Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Pep Guardiola in talks over first international management role
Danny Jones
Football icon and Manchester City legend Pep Guardiola is reportedly set for his first job since leaving the Etihad Stadium, as the Catalan head coach looks like he could be set to make his move into international management.
The generational manager, who has undoubtedly become one of, if not the greatest of all time, left Man City at the end of last season after a decade in East Manchester.
Stepping away from the sky blue side with 20 trophies in 10 years, he’s won pretty much everything there is to win – at least at club level, anyway.
With that in mind, multiple outlets are now claiming that Guardiola is getting ready to make his debut on the international circuit, already being heavily linked with a role as part of ‘gli Azzurri’.
EXCLUSIVE: The FIGC has met with Pep Guardiola to convince him to take over as national team head coach, according to Sky in Italy 🚨🇮🇹 pic.twitter.com/qmzjunjur4
Yes, as per Sky News’ sporting arm over in Italy, Pep is now rumoured to be the next person to take the job in their national team, which would be his first proper senior position in international football.
According to Sky, the Italian Football Federation (FIGC) have already held meetings with the former Barcelona, Bayern Munich and City boss.
It remains unclear how advanced talks and/or negotiations have progressed up to this point, but it is said that fellow footballing veteran and AC Milan legend turned FIGC technical director, Paolo Maldini, has already travelled to meet the 55-year-old.
Believed to have been joined by former teammate and right-hand man Leonardo Araújo – who previously served as director at PSG – it looks to be more a case of whether Pep wants the job rather than if Italy want him.
From announcing a documentary series covering his final season at Man City, to even launching a dedicated ‘Decade of Pep’ fashion collection, it’s fair to say that both the club and the fan base are bidding a bittersweet goodbye.
Pep has already made it clear that he can’t see himself ever managing the Spanish national team, remarking: “I am a Catalan. I don’t see myself ever managing Spain.”
Meanwhile, other names rumoured as options for the Italian manager’s job include Andrea Pirlo and a return by fellow ex-MCFC boss, Roberto Mancini. Can you see Pep pipping any of these to the post?
As for his former club and ‘second home’, Cityzens will be glad to hear that while it may be all change over at the Etihad Campus, there is plenty to be hopeful about – including some steps more in the right direction when it comes to tickets.
When Manchester City’s cheap tickets for £10 or less go live, and how to get your hands on them
Danny Jones
For those who missed the news, Man City recently announced a new tier of affordable tickets for those living in the East Manchester area, essentially providing those living in the local area with match experiences for just a tenner.
In fact, those eligible for concessions can grab a seat for only £7.50 and nearby kids under 18 for merely a fiver as part of the scheme.
Now THIS is the kind of stuff we want to see from football clubs.
Essentially based on postcode proximity to the Etihad Stadium, Manchester City supporters who fit the native criteria can put their name in for numerous Premier League, domestic cup and European games this season; but how exactly does it work?
Put simply, Mancs living in the Manchester City Council wards listed below, which immediately surround the ever-expanding home ground and wider Campus, can apply:
Miles Platting & Newton Heath
Ancoats & Beswick
Ardwick
Clayton & Openshaw
Gorton & Abbey Hey
Man City local residents scheme – how does it work?
For starters, it’s worth noting that between 100-500 unreserved tickets will be put aside for each game in the coming 2026/27 campaign, all of which will be assigned via a random ballot.
Those who meet the criteria (i.e. live in the aforementioned areas) also don’t need to have an official Matchday Membership; you simply need a Cityzens account, which can be created totally free.
Once your address has been verified, you can enter the ballots for your chosen fixtures, and then it’s just a case of keeping your fingers crossed that your name gets pulled out of that.
You can see a full list of FAQs, along with the relevant terms and conditions, right HERE.
You can expect even more Man City Women’s matches on the biggest stage following their latest title.
When do they go live?
At present, tickets for upcoming Manchester City games will be available across the board from 10am GMT on Tuesday 21 July.
However, fans are being encouraged to sign up to the club’s mailing list for all news and ticketing updates, especially when it comes to this new localised discount category.
With the Etihad currently in the middle of a major redevelopment, including even more seats up in the newly expanded North Stand, Blues should stand an even better chance of getting along to a game or two than ever.
It’s also worth noting that the section of the arena has been officially named after their beloved manager and club legend, Pep Guardiola, who left the serial winners this summer after a decade – a farewell period which will now be covered in an upcoming documentary.
With new head coach Enzo Maresca having now returned to the club in the top position after previous roles as assistant and U23s/EDS boss, plenty will be hoping to be there for the start of this next chapter for the Blues.
They’ll also be welcoming back their Champions League, Ballon d’Or, Euro 2024, Club World Cup and now World Champion in Rodri for the fast-approaching 26/27 term.
Emily Sergeant -
10th April 2023 
