It’s often said that all the best ideas are born in bars. With the pandemic closing pubs across the country, it’s a wonder where the next great creation is going to come from.
The concept for LooseHeadz was one of many lightbulb moments flickering into life across British boozers back in 2017.
Three men were propped up at the end of the bar at Wilmslow Rugby Club when they had this crystallizing moment that stopped them mid-sip; turning their heads away from the Lions Tour on tele.
During conversation, Dave, Mark and Rob all realised that they knew someone in sport who’d had what they called a ‘life wobble’; a moment where they’d been seriously down in the dumps.
In the past, they’d tried to raise their pal’s spirit with a cold beer, a reassuring slap on the back and distracting sports talk.
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It was all they were qualified to do. And at times it did help.
But the more the trio talked about it, the more they realised that these ‘life wobbles’ were too big for a pint to fix.
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Some of these issues were serious – and maybe even had the potential to last a lifetime.
Dave, Mark and Rob knew they didn’t have the expertise to help. But they could build a network of people who did.
Co-Founder Rob Shotton
It was at that moment they launched LooseHeadz – a brand that didn’t just talk about mental health in rugby but ‘banged the drum’ as loudly as they could so it was impossible to ignore.
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The founders drew up four core aims – prevent, promote, educate and signpost issues around mental health – and partnered with some of the best wellbeing support teams in the business, bringing the toughest athletes on board as ambassadors.
The outdated concept of masculinity as stoic defiance is so deeply embedded in sport that many male athletes have kept schtum even when they’re struggling. Sometimes with tragic consequences.
“Nobody ever wants to talk about mental health,” Rob tells us.
“But we realised that needed to change. Suicide biggest killer of men under 45.
“What makes us a bit different is that we use rugby as a vehicle to inspire and educate people as to what we’re all about: Normalising the conversation and tackling the stigma.
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“We’ve got 26 ambassadors on board now. If the likes of Ugo Monye, Gareth Anscombe, Brad Shields, Josh Matavesi – these big macho characters – are saying it’s ok not to be ok, people will listen.”
One ambassador, Saracens’ Alex Lewington, says he’s “loved being involved in LooseHeadz”.
“The world is constantly evolving and providing new and challenging issues for people to deal with,” commented the winger.
“The more we talk about it, the better equipped we are to understand and combat mental health issues.”
Amber Reed, England and Bristol Bears player, has also voiced her support for the brand – labelling herself a “LooseHead and proud”.
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“I didn’t hesitate when asked to be part of the LooseHeadz movement that looks to tackle the stigma around mental health,” she added.
“LooseHeadz do a fantastic job in reaching out to the community, sharing relatable stories, and supporting those in need.”
Another big name on the roster is rugby league legend Shaun Edwards – who acts as patron of the LooseHeadz Foundation.
Another arm of the brand is the LooseHeadz Academy – which offers a membership scheme and open forum for people to talk about wellbeing with confidence.
The Academy is now home to 100 global fans who fervently believe in the LooseHeadz mission and do their bit to spread the word.
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There’s also the Partnership Programme – which sees LooseHeadz work alongside clubs at grassroots, amateur and professional level to raise awareness of just how important great mental health is – and the Wellbeing Through Sport initiative; which is designed to nurture the positive mental health and wellbeing of children through physical activities.
To make all this happen, money is generated through the LooseHeadz fashion range – which is worn by athletes right the way around the world.
“We made an effort to create some really cool clothing,” Rob explains.
“We wanted to create a really high quality range.
“With most charity t-shirts, you wear it once or twice and then it just gets left in the bottom of your wardrobe.
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“But our stuff is something people can be proud to wear.
“The logo is an ‘L’ and “H’ – made up to look like rugby posts.”
The company is currently working with as many as 62 clubs in multiple countries.
Domestically, the brand is already well-recognised. But long-term, the plan is to ‘get a LooseHead’ (a mental health support officer who champions wellbeing) inside most rugby teams.
That way, they can start to make a real difference.
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“Having a LooseHead in a team removes the stigma,” Rob informs us .
