Budweiser has teamed up with musician and environmental advocate Professor Green for Earth Day 2021 to raise awareness of the simple changes everyone can make to lead a greener life.
Taking place on April 22 every year, Earth Day is an internationally-recognised day of environmental awareness which aims to drive action and change. This year, Budweiser has singled out Manchester for praise for its sustainability work, as the city works towards its goal of becoming a net zero carbon city.
It comes as research by the brewery has uncovered a sense of “green guilt” in Manchester, meaning people are aware of the damaging affects their actions are having on the environment but are unsure how to help.
Budweiser’s study of 2,000 people has shown 47% of people living in Manchester feel guilty for not doing enough for the environment – with 41% having felt guilty for turning the heating on, and food waste being a major concern for them too.
In response, Budweiser and Professor Green have devised the “Pro Green Guide” containing practical ideas to incorporate into our lives and inspire better choices.
Make responsible choices regarding sustainable meat and fish
Be aware of packaging, say no to plastic and recycling where possible
Buy sustainable products
Fashion:
Go for quality and no quantity when buying clothes
Wash clothes at 30 degrees
At home:
Switch to a green energy provider
Choose appliances with high efficiency ratings
Professor Green – a.k.a. Stephen Manderson – told The Manc how these small changes show how easy it is to make a difference to our perceptions of “green guilt” – but also to reinforce the positive choices that we’re already making.
“[The guide] is mainly based around all the changes that I implemented in my own life in order to become a little more sustainable.
“It’s really easy to feel like it’s not significant and not going to make a difference because it’s just one person, but if that’s the attitude of everybody there will be no change.”
“I think this is the right way to do things because the worst thing to do is say to someone ‘you’re not doing enough’,” he explains.
“Imagine walking into someone’s life and going ‘right you need to change this this this this and this’, you’re probably going to be met with a ‘f*ck you’, aren’t you?”
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So, Professor Green’s partnership with Budweiser is based on a mutual agreement of how important it is to approach huge topics in an accessible way.
Instead of telling people off and ramming data down necks so much that they lose interest, we should be praising people for the good that they are doing. With positive reinforcement they hope to encourage better choices in the future.
“Nobody’s perfect and it’s not something you can change overnight. I still forget to take my bags to the shops every once in a while, but it’s good to encourage people and show people that there are really small changes that are quite easy to implement,” he says.
“It’s easy to become defeatist and think it’s too little, too late – and it’s scary. You’ve got all these promises being made by governments and our prime minister in the last day in particular, he’s literally just putting lipstick on a pig. He’s dressing things up and it’s crazy.
“We have to be aware of how real this problem is and you have to understand that what someone says isn’t necessarily what’s happening. With the direction the planet is heading it’s important that people stand up and take notice.”
With the campaign slogan reading ‘green by name and green by nature’, Stephen was the perfect partner for Budweiser on the project. But this isn’t the first time Stephen has taken an interest in environmental activism. His awareness has stemmed from his childhood.
“I grew up a city kid – I grew up in Hackney, just down the road is the London borough of Tower Hamlets where my partner grew up and it’s where I used to spend a lot of time – my dad used to manage a shop. The statistic around there is something like 75% of children have a 5% reduction in lung capacity because of the illegal amount of pollution in the air. It’s terrible,” he explains.
“This is affecting adults as well but it’s affecting kids and having become a father you start to think more about the world that you leave behind.”
But Stephen is hopeful for the younger generations who are the open-minded and more aware ones driving action towards a better future.
Budweiser billboard on the Printworks
Here in Manchester, the city is working hard to become one of the greenest in the world. There are a number of initiatives and schemes like the Council’s ‘Our Manchester Strategy’ which hope to put Manchester on top by 2025.
In 2016, the Council promised it would be a 100% zero-carbon city by 2050 – but has since revised this date to 2038 since they’ve consistently met their targets.
On the campaign, Stephen says we need to have open and frank conversations on a local community level, as this is where most change occurs.
“The more aware people become the better the decisions they’ll make,” says Stephen. “With the platform that Budweiser has, the platform that I have, the platform that Manchester has – and The Manc – there’s a lot to be done and I think it’s a conversation that we have to keep having.”
“It’s the same with the work I do around mental health, it’s not a conversation we should stop having. It’s not a case of ‘okay everyone’s aware now, we can go back to how things were’, because how things were were not great.”
Sustainability is a hot topic for Budweiser who, since January 2021, have been brewing every can, bottle and keg of their beer using renewable energy from wind and solar sources.
The $1 billion dollar investment into renewables has meant that The Budweiser Brewing Group now generates enough renewable electricity in the UK to power the brewing operations of not only Budweiser but also Bud Light, Stella Artois, Corona and Becks.
So, what better way to toast Earth Day and our city’s sustainability achievements than with a zero-carbon beer.
Cheers, Manchester!
News
Manchester City issue statement as they reach agreement over ‘APT’ controversy
Danny Jones
Manchester City and the Premier League have agreed a settlement over their long, drawn-out APT rules controversy.
