Brand-new sandwich shop with Michelin credentials ALREADY forced to close

A brand-new sandwich shop in Oldham founded by a Michelin-trained chef has had to close its doors already… because it’s simply too popular.

Fjord launched over the weekend, headed up by chef Kieran O’Reilly, with a fine-dining-inspired take on the humble butty. That means sandwiches with up to 20 elements inside.

But the sandwich bar above a barbershop has had to unexpectedly close after just a day of operations, telling followers ‘this isn’t sustainable’.

Fjord’s opening day on Saturday was so popular, they completely sold out within 90 minutes.

The new restaurant said it was having to turn people away from its Lees location, saying it ‘doesn’t sit right’ with them to do so.

And so Kieran and his team have decided to close the sandwich. bar and kitchen for the time being, so that they can reevaluate their operations.

“We’d rather pause briefly now than compromise on quality later,” they wrote in a statement.

“We need a little time to rework our production, increase our capacity, strengthen our supply chain and make sure we can deliver the quality and experience that Fjord stands for, without people queuing endlessly or missing out.”

Over the next couple of days, Fjord will be meeting with their investors to stock up on more stand mixers, and more produce, so that they can scale the business to meet the incredible demand from locals.

In their full statement, they wrote: “Over the last few days, the support for Fjord has completely exceeded anything we could have imagined. From local customers to food bloggers, content creators and everyone who’s made the journey to see what we’re about, thank you.

“Today was our official launch, and the response has been overwhelming. We sold through what we expected to be a week’s worth of ingredients in a single day. The feedback on our sandwiches has been incredible, and seeing so many people enjoy what we’ve created has been a proud moment for the whole team.

“The only downside … We’ve had to turn people away. That doesn’t sit right with us. So we’re going to be closing for the next two days.

“Not because anything is wrong, but because everything has gone right.

See more

“We need a little time to rework our production, increase our capacity, strengthen our supply chain and make sure we can deliver the quality and experience that Fjord stands for, without people queuing endlessly or missing out.

“This isn’t a step backwards; it’s a step towards building something sustainable, consistent and worthy of the support you’ve shown us.

“We’d rather pause briefly now than compromise on quality later.

“Thank you for your patience, your support and for believing in what we’re building. We’ll be back very soon, better prepared, fully stocked and ready to welcome even more of you through the door.

“This is only the beginning. All food options, booking and concepts reworked, all announced over the next days. Wednesday morning 9am.”

Read more

• Saddleworth’s new sandwich bar and kitchen with Michelin credentials
• Manchester champagne bar launches new £155 menu of ‘exceptional’ single-bite dishes
• You can now get Deep South-inspired BBQ dishes on Manchester’s Deansgate

Featured image: The Manc Group