“They do different roles depending on the needs of the club, but they also create constant awareness too – spreading the world and educating people about mental health.
“There’s so much more we can do to keep normalising the conversation and we need to keep doing it.”
It’s been a busy few years since the three owners found the idea for LooseHeadz at the bottom of a pint glass. But the hard work has only just started.
With lockdown sending mental health plummeting in 2020, having the likes of LooseHeadz keeping a close eye on rugby isn’t just advantageous – it’s essential.
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“Looseheadz is not for us – it’s for everyone,” Rob says.
“We’d love to grow and expand into more rugby-loving nations beyond Britain. But right now it’s all about striking up great relationships wherever we can.
“Hopefully we can change things.
“Of course, we’ll never truly know how many people we’ve helped.
“But one thing for sure is we’ll just keep on going.”
Feature
Inside Manchester’s pro-am padel tournament where the sport shone bigger than the celebs
Harry Quick
We jumped on the court with Olympians, Footballers and TV celebrities to play the racquet sport that is sweeping the globe: let’s take a look inside the first pro-am padel tournament to ever take place in Manchester.
A host of famous faces gathered at Manchester’s newest state-of-the-art padel club, Pure Padel Manchester, for the fourth and final leg of the Pro-Am Padel Tour.
Whether it’s on social media, your mates in the office or your dad finding something as a substitute for the golf course, it seems like everywhere you look someone is telling you about the game of padel they have just had.
Countless sports personalities are getting involved which only highlights its ever-growing popularity and let me tell you, it’s clear to see why.
Household names from the world of sport and entertainment, including Olympic gold medal swimmer Adam Peaty and ex-footballers Phil Jones and Jill Scott were partnered up with top-level professionals to compete in a round-robin style tournament.
It’s fair to say even multiple gold medalists and Premier League winners had their competitive streak unleashed with this one and I’m going to say it… Peaty is definitely better in the water!
From the world of sport, we also saw former England and Manchester City defender Joleon Lescott, Olympic swimmer Matt Richards and Man United great Katie Zelem – who achieved MVP on the day despite having only played once or twice before. Well in Katie!
Taking to the court from the screen we had Coronation Street star Adam Thomas, actor and I’m a Celeb runner-up Owen Warner and Sky Sports presenter Kyle Walker.
If you are not familiar with the sport or you have been living under a rock for the past 12 months, Padel is essentially a combination of tennis and squash – but a lot easier to pick up for a first-timer.
Brushing shoulders – and racquets – with some stars at the first-ever pro-am padel event in Manchester. (Credit: The Manc Group)
It is widely considered the world’s fastest-growing sport with 30 million players enjoying the technical and social game from more than 100 countries, and is on a fast upward trajectory in the UK.
Although originating in Acapulco, Mexico in the late 60’s, it swiftly made its way over the Atlantic when Prince Alfonso of Spain built two padel courts in Marbella and the Spaniards took to it like a fish to water.
With over 4 million players from Spain, the Iberian Peninsula is considered the home of the sport but with facilities like this popping up in town, Great Britain is becoming a padel force to be reckoned with.
Pure Padel‘s indoor arena protected us from the wintery Manchester conditions for a full afternoon of non-stop action alongside a DJ throughout and some quality street food to help refuel.
One main takeaway from the day is that this is a sport that can be enjoyed by anyone regardless of age or ability. Yes, there is no denying that the professionals are different gravy and I’m sure I saw some of them give the celebs the runaround with one hand in their pocket.
Pure Padel Manchester is a great facility, by the way – no wonder the Pro-Am Tour chose it. (Credit: The Manc Group)
A few were trying the game for the very first time, so a few misplaced drop shots, nervy second serves and ‘name in the headlines’ smashes were always to be expected. As the day progressed, you could see the development in each one of the celebrities thanks to their professional partners.
Jill Scott said “It was an honour to take to the court with the pros but it’s made me realise I need a lot more practice. If you practice, you will see a big improvement quickly. It’s easy to get the bug for it.”
