North West events specialists Scene My Event rebrand as Exceed Events – seeing high booking demands through to 2023
The team behind North West events specialists Scene My Event have revealed a major rebrand and reposition as Exceed Events and Concepts - with bookings being made right up until 2023.
The team behind North West events specialists ‘Scene My Event’ have embarked on a major rebrand following the pandemic – repositioning the organisation as ‘Exceed Events and Concepts’.
Using the time in lockdown to evolve their offering for a changing marketplace, Bolton-based founders Chris Warbrick and Martyn Stuttard announced they’d be taking the business into a “new era” from August 12 – responding to the crisis of the events industry through innovation.
Despite the long-term restrictions imposed on mass gatherings, Chris and Martyn believe consumer confidence is now returning – with a huge number of events already being booked for the next three years.
Development has also been completed on their new website – exceedevents.co.uk – which is being used to showcase the organisation’s market-leading events technology to offer new virtual events and socially-distanced live experiences.
The domain will also house a ‘client area’ – where customers can easily manage their event, booking details and music requirements at any time.
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Exceed
Director Chris said: “We’ve used the time in lockdown to look at who we are as a business, our identity, our image and what our clients want, and felt that Exceed Events is a more fitting representation of who we are.
“With where we see the company growing over the next five years we wanted the brand to reflect this journey and long term position.”
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“The meaning of Exceed is all about going above and beyond, being better than your previous self and your competition and of course, exceeding expectations! That has always been at the core of how we operate and really fitted with who we are and can span over all of our sectors, from weddings and corporate events to event technology and bars and clubs.”
According to Chris, adapting to the “new normal” has been key to developing the new Exceed brand.
He added: “During lockdown we had the time to look at a rebrand, and we’ve been doing virtual events with live streaming and moved all of our face to face consultations to zoom consultations.
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“It’s certainly made us think differently and reimagine how events will go moving forward. Even after lockdown, the events scene will look different for some time and there will be a blend of physical and virtual events which has made us think differently and innovate in how we do that.
“We’ve invested in more technology to bring that to the client. We believe we can accommodate both sides and we’re working with our partners on things like virtual show rounds, providing as much upfront content to our clients as possible and actual virtual parties.
“At the start of August we were approached to bring our previously indoor interactive Bedlam Bingo, to the outdoor drive in Park N Party held at Event City, Trafford Park. Due to the amazing success we are now in conversations to run this continuously over the coming months.”
Exceed
Chris and Martyn said the gradual easing of restrictions saw future booking enquires pick back up in June with a surge in July and August of private and corporate clients now making reservations through to 2023.
“Our bookings are now strong again,” said Martyn.
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“Consumer confidence is picking back up with people wanting to get events booked back in for something to look forward to after these challenging times. We therefore believed mid August was a good time to launch our new brand – with the further easing of restrictions from August 15th onwards very much in mind.”
Founded by entrepreneurs Chris Warbrick and Martyn Stuttard in 2017, the company has become known for its industry innovations, premium entertainment offerings and investment in hi-tech events solutions.
That includes their 360 Xperience platform, used to great effect at the PFA Awards in May 2019 with the ensuing videos of football stars using the platform reaching over 5m people on social media.
Partner venues across the North West include Manchester Hall, Mitton Hall, Holmes Mill, Larkspur Lodge, Victoria Warehouse, while clients have included AO.com, Panini, Fifa, In the Style, BLVD and Manchester Airport.
https://www.instagram.com/p/CD9bnl5hHfl/
Exceed has also been the events company of choice for a host of high profile celebrities, brands and influencers.
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This has includeed the engagement party of Love Island star Olivia Buckland and Bradley Dack at Cloud 23 bar in Manchester, and the launch of Jacqueline Jossa’s fashion launch at In the Style in Salford.
The company has also helped to organise the wedding of TOWIE star Maria Fowler at Nunsmere Hall in Cheshire and the engagement party of Geordie Shores Holly Hagan and Jacob Blyth at Victoria Warehouse.
After winning Theo Paphitis’ Small Business Sunday award in July 2018, the events company were then brought in by the former Dragons Den star to showcase their 360 Xperience at the 10th anniversary of his SBS Awards in Birmingham in early 2020.
Find out more about how Exceed are taking events into the new normal by visiting their website.
Business
Manchester City Council green-light new venue at Medlock Square, with Mamma Mia! The Party to open the immersive space
Danny Jones
The smash-hit ‘Mamma Mia: The Party’ is set to land in Manchester next year as the maiden event of another brand-new space set to open as part of the upcoming Medlock Square development.
Etihad Campus has seen a lot of moving pieces over the past few years, be it the building of Co-op Live, the ongoing expansion of Man City’s home ground, the soon-to-launch hotel attached to the stadium and now Medlock.
But those in control of the land are content with stopping there; this looks to be just the start of a whole new evolution for the East Manchester area, with an as yet untitled new immersive arts, experience and events venue also set to join the new slate of projects.
