Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Classic FM will be back playing calming music for anxious pets this Bonfire Night
Emily Sergeant
Classic FM will be back playing calming music for anxious pets during this year’s fireworks season.
Bonfire Night may be loved by us humans for the spectacular firework displays and all the festive-themed activities that come along with it… but sadly, the November holiday isn’t quite so fun for our four-legged friends.
Loud bangs, flashing lights, and unpleasant strong smell of spent explosives are just some of the reasons why fireworks are frightening to pets.
Not only that, but with multiple bangs occurring from numerous displays across this time of year, pets are rarely able to pinpoint when and where the booming explosions are coming from, therefore creating even more anxiety around this time of year.
Classic FM will play calming music for anxious pets during this year’s fireworks / Credit: DESIGNECOLOGIST (via Unsplash)
Which is why, for the ninth year running now, Classic FM is once again teaming up with the RSPCA for two Pet Classics programmes packed with ‘the most soothing and comforting classical music’.
The music has been handpicked to help calm and settle any anxious pets.
A survey by the RSPCA revealed that almost two-thirds (63%) of animal owners reported their pet was distressed during fireworks season, and that playing relaxing music was the most common way (36%) to help calm or prepare their animal.
Presenters Dan Walker, Aled Jones, and Dawn O’Porter will each host a night of the specially created programme to help keep the nation’s pets calm through the whizzes and bangs.
Dan will present the first programme on Bonfire Night itself (Thursday 5 November), and then as celebrations continue throughout the weekend, Aled will be on hand to bring some peace to Friday 6 November, and Dawn picks up the baton on Saturday 7 November.
All three Pet Classics programmes will be broadcast from 5pm to 10pm, and you can listen on Classic FM or Global Player available across the UK.
Featured Image – The Manc Group
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What is the UK’s national dish? New survey reveals Brits’ pick in landslide victory
Emily Sergeant
If you’ve ever thought to Google the question ‘what is Britain’s national dish?’, then you probably came away thinking it’s chicken tikka masala.
But is that actually the truth? A new survey has disproved the claim, massively.
There’s no denying that chicken tikka masala – an Indian curry that’s actually widely thought to have been created in Britain – is a popular dish that’s loved by many, but despite what many headlines have claimed over the years, a new YouGov survey has revealed it’s not what Brits consider to be the country’s ‘national dish’.
YouGov conducted two online surveys earlier this month, made up of 2,079 and 2,104 adults aged 18+ living in Great Britain.
And, in their own words, Brits chose fish and chips as the country’s national dish, making it the ‘resounding’ winner with 49% of the vote.
What is the UK’s national dish? A new survey has revealed Brits’ pick in a landslide victory / Credit: The Manc Group
With nearly half of the overall vote, this puts fish and chips far ahead of the roast dinner in second place, which only 24% of people picked – including the 6% who made sure to specify a beef roast.
In fact, only 3% of Brits actually name chicken tikka masala as the UK’s national dish, although 52% in the survey did confess that they eat some form of curry at least once a month, so it is still a popular pick regardless.
Fish and chips is by far the most common answer across all generations too, according to the survey (45-50%), with the biggest difference between age groups being that 18-24 year olds are less likely to have nominated roast dinner and more likely to have chosen chicken tikka masala instead.
What do Brits say is the UK’s national dish?
Fish and chips – 49%
Roast dinner – 24%
Chicken tikka masala – 3%
Curry (non-specific) – 2%
Full English breakfast – 2%
Bangers and mash – 1%
Cottage or shepherd’s pie – 1%
Other – 3%
Don’t know – 15%
The survey also showed that, of the three top contenders for the UK’s national dish, roast dinners are the most frequently eaten, as 52% of people said they eat them on a monthly basis – including 16% who do so every week.
Aside from the frequently mentioned dishes, some survey respondents also gave shoutouts to the full English breakfast (2%), bangers and mash (1%), and cottage or shepherd’s pie (1%).
Emily Sergeant -
10th April 2023 