Whilst three-time gold medalist Adam Peaty added, “I enjoy how Padel brings out my frustration. It’s a very technical sport but it’s always fun. I’m still learning but really enjoying it.”
Although practice makes perfect, I’m not sure he’ll be swapping the goggles for a racquet any time soon. To sum it all up, the biggest takeaway from the entire experience was that it wasn’t the collective celeb presence that shone: it was was the sport itself and how big a boom it is truly enjoying.
If you fancy giving it a go for yourselves, Pure Padel Manchester over on Cheetham Hill is open to the public right now – you can find out how to book yourself HERE.
Ravyn Lenae at Gorilla Manchester – Our ‘One Wish’ was granted
Thomas Melia
This was Ravyn Lenae’s first rodeo at Gorilla and it’s safe to say she had the Manchester crowd hooked on her live set like ‘Candy’ (sorry).
Only two lines in and three puns deep but Ravyn’s performance was nothing to joke about, especially with her to-die-for vocals and killer live accompaniment.
Her most recent album and tour are both branded, Birds Eye, and while Gorilla may not be the most panoramic place in our beautiful city to overlook the Manchester skyline, the bubbly and engaging crowd sure painted a pretty well-rounded picture of the Mancunian hospitality.
The introduction to ‘Bad Idea’ feels like a spaceship descending to earth and it couldn’t be more fitting because let’s face it, an artist this good simply can’t be living on the same planet as us she’s simply out-of-this-world.
Similarly, the follow-up ‘1 of 1’ has an identical space-tech vibe with a static-filled opening and instrumental making it a perfect predecessor. These two tunes have impressive soundscapes with the live drums even more so helping to excite a sold-out venue.
Ravyn Lenae wasn’t shy on stage, commanding the Gorilla stage.Lenae appreciating the roars of the Manchester crowd.Credit: Audio North/The Manc Group
Seven tracks into the setlist, Lenae knows how to keep Gorilla at her fingertips performing hits ‘M.I.A’, ‘The Night Song’ and ‘Candy’ back-to-back-to-back – easily the holy trinity of track runs on this tour.
Taken from her debut outing Hypnos, the afrobeats and lo-fi inspired ‘M.I.A’ doubles as a dancefloor filler and an instant crowd pleaser, ironically we were lost in the music.
The middle of this three-track-run ‘The Night Song’ keeps spirits high and boosts our confidence as the 25-year-old has us singing, “Hair down, feeling alright/ Got my edges on tight, It’s a party tonight”.
Her sweet-named album track ‘Candy’ jet sets us to a tropical paradise with its reggae-fused rhythms, and after a full ten minutes of side-stepping and attempting to dance, the cold temperature outside didn’t even cross the crowd’s mind.
Besides being some of her best numbers, these three upbeat tunes take us through a small piece of her past three projects with each of the singles featuring on a different respective release from 2018 all the way up to present day.
Nothing but love from Ravyn Lenae and her crew for the Mancs.Lost in music, Lenae and band at Gorilla, Manchester.Credit: The Manc Group
Steve Lacy produced ‘Sticky’ was another standout, her rocker chic-esque vocal style flaunts all over the live band’s arrangement as she flaunts, ‘What did you do?/ Got me confused’.
‘One Wish’ was ethereal; I may have an unfair bias with this single being my personal favourite in the American star’s discography, but the vocal delivery and Lenae’s characterisation elevated this to new heights – even better than its original studio recording, maybe.
Manchester never misses the chance for an encore, especially not when it’s the plucky guitar bop ‘Love Me Not’. Up there with one of her best.
The crowd erupted as Lenae asked, “You want one more?”, before whistling, “See right now I need you, I’ll meet you somewhere now”, it was obvious concertgoers wanted this show wasn’t done.
The Manchester date marks the final show of the whole tour and Lenae was feeling very reflective during song breaks, telling the buzzy crowd, “I’m so grateful that I still get to tour this part of the world and I appreciate you all braving the cold for me”.
When you’re getting to witness someone as remarkable as Chicago-born singer Ravyn Lenae, a little bit of nippy Manchester weather is nothing!
The Manc -
11th February 2021 