You see another glimpse of the purpose-built mini arena, of sorts, down below.
With plans having now been approved by the City Council, the ‘immersive’ space will be situated between the Etihad, Co-op Live and Medlock Square itself, holding up to 600 guests per performance.
Currently set to open in late 2027, following the rest of the square’s launch window being fully rolled out, we still don’t know the name of this next addition, but the structure itself will dovetail with the surrounding buildings and areas as part of seasonal activations, live shows and sports screenings, as well as pop-ups, brand collaborations and more.
Looping back, the interactive, multimedia extravaganza that is ‘Mamma Mia! The Party’ will finally be making its Manc debut as part of the 10th anniversary of the all-singing, all-dancing and even all-dining in-demand production.
As per an official press release from the Medlock Square media team, the show will combine “live music, theatre, food and storytelling” and “offer visitors an unforgettable night out.”
The original UK production at The O2 in London has now surpassed more than 1,500 performances, with a total of 700k guests attending these shows in 110 countries across the globe. Safe to say it’s rather popular.
As for Medlock Square and the surrounding Etihad Campus, Manchester City supporters have also been given another look at the soon-to-open, immersive hotel tie-in experience.
With a skywalk, rooftop bar, a new MCFC shop and various other bits set to spill out onto Medlock Square, it all feels like a period of wholesale changes over in the blue half of the city – especially with the football club bidding farewell to their manager Pep Guardiola after more than a decade.
Following the new and improved North Stand being named after him in the first of many tributes, the City Football Group (CFG) are also set to commission a statue in his honour over the coming months.
Meanwhile, Medlock Square is also due to open later this year, although an official completion date has not been confirmed.
You can stay up to date with all the latest on Mamma Mia! The Part’s Manchester shows right HERE.
Not forgetting a brand-new women’s football facility, too, there is so much stuff going on over at the Etihad that it can be hard to keep track, but here’s the latest look at some of the rooms set to feature in the hotel of the same name.
Featured Images — Publicity pictures (CGIs via Medlock Square)
Business
The legendary Hulme community pub The Old Abbey Taphouse has been reborn
Daisy Jackson
The closure of The Old Abbey Taphouse was a real blow for Hulme and the surrounding university district area; the community pub was a bit of a local institution thanks to its grassroots music and inclusive atmosphere.
But now it appears that the spirit of the venue lives on, under the new name of The Abbey.
Some of the city’s most experienced independent operators – who have been behind venues like YES and The Deaf Institute, and music promoters Now Wave – will be the new custodians of this beloved local landmark.
The pub, which closed early last year, has now been carefully and lovingly restored ahead of its big relaunch, which will start in true Manc vision with an exclusive opening night gig.
The Abbey is reborn. (Credit: The Manc Group)
The vision for its new chapter will be ‘Old Pub, New Music’, creating a new home for grassroots live music and emerging artists.
There’s also affordable, hearty pub grub, including Pieminister pies, and a huge range of beers from local breweries and beyond.
Bringing The Abbey back to life are a core team of four: Ruth Hemmingfield, Wesley Jones, Jonathan Wickstead and Gareth Butterworth.
Ruth, Jon and Wesley are co-owners of YES; Ruth previously launched and programmed landmark Manc venues including The Deaf Institute, Gorilla and Albert Hall; while Wesley and Jonathan, through Now Wave, promote hundreds of independent gigs and live events each year.
As for Gareth, he’s the founder of the multi-venue festival Manchester Psych Fest, meaning that all of them have plenty of hospitality, late-night, live music and events experience between them.
The team behind The Abbey pub. Credit: Piran Aston
The rear of the site of The Old Abbey Taphouse will be extended to create a new dedicated live music and events venue, while the cherished beer garden is given a facelift with new decking and its own bar.
The Abbey has stood in Hulme since the 1890s, playing an important role in the area’s heritage – this is where activist Len Johnson managed to overturn the shameful ‘colour bar’ policies of the 1940s.
Its restoration and relaunch are part of the flourishing Manchester Science Park development.
Matthew Pazos, Senior Retail Commercial Manager at Bruntwood SciTech, said: “Ruth, Wesley and Jonathan are the perfect custodians to breathe new life into The Abbey.
“Their reputation for running independent spaces in Manchester, alongside their live music expertise, will ensure this much-valued pub once again becomes a beating heart for Hulme and the wider neighbourhood.
“The reopening of The Abbey will create an inclusive new hub that welcomes everyone – from the Hulme locals who have looked after the pub over the years, to the Manchester Science Park community, university students, and the many residents and workers across the Oxford Road Corridor.
“We are delighted that such a culturally significant and important pub is set to open its doors once again.”
Ruth from the new Abbey team commented: “We love a good pub. With The Abbey, we’re excited about bringing a brilliant old pub back to life, protecting what people loved about it, and creating something special: a great local, alongside a vital grassroots music venue for the area.
“We’re honouring the pub’s history while building its future.”
The Manc -
21st August 2020 
