Modern English: The Manc agency building digital stages for the world’s biggest stars
Since setting up over a decade ago, Andy Hirst’s business has blossomed into the go-to brand for digital work in the music sphere - amassing an envious collection of star-studded case studies.
Manchester’s reputation as a musical ‘oasis’ was cemented long before the city bred the superstars of the same name. This was the city that spearheaded a music scene so stirring, it transcended the charts and became a cultural movement.
Of course, that was a long time ago, now. Even the most ardent ravers still clinging to their bucket hats for dear life will surely confess that the heady days of Madchester and 90s rock ‘n’ roll are behind us and are never coming back.
But that doesn’t mean the planet’s greatest musicians have stopped turning to the city for inspiration. Sure, they might not look over to The Hacienda or Dry Bar for ideas anymore. But they do keep consulting a little office space in St John’s.
You might not know it, but down an unassuming side street in Manchester’s city centre, a small team of digital creatives are quietly spending their days assembling digital platforms for the biggest stars in music today.
It’s a place called Modern English.
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The Modern English team
Since setting up over a decade ago, Andy Hirst’s business has blossomed into the go-to brand for digital work in the music sphere – amassing an envious collection of star-studded case studies.
Modern English began in creative technology and digital production through music and ended up working for media agencies. The team fine-tuned their processes in line with the music industry boom and ultimately hit a groove.
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Previous work includes Facebook apps for Elbow, Kylie Minogue and a host of others, e-commerce stores for The Smiths and New Order, and an app for The Charlatans (who played a gig in the Modern English office to launch it), as well as playing a pivotal role for local businesses during the pandemic.
The agency hosted United We Stream alongside Mayor Andy Burnham and Warehouse Project founder Sacha Lord (raising funds for Nordoff Robbins charity in the process), whilst helping fresh brands get off the ground mid-pandemic; supporting The Blues Kitchen with a brand spanking new website.
Modern English founder Andrew Hirst
Proudly Mancunian the brand may be, but Modern English’s work goes far beyond the borders of the M60. Much business has spanned the Atlantic, incorporating a wide variety of digital production work for an ever-growing list of glitzy clients.
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Projects have ranged from working on facial recognition technology for pop star Dua Lipa, to live streaming gigs for Black Eyed Peas and Lil Simz, various Spotify and Apple Music connected apps for the likes of Britney Spears and The Beatles, to building a playlist discovery tool for Warner Music in NYC called Topsify.
The team steered an award winning virtual campaign to announce Foo Fighters’ world-stopping headline slot at Glasto in 2017, and last year collaborated with Capitol Music in LA and NASA to launch an award winning AI experience set to the music of Beck’s latest album ‘Hyperspace’.
More recently, Modern English launched the website for legendary group The Rolling Stones and their new flagship store on Carnaby Street. This was before collaborating with Sony Music on behalf of legendary singer-songwriter Alicia Keys, creating a bespoke URL to mark the 20th anniversary of the Grammy Award winner’s iconic debut album, Songs in A Minor.
The agency has also worked alongside Warner to launch the site for Use Hearing Protection – an exhibition which pays tribute to the early days of Factory Records and the era during which Manchester took on a new, iconic form.
Modern English have become one of Manchester’s best-known digital agencies
It isn’t just the work that’s continued flooding in, though. The accolades have kept coming, too. Modern English is pretty much a permanent fixture at the Prolific North awards every year nowadays, with Andy himself being listed in the 42 under 42 by Insider Media in 2019.
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Yet, despite all the big names and coveted trophies, Modern English has done “next to no PR” during its first decade in business. The brand’s reputation of delivering high-end projects at speed has spread mostly via word of mouth, snowballing with every passing week.
In the space of just a few years, the team have gone from getting “dribs and drabs of website and film work” to sharing office space with Pixies manager, doing work for Mick Jagger, and becoming mates with Mark Lanegan.
Quite the transition.
Naturally, the pandemic has presented a tough period for Modern English, as it has for almost every local business. But the future remains bright – with a number of secretive but “very exciting” projects apparently in the pipeline for 2021 and beyond.
These include a physical box set for a major artist, a 30th anniversary campaign for a world-renowned group, and a big AR project that could potentially be worth a staggering £1 million.
