Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
ADVERTISEMENT
“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
ADVERTISEMENT
The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
ADVERTISEMENT
A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
Trending
The Chestergate pub in Stockport is at it again with some of the most wonderfully Manc scenes you’ll ever see
Danny Jones
The legendary Chestergate pub in Stockport is back with another belter of a video, following on from their viral belly-flashing clip of 2022.
The Mersey Square boozer has painted yet another quintessentially Northern depiction of UK pub culture with the latest Manc scenes they’ve captured around the karaoke machine.
If you’ve never had the pleasure of stumbling into The Chestergate in Stockport town centre, the long-standing boozer currently operated by publican chain Blind Tiger Inns, you’re seriously missing out.
While it might not be the flashiest of pubs, when it comes to entertainment, it always delivers.
Whether it’s stunts like renaming themselves ‘The Southgate’ whenever the Euros or World Cup rolls around, or the locals just genuinely having a whale of a time no matter what day of the week it is, it really sums up the best of pub culture.
The Chestergate went viral for some of the most British footage ever caught on film back in 2022 and the videos saw a huge wave of love and support flooding in for the pub, as well as a healthy amount of chuckles. Safe to say we were chuffed to see them pop back up on our feed again recently.
Karaoke night at The Chestergate literally never disappoints.
Forget ‘Livin’ on a Prayer’ or ‘Champagne Supernova’ for karaoke songs – we’ll take a cacophony of inaudible throwback pop music, whilst another bloke and his hype man try and MC over a totally ill-fitting beat any day of the week.
And that’s handy because you’ll find those kinds of shenanigans happening at this place all the time.
It’s simultaneously one of the most no-nonsense and somehow a non-stop shenanigan-filled paradise. They also look after their own and consider their regulars part of the family. Case and point: they threw their very own ‘Dancing Queen’ Molly a big bash for her 86th birthday and it’s such wholesome viewing.
At this point, it’s worth flagging that we have nothing but envy for these folks and anyone who’s just out there having the time of their lives on any random weeknight.
Yes, it produced plenty of laughs for those watching online in recent times but this lot won’t mind one bit – not only is the pub seeing more and more new faces through the door but that’s the whole point of a pub, isn’t it? Going for a pint with your nearest and dearest and having a laugh.
Not only is it very Manchester but it’s Britain at its very best.
We hope to see you at The Chestergate pub in Stockport for a pint or two sometime soon and we’re making a bit of a prat of ourselves, don’t worry, we’re sure they’ll have the cameras ready for you.
Tailgaters and middle lane hoggers warned to change their ‘dangerous’ driving style
Emily Sergeant
A warning has been issued to tailgaters and motorway middle lane hoggers urging them to change their ‘dangerous’ driving style.
Do you find yourself guilty of two of the biggest driving sins from time to time?
Well, according to the latest figures released by National Highways, one in three motorists have admitted to middle lane hogging in their lives, while one in four have committed acts of tailgating on some of the UK’s fastest roads.
These shocking survey findings – which were released back in early March as the Government-owned road management company launched a new campaign – showed that lane hogging was among the behaviours that are most likely to cause motorists and passengers to feel ‘frustrated’, and tailgating was most likely to cause feelings of unease, stress, and anxiety.
Nearly a third (32%) of drivers admitted to lane hogging ‘at least occasionally’ while driving on England’s motorways and major A roads, according to the survey – which polled 2,500 adults between the ages of 16-75.
On top of this, almost seven in ten adults in England (67%) said close following or tailgating is a ‘serious problem’ on these types of roads, but nearly a quarter (23%) admitted to doing it from time to time.
Tut-tut.
It’s these very statistics which have led National Highways to issue an urgent warning that calls on these motorists to “carefully consider” their driving habits, as “little changes can change everything”.
Lane hogging and tailgating both fall under the offence of ‘careless driving’ in England, with the country’s police forces having the power to hand out on-the-spot fines of £100 and three penalty points to those who commit such offences.
“Middle lane hogging and tailgating are far more than mere annoyances for drivers,” warned RAC road safety spokesperson, Rod Dennis, adding that these actions “put everyone on the roads at risk.”
He continued in his reaction to the release of the latest National Highways figures: “Closely following another motorist could easily result in a serious collision should the driver ahead need to brake sharply for any reason, so the fact nearly one in four drivers admitted to doing so on some of England’s fastest and busiest roads is frightening”.
Mr Dennis said he understands that offenders “might find these habits hard to kick”, but that’s why the urgent calls for motorists to make changes are “so important”.
“By understanding that how we choose to drive affects others, we can each make a real difference to the safety of our roads,” he concluded.