A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
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There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
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As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
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The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Government sets out multi-million-pound plan to move UK away from animal testing in science
Emily Sergeant
A £22m push to ramp up the UK’s move away from animal testing in science is set to bring together cutting-edge tech and research.
The latest figures show there were 2.54 million animal testing procedures in Great Britain in 2025, which is down 3.8% on 2024, but with a further update due to be released later this year, the Government is now moving to ‘capitalise’ on that momentum with funding to shift the nation onto alternative testing options.
A dedicated national research hub and nine new high-tech projects are planned to develop ‘better ways’ to test medicines on human biology rather than animals.
According to the Government, this means treatments for conditions like cancer and inflammatory bowel disease (IBD) could be developed ‘faster’ and ‘more precisely’ to not only help patients but crucially also move science away from traditional animal testing.
At the heart of the plans is a new Pre-clinical Translational Models Hub – based in Cambridge and backed by £20 million in Government funding, which will work to build and share models of human tissue, grown from NHS patients, to test new treatments.
The new hub will accelerate the development of testing on ‘organoids’ – tiny, simplified versions of a human gut, tumour or brain, using cells donated by patients.
From beating heart cells in a dish to AI that can predict how drugs move through the body, exciting alternatives to animal testing are transforming medical research.
We're investing £22m to help scientists develop the next generation of life-saving treatments. pic.twitter.com/1EWRQvwySa
— Dept. for Business, Innovation, Science and Trade (@biztradegovuk) August 12, 2026
Because these ‘organoids’ retain crucial features of a patient’s own biology, they will help researchers learn how a real person may respond to a drug and provide additional insights that can complement information that is currently obtained from animals.
Scientists will then be able to use these cutting-edge techniques in their own labs to work out which medicines are worth pursuing.
Overall, it’s hoped that the move will slash the time it takes to get ‘potentially life-changing’ treatments to market.
Alongside the funding for the new Hub, nine cutting-edge projects aimed at identifying new methods of animal-free scientific testing – from beating heart cells in a dish, to lab-grown human ear models, and AI that predicts how medicines move through the body – are being funded.
Sadly, many of these still rely on testing on dogs and monkeys, as it stands.
“This marks another significant step forward in the UK’s move away from animal testing in science and research,” commented Science Minister Chris McDonald.
“This is all about backing our world-leading researchers and innovators to improve lives, giving them the tools they need to deliver more effective treatments for horrendous diseases like cancer, while also preventing the need for animal testing wherever possible.
“It’s also a boost for our life sciences sector, fuelling opportunities for new investment and new jobs, and ensuring Britain is better off.”
Elbow get behind campaign to save Jodrell Bank from closure
Danny Jones
Manc band Elbow are among the latest to get behind the campaign to save Jodrell Bank Observatory from closing permanently.
The Greater Manchester natives famously played a sold-out gig at the important scientific and cultural landmark for a very special live album recording well over a decade ago, and know all too well the site’s national and, indeed, global heritage.
Choosing the Observatory and the rare chance to perform a show in the shadow of the world-renowned James Lovell Telescope, it probably remains one of their most significant standalone UK date ever.
With that in mind, the local lads have been left just as worried by the news of its impending closure as everyone else, and have therefore issued a fresh appeal to help keep it open.
Posting a timely statement on social media, the group wrote: “Jodrell Bank has long been close to elbow’s heart. In 2012, the band played beneath the Lovell Telescope for one of the most memorable shows in our history.
“The recent news that funding for the e-MERLIN radio telescope network is set to end in 2028 puts the future of the scientific work at Jodrell Bank under serious threat. It is a remarkable place, with an extraordinary history, and one that continues to play an important role in science, culture and education.”
In addition to reliving clips and images from the historic live set all the years later, they also pointed people towards their ‘elbow – Live at Jodrell Bank‘ album documentary, which has now been made available online for the very first time as part of wider efforts to raise awareness around the cause.
Directing people to key online resources shared by the institution and astrophysics centre itself following their unfortunate update late last month, the push to not only find the funding but sustain support for the facility continues to ramp up throughout the world of science, arts and industry.
For anyone who somehow missed the news – 2028 being the current deadline handed down as per budget cuts across the sector – concerned parties here in the North West and all over the country have since started petitioning to save Jodrell Bank Observatory from shutting down for good.
In addition to being described as a “huge blow” to the field by the Royal Astronomical Society (RAS), some have even gone so far as to describe the decision as a form of “vandalism” when it comes to research and British culture as a whole.
Having also served as the host venue for the annual bluedot Festival since 2016, the multi-genre science and arts celebration could soon be forced to find a new home.
The battle is far from over yet, and the community has time to rescue Jodrell Bank Observatory from its fate, but it will take lots of money and more notable public figures to make it happen.
Once again, you can do your bit by signing the petition mentioned above right HERE.
Emily Sergeant -
25th July 2022 
