A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
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There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
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As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
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The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
What people are wearing at Parklife 2026 – ruffles, cowboy boots, football shirts and bandanas
Clementine Hall
Parklife weekend is here, which means festival fashion is back, and Manchester has absolutely delivered on its outfit trends once again.
Every year in the fields of Heaton Park, thousands of ravers flock to Parklife festival for the biggest party of the year.
And of course, you can’t attend a festival without wearing a fire fit and boy oh boy have we seen some.
Gone are the days when you’d throw on a t shirt and jeans to a festival, and although you may see a few tracksuits and flimsy rain ponchos (we are in Manchester after all), the people of Parklife are dressing to impress this year.
Images: The Manc Group
The main theme of the weekend is…ruffles.
We’re talking ruffled shorts, ruffled boots, ruffled skirts – if you can ruffle it, the Parklife people are buying it. We’d say the vast majority of girls are wearing ruffled hot pants, and we are absolutely here for it.
Another trend is not practical in the slightest but of course looks absolutely fab, and that is cowboy boots.
Images: The Manc Group
We dread to think of the blisters that are going to crop up after the weekend, but as the old saying goes…beauty is well and truly pain.
You may mistake yourself for being at Coachella due to the amount of girls absolutely rocking a bandana this year, a trend which is both stylish and practical with the sun blaring down on Heaton Park this weekend.
And last but not least, maybe it’s the World Cup fever but we’ve spotted both boys and girls sporting football shirts and looking class whilst doing so.
Images: The Manc Group
All in all, Parklife weekend is flooded with fashionistas this year but are we surprised when Manchester is a hive for the coolest cats in the game? We think not.
There’s also a couple of pop-ups onsite this year for if you’re looking to level up your fit, including Suzy Loves Milo selling vintage garms and The Mothership providing all the perfect accessories.
Take That at the Etihad Stadium – the Manchester boys are ‘back for good’ | Review
Clementine Hall
We’re not saying this was the ‘Greatest Day’ of our lives…but it was certainly up there.
Take That have been taking us all on a trip down memory lane over the past few weeks, bringing The Circus Live back to stadiums across the UK and recreating their record-breaking 2009 tour.
Last night they kicked off their four night run at the Etihad Stadium, and it’s safe to say the much-loved pop trio have absolutely still got it.
In fact, I’d go as far to say that this is the best Gary, Mark and Howard have ever looked, sang, and above all else, danced.
Maybe it’s because this is their first hometown gig in two years, or maybe it’s because I’m extremely biased having grown up listening to Take That in my mum’s car on the way to school.
Either way, I said what I said.
Now as the name suggests, The Circus Live isn’t your average show. There’s a gigantic hot air balloon, a huge mechanical elephant, clown face paint, acrobats, unicycles, fireworks, sparkly costumes, you name it – they’ve got it.
It’s an aggressive assault to the senses, a fantastic fever dream, overstimulation of the highest degree, and I lapped up every single moment.
It’s what I imagine taking a tab of acid feels like before a gig, and if that’s the case then I would recommend doing so.
Of course the boys open the show with ‘Greatest Day’, and from the get go Gary Barlow’s vocals are just as smooth as ever.
After a brief Barry Manilow cover they then showcase their exceptional synchronised choreography during the dance break of ‘Pray’, to which I could almost hear the audible gasps from hundreds of mums in the audience.
All of which, I assume, were transported in that moment back to 1993 when Take That debuted the moves on Top of the Pops.
After a brief pause, Mark Owen leads the lads in ‘Shine’ as they make their way to the second stage in the centre of the stadium. Top hat in hand, Gary on the keys, Howard there purely for vibes – it’s no wonder Morrison’s chose this banger for their advert.
From then on it is simply banger after banger, and it’s clear that they feel very grateful to still be filling out stadiums as Howard particularly gets teary eyed after ‘Never Forget’ is met with roars of applause.
Take That have three more shows left at the Etihad Stadium, and you can still grab some last minute tickets here.
However, if you fancy not moving from your sofa but still want to be a part of the fun – Saturday’s show will be livestreamed across the globe via Amazon Music, so no matter where you are in the world, you can still visit The Circus. Find out more here.
Emily Sergeant -
25th July 2022 
