With a significant number of social media savvy millennials having kids – there are a rising number of parents venturing into the world of influencing.
But how are dad influencers matching up to their mummy counterparts? New research from gifts and gadgets retailer Menkind explores the untapped potential of the dad influencers by revealing a ranking of the UK’s top InstaDad content hotspots.
New ranking reveals top locations where dad life Instagram content gets shared most
Greater Manchester ranks fifth in the chart, based on number of posts
Town of Wigan ranked in top 10 cities for most active InstaDads
Greater Manchester ranks fifth in the top InstaDads chart
The new study analysed publicly available Instagram posts based on their geo-location tags, and crunched the numbers on the top UK regions, counties and cities where dads share fatherhood related content the most.
Greater Manchester ranks fifth amongst the top counties where InstaDads are most active, posting the most about dad life or being featured on their families’ feeds. At a city level, two locations in the county were shortlisted as hosts for some of the most social-media savvy dads, who clearly love snapping their proudest family moments – Wigan, ranking fifth in the top cities for InstaDads, and Bolton, ranking 12th in the chart based on number of Instagram posts.
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Relative to the size of the population, however, Greater Manchester dads come third in 14th our ranking of dad life content per 1000 county residents, with Northumberland and Southampton dads splitting the podium. Nevertheless, Essex dads still share over two times more family content on Instagram than Londoners.
North West ranks third among regions with most InstaDads
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Overall, InstaDads in the North West are the third most active on Instagram in the UK, whilst the North East and Northern Ireland are home to the least active Instagrammer dads, according to the regional data. When it comes to the most popular Instagram posts, North Western dads rank seventh in the top, with over 5,000 likes for geo-located posts.
At a county level, Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk all split the last position in the ranking, with the lowest amount of fatherhood related content shared.
Top five proudest InstaDads revealed
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The social media study also crunched the numbers on the profiles with the most liked public Instagram posts which used dad related hashtags in the last three months, and shortlisted the top dads that get most recognition on the platform for their heart-warming family life content.
Top InstaDads
InstaDad
Number of likes
Location
@ed_stafford
11167
Leicestershire, East Midlands
@daddiesonamission
3686
Blyth, Northumberland, North East
@jj.chalmers
2353
Scotland
@the_running_dan
1085
Chester, North West England
@harvey_and_adam
1068
Doncaster, Yorkshire and the Humber
*Top five InstaDads based on most liked dad-life Instagram content in the UK
Olivia Dean proves she deserves all her flowers with a captivating performance for BRITs Week 26 for War Child
Clementine Hall
BRITs Week 26 continued in Manchester with Olivia Dean taking over a beautiful candle-lit Albert Hall, and it was a night we won’t forget.
I don’t need to tell you how utterly brilliant Olivia Dean is.
It’s something I’ve known for years (humble brag), but luckily it seems the entire world has caught on over the past few months.
I’ve been lucky enough to see Olivia five times now, and from watching her joyfully shake here banana-shaped maraca on a small stage at Glastonbury in 2023 to swishing her olive green satin gown at one of the country’s best venues last night – her indisputable talent remains.
Images: The Manc
The Art of Loving, her sophomore album, came out in September last year and features global hits Man I Need and Nice to Each Other.
The record is a perfect analysis of love in all forms. Her heartfelt yet humoured lyricism explores its constant ups and downs, but perhaps the most prominent theme of love throughout is self-love.
And this is so clear as we watch Olivia beam from ear to ear as she makes her way through a setlist that is a celebration of her entire discography.
Of course we heard all the fan favourites from the new album including Lady Lady and So Easy (To Fall In Love), but we were also treated to some of her older songs like Echo and UFO that initially brought her into the limelight.
A highlight for me was Ladies Bathroom which saw the gigantic disco ball hanging above us kick into gear, which as you can imagine at the gorgeous Albert Hall was a real sight to behold.
The entire evening underlined why smaller, grassroots venues are so bloody brilliant and deserving of our support now more than ever.
Image: Supplied
No pushing, no overcrowding, we were all there to revel in Olivia’s greatness and we all knew how lucky we were.
This was no doubt a very special show, a complete one-off in aid of BRITs Week 2026 to raise money for War Child, which Olivia joyfully announced that we had raised £270,000 for that night.
It’s no surprise that Olivia Dean is one of the most exciting artists in the world right now, oozing class, charm and impeccable talent.
We’ll be watching with our fingers crossed as she attends the BRIT Awards on Saturday evening with an impressive (and very well deserved) five nominations.
If you’re lucky enough to have tickets to her upcoming tour then just know how much fun you’ll have, but you’ll never have as much fun as Olivia does on that stage.
You can find out more about the remaining War Child performances here.
A new ’boutique’ chicken spot has opened in Manchester’s Northern Quarter
Danny Jones
A brand-new chicken spot called ‘Le Coq Boutique’ has just opened in Manchester city centre, serving out of a popular Northern Quarter bar.
Is this the best name we’ve ever heard in our time writing about food and drink? It just might be…
Opening from inside The Social NQ on Thomas Street (formerly known as Smithfield Social), their new resident and poultry-centric kitchen is a bit of a pun on the classic French sportswear label, but having now been versed in the word about the bird for ourselves, we can confirm it’s much more than that.
For starters, the only thing more decadent than the roasted meats are the sides and cocktail menu, which features everything from chunky hash browns and some of the richest sauces you could ask for.
As you can see, the most chicken is well and truly the star of the show here, but what they have done is find unique ways of innovating and experimenting with it.
For instance, if you’ve never had a cocktail with chicken fat in it, here’s a place you can try one.
Honestly, this isn’t our first rodeo with this very particular kind of drink – but for those of you that haven’t, we promise, it really is quite good.
Aside from surprisingly saline kicks beside the salty marg rims we’ve become more accustomed to over the years, there are some very nice drinks on the menu.
But we’ll be honest, if you’re a sucker for the famous ‘chicken wine’ – a.k.a. La Vieille Ferme, if you want to be all formal – we imagine you’ll be sticking to plenty of this.
Having already spent many a weekend, be that afternoon or night, at the old Smithfield over the years, now that it has this fine new in-house food offering tacked on, we suspect we’ll be going back a lot more.
Whether you want lots of crispy chicken skin or prefer it smothered in gravy and various other kinds of savoury jus, if you’re an unadulterated mothercluckin’ chicken lover, then you’ll have a great time here.
As the team has joked in the comments under their first few social media posts, while it isn’t technically mandatory to wear the vintage 80s brand upon visiting, it is “expected”, with “bonus marks and shots” and promised for your efforts.
It’s also worth noting that they have an exclusive launch offer for those who sort a booking early, so we wouldn’t wait around if we were you.
Let us know what you think if you visit anytime soon.
The Manc -
6th August 2021 
