With a significant number of social media savvy millennials having kids – there are a rising number of parents venturing into the world of influencing.
But how are dad influencers matching up to their mummy counterparts? New research from gifts and gadgets retailer Menkind explores the untapped potential of the dad influencers by revealing a ranking of the UK’s top InstaDad content hotspots.
New ranking reveals top locations where dad life Instagram content gets shared most
Greater Manchester ranks fifth in the chart, based on number of posts
Town of Wigan ranked in top 10 cities for most active InstaDads
Greater Manchester ranks fifth in the top InstaDads chart
The new study analysed publicly available Instagram posts based on their geo-location tags, and crunched the numbers on the top UK regions, counties and cities where dads share fatherhood related content the most.
Greater Manchester ranks fifth amongst the top counties where InstaDads are most active, posting the most about dad life or being featured on their families’ feeds. At a city level, two locations in the county were shortlisted as hosts for some of the most social-media savvy dads, who clearly love snapping their proudest family moments – Wigan, ranking fifth in the top cities for InstaDads, and Bolton, ranking 12th in the chart based on number of Instagram posts.
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Relative to the size of the population, however, Greater Manchester dads come third in 14th our ranking of dad life content per 1000 county residents, with Northumberland and Southampton dads splitting the podium. Nevertheless, Essex dads still share over two times more family content on Instagram than Londoners.
North West ranks third among regions with most InstaDads
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Overall, InstaDads in the North West are the third most active on Instagram in the UK, whilst the North East and Northern Ireland are home to the least active Instagrammer dads, according to the regional data. When it comes to the most popular Instagram posts, North Western dads rank seventh in the top, with over 5,000 likes for geo-located posts.
At a county level, Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk all split the last position in the ranking, with the lowest amount of fatherhood related content shared.
Top five proudest InstaDads revealed
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The social media study also crunched the numbers on the profiles with the most liked public Instagram posts which used dad related hashtags in the last three months, and shortlisted the top dads that get most recognition on the platform for their heart-warming family life content.
Top InstaDads
InstaDad
Number of likes
Location
@ed_stafford
11167
Leicestershire, East Midlands
@daddiesonamission
3686
Blyth, Northumberland, North East
@jj.chalmers
2353
Scotland
@the_running_dan
1085
Chester, North West England
@harvey_and_adam
1068
Doncaster, Yorkshire and the Humber
*Top five InstaDads based on most liked dad-life Instagram content in the UK
There’s a bakery in Manchester where you can decorate your own adorable tiny bento cake
Daisy Jackson
We’ve found a wholesome activity that’ll suit even the most cack-handed of bakers – a workshop where you can decorate your own miniature bento cake.
This Manchester activity has shot to the top of our list of our favourite things to do locally, perfect for a hen do, a birthday, a mate date or a date date.
Bento cakes, or lunchbox cakes, have all the elaborate decorations of a full celebration cake but made miniature, for a treat that doesn’t have to be shared out to dozens of people.
From swirls of buttercream frosting to pretty piped love hearts to cursive writing atop your cake, there are loads of decorations you can add to your own creation.
At Vanilla Ice Cakes in Chorlton, you’ll sit under the expert eye of owner Fiza, a master baker who’s been in the game for more than a decade.
She’ll guide you (and sometimes step in to help you) as you fumble your way through decorating your own cake.
As you arrive for your workshop you’re presented with two adorable vanilla sponge cakes, a classic base for a proper Victoria sponge or a more elaborate celebration cake.
Other cakes at Vanilla Ice CakesYou can mix up your own buttercream icingMaster baker Fiza at work at the bento cake workshopThe bento cake workshop space in ManchesterOne of our creations at the bento cake workshop in Chorlton, Manchester
Each class includes hot drinks, plus a plate full of Vanilla Ice Cakes’ delicious brownie bites.
From here, you’re taught the basics of piping, building a buttercream ‘dam’ before spooning in a filling of choice – jam, Nutella or Lotus Biscoff.
After applying a crumb coat (Great British Bake Off fans will already be on the right page here), the real fun begins.
Fiza will help you to whip up a smooth buttercream in whichever colour you wish, before letting you run riot with a piping bag.
You’ll practice swirls, rosettes, hearts, and even writing in icing ahead of decorating your actual cake.
You can see how we got on below, then book your own spot HERE.
Don’t worry if you didn’t get Oasis tickets, one of the UK’s best tribute bands is coming to Manchester
Danny Jones
Didn’t get tickets for Oasis? How about we all just go see one of the best tribute acts in Manchester instead? Sounds like a plan, let’s do it.
Yes, unfortunately, one of the biggest downsides to one of the greatest bands of all time returning for a worldwide reunion tour is that, rather ironically, pretty much everyone on the entire planet wants a ticket.
The reality is that many of us Mancs and Oasis fans all over the country and the globe will sadly be missing out on the comeback gigs this summer. Nevertheless, that doesn’t mean we have to miss out on listening to the same iconic tunes as everyone else in a room full of other Britpop lovers.
After all, as we all know, seeing bands live is great and all that – but half the fun is jumping up and down like a loon with hundreds of other people, and these lads can certainly sort that.
🐝 Missed out on Heaton Park tickets? We've got you covered! (quite literally, this one's indoors 🌧)
That’s right, hailed as the UK’s ‘best and most authentic Oasis tribute band’, Oasi-is will be coming to the legendary Manchester Academy complex to give us locals the next best thing.
Not only that but the highly celebrated impersonators and soundalikes will be playing the 950-cap venue on Friday, 11 July, i.e. the same night as Oasis‘ first of five hometown Manchester shows at Heaton Park.
To make things even more interesting and appealing to the die-hards who can’t be there for the real deal this summer, Oasi-is are the only tribute act to the 90s rock and roll stars that can boast using official Oasis equipment in their sets.
Gig-goers will also be treated to authentic visuals and footage projected on the big screens behind them, and dedicated tour DJs to drum up an unrivalled recreation of their heroes, as well as shades and ‘Wellend’ haircuts so convincing you’ll soon forget it’s not the actual Gallagher brothers.
Aiming to mirror the ‘Live ’25’ tour shows as best as possible, you can expect all the classics and even a few curveballs from Standing On The Shoulders Of Giants and Dig Out Your Soul. Who knows? All we can guarantee is that we’d rather be here than just sit enviously watching clips of it at home come July.
We’re not forcing that familiar ‘no-Glasto fever’ on ourselves, we’re just going to make the best of it, thanks to Oas-is.
As if it wasn’t already a pretty great value-for-money gig, with general admission priced at just £20 (plus booking fees), you’ll also get to see an equally brilliant tribute band as well as a local legend for the support slots.
Warming up the crowd will be the world’s premier Arctic Monkeys tribute act, Arctic Numpties, along with Manc DJ legend, Dave Sweetmore. That’ll do just fine.
Tickets are already on sale and it won’t surprise you to learn that, the genuine article or not, it’s selling really well because let’s be honest: we just want to spend the night singing our hearts out whilst jumping up and down to the hits with all our mates.
You can grab your tickets for the Oas-is’ ‘Same Hits. Same Night. Same City’ tribute show at Manchester Academy 2 HERE and, in the meantime, you might want to check out these fellow Oasis obsessives over in Japan too…
The Manc -
6th August 2021 