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“Moving ahead, we’ll be leaning more on the creative side of the business,” owner Andy explains.
“Modern English has always been about creating new firsts and never resting on your laurels. It’s that attitude that got us through the pandemic.
“We’re looking to do more groundbreaking creative work like we’ve done in the past, being as innovative and future-thinking as we can.”
It seems the agency is only destined to get bigger: both in structure and reputation.
When our little company started 10 years ago, one of the goals was to see Modern English’s name in Rolling Stone. That dream came true this week ⚡️
— Modern English Digital (@ModernEnglish) June 3, 2021
Madchester might always be recognised as the apex of music in the city. As a region, we may never be looked at in quite that way again.
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But to suggest Manchester is no longer the influence it once was is naive. Indeed, the city is still setting up soapboxes for the top talent just like it was 30 years ago. Sometimes in a digital way.
A little Mancunian agency called Modern English is rolling out an online red carpet for the planet’s creatives every single year. And millions are watching.
Manchester and music. There must be something in the water…
A £1m health optimisation hub with breakthrough ‘brain health technology’ is opening in Manchester
Daisy Jackson
A brand-new £1m health optimisation clinic is set to open near Manchester Airport this month, with a North West-first breakthrough ‘brain health technology’ offering.
Projuvenate will be a flagship 3350 sq ft medically-led clinic, with ExoMind™, offering non-invasive treatment for mental wellness.
The space will be bringing cutting-edge treatments to Greater Manchester that are normally associated with high-end private wellness clinics in London.
Projuvenate promises three key wellness pillars – health optimisation, physiotherapy, and aesthetic wellness.
Part of its health optimisation pillar will be ExoMind, a breakthrough treatment that uses targeted electromagnetic stimulation to deliver precise pulses to key areas of the brain linked to emotional regulation, focus, and motivation.
Early trials of this FDA-approved treatment show 88% of patients report improved mental wellness, with 78% experiencing better mood, sleep, and emotional regulation.
Other health optimisation treatments include HaloRed™ salt and red light therapy, longevity treatments, and intimate health solutions such as electromagnetic pelvic floor training.
There’ll also be elite physiotherapy as part of Projuvenate’s offering, with rehabilitation and injury prevention from experts in elite sport.
Advanced equipment patients will be able to access includes the R-Force™ anti-gravity treadmill, targeted cryotherapy, and more.
It’s open now at Manchester GreenThe new Projuvenate wellness centreProjuvenate is the first North West clinic to offer ExoMindProjuvenate will offer physiotherapy in a state-of-the-art gym
And the final pillar, aesthetic wellness, offers non-invasive treatments to enhance appearance, strength and confidence, from skin and face therapies to injectables, body sculpting, and hair vitality.
Projuvenate is founded by Dr Libby Artingstall, a former consultant psychiatrist, and her brother Rob Artingstall, an experienced performance physiotherapist and Head Physio with England Rugby League.
They hope to bridge the gap between healthcare, rehabilitation, and proactive wellbeing.
Dr Libby Artingstall said: “Throughout medical school and much of my career as a doctor, the focus was on what happens when the body or mind goes wrong. But I became increasingly compelled by the question: how do we help people stay well, not just now, but long into the future? That’s what led to Projuvenate.
“Wellness isn’t one-dimensional. At Projuvenate we bring together advanced aesthetic wellness, expert physiotherapy, and science-backed health optimisation to support the skin, body and mind in a fully integrated, medically led environment. ExoMind™ is the perfect example of this philosophy—giving people an evidence-based way to support clarity, focus, and emotional strength.”
She added: “This opening marks a new era for health in the North West. People no longer need to travel to London for these preventative therapies. We’re proud to be putting Manchester on the map for clinical excellence and proactive care that supports every dimension of wellbeing.”
A medical consultation is £75, redeemable against treatment within three months, is required before starting any treatment or programme.
Treatments start from £45 for HaloRed™ therapy, and a six-session ExoMind™ package is priced at £2,200.
Projuvenate will open on 18 September at Manchester Green.
Manchester United announce record revenue despite on-pitch struggles
Danny Jones
Manchester United have declared a record revenue figure for the full 2025 fiscal term, even with their poor performances on the pitch over the past 12 months.
