ShinDigger: The ‘Best Lockdown Delivery’ service that drops fresh beer to your door in average time of 81 minutes
With Greater Manchester recent shift up to Tier 3 and the subsequent closure of 1,800 local pubs, people are turning back to beer delivery services - and Shindigger have three new brews ready just in time.
Seven months ago, breweries in Britain were left staring down the barrel.
Every single pub had locked their doors and pulled down the shutters, leaving hundreds of litres’ worth of beer just stewing in warehouses all across the country.
The whole world was taking shelter – and there was no telling when it would be safe to come back out.
Local brewers, ShinDigger, suddenly had a tough decision to make.
Their main market had been temporarily wiped off the face of the planet, and whilst the obvious decision was to mothball, a number-crunching exercise revealed that going into hibernation would more likely harm than help their chances of survival.
Whilst the pandemic dictated that pubs didn’t need beer any more, residents definitely did.
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This prompted ShinDigger’s founders George Grant and Paul Delamere to flip their business model upside-down overnight.
They swapped kegs for cans and pubs for homes; taking their recipes out on the road in smaller containers as part of a brand new service they’ve called ShinDigger Live.
It’s been a revelation – and the bigwigs have recognised it as such.
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At the Manchester Food & Drink Awards 2020 – ShinDigger scooped the prize ‘Best Lockdown Delivery Service’ – and after temporary foray back into local bars, the brand is preparing to return the emphasis back to tins – with home delivery demand rising again after Manchester’s move to Tier 3.
ShinDigger have enough drivers on the road and crates at the ready to guarantee delivery to any address inside the M60 within just three hours – but the most recent data shows customers are waiting an average time of just 81 minutes for cans to be dropped on their doorsteps.
The demand for ShinDigger has even stretched beyond Greater Manchester – with drivers now whisking beer to thirsty customers all over the UK.
The region’s move to ‘very high’ risk has brought about the closure of around 1,800 local pubs, meaning more residents are turning back to beer delivery services instead.
ShinDigger have released three new brews just in time, including:
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Pio – a fruited sour with 100kg of each passion fruit and pineapple puree added to the fermentation tank, with founders comparing the tropical zing to a Haribo Tangfastic.
Different Gravy – Juicy hazy IPA that functions as an ‘homage to the greatest condiment the world has ever seen’
La Vida Coco – rich desert stout with 120kg coconut and 20kg cocoa nibs, plus milk sugar.
Co-founder George said that the team has been working hard behind the scenes to develop the service ahead of winter, with ShinDigger constantly collaborating with other brands to come up with new recipes – investing in the latest tech to keep delivery times truncated.
“The product range has been extended with the addition of guest breweries and premium canned cocktails from Vacay,” George explains.
“We’ve integrated a customer service AI chatbot on Facebook messenger and customers get alerted when their order is top of the queue and can GPS track their driver.”
The brewery has recruited dozens of drivers (and is advertising for more right now) – creating vital income for many freelancers / artists who previous work has been left high and dry by the pandemic.
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They’ve even sent out free crates to students forced to isolate in halls following coronavirus outbreaks.
To view the ShinDigger menu, try the new cans, and book a delivery slot – head on over to their website ShinDigger Live.
It’s going to be a tricky old winter, this. A good stock of beer is absolutely essential.
Eats
Smash-hit sandwich shop Earl’s is set to open another site in Bolton
Danny Jones
Yes, beloved Bolton butty shop and bar, Earl’s, is set to open up their second location in the Greater Manchester borough, taking the food from the town centre over to Farnworth.
We’re keeping our fingers crossed for a metropolitan expansion either this year or next, but for now, we’re just glad to hear we’re getting more of the good stuff.
Earl’s Day and Night Deli, to give them their full name, is the latest name to join the lineup of new foodie faces joining the culinary boom over at the Farnworth Green development.
Soon, the stacked sandwiches, quality coffee and laid-back vibes will be coming to one of the best up-and-coming new neighbourhoods.
Founded by two local lads, Jonny Eckersley and Andy Partington, the first venue only opened back in December of 2024, but has gone on to become a North West-wide sensation.
Carb connoisseurs will literally travel for this scran, and having tasted it for ourselves a couple of times now, it’s no wonder.
Taking inspiration not only from regional food and drink, but also from the wider atmospheres and culinary cultures of Lisbon, Sydney, Antwerp and more, if they can translate even half the levels of chill from the OG Earl’s into this soon-to-open sister site, we’re sure it will hit the ground running.
As per an official press release, fans and those who’ve never tried it before can “expect a menu packed with freshly made sandwiches, alongside a line-up of hot and cold options available for both grab-and-go and delivery.”
Crucially, they’re also looking to carry over that feeling of a seamless transition between services, blending everything from morning coffee runs and the lunch rush with casual evening hangs.
Co-founder Jonny said in a statement: “We are staying true to our roots by bringing a second Earl’s in Bolton. This new venture helps to fuel our expansion plans and widen our catchment area so even more local people can enjoy the Earl’s experience.
“We have big plans for the space and can’t wait to get started.” An exact opening date hasn’t even been confirmed yet, but we’re already getting excited.
Tom Wilmot, joint managing director at Capital and Centric (the developers behind Farnworth Green) added: “We back standout local operators, and Earl’s is right up there – great food, loads of energy and a proper following already behind them.
“Farnworth Green is shaping up to be a neighbourhood with real character, and Earl’s is only going to add to that. Expect it to be busy.”
Crown and Kettle set to take over another former Northern Quarter bar
Danny Jones
The team behind beloved Ancoats pub The Crown and Kettle have announced that they are set to take over another former bar and restaurant location in nearby Northern Quarter.
We were gutted to see the old place go, but at least we can’t think of many better to take over the unit.
The historic watering hole on the corner of Oldham Road and Great Ancoats Street is said to have stood in that spot since the 18th century, but now the present owners have confirmed they’ll be taking on a third venue, having also opened The Rat and Pigeon back in June 2024.
Many of you may have been to one or multiple of its previous iterations of the site in question over the years, but most recently, it was the Calcio sports bar – and soon it’ll become ‘The Badger’.
Revealing the news online last week, Crown and Kettle wrote: “We’re delighted to announce that our new pub, The Badger, arrives on Dale Street this spring!
“Once home to Calcio, Allotment & Nickelbys, this beautiful old building first served as The Haunch of Venison public house back in the early 1800s. Over the past few months, we’ve been hard at work, quietly bringing it back to life & returning it to its roots as a community pub.
“With The Badger, we’ve set out to create the kind of place we love most, warm, welcoming, full of character, with all the charm of a great countryside pub in the heart of the city.
“Expect cosy corners, traditional pub foods, fine ales & the warmest of welcomes. Made for regulars. Open to all. Worth returning to. We can’t wait to welcome you to your new city centre local. GET SET(T)…” Oh, very good indeed.
We visited Calcio many times over the past couple of years, both for work and pleasure in our own free time; it was a great place to watch the footy, enjoy some matchday scran and roll back the years with retro videogames.
As mentioned, though, not only did it used to be one of multiple Allotment vegan and vegetarian eateries in Greater Manchester – thankfully, their presence still remains in multiple buildings – but it has a past long before that which many people bring up on social media.
Insert, “I remember when…’ post.
While we might not know much about what they have in store for this next chapter, knowing how much we love their current city centre favourites, we’re very excited.
As it stands, we’re also yet to hear anything about a more precise opening date, but at least we know it’s coming sometime soon, and we have every faith they’re going to smash it.
The Manc -
24th October 2020 
