If you wanted an excuse to get out of dry January this year, do it for your local pub.
The end of 2021 saw most English pubs suffer huge losses, with takings falling as much as 60% in some venues compared with 2019 revenues, said UK Hospitality.
With December equal to three months’ takings in the sector, the effect has been devastating for Manchester’s pubs, which find themselves needing your support now more than ever.
For those who can’t bring themselves to commit to Dry January, this is the perfect out.
For others who really do want to cut back on their alcohol intake, that’s fine too, but hospitality bosses are asking people to consider going out for a meal or opting for a low or no alcohol alternative as a way of offering support.
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UK Hospitality figures show that business had been nearing pre-pandemic levels before the arrival of the Omicron variant and a collapse in consumer confidence that lead to widespread cancellations and huge losses during a key period for hospitality.
It seems that most Brits chose to stay at home on both sides of Christmas, with sales down, on average, 60% on Christmas Day, 25% on Christmas Eve and 35% on Boxing Day – meaning many venues haven’t had the chance to build up the usual cash reserves that help see them through the ‘dry’ period at the start of the new year.
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Kate Nicholls, the trade body’s chief executive, told The Guardian: “I think we could definitely dispense with it [dry January].”
Calling on people who might typically avoid alcohol at this year to try something else, such as a low (or no) alcohol drink or opting to visit a pub for a meal, she added: “This year, there are an awful lot more non-alcoholic options available that are really good quality, so there’s no excuse not to go out and support your local hospitality business.”
Manchester’s Night Time Economy Adviser Sacha Lord has also joined calls to support pubs this January, taking to Twitter to urge people: “With the decimation of Xmas cancellations… If there was ever a time to support your local independents… It’s now.”
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Others have been even more outspoken about ditching Dry January altogether, such as Paul Foster, the chef-owner of Michelin restaurant Salt, who tweeted simply: “Sack off dry January and support your favourite pubs.”
In response to a person that replied “I believe it’s possible to go to a pub and not drink alcohol.” he agreed, but made the point that there is “very little money in that for pubs.”
Perhaps that is the case for soft drinks, but when it comes to low and no alcohol beers, cocktails, wines and spirits, the margin is actually pretty good.
Sales of low and no alcohol have been on the rise since 2019, especially amongst beer drinkers – who are generally of the opinion that the offerings have vastly improved in recent years. Due to the rise in popularity, consumers now generally accept that they will be paying a similar price for a low alchohol alternative, too.
Of course, going out and supporting pubs is all well and good, but other measures also need to be put in place – buying pints and pies isn’t going to save the sector all on its own.
There have been consistent calls from hospitality bosses for a renewed commitment from the government to keep VAT at 12.5%, as well as calls for enhanced rates relief for the sector.
And whilst bosses seem to mostly agree that restrictions should be kept to a minimum, they also add that further support would be needed if additional measures do come into force here in England.
You can now have a private tour of Manchester Christmas Markets
Thomas Melia
Every year, Manchester Christmas Markets hosts its almost two-month long residency on the frosty streets of our lively city, but now you can enjoy the cute huts with an unbeatable luxury experience.
Travel agency, Viator, who are directly connected to TripAdvisor, have launched a one on one guided tour of Manchester and its stunning Manchester Christmas Marketsin all their glory.
This private tour of the festivities occurring in the city will last two hours and for the whole duration of your time, a city host will be on hand to offer undivided attention, catering to your every need.
A makeshift itinerary is already awaiting guests and can be tailored according to the individual taking the tour, everything is catered to your preferences.
Anyone who books onto the tour also receives a complimentary hot chocolate and that’s sweetened the deal for me, I’m sold.
There’s also the chance to keep your hands toasty with a free cup of mulled wine or a soft-drink for those who aren’t interested in the warm alcoholic beverage.
Manchester Christmas Markets are a phenomenal day or night-out regardless so this latest personalised opportunity will take your festive fantasies to a whole new level.
This private tour provides a one-of-a-kind exclusive treatment making your stroll down Manchester Cathedral, Exchange Square and Manchester Town Hall that little bit more special.
These tours are a great chance to immerse yourself in one of Manchester’s many selling points as you can choose to focus your time around art and culture, fashion, architecture or our personal favourite – food.
This exclusive tour package which highlights the best of Manchester Christmas Markets is definitely a present in itself with tickets costing a hefty sum of £100.
If you want to visit Manchester Christmas Markets while also living the high life with a private tour, ‘Christmas In Manchester: Private Experience With A City Host’ is running all the way until the huts shut shop on 22 December and tickets can be found here.
A Christmas train in Wigan has been delivering donated toys galore
Thomas Melia
Yuletide wishes have come true as a donation of toys and goodies have been delivered via a Christmas train in Wigan, right in time for the big day.
The Amazon toy train, which is a new initiative running this festive season, is dropping off presents from now right up until Christmas day itself.
Already visiting Wigan earlier this month, the locomotive has its sites set on three more stops including London, Swansea and Scotland as it makes its journey across three nations.
In partnership with Multibank’s Brick-by-Brick project, the train hopes to provide and offer gifts to families in need across the UK with Wigan marking the closest stop off in Greater Manchester.
Credit: Lee Boswell (supplied)
All the toys that are being transported across the country in this Amazon-fronted train are featured on the company’s ‘Top Ten Toys 2024’ list.
Hatchimals, Screamerz and Taco Cat Goat Cheese Pizza were some of the exciting gifts found on the Christmas train in Wigan at the start of this month.
This lighthearted and fun-filled Christmas-themed project is kitted out with toys from top brands like Play-Doh and the brickmasters themselves, LEGO Star Wars.
So far, Multibank has helped over 400,000 families and provided three million essential items across their operations in England, Scotland and Wales since launching in 2022.
This collaborative local project doesn’t just operate at Christmastime either: Brick-to-Brick Multibank run all year round collecting surplus business requirements like furniture, hot water bottles and hygiene products to be used by those less fortunate.
The Christmas train in Wigan filled with Amazon’s top toys.The Wigan toy train features some well known brands.Credit: Supplied
This roster of children’s favourite companions and interactive games is inspired by the consumers themselves. Every toy is related to or the exact match of what Amazon customers have been searching for the most. A real Christmas list come true.
The list of the top toys isn’t extortionate either, offering customers some affordable and still as fascinating options with prices starting from £9.99.
Even old-school classics like Play-Doh have a spot on this wish list. This poses the really big question: where’s the adult version?
You may have finished your Christmas shopping not too long ago or might still be looking for inspiration, browse the top-ranked teddies and more HERE.