in some time.
Three singles from their debut album were shared with the world ahead of its release – ‘Kick Stones (The Boys)’ came first, followed by ‘Pin Up Boys’ and ‘Dobro’.
So, it’s fair to say the anticipation for album was high… and if the reviews are anything to go by (which we think they are), it looks like the band has very much delivered what they set out to achieve.
Westside Cowboy’s debut album It Goes On is now available to stream, or you can purchase a physical copy in a range of formats from their website here.
Take a listen👇
Featured Image – Press Shot (Supplied)
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BBC Introducing LIVE is back with events across the North for grassroots music artists
Emily Sergeant
BBC Introducing’s flagship live event will return with a huge lineup of activities for aspiring musicians and music creators this autumn.
To celebrate and champion undiscovered talent across the country, BBC Introducing LIVE will include an array of live performances, immersive workshops, educational panels, and networking opportunities for grassroots artists, DJs, and music creators, all at the start of their careers.
Introducing LIVE will head across the UK, including hosting four special gigs in Leeds and a songwriting camp in Manchester.
The BBC Introducing Songwriting Camp is an invite-only event offering an ‘unparalleled’ experience for artists and creatives to develop skills and collaborate with industry professionals in a real music studio.
Then, on Saturday 28 November, BBC Introducing will host four showcases across Leeds, celebrating some of the best new music from across the UK – with independent music venues The Wardrobe, Belgrave Music Hall, and Oporto all taking part.
While up in Sunderland, following the success of BBC Radio 1’s Big Weekend there earlier this year, a special takeover event will take place at The Fire Station – with a day of panels, workshops, open mics, and an industry feedback centre planned, all designed to support and inspire the next generation of musicians and music industry professionals.
Other northern cities hosting events during this year’s programme are Gateshead, and major music city Liverpool.
Many successful artists, including the North’s very-own Sam Fender, as well as big names like Ed Sheeran, Raye, Olivia Dean, and Loyle Carner, all began their careers with support from BBC Introducing.
“Championing and nurturing artists and creatives is at heart of everything BBC Introducing does, and so I’m excited that Introducing LIVE will be returning in November for our biggest year yet,” commented Kelly Betts, who is the Editor of BBC Introducing.
“BBC Introducing will be at events, panels, and gigs across the UK giving emerging talent the opportunity to learn from industry experts, make music and connect with fellow artists.
“Music has the power to unite, inspire, and shape our culture and BBC Introducing’s flagship event will help some of the UK’s rising stars on their journey to achieve this.”
Daisy Jackson -
9th June 2025 
