North West events specialists Scene My Event rebrand as Exceed Events – seeing high booking demands through to 2023
The team behind North West events specialists Scene My Event have revealed a major rebrand and reposition as Exceed Events and Concepts - with bookings being made right up until 2023.
The team behind North West events specialists ‘Scene My Event’ have embarked on a major rebrand following the pandemic – repositioning the organisation as ‘Exceed Events and Concepts’.
Using the time in lockdown to evolve their offering for a changing marketplace, Bolton-based founders Chris Warbrick and Martyn Stuttard announced they’d be taking the business into a “new era” from August 12 – responding to the crisis of the events industry through innovation.
Despite the long-term restrictions imposed on mass gatherings, Chris and Martyn believe consumer confidence is now returning – with a huge number of events already being booked for the next three years.
Development has also been completed on their new website – exceedevents.co.uk – which is being used to showcase the organisation’s market-leading events technology to offer new virtual events and socially-distanced live experiences.
The domain will also house a ‘client area’ – where customers can easily manage their event, booking details and music requirements at any time.
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Director Chris said: “We’ve used the time in lockdown to look at who we are as a business, our identity, our image and what our clients want, and felt that Exceed Events is a more fitting representation of who we are.
“With where we see the company growing over the next five years we wanted the brand to reflect this journey and long term position.”
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“The meaning of Exceed is all about going above and beyond, being better than your previous self and your competition and of course, exceeding expectations! That has always been at the core of how we operate and really fitted with who we are and can span over all of our sectors, from weddings and corporate events to event technology and bars and clubs.”
According to Chris, adapting to the “new normal” has been key to developing the new Exceed brand.
He added: “During lockdown we had the time to look at a rebrand, and we’ve been doing virtual events with live streaming and moved all of our face to face consultations to zoom consultations.
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“It’s certainly made us think differently and reimagine how events will go moving forward. Even after lockdown, the events scene will look different for some time and there will be a blend of physical and virtual events which has made us think differently and innovate in how we do that.
“We’ve invested in more technology to bring that to the client. We believe we can accommodate both sides and we’re working with our partners on things like virtual show rounds, providing as much upfront content to our clients as possible and actual virtual parties.
“At the start of August we were approached to bring our previously indoor interactive Bedlam Bingo, to the outdoor drive in Park N Party held at Event City, Trafford Park. Due to the amazing success we are now in conversations to run this continuously over the coming months.”
Chris and Martyn said the gradual easing of restrictions saw future booking enquires pick back up in June with a surge in July and August of private and corporate clients now making reservations through to 2023.
“Our bookings are now strong again,” said Martyn.
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“Consumer confidence is picking back up with people wanting to get events booked back in for something to look forward to after these challenging times. We therefore believed mid August was a good time to launch our new brand – with the further easing of restrictions from August 15th onwards very much in mind.”
Founded by entrepreneurs Chris Warbrick and Martyn Stuttard in 2017, the company has become known for its industry innovations, premium entertainment offerings and investment in hi-tech events solutions.
That includes their 360 Xperience platform, used to great effect at the PFA Awards in May 2019 with the ensuing videos of football stars using the platform reaching over 5m people on social media.
Partner venues across the North West include Manchester Hall, Mitton Hall, Holmes Mill, Larkspur Lodge, Victoria Warehouse, while clients have included AO.com, Panini, Fifa, In the Style, BLVD and Manchester Airport.
Exceed has also been the events company of choice for a host of high profile celebrities, brands and influencers.
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This has includeed the engagement party of Love Island star Olivia Buckland and Bradley Dack at Cloud 23 bar in Manchester, and the launch of Jacqueline Jossa’s fashion launch at In the Style in Salford.
The company has also helped to organise the wedding of TOWIE star Maria Fowler at Nunsmere Hall in Cheshire and the engagement party of Geordie Shores Holly Hagan and Jacob Blyth at Victoria Warehouse.
After winning Theo Paphitis’ Small Business Sunday award in July 2018, the events company were then brought in by the former Dragons Den star to showcase their 360 Xperience at the 10th anniversary of his SBS Awards in Birmingham in early 2020.
Find out more about how Exceed are taking events into the new normal by visiting their website.
Business
Co-op Live boss resigns just days before venue’s official opening
Daisy Jackson
The boss of Co-op Live, Manchester’s enormous, ground-breaking new arena, has resigned from his position just days before the venue is set to open.
The enormous music-first arena has been taking shape beside the Etihad Stadium for several years, and was due to welcome its first official audiences this week, but has been hit with last-minute challenges.
And now Co-op Live‘s boss Gary Roden has quit the mammoth project, with the news of his resignation announced late Thursday evening.
Oak View Group, which Co-op Live is part of, said in a statement that they would like to ‘thank Gary for his help bringing the UK’s newest arena to live entertainment fans’.
Stepping into his shoes as interim general manager will be Rebecca Kane Burton, who previously ran the U.K.’s highest-grossing venue, London’s The O2 arena.
Gary has previously come under fire for saying that some grassroots music venues ‘poorly run’ – a statement that OVG has now distanced itself from.
A separate statement said that ‘neither Co-op Live nor Oak View Group share the sentiment expressed by former Co-op Live General Manager Gary Roden regarding the grassroots industry’.
It continued: “As OVG Chairman and CEO Tim Leiweke has repeatedly stated, Co-op Live remains committed to grassroots music in Manchester and beyond, including teaming up with Mayor of Greater Manchester Andy Burnham on the Artist of the Month campaign, and as a founding partner of Beyond The Music.
“Co-op Live also donates over £1m a year to the Co-op Foundation to support communities and empower young people to take social action through its new Young Gamechangers fund.
“Oak View Group and Co-op Live remain happy to meet with grassroots organisations once the venue is fully operational.”
The news of the venue’s boss stepping down comes at a time when all eyes are on Co-op Live, the opening of which has been delayed.
The venue did host a test event with Rick Astley last weekend, but even that faced difficulties, with thousands of tickets cancelled to reduce capacity just hours before showtime.
It’s now set to officially open this Saturday 27 April with a performance by rock group The Black Keys.
The full statement from OVG about Gary’s resignation said: “Gary Roden has decided to resign. We’d like to thank Gary for his help bringing the UK’s newest arena to live entertainment fans and wish him the best for the future.
“Rebecca Kane Burton has been named Interim GM, effective today. Rebecca is a seasoned veteran of venue management and live entertainment in the UK having served as VP/GM of The O2 from 2012-2016 and CEO of LW Theatres from 2016-2021.
Chester Zoo named best zoo in the UK thanks to more than 11,000 ‘excellent’ ratings
Emily Sergeant
It’s official… Chester Zoo has been named to best zoo in the UK for 2024.
Everyone in and around Greater Manchester and the North West is familiar with just how brilliant the UK’s biggest charity zoo is and all the work it contributes towards conservation and protecting endangered species all across the world – but now, it’s got itself a respectable new title to prove it, and it’s all thanks to tens of thousands of positive TripAdvisor reviews.
The world’s biggest travel guidance platform has named Chester Zoo as the best-rated zoo to visit in the UK this year, with more than 11,000 ‘Excellent’ ratings.
Based on millions of online reviews, the new ranking puts the beloved Cheshire-based attraction ahead of the country’s other zoos after earning consistently good feedback from its visitors.
Chester Zoo has been named the best zoo in the UK for 2024 / Credit: Chester Zoo
According to Chester Zoo, the “wonderful news” means that, as a conservation charity, it can continue its work with countries across the world to “help all animals survive and thrive”, as well as provide expert care to the 37,000 animals who currently call the zoo their home.
The zoo has also thanked its visitors for all their continued support each year, as this allows to “keep making a difference”.
“With every admission ticket, membership, animal adoption, or experience purchased, you are contributing to our mission of preventing extinction,” Chester Zoo said in a statement.
We've been named the BEST zoo in the UK, thanks to YOU! 🇬🇧
This news comes after receiving thousands of positive reviews on the travel website, Tripadvisor 🙌
Your support helps us to protect more than 500 of the world's most threatened animal and plant species🐅🌱
Speaking on the coveted new TripAdvisor title, Jamie Chirston, who is the CEO at Chester Zoo, says he’s “over the moon to be named the best zoo in the UK”, adding in a statement that: “It’s an incredible achievement and especially pleasing given it’s based on thousands upon thousands of genuine reviews and opinions.
“It’s a real seal of approval from our visitors, and testament to every single one of our dedicated, hardworking, and talented staff that make our conservation zoo the wonderful place it is.
“Every time someone walks through our gates, not only do they enjoy all kinds of wildlife experiences and a have great day out, but they’re also contributing to the vital conservation work we carry out here and around the world, and that’s why, as a not-for-profit conservation zoo, this top TripAdvisor ranking means such an awful lot to us.
It’s all thanks to more than 11,000 ‘Excellent’ ratings by visitors on TripAdvisor / Credit: Chester Zoo
“It’s confirmation that we’re getting things right for our visitors, [which is] especially important as, together, we’re preventing extinction and making a real difference for wildlife.”
The UK’s best zoo isn’t the only title Chester Zoo has claimed this month either, as TripAdvisor has also listed it as the eighth-best zoo or aquarium to visit in the whole of Europe too.