Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
ADVERTISEMENT
“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
ADVERTISEMENT
The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
ADVERTISEMENT
A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
Trending
Stockport lad lands ‘world’s sweetest job’ as Aldi’s new Easter egg taster
Emily Sergeant
A young lad from Stockport has just landed himself the “sweetest job” in the world, as he’s been chosen as Aldi’s newest Easter egg taster.
It’s hard to see someone else live out your dream… but on the eve of what is undoubtedly one of the most chocolate and sweet treat-filled holidays of the year, a five-year-old from Stockport has been revealed the Aldi ‘Chief Easter Egg Tasting Officer’ for 2024.
And it really does sound like the “world’s sweetest job”, to be fair.
Little Levi Hallows has beaten hundreds of hopeful applicants to become the supermarket‘s newest recruit in-charge of easting Easter eggs.
As he assumes his new role, chocolate lover Levi will receive a selection of Aldi’s Easter eggs in exchange for reporting back his thoughts to the company’s Buying Team, and his feedback will be valuable, as it’ll help guide what goes on shelves for Easter 2025.
The cracking job generated hundreds of special entries on social media from all across the UK, with applicants sharing videos as to why they were right for the role.
Levi caught the attention of the judges after submitting a video entry where he sang a song dedicated to the role of a lifetime, and can be seen holding his favourite Aldi chocolate bar and belting out the words: “Do you have a sweet tooth? I do! I’ve had it since I was a boy!”
As well as being a massive chocolate fan and having a long-time sweet tooth, Levi is also a budding Karate star, and has a keen interest in all things outer space too.
Levi says he’s “so excited” to have been chosen for the coveted role and “can’t wait to taste the eggs”, before going on to add: “My mum and grandparents are very proud of me, and I can’t wait to tell all my friends at school.”
Five-year-old Levi Hallows will give his feedback to help Aldi’s Buying Team curate their 2025 Easter collection / Credit: Aldi
The Greater Manchester youngster’s mum, Mary, says her son was “absolutely over the moon” when he was told he’d landed the job.
Julie Ashfield, who is the Managing Director of Buying at Aldi UK, added: “Our Easter eggs are hugely popular, but it’s important that we continue to amaze shoppers with innovative, fun products each year, and that’s why the role of our Chief Easter Egg Tasting Officer is such an important one.
“The feedback provided really helps our Buying Team create a bigger and better range each year.”
Featured Image – Aldi UK
Trending
Watch the wholesome moment Jude Bellingham gives his jacket to a young mascot to keep him warm
Danny Jones
England supporters are already getting very excited to see Jude Bellingham in the starting 11 ahead of Euro 2024 but the midfielder is winning over even more fans after a clip of a wholesome moment between him and a young mascot went viral.
The Three Lions ended up drawing 2-2 in their second friendly of the international break against Belgium (losing 1-0 to Brazil in the previous game) with Bellingham scoring the equaliser in the final minute of stoppage time.
However, as much as the home fans are looking forward to the Real Madrid star rallying his teammates at the Euros this summer, it was this small but touching interaction with a young kid as the two sides lined up with their mascots just after the walkouts.
Seeing the rain falling and quickly checking in with the small boy sitting in the wheelchair below him, Bellingham rightly offered his pre-match jacket to the little lad to keep him warm.
The reaction online was just as heartwarming too, as countless people jumped on social media to leave comments like, “This is how you know he is Brum, what a nice fella”, “makes me proud to be English” and “Classy as ever from the 20-year-old”.
One person even went so far as to add: “Make this guy captain, wrap him in bubble wrap and take care of him. All youngsters should watch how he conducts himself, absolute professional.”
He wasn’t the only one either, as many eagle-eyed viewers also noted that Manchester City stars Phil Foden and John Stones also gave their jackets to the young mascots standing with him prior to the match. We really do have some lovely lads in this team, don’t we?
Absolutely class from Bellingham, Stones & Foden giving their jackets to the kid mascots as pissing down! 🦁🦁🦁👏🫶
Elsewhere, another Greater Mancunian player once again delighted those in the stands and watching back home as Kobbie Mainoo not only made his second appearance and first full start in an England shirt but also earned himself the man of the match award.
The Man United starlet was a late inclusion into Gareth Southgate’s provisional Euros squad, which is likely to change again before the tournament starts, but you won’t find many fans Reds or otherwise wanting him anywhere else other than in the starting lineup.
We’re starting to really like the look of this squad both on and off the pitch and one thing’s for sure, they aren’t just nice blokes – there’s plenty of talent amongst them to win something.
You can watch the highlights of England vs Belgium in full down below: