Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Chanel has finally teased details of its Manchester fashion show – including when you can watch it
Daisy Jackson
In case you’d somehow not noticed, Chanel is heading to Manchester this week – and the fashion house has finally teased a few details.
The world’s most iconic designer brand has remained tight-lipped on the plans for its Metiers d’Art show, despite beginning construction on a massive structure in the heart of the Northern Quarter.
Chanel is set to bring high-fashion models and famous faces to Thomas Street, with reports suggesting all the five-star hotels in Manchester have been booked out.
Over the weekend, the brand finally publicly acknowledged the location for its fashion show for the first time.
They posted a teaser on their Instagram stories, including details of where people will be able to watch the show after the event.
Chanel shared a collage poster on Instagram that includes a Suffragette march, Hacienda stripes and ravers, and Kevin Cummins’ iconic photograph of Joy Division. So far, so Manc.
The poster reads: “Chanel 2023/24. Métiers D’Art show. Manchester MCR.”
Chanel then appeared to confirm that the show will be recorded and published live to the public the following day.
They added: “The film of the show will be revealed on Friday, December 8th at 9am Manchester time, 10am Paris time.”
Chanel’s post promoting its Metiers D’Art show in Manchester
Excitement is seriously starting to build now, with the huge overhead canopy along Thomas Street taking shape.
The road through the Northern Quarter will be closed for an entire month for the event and the construction around it, with the show itself taking place on Thursday 7 December.
It’s thought the show will have a ‘significant’ positive impact on the city’s night time economy too, with Sacha Lord writing: “Not only will Manchester be globally showcased this week, but the knock on effect on the night time economy will be significant.
“Most hotels booked out and many restaurants at max capacity already, creating many extra hours for staff.”
Previous settings for the Chanel Métiers D’Art fashion show have included a pontoon moored in Shanghai’s Huangpu river and a lavish banquet setting in a Parisian palace.
Chanel always chooses cities that are linked to its history, then themes the show around that, so Manchester’s cotton trade history is likely to feature heavily.
Pep Guardiola takes dig at Mikel Arteta after Man City players rage over refereeing mistake
Danny Jones
Pep Guardiola aimed a surprise jibe at his former assistant coach turned Arsenal manager following Manchester City’s frustrating draw against Spurs, joking that he wouldn’t make a “Mikel Arteta comment” after a huge refereeing blunder over the weekend.
The Man City head coach was one of many left visibly incensed by referee Simon Hooper’s on-field decision this past Sunday after the Premier League official blew a very late whistle whilst Jack Grealish was through on goal to pull the game back for a foul despite having already waved play on.
With the foul being committed against Erling Haaland, who got up almost immediately and earned the home side the advantage, the Norwegian number nine was left utterly furious when he turned to hear Hooper’s whistle blow after he had gotten back up and the pass to Grealish had already been made.
With Mateo Kovačić, Rúben Dias and Haaland all surrounding the ref, the lattermost being pictured swearing and physically pulling his hair out as his manager looked equally fuming and confused on the touchline, the Catalan coach decided to dig at a famous Arteta clip in his post-match interview.
You can watch the clip of Arteta that Pep is referring to HERE.
The 52-year-old was referencing a well-known video of Arteta in which he labelled VAR awarding a penalty to Newcastle against the Gunners last season “embarrassing” and “a disgrace”, which has gone on to become a widely-used meme online.
Ushering the reporter to move to the “next question” and resisting the urge to express his own anger, he simply explained that he couldn’t understand how the ref came to his decision.
Speaking to BBC Sport Manchester, he went on to admit, “Sometimes I lose my mind about the referees” but added that they are simply “always making mistakes” and that he’s sure “everyone enjoyed the game”. The neutrals, for sure — less so amongst Blues.
One of those who clearly couldn’t let it go after the fact was City’s star striker, who took to social media and reposted a clip of the sequence of play in real-time along with a simple one-word caption: “Wtf”.
Although the footage itself has now been pulled down from the site, both this along with the reaction from Haaland and his teammates on the pitch could result in charges from the FA for failure to control the players.
Answering once again after being asked about the social media post from the media, Guardiola said it was perfectly understandable for him to be disappointed with the circumstances and might have been sent off if he continued to remonstrate after full-time, adding, “Even the referee, if he played for Man City today, he would be disappointed for sure”.
You can watch Pep’s post-match press conference in full down below:
Emily Sergeant -
10th April 2023 
