The secret to going viral is a bit of good fortune. At least, that’s what many believe.
But when you look at Shrine, a company that continues to return to the trending section again and again, you start to think there might be a knack to going viral after all.
This Manchester cosmetic business blew up right at the beginning for launching the now-famous glitter boob and bum trend; went viral again when they shared their success story; and even managed to make headlines when the world went into lockdown for at-home hair dying products.
“We’ve always tried to be trendsetters,” Shrine’s Niamh Gillan tells The Manc.
“For us, it’s about being disruptive. We try to be original – and we communicate that across social media.
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“It’s what makes us different.”
Shrine is like the anti-corporation. Almost everything they do goes against the traditional business bible; and it’s worked a dream.
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Set up just a few miles outside of Manchester city centre near the Etihad, the Shrine team is 11-strong – all female, and all below the age of 28.
Each member of staff essentially runs their own little department, with key messages and updates communicated not via letters or emails – but through Instagram Live and TikTok.
Today, more than half a million loyal followers are sharing Shrine style ideas, ordering products and signing up for masterclasses.
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Even in this complicated climate, the company is generating millions.
“Everyone really gets along, it’s like a family here,” Niamh beams.
“We love working here, we love the products and the people we work with.
“We want people to know that.”
Back in 2016, MMU student Jenna Meek decided to invest her life savings on a business idea – setting up what was then known as ‘The Gypsy Shrine’ from her bedroom.
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She chose glitter and stick-on jewels as fashion statements, and these images struck a chord with students before being picked up by The Daily Mail and The Sun.
That summer, you couldn’t go to any live music event without seeing someone sporting the glitter boob trend. It was suddenly a fixture of festival fashion; like sunglasses, hats or hair dye.
Pre-festival popup stores in the likes of London and Los Angeles attracted enormous crowds – and within a matter of months the brand was collaborating with film studios and music giants.
World-renowned studio Warner Brothers selected The Gypsy Shrine to host a stand in support of their Wonderwoman film; recognising the brand’s focus on female empowerment.
Another collaboration for a Halloween and social collection followed, before the brand teamed up with festival Coachella to throw a Palm Springs party in 2018.
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Within two years of setting up, The Gyspy Shrine was synonymous with festival dress.
But the brand had ideas that went beyond fashion for wild weekends.
Dropping a couple of words from their moniker, Shrine began to broaden its offering to focus on more areas of lifestyle – moving into creative cosmetics and hair care.
It was good timing. The festival scene has temporarily collapsed due to COVID-19, but even when quarantine began, Shrine was as in-demand as ever.
“Over the past few months, there’s been lots of people ordering our at-home hair dye,” Niamh explains.
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“We launched it in February and it took off as we went into lockdown.
“From there, demand went up as people couldn’t go to hairdressers.
“We’re getting lots of inquiries about our hair dye dropping – it’s where you can drop the pigment into conditioner and use that to cover your hair.
“It’s semi-permanent and you can create your own shape.”
Founder Jenna still features heavily on Shrine’s social channels – hosting Q&As about particular products and even taking part in Instagram Live sessions with hair salons.
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The brand audience is bigger than ever before. And there’s plans in the pipeline to reach this ever-growing base of fans.
Shrine has dipped its toe in international waters before, but now it’s preparing to take the plunge and dive head first into the American market.
“We’re looking to launch in the US – that’s all in the works right now,” Niamh explains.
“We’re hoping to grow into being a key brand over there. That’s the plan for the next year – but the big aim is worldwide.
“Hopefully, we can keep this going and start to trade with retailers all over the globe.”
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Thousands of brands out there are still attempting to go viral. For many, it’ll be a case of good fortune.
But with Shrine, it just feels like a matter of time before that name starts trending again.
“We know our audience and they know us,” Niamh says.
Building this kind of special relationship is a rare thing. But Shrine has done it. And it sounds like there’s much more to come.
See what Shrine is offering right now by visiting the official website.
Altrincham named one of the UK’s best places to live in 2026 in The Sunday Times’ annual ranking
Emily Sergeant
A popular Greater Manchester town has been named among the UK’s best places to live by the Sunday Times in its annual ranking.