They may still be a continually struggling Premier League side who seem to be in a perpetual state of transition, but they remain nothing short of a global giant in terms of sporting brands.
Yes, despite Man United recording two of the worst finishes in domestic history in the previous two campaigns and head coach Ruben Amorim having already overseen the worst start to a top-flight season in the modern era following the defeat on derby day, the football club has reached a monetary milestone.
According to their official reports for the fourth and final quarter of the financial year, they brought in a record-breaking £666.5 million throughout 2024/25 – but, as always, it’s more complicated than that.
"There are some tough decisions to be made"
BREAKING: Manchester United have announced record revenues for 2024/25 of £666.5m – but the club still made an overall loss of £33m 🚨 pic.twitter.com/jlQS7SMjJ8
Released on Wednesday, 17 September, Manchester United PLC confirmed that they had managed to record the biggest revenue figures on several fronts despite crashing out of the Europa League, finishing 15th in the table overall and failing to secure a place in any European competition this season.
The first half of Amorim‘s tenure at Old Trafford saw the club’s worst competitive placing since 1973/74, a.k.a. the last time the Red Devils were relegated from the first division.
Nevertheless, a fresh shirt sponsorship agreement with Snapdragon, new brand partnerships with the likes of Coca-Cola, an extension of their contract with travel experience company, SportsBreaks, and numerous other deals saw United achieve a record commercial revenue of £333.3m.
Elsewhere, match revenue was also up and reached new heights, tallying approximately £160.3m in the 12 months leading up to 30 June 2025 – the most they have ever registered when it comes to ticket sales, concessions, and other transactions in and around game days.
Although this number is a reduction of more than 70.8% what they lost last year (£113.2m), there is still plenty of concern among supporters over how money is still not only being spent but moved around.
Co-owner Sir Jim Ratcliffe and the INEOS board did pay sizeable chunks of MUFC’s debt, which has piled up at an alarming rate in the two decades since the Glazer takeover, but there has still been plenty of borrowing.
In addition to a number of shorter-term loans, there has also been an increased level of amortisation and significant transfer spending this summer, despite being admittedly cash-strapped.
As well as actually having less money to play with over the past 12 months, they are also set to receive less in TV rights and broadcasting revenues this season due to not making it into any European competition, hence why they went on a post-season Asian tour to try and make up for funds lost.
It’s estimated that the business earned a further £8 million from these games, but it’s also worth noting that significant sums have been spent not only on new signings but also on severance fees and redundancy packages, so it’s hard to assess how much this extra injection helped with the fine margins.
While it's good to see that we're paying down our long-term debts, I'm a bit worried about how the club have maybe over-leveraged short-term borrowings. Debt restructure needed imo. pic.twitter.com/LQuUdbzK1h
Divisive CEO and former City Football Group exec, Omar Berrada, wrote in the comments section of the full findings and financial report: “As we settle into the 2025/26 season, we are working hard to improve the club in all areas.
“On the field, we are pleased with the additions we have made to our men’s and women’s first team squads over the summer, as we build for the long term. Off the field, we are emerging from a period of structural and leadership change with a refreshed, streamlined organisation equipped to deliver on our sporting and commercial objectives.”
He adds: “We are also investing [in upgrading] our infrastructure, including completion of the £50m redevelopment of our men’s first team building at Carrington, on time and on budget, following prior investment in our women’s team facilities, to create a world-class environment for our players and staff.
“Meanwhile, planning continues to meet our ambition of developing a new stadium at Old Trafford as part of a transformational regeneration of the surrounding community.
Total Manchester United revenue may be up but they’re about to shell out seismic outlay for their new stadium costs.
Berrada signs off by insistig that for the club to have “generated record revenues during such a challenging year for the club demonstrates the resilience which is a hallmark of Manchester United.
“Our commercial business remains strong as we continue to deliver appealing products and experiences for our fans, and best-in-class value to our partners.”
“As we start to feel the benefits of our cost reduction programme, there is significant potential for improved financial performance, which will, in turn, support our overriding priority: success on the pitch.”
What do you make of Manchester United’s 2024/25 annual report and how it fits into the wider picture/struggles elsewhere around the club?