Warburtons and Morrisons have teamed up to give away thousands of free crumpets to anyone who ‘asks for Ellen’ this summer.
After first introducing it to huge success back in July of last year during the school holidays, and then yet again for the Easter break back in March, Bolton-born bakery Warburtons has decided to join forces with supermarket chain Morrisons for a third this summer to relaunch the popular ‘Ask for Ellen’ initiative.
A whopping 100,000 portions crumpets are set to be served up to hungry families free of charge over the next couple of weeks.
The relaunching of the popular initiative means that anyone and everyone who ‘asks for Ellen’ at one of the 395 Morrisons cafes across the UK will be given toasted crumpets with a choice of topping, completely for free with “no questions asked”.
The offer will be available all day every day from 5-25 August, while stock lasts.
ADVERTISEMENT
Warburtons and Morrisons are giving 100,000 free crumpets across the UK this summer (Credit: Morrisons)
If you’re unfamiliar with the ‘Ask for Ellen’ initiative, it aims to help “alleviate holiday hunger” and works to ease the additional financial strain that is often put on parents, carers, and guardians when children are not at school.
400,000 portions of free crumpets have already been provided as part of the much-needed scheme since it first launched, and even more are set to be given away over these next couple of weeks.
ADVERTISEMENT
Chris Strong, who is the Morrisons Cafe Senior Buying Manager, says the supermarket retailer is “thrilled” to collaborating with Warburtons to “bring this fantastic campaign to life once again” over the next couple of weeks.
Anyone and everyone who ‘asks for Ellen’ will get free toasted crumpets with a topping / Credit: Morrisons
“As a family-run business, we have always fostered a strong sense of community,” added Warburtons’ Chairman, Jonathan Warburton, “and that’s why we are so proud to bring back ‘Ask for Ellen’ for a fourth time.
“Since launching last year, we will have served almost half a million portions of crumpets, including the 100,000 portions this summer holiday.”
ADVERTISEMENT
As well as running the ‘Ask for Ellen’ initiative, Morrisons is also continuing to provide its ‘Kids Eat Free’ promotion all day, every day, throughout the summer holidays too, meaning families can get a free kids meal when purchasing an adult meal that costs £5 or more.
To get your free Warburtons crumpets this summer, all you’ll need to do is head down to your nearest Morrisons Cafe and ‘ask for Ellen’.
Featured Image – Warburtons
Trending
Home Bargains has announced a special two-day closure of all UK stores
Emily Sergeant
Home Bargains has, once again, announced it’ll be closing all its UK stores on both Boxing Day and New Year’s Day this year.
And it’s to make sure staff get a ‘well deserved break’.
After what has been yet another busy year for the retail industry, many workers have been left feeling like they could do with a little extra time off, which is why Home Bargains is following on with what has become a now-annual tradition by shutting up shop on two bank holidays.
All of our stores will be closing for Boxing Day & New Years Day.
Announcing the move in a post on social media, the discount retailer confirmed: “All of our stores will be closing for Boxing Day and New Years Day. We would like to thank all our colleagues for how hard you have worked this past year, and want you to relax and enjoy the Christmas break with your loved ones.”
Of course, this isn’t the first time the retailer has kept its doors shut on bank holidays.
Many shoppers will recall it has made the same decision to give hardworking staff a break every year since 2019.
Explaining a little more about the decision taken to close all its stores, Home Bargains said: “As a family-run business, we know the importance of being together at Christmas with those we care about most, now more than ever.
“This is our way of saying thank you to our colleagues for their continued hard work and dedication.”
Featured Image – Geograph
Trending
Two Greggs in Manchester will be serving their breakfast menu in the evening next week
Emily Sergeant
Who says breakfast has to end at 11am?
In news that’s set to be music to the ears of breakfast lovers in Manchester, Greggs is giving them exactly what they want.
We all know that brunch is a ‘thing’ by now, so now it’s time for brinner to make a name for itself instead, as Greggs has teamed up with Heinz to bring its much-loved breakfast menu back for tea time, kicking off from 4pm onwards.
The move comes as a new survey has found that the majority of Mancs (69%) admit to enjoying eating breakfast food in the evening, saying it’s ‘convenient and comforting’ – even ranking breakfast as a ‘more important’ meal than tea, as well (38% vs 36%).
Two Greggs in Manchester will be serving their breakfast menu in the evening next week / Credit: Greggs (Supplied)
Greggs says it has ‘lost count’ of the amount of customers that have tried to order breakfast items after the usual cut-off time, especially in Greater Manchester.
But luckily for those breakfast-loving Mancs, they can finally get their favourite breakfast and sauce pairing long after the morning rush is over next… but only at two Greggs branches, and only for a very limited time.
On Wednesday 14 and Thursday 15 October, the Heinz x Greggs Brinner collab will be available at Greggs St Mary’s Gate and Greggs Oxford Road, from 4-7pm only.
“We’ve lost count of the number of customers who have tried their luck ordering breakfast after 11am, so when Heinz came to us with the idea of making Brinner a reality, it felt like the perfect excuse to give the people what they want,” explained Zoe Harris, who is the Customer Director at Greggs.
“And let’s be honest, a Greggs Bacon Roll just wouldn’t be the same without a squeeze of Heinz Tomato Ketchup.”