That’s right… it’s that time of year, once again.
The Sunday Times is known for pulling together a list of what it considers to be the most sought-after places to live in the UK every year, and 2026’s ranking has officially been published today – with dozens of locations across the country making up the comprehensive guide, and six of those coveted locations being right here in the North West.
The Sunday Times’s expert judges have visited all locations on the list, and assessed factors such as schools, transport, culture, broadband speeds, access to green spaces, the health of the high streets, and much more to devise the always-talked-about annual ranking.
Macclesfield in Cheshire, Eden Valley in Cumbria, Lancaster in Lancashire, and Aigburth in Liverpool are just some of the North West areas named by the publication in the 2026 list.
Altrincham has been named one of the best places to live in the UK / Credit: The Manc Group
A spotlight has also been shone on two Greater Manchester towns, and one of two has even been given the regional North West title… but which are they?
Where has taken the top spot as the best place to live in the North West for 2026, and is therefore one of the best places to live in the whole of the country? Well, that honour has been given to none other than Greater Manchester’s very-own Altrincham.
The publication described the Trafford town as ‘classy, cool and effortlessly comfortable’.
“Altrincham is a top-notch town brimming with independent businesses and big brands, and now it’s flying even higher,” The Sunday Times said.
The fact that co-working has now arrived on the high street thanks to the conversion of the old Rackhams department store, and that the town’s cultural and creative ‘cachet’ is also on the rise, have been highlighted as reasons as to why Altrincham has been chosen as the North West’s winner, as well its newly-flourishing fitness scene.
Of course, the town has also been praised for its transport links into Manchester city centre and across the region, as well as it being a great place for families thanks to the excellent local schools on offer.
Didsbury was the other Greater Manchester town chosen to represent the best of the North West – with the Manchester suburb described as being ‘stylish, solid, safe, and, yes, a little bit smug in parts… but that’s okay’.
You can read the full Altrincham feature here, and see where else The Sunday Times included in its list for 2026 here.
Featured Image – Geograph
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11 arrested and £70k cash seized during early-morning police drug raids across Greater Manchester
Emily Sergeant
11 people have been arrested, as well as a large amount of cash and drugs seized, during early-morning raids across Greater Manchester.
The raids took place during the early hours of the morning yesterday (Thursday 19 March 2026), where Greater Manchester Police (GMP) successfully executed eight warrants simultaneously across Tameside, Oldham, and Rochdale to tackle a ‘suspected criminal network’ involved in the distribution of class A drugs and firearms.
Officers from Tameside Programme Challenger team, the District Intelligence Unit (DIU), and GMP’s Tactical Aid Unit (TAU) were deployed to each of the addresses.
Following weeks of intelligence gathering and preparation, a total of 11 people – each aged between 24 and 77 – were arrested on suspicion of drug-related offences during the raids.
Eight men and three women were arrested on suspicion of a range of offences, including conspiracy to supply class A and B drugs, being part of an organised crime group, possession with intent to supply, money laundering, and possession of an offensive weapon.
They all remain in police custody for questioning at this time, GMP confirmed.
During searches of the addresses, various class A, B and C drugs – including crack cocaine, heroin, cannabis, and nitrous oxide – were seized, while further recoveries of £70,000 in cash, a zombie knife, a BB gun, and four vehicles were also made at the same time.
Speaking following the success of the raids yesterday, Chief Superintendent Shan Nasim, District Commander for Tameside, said: “[This] operation has been a powerful example of our continued, determined effort to dismantle organised crime in our district and Greater Manchester.
“We have 11 people in custody being questioned by our investigation teams in relation to an organised crime group (OCG) that have been causing widespread harm across our communities.
“This action caused significant disruption of an organised crime group (OCG) and has prevented drugs and weapons from reaching the streets, as well as the associated harms that come hand in hand with organised crime.
“Organised criminals exploit vulnerable people and blight our communities; we will take robust action to catch offenders, keep our communities safe, and protect vulnerable people across Greater Manchester.”
The Manc -
13th August 2020 
