Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Icelandic airline offering incredible Northern Lights holiday experience including hotel, breakfast and tours
Danny Jones
Icelandair, the nation’s principal airline and proud flag carrier is offering an incredible package to holiday-goers this winter by giving them a chance to book their flights, hotel, breakfast, multiple unique tours and the opportunity to see the Northern Lights all in one affordable deal.
With the Northern Lights being one of the most magical tourist attractions in the world, its popularity only increases by the year and, as a result, so does the cost of going to see it.
That’s where Icelandair come in: the flight operator is offering Brits an amazing new package centred around the legendary natural light display at a discount. Trust us, you seriously want to consider snapping up this one whilst you can.
From this week, Icelandair is offering UK travellers a special package deal which includes a three-night holiday with return flights, a hotel room with breakfast and three unique and unforgettable Icelandic tours for just £459 per person.
(Credit: Icelandair)
This deal will see holidaymakers board an Icelandair economy flight from either London, Glasgow or Manchester Airport to the nation’s beautiful capital of Reykjavik, with a complimentary 23kg checked bag allowance, plus a 10kg in hand luggage allowance, your choice when it comes to where you want to seat, seat, on-board refreshments and a personal in-flight entertainment system.
For your accommodation, you’ll be staying at the four-star Hotel Island Spa and Wellness Resort, located right near the centre of Reykjavik and treated to breakfast every morning for two adults sharing a room. And then you get to make the most of what the country’s incredible landscape.
Onto the main event of your holiday: Icelandair’s Northern Lights experience is a breathtaking three-to-four-hour tour that allows you to see the glory of the incredible natural phenomenon with your own eyes.
As for the FlyOver Iceland tour, this unique experience is the ultimate flying ride which utilizes state-of-the-art technology to give you the exhilarating feeling of flight. During this virtual journey, you’ll experience the more remote but no less spectacular areas of Iceland through motion, wind, sound and even scents.
People wait their entire lives to experience the Northern Lights. What’s stopping you?
Last but not certainly least, you have the lava show, which is one of the top-rated attractions anywhere in Scandinavia, receiving numerous awards for innovation and educational value. You literally get to watch as they recreate a volcanic eruption and allow you to safely experience hot lava in close proximity.
Once again, all this is yours to enjoy from just £459 per person. We believe the phrase you’re looking for is ‘value for money’.
Available right now until 4 October 2023, you can book to travel to see Iceland and the Northern Lights from November 2023 right up until March 2024.
You book your flights HERE and find out more information about this incredible package via the Icelandair website.
This Greater Manchester area has just been named one of the best in the UK to raise a family
Emily Sergeant
We all know Greater Manchester is home to a wide range of neighbourhoods and residential areas to suit every need.
But one area, in particular, has just been named among the best in the UK to raise a family.
Fresh off the back of two of our region’s towns being highlighted as places that first time buyers should consider looking at to get onto the property ladder, and not long after another two local towns earned themselves a place within the top 20 ‘most desirable’ in Britain, Greater Manchester has now got another title to talk about with pride.
After the team at home security experts ADT decided to do some research into the best places in the country for those looking to raise a family, Trafford has made it into the top 10.
The Greater Manchester borough has earned seventh place on the list after a number of factors were analysed for the research – including the quality of the local schools, the general safety of the area, and the number of parks within walking distance.
The top 10 most family-friendly areas in the UK
Rank
Area
Crime Rate Per 1,000 People, Year ending March 2023
Burglary Rate Per 1,000 People, Year ending March 2023
Average number of Parks, Public Gardens, or Playing Fields within a 1,000 m radius
Percentage of Oustanding and Good Rated Schools and Colleges
Median House Price, Year Ending Dec 2022
Cost of a single bus fare, adult
Family Safety Score /10
1
Waltham Forest
82
3.2
6
82.8%
£520,000
£1.75
7.23
2
Kirklees
111
3.5
6
77.6%
£181,000
£1.60
7.12
3
Havering
76
2.9
4
89.5%
£445,000
£1.75
6.99
4
Bexley
65
2.4
4
81.3%
£425,000
£1.75
6.96
4
Bromley
69
3.1
6
79.7%
£529,000
£1.75
6.96
6
Wirral
96
2.6
6
77.8%
£200,000
£2.00
6.80
7
Trafford
88
4.4
5
83.2%
£193,000
£2.00
6.72
7
Newcastle
124
3.7
8
81.6%
£178,000
£2.00
6.72
9
Hounslow
88
4.2
5
83.2%
£478,000
£1.75
6.64
9
Hillingdon
80
3.6
5
80.5%
£485,000
£1.75
6.64
Waltham Forest in London takes the top spot for the most family-friendly area in the UK, according to the research, as it ranked within the top 15 for both the lowest crime and burglary rates, and also ranked seventh for schools – with 82.8% having a “good” or higher rating from OFSTED.
Kirkless in West Yorkshire took second place, followed by Havering, Bexley, and Bromley all rounding out the top five.
As well as Kirklees placing second and Trafford being in the seventh spot, the Wirral and Newcastle-upon-Tyne are also fellow northern representatives within the top 10.
Trafford has been named one of the best areas in the UK to raise a family / Credit: ADT
Sadly, on the other end of the spectrum, the least family-friendly area in the UK was found to be Birmingham, according to ADT’s research, as despite the average house price being £221,000, with a crime rate of 141 per 1,000 people, and a family safety score of just 2.5/10, the Midlands city takes the bottom spot.
On a more positive note though, when it comes the postcode area with the lowest crime rate in the UK, the North West is representing once again, as this has come out as CW12 3 in Cheshire East.
Emily Sergeant -
10th April 2023 
