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Stockport acrylics company launches immersive popup concept store, The Manc

Stockport acrylics company launches immersive popup concept store

Having operated in the Stockport area since the 1990, 20|30 Vision represents Floreeda’s most ambitious sales and marketing campaign to date.

A bespoke acrylics company in Stockport has unveiled an immersive retail experience with a popup concept store ‘designed to heighten the senses’.

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Floreeda – a fabrication firm based in Crossley Park – is now taking appointments for its interactive 20|30 Vision store; with attendees invited to go for tours in person.

Presenting a futuristic look at retail concepts, 20|30 Vision is a department store-style space with four key areas that take inspiration from over 30 years of branding.

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The four departments include:

  1. The Beauty lab – A space focused on clean lines and a clinical minimalist feel.
  2. Footwear – A celebration of light & colourl with a vivid red transparent backdrop and reeded clear material distorting the light and disturbing the senses. 
  3. Apparel – A focus on seasonal trends, including window or in-store features.
  4. Accessories – A closer look at display options for watches, hats and jewellery.
Stockport acrylics company launches immersive popup concept store, The Manc
themancphotographer.co.uk
Stockport acrylics company launches immersive popup concept store, The Manc
themancphotographer.co.uk
Stockport acrylics company launches immersive popup concept store, The Manc
themancphotographer.co.uk

Explaining the concept, Floreeda’s Managing Director Paul Jones said: “Our plans for our 30th year celebrations may have been impacted due to COVID-19, however, our ambitions remain high.

“We’re pleased to bring our 20|30 Vision to life – it’s a great representation of our journey and creativity.

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“Based on the idea of a department store with four distinct areas, the visitor experience culminates at the store window, an interactive area where the customer can try on edge-lit garments, creating that ‘Insta moment’. 

“We focused on a colour palette of white, grey and red, reflecting the Floreeda brand identity.” 

Stockport acrylics company launches immersive popup concept store, The Manc
themancphotographer.co.uk
Stockport acrylics company launches immersive popup concept store, The Manc
themancphotographer.co.uk

Having operated in the Greater Manchester area since 1990, the 20|30 Vision store represents Floreeda’s most ambitious sales and marketing campaign to date.

The concept attempts to capture people’s imagination and has been brought to life via a 360 virtual tour (available to view online) – being supported by a ‘90’s mix tape’ mail drop and social media marketing.

You can view the immersive store online via the 20|30 Vision website or swing by ‘The Hangar’ – Floreeda’s HQ – after booking an appointment. 

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