North West events specialists Scene My Event rebrand as Exceed Events – seeing high booking demands through to 2023
The team behind North West events specialists Scene My Event have revealed a major rebrand and reposition as Exceed Events and Concepts - with bookings being made right up until 2023.
The team behind North West events specialists ‘Scene My Event’ have embarked on a major rebrand following the pandemic – repositioning the organisation as ‘Exceed Events and Concepts’.
Using the time in lockdown to evolve their offering for a changing marketplace, Bolton-based founders Chris Warbrick and Martyn Stuttard announced they’d be taking the business into a “new era” from August 12 – responding to the crisis of the events industry through innovation.
Despite the long-term restrictions imposed on mass gatherings, Chris and Martyn believe consumer confidence is now returning – with a huge number of events already being booked for the next three years.
Development has also been completed on their new website – exceedevents.co.uk – which is being used to showcase the organisation’s market-leading events technology to offer new virtual events and socially-distanced live experiences.
The domain will also house a ‘client area’ – where customers can easily manage their event, booking details and music requirements at any time.
Exceed
Director Chris said: “We’ve used the time in lockdown to look at who we are as a business, our identity, our image and what our clients want, and felt that Exceed Events is a more fitting representation of who we are.
“With where we see the company growing over the next five years we wanted the brand to reflect this journey and long term position.”
“The meaning of Exceed is all about going above and beyond, being better than your previous self and your competition and of course, exceeding expectations! That has always been at the core of how we operate and really fitted with who we are and can span over all of our sectors, from weddings and corporate events to event technology and bars and clubs.”
According to Chris, adapting to the “new normal” has been key to developing the new Exceed brand.
He added: “During lockdown we had the time to look at a rebrand, and we’ve been doing virtual events with live streaming and moved all of our face to face consultations to zoom consultations.
“It’s certainly made us think differently and reimagine how events will go moving forward. Even after lockdown, the events scene will look different for some time and there will be a blend of physical and virtual events which has made us think differently and innovate in how we do that.
“We’ve invested in more technology to bring that to the client. We believe we can accommodate both sides and we’re working with our partners on things like virtual show rounds, providing as much upfront content to our clients as possible and actual virtual parties.
“At the start of August we were approached to bring our previously indoor interactive Bedlam Bingo, to the outdoor drive in Park N Party held at Event City, Trafford Park. Due to the amazing success we are now in conversations to run this continuously over the coming months.”
Exceed
Chris and Martyn said the gradual easing of restrictions saw future booking enquires pick back up in June with a surge in July and August of private and corporate clients now making reservations through to 2023.
“Our bookings are now strong again,” said Martyn.
“Consumer confidence is picking back up with people wanting to get events booked back in for something to look forward to after these challenging times. We therefore believed mid August was a good time to launch our new brand – with the further easing of restrictions from August 15th onwards very much in mind.”
Founded by entrepreneurs Chris Warbrick and Martyn Stuttard in 2017, the company has become known for its industry innovations, premium entertainment offerings and investment in hi-tech events solutions.
That includes their 360 Xperience platform, used to great effect at the PFA Awards in May 2019 with the ensuing videos of football stars using the platform reaching over 5m people on social media.
Partner venues across the North West include Manchester Hall, Mitton Hall, Holmes Mill, Larkspur Lodge, Victoria Warehouse, while clients have included AO.com, Panini, Fifa, In the Style, BLVD and Manchester Airport.
Exceed has also been the events company of choice for a host of high profile celebrities, brands and influencers.
This has includeed the engagement party of Love Island star Olivia Buckland and Bradley Dack at Cloud 23 bar in Manchester, and the launch of Jacqueline Jossa’s fashion launch at In the Style in Salford.
The company has also helped to organise the wedding of TOWIE star Maria Fowler at Nunsmere Hall in Cheshire and the engagement party of Geordie Shores Holly Hagan and Jacob Blyth at Victoria Warehouse.
After winning Theo Paphitis’ Small Business Sunday award in July 2018, the events company were then brought in by the former Dragons Den star to showcase their 360 Xperience at the 10th anniversary of his SBS Awards in Birmingham in early 2020.
Find out more about how Exceed are taking events into the new normal by visiting their website.
Business
Manchester City sign record-breaking deal to extend Puma kit partnership for another DECADE
Danny Jones
Manchester City have officially signed a long-term extension with global sports brand Puma to continue making their kits for at least another decade in what has been reported as a record-breaking sponsorship deal.
The eight-time Premier League champions brought on Puma as their primary kit manufacturers six years ago, and the pair have been together during the most successful period in the club’s history.
Boasting a Treble, Champions League, FIFA Club World Cup and four consecutive league titles to their name throughout this time, it’s pretty much been a perfect marriage, so neither City nor Puma were likely to part ways anytime soon.