For starters, no: this is not to do with the outstanding 115 charges still alleged against the local side; that’s to do with FFP.
In case you weren’t aware of the latest with this story, after winning a watershed court case against the English top flight last October regarding ‘Associated Party Transactions’ (APT) – an outcome with the Premier League contested – Man City have now put the case behind them.
Updating supporters on social media this week, the club revealed that the situation has now been resolved and is essentially over.
Sharing the update on social media, they gave a brief overview of how the debate related to transparency surrounding sponsorship deals and commercial dealings was finally concluded.
A statement reads as follows: “The Premier League and Manchester City FC have reached a settlement in relation to the arbitration commenced by the club earlier this year concerning the Premier League’s Associated Party Transaction, and as a result, the parties have agreed to terminate the proceedings.
“This settlement brings an end to the dispute between the parties regarding the APT Rules. As part of the settlement, Manchester City accepts that the current APT Rules are valid and binding.
“It has been agreed that neither the Premier League nor the club will be making any further comment about the matter.
Although the decision was ultimately reached following extensive investigation by an independent commission, some are already speculating about what this could mean in terms of wider controversies surrounding the club. It’s also opened the door for them to resume partnerships already in the pipeline.
#ManCity have accepted the Premier League’s new ATP rules and have received assurances that they will not be treated differently when securing sponsorship with companies linked to their owners.
Manchester City are now able to complete a hugely lucrative, long-term deal with… pic.twitter.com/oqn9seWSbS
Conversely, the Premier League itself is yet to offer any public response of its own, with the assurance that the City Football Group (CFG) accepts that said APT Rules are “valid and binding” essentially being the final word.
Many fans have been quick to question online whether this has any impact on the aforementioned FFP saga (don’t forget City’s 115 charges were actually increased to 130 back in December), but very little is still publicly known about the latter.
The hearing itself technically began this time last year, but we have yet to actually find out what the result was, despite the 10-week process ending in December.
Meanwhile, that isn’t the only concern for die-hard Blues of late…
The Manchester public are being invited to consult on ‘landmark’ development plans for Red Bank
Danny Jones
Members of the Greater Manchester public are being invited to take part in the official consultation period ahead of the proposed plans for a big new development in Red Bank.
The central district, located right near Cheetham Hill and now considered a key part of the Northern Gateway regeneration area, is on the verge of a significant transformation in the shape of two huge new ‘landmark’ towers.
With more skyscrapers steadily popping up all over the city centre and neighbouring parts of Salford (at an increasingly quick rate, we’d hasten to add), local residents are rightly being encouraged to come and share their thoughts and feedback on the impending project.
CGIs of the two new towers from near and afar. (Credit: Supplied)
Pencilled in by LWP Redbank Limited, the public consultation is not just specifically related to 50–54 Red Bank, but the surrounding area too.
With two separate planning permission applications submitted to Manchester City Council – one regarding the apartment blocks themselves and another to the ‘public realm’, which includes the immediate vicinity and, most notably, potential “future access to the historic viaduct.”
The headline of the major update to the Red Bank neighbourhood is, of course, the two apartment buildings, which would create a total of 509 new homes and employment opportunities.
Made up of a mix of one, two and three-bedroom flats said to be suitable for both single occupants and families, the developers are also slated to create several shared amenities, landscaped outdoor areas, and sweeping city views.
Equally important is how it will integrate into the existing area at ground level, with new commercial units set to complement the thriving businesses under the recognisable Red Bank arches; more than 2,000 square metres of open space will link the towers to the viaduct.
Sustainability is said to be at the heart of the proposals too, with the scheme expected to be largely car-free, as well as improving travel links to public transport networks, cycle parking, energy-efficient features, “including air source heat pumps and other low-carbon technologies.”
At present, those for the construction argue that limited use is being made of the space.
Locals hoping for a positive dialogue during the consultation period will be pleased to hear that “native planting, trees, and rain gardens will create green and welcoming spaces, with active frontages and open sightlines improving safety and vibrancy” have all been promised.
Issuing a statement on behalf of the project team, a spokesperson said in a recent press release: “Red Bank is fast becoming a creative and vibrant part of Manchester, and our vision is to build on this character to create a distinctive new neighbourhood.
“These proposals bring forward much-needed homes, alongside new public space, and active ground-floor uses that will add to the life of the area. We look forward to hearing what local people think during our consultation, which is being held until Friday, 3 October.”
A consultation drop-in event will take place at GRUB MCR, 50 Red Bank, Cheetham Hill (M4 4HF) from 3-7pm on Wednesday, 17 September. Further feedback is also welcome either HERE, over the email at [email protected], or by freephone: 0800 689 1095 (Mon-Fri, 9am-5:30pm).
If all goes ahead as planned, you can expect work to start on this particular part of the ‘Victoria North Masterplan’ early next year, if not even sooner.