With a significant number of social media savvy millennials having kids – there are a rising number of parents venturing into the world of influencing.
But how are dad influencers matching up to their mummy counterparts? New research from gifts and gadgets retailer Menkind explores the untapped potential of the dad influencers by revealing a ranking of the UK’s top InstaDad content hotspots.
New ranking reveals top locations where dad life Instagram content gets shared most
Greater Manchester ranks fifth in the chart, based on number of posts
Town of Wigan ranked in top 10 cities for most active InstaDads
Greater Manchester ranks fifth in the top InstaDads chart
The new study analysed publicly available Instagram posts based on their geo-location tags, and crunched the numbers on the top UK regions, counties and cities where dads share fatherhood related content the most.
Greater Manchester ranks fifth amongst the top counties where InstaDads are most active, posting the most about dad life or being featured on their families’ feeds. At a city level, two locations in the county were shortlisted as hosts for some of the most social-media savvy dads, who clearly love snapping their proudest family moments – Wigan, ranking fifth in the top cities for InstaDads, and Bolton, ranking 12th in the chart based on number of Instagram posts.
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Relative to the size of the population, however, Greater Manchester dads come third in 14th our ranking of dad life content per 1000 county residents, with Northumberland and Southampton dads splitting the podium. Nevertheless, Essex dads still share over two times more family content on Instagram than Londoners.
North West ranks third among regions with most InstaDads
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Overall, InstaDads in the North West are the third most active on Instagram in the UK, whilst the North East and Northern Ireland are home to the least active Instagrammer dads, according to the regional data. When it comes to the most popular Instagram posts, North Western dads rank seventh in the top, with over 5,000 likes for geo-located posts.
At a county level, Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk all split the last position in the ranking, with the lowest amount of fatherhood related content shared.
Top five proudest InstaDads revealed
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The social media study also crunched the numbers on the profiles with the most liked public Instagram posts which used dad related hashtags in the last three months, and shortlisted the top dads that get most recognition on the platform for their heart-warming family life content.
Top InstaDads
InstaDad
Number of likes
Location
@ed_stafford
11167
Leicestershire, East Midlands
@daddiesonamission
3686
Blyth, Northumberland, North East
@jj.chalmers
2353
Scotland
@the_running_dan
1085
Chester, North West England
@harvey_and_adam
1068
Doncaster, Yorkshire and the Humber
*Top five InstaDads based on most liked dad-life Instagram content in the UK
Didsbury favourite Rustik has confirmed its will sadly be closing this month
Danny Jones
West Didsbury favourite Rustik has sadly announced it will be closing for food after a decade at the end of this month.
The beloved Burton cafe and bar has been a staple of the tight-knit foodie neighbourhood since 2015, but now the independent Irish eatery has confirmed that the business will be shutting down permanently in less than a fortnight.
Confirmed on Wednesday afternoon, 17 September, the casual Manc restaurant and hangout informed their loyal followers of the unfortunate news.
Unsurprisingly, their social media has been awash with condolences, collective sadness and support for the local institution.
Posting across all of their accounts, Rustik wrote: “After an unforgettable 10 years on Burton Road, the time has come to close our doors. It’s hard to believe how far we’ve come — never in a million years did we imagine Rustik would grow into what it became.
“From the bottom of our hearts, thank you to every single one of you who walked through our doors and supported us along the way. We poured everything we had — our time, our energy, our lives into making Rustik a space for everyone. And what a ride it’s been.
“From the chaotic, beautiful brunch shifts to late nights dancing on tables to ‘Wagon Wheel’, pushing through the challenges of COVID and helping our community with meals during hard times— we’ve done it all, together.
“To our amazing staff, past and present: thank you for your hard work, your dedication, and the love you brought every single day. You helped build something truly special, and we’ll never be able to thank you enough.
“To the incredible musicians who filled our space with life — keep doing what you do. The noise complaints? 100% worth the unforgettable nights.”
The team go on to detail that the official closing date is Tuesday, 30 September, reiterating that it is “business running as usual until then” and urging fans to “come down, grab your last Rustik fix, and raise a glass with us one final time.”
Signing off with an emotional farewell, they add: “Lastly, a message close to our hearts: please support your local cafes, bars, and independents. Hospitality is tough right now, and they need your support more than ever.
“Thank you for the most incredible decade of our lives. It’s over and out from us.”
It goes without saying that we’re gutted to see Rustik go and know how much it meant not only to the Burton Road community, but also to the Didsbury community, Chorlton and many other Greater Manchester natives.
That was dubbed the ‘best Warehouse Project there has ever been’ by people in the room – so the chance to see him at Amber’s is going to be pretty wild.
Fred Again sent a ticket link to fans registered in Manchester, which appear to have sold out immediately.
He wrote in his mailer: “cos it’s a very small venue i really wanna make sure the tickets go to the people who are more likely to be from Manchester based on what the team see when you’ve signed up for things before. so yeah, that’s why you’re getting this first :)”
Sharing the news on his Instagram stories today, he added: “i am playing a small show at @ambers.club in Manchester this thursday with @cariboumusic and @zuri_fernandez. a handful of tickets have been sent to the ppl we know are in manny, we did it this way jus to try and stop resellers and stuff ykno”
Fred Again added: “massive love to amber’s for making it possible. another really important independent venue i’m so happy i get to play in.”
Amber’s is a no-phones nightclub that’s famed for its sound system.
Fred Again and Caribou will take to the stage at Amber’s on Thursday 18 September.
The Manc -
6th August 2021 