With that in mind, the collaboration has been extended by another decade in a deal reported to be worth a potential £1 billion – the same figure that made up the total prize pot for this year’s Club World Cup.
Not that we’re assuming you’re terrible at maths, but to put this into context further, this extension is worth a whopping £100 million a year, making it comfortably the most lucrative kit partnership in Premier League history.
The initial contract between Man City and the sportswear giants was worth £65 million (also spanning 10 years) back in 2019, but the prolific and highly profitable spell that has followed has led to this extension being welcomed by both parties.
Writing in a press release, the club said: “Commercially, Manchester City and PUMA have set new club sales global records, in addition to co-creating iconic, best-selling kits such as the 2022/23 Colin Bell-inspired home shirt worn during the Treble-winning season.
“PUMA and Manchester City have introduced industry-leading innovations both in terms of product and marketing campaigns over the past seasons.”
Citing crossovers with Puma subsidiary, stitchd, and brand activations such as the AI kit design competition for the 26/27 campaign, they insisted that their work together thus far has “delivered breakthrough innovation, cultural moments and commercial success, both on and off the pitch.”
#ManCity’s kit deal extension with Puma could eventually be worth £1 BILLION, with the agreement now running until at least 2034/35 and valued at £100M a season – making it the highest in Premier League history.
The club went on to add that, “This is a partnership built on shared values: performance, creativity, innovation, community and sustainability.”
Meanwhile, CFG (City Football Group) CEO Ferran Soriano, said of the fresh announcement: “We joined forces with PUMA with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.
“PUMA have seamlessly integrated into our organisation, and we’ve enjoyed many historic moments together, engaging fans globally. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”
How would you rate Man City’s Puma shirt designs up till now out of 10, Blues?
Featured Images — Press shots (via PUMA/Manchester City)
Business
Bury Food and Drink Festival returns to the borough this month
Danny Jones
Bury, brace for unbuckling your belts, because the borough’s annual food and drink festival returns for 2025 this month.
Following the inaugural event last year, Bury Food and Drink Festival (BFDF) is officially back, hoping to go even bigger and better than last summer.
Promising more traders this time around, not to mention a more fully-fledged programme than the maiden Manc feast, BFDF ’25 is shaping up to be a brilliant weekend.
Better still, with the summer sun looking like it’s sticking around for a while, it’s set to be another scorcher across Greater Manchester – the perfect weather for some more al fresco face-stuffing.
Salford Rum CompanyIddons fruit and vegCredit: Bury Market (supplied)
This year, Bury Food and Drink Festival boasts 70 different independent traders from around the local area and beyond.
In fact, over in the town centre’s Kay Gardens, there’s set to be a brand-new Hong Kong-style market featuring over 50 traders alone.
Set up by nearby favourite, Moliuliu’s Store, visitors can find gifts, jewellery and artisan craft goods, as well as tonnes of amazing flavours from around the region.
There’s also set to be a new ‘Beer and Bands’ night on Bank Street, where the festival was first born, making way for an evening of live up-and-coming local talent and brilliant Bury brews.
Organised by the Bury Business Improvement District (BID) in partnership with the world-famous Bury Market and local council, Bury Food and Drink Fest remains a completely free town-centre celebration of native hospitality, cuisine and culture.
The Town Centre Director for Bury BID, Nigel Shields, said of their sophomore event: “It’s a pleasure to be announcing the return of the Bury Food and Drink Festival to the town centre, and to be able to build on the success of last year’s event.
“We’ve got an exciting and diverse range of local, authentic traders joining us, showcasing the very best flavours and cuisine from Bury and all over the world. The festival is a fantastic addition to our town and what it has to offer – we can’t wait to welcome guests from far and wide across the weekend!”
You can see a full map of the festival down below.
Spanning across three days and multiple central sites, BFDF 2025 kicks off this Friday, 18 July from 9:30am, and will close between 4:30/5pm every day until Sunday.
Part-funded by Local Growth & Place Flexible Grant Funding, the aim is to promote and help give back to popular indies like The Finest Fudge Co, The Thai Food Van, Sip & Sparkle and Daily Grind, just to name a few favourites.
Councillor Charlotte Morris added: “We’re delighted to bring the food and drink festival to Bury town centre once again. The fantastic range of businesses involved is testament to the strength of food and drink offering here in Bury, and the appetite (literally!) for exciting events.
“The festival will be a chance to explore Bury, support local business, try something new and enjoy flavours from all over the world. We look forward to welcoming visitors from Bury and beyond!”
Find all the details around timings and all the other important info HERE.
A trip to Bury Market usually ends with us spending far too much on two things: chocolate and cheeseThe Thai Food Van