A delicious new blend of honey spiced rum produced by local worker bees is being launched in Manchester this May.
The city’s newest spirit blend, Decorrum, boasts an impressive pedigree with its 100% Molasse rum and highest-quality sugarcane. But what’s just as appealing is that fact it’s unequivocally Mancunian.
Inside every jet-black Roaring Twenties-type Decorrum bottle is a dash of homegrown honey made at the bee sanctuary on top of Printworks – along with a sprinkle of rhubarb and vanilla.
Each bottle purchased leads to another bee being adopted – and a donation made towards one of the region’s most important local charities Forever Manchester (which supports community activity across the region).
Decorrum is made with honey produced by local worker bees
The rum distillers stated: “Decorrum is here to give a new meaning to the word; a new Super-Premium Spiced Rum that’s ready to shake up the drinks industry with its ‘Smooth, Simple & Sophisticated’ touch in every glass.
“Our Art Deco inspired design and flair encompasses unique flavours and secrets from around the world, for any Stylish Drinker to enjoy…demanding forgiveness not permission.”
Decorrum is officially being rolled out across Mancunia this week.
Bottles will be available to order from Uniquely Manchester, Haus of Drinks and Crafty Connoisseur.
Aldi has launched limited-edition gender reveal Cuthbert caterpillar cakes
Emily Sergeant
Is it a boy or a girl? No it’s a limited-edition Cuthbert.
That’s right, in an ode to the ever-growing trend of gender reveal parties, and to coincide with September being the month that most babies are born in, Aldi has decided to give its iconic Cuthbert Cake a very special makeover for a limited time only.
Designed to offer expectant parents the ultimate way to reveal the gender of their child, this special Cuthbert is now available via an exclusive shopper competition.
The limited-edition cake will be completely free for those lucky enough to get their hands on it.
Decorated with blue and pink chocolate beans, the exclusive new cake has two versions of filling, just as you’d expect – one with pink buttercream icing (for a girl), and blue buttercream icing (for a boy).
The launch of the gender reveal Cuthberts comes after recent research from Aldi has revealed that 58% of millennial Brits have celebrated gender reveal moments, and 48% of Gen Z having attended an average of three gender reveal parties in the last five years – with cake found to be the most popular method of revealing a baby’s gender.
Cake was found to be more popular than balloons, confetti, or fireworks, making it twice as popular much as any other gender reveal option.
And that’s not all either, as following the news that traditional baby names have been seeing a decline in popularity among expectant parents in favour of more unique options, 5% of Brits even admitted that they would consider naming their child Cuthbert after the budget supermarket retailer’s icon.
Aldi has launched limited-edition gender reveal Cuthbert caterpillar cakes / Credit: Aldi
Want to win a gender reveal Cuthbert then?
Shoppers just need to send an email detailing their full name, why they or a loved one would be the ideal recipient of this cake, the address of their closest Aldi store, and the gender of their baby to [email protected].
The competition will open until 11:59pm on 14September, and the lucky winners will be notified of their win via email by 28 September.
You can find further competition details, along with terms and conditions here.
Featured Image – Aldi
Food & Drink
Local brewery J.W. Lees is helping bring back Manchester’s beloved Boddingtons beer
Danny Jones
Greater Manchester, it’s time to rejoice in the return of a cask king, as Boddingtons is coming back in a big way and local brewery J.W. Lees is helping spearhead the revival.
The famous ‘Cream of Manchester’ has slowly dripped away over the decades, being found in fewer places by the year, though some holdouts have remained.
Fortunately, those who are truly passionate about Boddingtons and their love for the delicious golden ale haven’t waned over the years, helping keep it alive on keg in the few Manc pubs still serving it.
But while it was the Keg that kept Boddingtons alive, now, thanks to the native brewers, beer brand and pub chain, the popular beer is being given a fresh start back in its native home of a cask. By’eck – it’s back…
They’re hoping to make sights like this a thing of the past.More of this, please.(Credit: The Manc Eats)
Teaming up with the global Budweiser Brewing Group (BBG), which will now oversee the resurrection of the modern-day ‘Boddies’, J.W. Lees will be bringing the cask ale back to the masses.
Just in time for cosy, autumnal nights in the pub, no less.
Planning to reintroduce it in their pubs across the region, before hopefully taking on the North West and beyond, they’re promising to make it “smoother, creamier, and brewed closer to home than ever before.”
It seems fitting that Lees (founded in 1828) should be entrusted with one of our oldest beers in Boddingtons, which dates back to 1778 and went on to become not just one of the biggest beer brands in the UK but also one of the first to be canned and mass-produced on the shelves across the country.
To toast the return and impending supremacy of Boddies, J.W. Lees Albert Square pub, Founder’s Hall – which replaced the old Duttons when it opened last year – is even hosting a party to celebrate its comeback, featuring some of the very first of the new pints to be poured to the public on 23 September.
This isn’t just a reboot; the new and improved Boddies brand comes with a new 4.0% ABV recipe, looking to join the lineup of premium British ales.
William Lees-Jones, Managing Director J.W. Lees, said: “When I joined JW Lees in 1994, Boddingtons was ‘The Cream of Manchester’ and we were in awe of their position in leading the cask beer revolution.
“We are planning to put Boddingtons back where it rightly deserves to be as one of the leading premium UK cask beers, particularly in our heartland of the North West.
“We also look forward to working with Budweiser Brewing Group with their portfolio of market-leading lagers and premium packaged beers in our pubs.”
The Manc -
4th May 2021 
