Eats

Legendary Borough Market doughnut bakery Bread Ahead is coming to Manchester

With a 1000 free doughnut giveaway, too.

Daisy Jackson Daisy Jackson - 25th October 2025

Bread Ahead – creators of the cult creme brulee doughnuts – is finally coming to Manchester (and soon).

The doughnut bakery is one of the most famous traders at Borough Market in London thanks to its artisan dough, classic fillings, and creative specials.

And to celebrate its arrival into the North, Bread Ahead will be giving away 1,000 free doughnuts across its first two days in Manchester.

The Borough Market bakery institution has announced a three-month stint inside Harvey Nichols, where Mancs will be able to pick up flavours including their world-famous creme brulee doughnut, a custard-filled beauty with a crunchy torched brown sugar top.

That particular flavour is so popular, they sell around 5,000 daily down in London.

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Other Bread Ahead doughnuts include vanilla, jam, sea salted caramel, pistachio, and regional/seasonal specials like pumpkin creme brulee, smores, lemon curd, coconut, and blackcurrant cheesecake.

The giveaway of 1,000 free doughnuts will start at 10am on Monday 3 November, with 500 handed out while stocks last.

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Bread Ahead is bringing its legendary doughnuts to Manchester for the first time
Bread Ahead is bringing its legendary doughnuts to Manchester for the first time

Then on Tuesday 4 November there’ll be another 500 up for grabs on a first-come, first-serve basis.

Founder Matthew Jones says: “We’ve long wanted to branch out regionally, and this felt like the perfect way to do it.

“Baking and education are so important to us, so we’re really excited to bring our doughnuts to the people of Manchester and thrilled to be working with Harvey Nichols.

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“We hope this is just the first of many visits – there’s so much more to come!”

Gavin Hudson, General Manager at Harvey Nichols Manchester said: “Bread Ahead is a true institution in Borough Market, so when Matthew and the team got in touch, we knew that their offer would definitely resonate with our customers.

“We’re excited to be bringing their full selection of doughnut flavours to the city and we are sure that their trademark Crème Brûlée doughnut will become a firm favourite here too.”

Bread Ahead will open at Harvey Nichols Manchester from Monday 3 November.

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Featured image: Supplied