Primark has promised to freeze the prices of its kids’ clothing to help families with the cost-of-living crisis.
The budget fashion giant said it wants to ‘help in some small way’ as prices on essential items continue to climb.
The already-cheap retailer is now pledging not to increase the price of more than a thousand children’s items.
It will keep the cost of items like dresses, jeans, underwear and socks as they are this autumn.
Primark has promised to freeze its kidswear prices. Credit: Primark
Many of the items also fall under the Primark Cares label, meaning they are made from recycled or more sustainably sourced materials.
Paul Marchant, Primark chief executive, said: “Offering the very best value on the high street has always been at the heart of our brand, and is more important than ever today.
“Kids grow fast, and replacing their clothing is an essential task for families – we hope that by protecting the prices on our essential kids’ items we can help in some small way.
The prices that will be frozen at Primark this autumn:
Long sleeve T-shirt: from £1.80
Sweatshirt : from £4.00
Dresses : from £4.50
Jeans : from £6.00
Padded Jacket: from £14
Briefs : from £3.50 for a 10 pack
Socks: from £2.80 for a 10 pack
Featured image: Primark
Kids & Family
Strictly Come Dancing favourite Oti Mabuse is hosting a free dance class in Manchester
Daisy Jackson
One of Strictly Come Dancing’s best-loved professionals, Oti Mabuse, is going to be hosting a free family dance class in Printworks this month.
The two-time Strictly champion will be getting Mancs jiving and waltzing with a fun and inclusive workshop, geared towards all ages and abilities.
Whether you’ve got a little one desperate to boogie or have two left feet yourself but love to dance, this event is for you.
Oti will be bringing her world-class moves and infectious energy to Printworks, dancing beneath Europe’s largest digital ceiling just in time for the show’s glittering premiere, screened on the huge gaming screen.
After your own dancing workshop you can watch Strictly Come Dancing’s first show as the new cast of celebs and professionals hit the famous dance floor.
The evening will kick off at 6.10pm on Saturday 20 September, with a dance class led by Oti followed by the launch episode screened on the giant Printworks gaming screen.
Strictly Come Dancing star Oti Mabuse. Credit: Michael WharleyOti will lead a dance class beneath the digital ceiling at Printworks
Ahead of the event, Oti Mabuse said: “I’m so excited to be coming to Manchester’s Printworks! It’s such an iconic venue, and I can’t wait to feel everyone’s energy and see how the city comes alive here – show me what you’ve got!”
Kristian Brennan, Marketing Manager at Printworks, said: “Printworks is the ultimate city centre destination for anyone ready to catch the Strictly fever.
“Europe’s largest digital ceiling will feature bold, bright and energy-inducing content to compliment the unique dance class led by the dancing queen herself Oti Mabuse, it’s set to be an unforgettable experience.”
Don’t miss this chance to learn from one of the UK’s most celebrated (and twice-decorated with the glitterball trophy) performers – book your spot HERE.
Asda is being praised for its revolutionary and affordable new ‘adaptive’ clothing range
Danny Jones
UK supermarket ASDA and its in-house clothing brand, George, are being praised for their affordable new ‘adaptive’ clothing range, which could prove revolutionary for countless Brits.
The new 28-piece collection is aimed at people with additional and complex needs, providing comfortable and carefully designed clothes to suit disabled individuals.
Announced on Monday, 8 September, the new accessibility-driven line of fashion is set to be made available to order online next week.
Speaking via an official press release, qualified medical professional Sarah Phillips (who has been directly involved in the initial adaptive trial herself) has dubbed the upcoming range as nothing short of “a game-changer.”
Phillips, who lives with a neuromuscular disease that requires a feeding tube, catheter, and extensive scans, says ASDA’s adaptive range is “not just designed for people who need it – it’s designed by people who need it, and that’s what sets it apart.”
Noting that the impressive amount of first-hand knowledge pulled from those living with various disabilities is what makes “it far better than anything else available” on the market right now, the revolutionary adaptive range is crucially costed up at a price point in keeping with ASDA‘s values.
For example, the cheapest item starts at just £11 and the most expensive is still only £24.
Most importantly, all of the designs include key features to create as much ease in the wearer’s life as possible, such as hospital-friendly plastic zips, openings for feeding tubes, discreet pockets for stoma bags and more.
This comes after Alex Newman – the husband of late breast cancer campaigner, Nicky Newman, whose story inspired this particular adaptive range – said that struggling to get in and out of clothes was not only a frustrating part of her battle, but that she “found it undignified”.
“She looked for adapted clothing she could wear”, he adds, “but there wasn’t much choice. She bought a jumper from one brand and, while it really helped her, it cost £90 – a huge expense at a time when our finances were already impacted by her leaving her job due to the effects of cancer on her health.”
Nicky sadly passed away on 17 September 2023.
Karl Doyle, Vice President of George Clothing, said in an official statement:“We have worked closely with Nicky, Alex and their network of friends to create this bold adaptive range that we hope has fulfilled Nicky’s wishes.
“We have taken time and passion to really understand the specific needs of each item produced – how we can make them more comfortable, fashionable, affordable and dignified. Today is such a proud moment to see the range launch; we hope it’ll benefit many more people with specific treatment needs.”
The entire ASDA adaptive clothing range drops online-only in full on Monday, 15 September; for now, you can see the full list of all 28 items, find out more information on each, and read more touching tributes about Nicky and the journey behind this disability-friendly clothing revolution HERE.
Congratulations to everyone involved with this inspirational and heartwarming project – you’ve done yourselves, Nicky and countless people living with disabilities SO proud.
Daisy Jackson -
28th July 2022 
