A newly-launched beauty company founded by two young Manchester entrepreneurs is now being sold to a US retail giant.
Entering the $390 billion beauty industry is never easy, but for Jenna Meek and Jess Hunt – who founded independent label REFY in Ancoats last year with no external investment – their products spoke for themselves and within only six weeks of launching, they’d grabbed the attention of one of world’s leading beauty retailers, Sephora.
And now, the brand’s first product range – a three-stage brow collection – has launched online and in 320 Sephora stores across the US and Canada this month.
This makes REFY the first Manchester-based business to achieve this feat.
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Entrepreneur Jenna and beauty influencer Jess – who met on a photoshoot – saw a gap in the market for fool-proof makeup products that “enhance rather than hide natural beauty”, with no makeup artistry skills required, and it all started when Jenna noticed Jess’ extensive eyebrow routine.
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“It was something ridiculous, like five different eyebrow gels, multiple brushes, and then a pomade and a pencil to do my brows every single day,” Jess said.
Jess’ loyal Instagram followers constantly asked what products she used on her brows, and so creating a streamlined brow collection made sense for the pair. They decided to bring together their skills in business and marketing to join a new wave of independent beauty brands who owe their success largely to social media thanks to highly-engaged cult followings.
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REFY’s three-stage brow collection puts “simplicity at the forefront” and is designed to leave you feeling “confident and empowered” as it can be used to achieve a natural look or more exaggerated, fuller brows.
REFY is the first Manchester-based brand to be sold in Sephora / Credit: REFY
Within two months of the self-funded business’ launch at what was a turbulent time for many brands in November 2020, REFY was approached by senior buyers at Sephora.
The buyers had bought the products themselves, and were “seriously impressed”.
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Jennifer Cohen – VP Makeup Merchandising at Sephora – said: “Sephora is thrilled to partner with REFY and continue bringing our clients innovative products that meet all their beauty needs.
“REFY delivers bold, powerful formulas that help promote and celebrate confidence [and] we are so excited to introduce this brand to our clients and know that it will be a wonderful addition to our assortment.”
Jenna Meek commented: “Sephora is the biggest beauty destination in the world for premium cosmetics and was the number one retailer Jess and I wanted to partner with in the US when we launched the business [as] its unconventional approach to keeping pace with the latest brands and trends makes them the most loved beauty community in the world.
“We’re super excited to bring REFY to a new audience in the US, encouraging more people to embrace their natural beauty and feel confident enough to celebrate themselves with uncomplicated, versatile products.”
REFY’s three-stage brow collection puts “simplicity at the forefront” / Credit: REFY
When REFY first came onto the scene offering a simple way to achieve the ‘no makeup makeup’ look, consumers responded by buying over 100,000 units in the first six weeks – ensuring an entire stock sell-out on more than one occasion.
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The brand also quickly captured the attention of mega-influencers such as Molly-Mae Hague, and Little Mix’s Jesy Nelson and Leigh-Anne Pinnock – who are now all loyal fans of the brand.
It’s only looking up for this Manchester business success story.
Featured Image – REFY
Business
Grounded MCR – the Levenshulme community cafe crafting coffee and comfort food for a great cause
Emily Sergeant
Over within the grounds of one of Levenshulme’s most popular parks is a community cafe that’s doing things a little differently.
Starting off life as a little coffee trike back in 2021, and now based inside a bright-yellow shipping container in Levenshulme‘s Cringle Park, Grounded MCR CIC is a social enterprise that does more than just make you a brew.
Set up with the idea of creating a welcoming space for the whole community to gather, with a key focus on sustainability, Grounded serves up specialty coffee, lots of other hot and cold drinks, and yummy homemade food – much of which is grown by hand, on and around the container.
This is Grounded MCR / Credit: The Manc Group
Coffee beans sourced from a local roaster that pays farmers properly, tasty bakes on offer from a handful of local makers – including bread from the incredible Stockport-based charity, Pure Innovations – and dozens of free community events organised throughout the year are just a few of the reasons why Grounded goes above and beyond your typical cafe.
Sustainability – and affordability, especially amid the ongoing cost of living crisis – are two huge driving factors for Grounded, especially through their partnership with FareShare Greater Manchester and utilising the ‘Too Good To Go’ scheme.
By delivering and using surplus food that would’ve otherwise gone to waste, Grounded is able to keep their prices low whilst still creating some delicious scran.
The Levenshulme community cafe crafting coffee for a great cause / Credit: The Manc Group
Their ‘FareShare Fridays’ are hosted each week, where that morning’s delivery is dedicated to one specific dish and served up for just £1.
To top it all off, Grounded also works with vulnerable adults in honing their barista and hospitality skills, and is also in partnership with ‘Women in Probation’ too to ensure their impact goes further than just what comes in a cup or on a plate.
”We’ve worked hard to create a space that feels safe and welcoming for all,” Grounded declares in a statement on it’s website – and we think they’ve succeeded.
Sustainable clothing brand Lucy & Yak to host first-ever PreLoved Weekender in Manchester
Emily Sergeant
Popular sustainable brand Lucy & Yak is set to host its first ever pre-loved clothing event this bank holiday weekend.
Lucy & Yak is turning its stores into dedicated PreLoved hubs for an entire weekend – celebrating second-hand shopping with communities across the UK.
Since 2023, Lucy & Yak – which is an independent, people-focused brand with all items made using organic, natural, recycled, or deadstock fabrics – has kept more than 42,000 items, also known affectionately as ‘Yaks’, in circulation through its PreLoved scheme, where customers bring in and return their old pieces, and once processed, will then receive a money-off voucher to put towards their next purchase.
Damaged pieces are repaired or upcycled by the Re:Yak Studio team in Yorkshire, before being sold on in-store to find their new homes.
While Lucy & Yak stores carry a dedicated PreLoved rail year-round, this late May bank holiday weekend from Saturday 23 – Monday 25 May, the whole Manchester store experience will be transformed – with a much larger, expanded PreLoved section.
There’ll be everything from old gems to one-off pieces available to get your hands on – all still wearable, all still loveable.
As well as here in Manchester city centre, the PreLoved Weekender will also be taking place at Lucy & Yak stores in Brighton, Bristol, Cambridge, Canterbury, Chester, Edinburgh, Exeter, London, Norwich, Nottingham, Sheffield, and Portsmouth, so no matter where you are in the country this bank holiday, you don’t have to miss out.
What’s more is that fashion lovers in Manchester will also get to take part in a series of upcycling workshops in store on Bank Holiday Monday, with more events planned in the coming weeks.
The brand says its stores are ‘more than just shops’ – they’re spaces for the community to connect, and where Lucy & Yak’s values come to life in person.
Lucy & Yak’s first-ever PreLoved Weekender is coming to Manchester this bank holiday / Credit: Supplied
“We’re so excited to bring the PreLoved Weekender to our stores this May,” commented Lydia Coley, who is the Managing Director at Lucy & Yak.
“Lucy & Yak has always been built around community, creativity, and doing things a little differently, and PreLoved brings all of that together. We’re incredibly proud of keeping over 42,000 Yaks in circulation. Every second-hand Yak has a story, and this weekend is about helping those pieces find their next home in a fun way.”
The PreLoved Weekender will be taking place at Lucy & Yak’s Manchester store in the Northern Quarter this Saturday 23 – Monday 25 May, and you can find out more here.
Emily Sergeant -
17th June 2021 
