Kellogg’s UK has revealed its latest creation to the breakfast spread market – Crunchy Nut Peanut Butter – and it’s available at supermarkets nationwide from today.
Following on from the release of M&Ms and Snickers peanut butters, which are now available at B&M stores across the UK, Kellogg’s has teamed up with peanut butter manufacturer Duerr’s to create this unique crunchy peanut butter that’s filled with honey roasted nuts.
The new spread is packed full of flavour, combining ultra-smooth peanut butter with the irresistible crunch of honey roasted peanuts to bring a sweet twist.
This release celebrates the 40th anniversary of the ever-popular breakfast cereal and meets the demand of recent reports suggesting that peanut butter is over-taking jam in the popularity stakes, so the new Kellogg’s Crunchy Nut edition is set to make peanut butter even more desirable.
The jars are exclusively available at Sainsbury’s stores nationwide from today and will set you back £2.50.
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Kellogg’s UK / Duerr’s
Speaking on the collaboration between Kellogg’s and Duerr’s to create the Crunchy Nut Peanut Butter, Sally Addenbrook, Brand Marketing Manager at Duerr’s, said: “We’re hugely excited to be working with Kellogg’s to create this truly delicious peanut butter. We’ve effectively taken the iconic taste and much-loved crunch of Crunchy Nut and packed it into a jar of peanut butter.”
“That’s as much as we are willing to say – the rest is top secret.”
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“We hope Crunchy Nut and peanut butter lovers enjoy tucking into this moreish snack packed with peanuts.”
Kate Stokes, Senior Brand Manager at Kellogg’s UK, added: “Since launching in 1980, the popularity of Crunchy Nut has grown and grown and it is regularly hailed as the UK’s favourite cereal. Knowing its popularity, we wanted to explore a new avenue and it’s been great to work with Duerr’s to bring the UK Crunchy Nut Peanut Butter.”
“We hope that all of the Crunchy Nut fans out there are as excited as we are.”
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If you are planning on heading to Sainsbury’s to get your hands on a tub of this peanut butter, then it’s advised that you check the opening times of your local branch before making any trips in store, and you can do so via the Sainsbury’s store locator here.
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Greater Manchester public urged to help get people ‘off the streets and on their feet’ before Christmas
Emily Sergeant
Locals are being urged to help get hundreds of people “off the streets and back on their feet” this festive season.
As the temperatures told colder by the day, and Christmas creeps closer and closer, Greater Manchester Mayor’s Charity is bringing back ‘1000 Beds for Christmas’, and the massively-important initiative is aiming to provide 1,000 nights of accommodation to people at risk of homelessness before the big day arrives.
Forming part of the ongoing ‘A Bed Every Night’ scheme, this festive fundraising mission is designed to provide food, shelter, warmth, and dedicated vital wrap-around support for those who need it most.
The charity says it wants to build on the “incredible success of 2023”, which raised more than £55,000 and provided 1,800 nights of accommodation.
Stockport-based property finance specialists, Together – which has supported the campaign for the last two years – has, once again, generously pledged to match every public donation for the first £20,000 raised.
Unfamiliar with the ‘A Bed Every Night’ scheme? Since 2017, when rough sleeping peaked, the initiative has helped ensure a significantly-higher rate of reduction in the numbers of people facing a night on streets in Greater Manchester than seen nationally.
The landmark scheme has given people the chance to rebuild their lives, while also giving them access to key services and opportunities that allows them to stay off the streets for good.
Despite the scheme’s recent success, organisations across Greater Manchester are under “a huge amount of pressure” to meet the demand for their services this winter, and given the current economic outlook, household budgets will continue to be squeezed – leaving people on the sharp end of inequality and poverty.
Emily Sergeant -
17th July 2020 
