The secret to going viral is a bit of good fortune. At least, that’s what many believe.
But when you look at Shrine, a company that continues to return to the trending section again and again, you start to think there might be a knack to going viral after all.
This Manchester cosmetic business blew up right at the beginning for launching the now-famous glitter boob and bum trend; went viral again when they shared their success story; and even managed to make headlines when the world went into lockdown for at-home hair dying products.
“We’ve always tried to be trendsetters,” Shrine’s Niamh Gillan tells The Manc.
“For us, it’s about being disruptive. We try to be original – and we communicate that across social media.
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“It’s what makes us different.”
Shrine is like the anti-corporation. Almost everything they do goes against the traditional business bible; and it’s worked a dream.
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Set up just a few miles outside of Manchester city centre near the Etihad, the Shrine team is 11-strong – all female, and all below the age of 28.
Each member of staff essentially runs their own little department, with key messages and updates communicated not via letters or emails – but through Instagram Live and TikTok.
Today, more than half a million loyal followers are sharing Shrine style ideas, ordering products and signing up for masterclasses.
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Even in this complicated climate, the company is generating millions.
“Everyone really gets along, it’s like a family here,” Niamh beams.
“We love working here, we love the products and the people we work with.
“We want people to know that.”
Back in 2016, MMU student Jenna Meek decided to invest her life savings on a business idea – setting up what was then known as ‘The Gypsy Shrine’ from her bedroom.
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She chose glitter and stick-on jewels as fashion statements, and these images struck a chord with students before being picked up by The Daily Mail and The Sun.
That summer, you couldn’t go to any live music event without seeing someone sporting the glitter boob trend. It was suddenly a fixture of festival fashion; like sunglasses, hats or hair dye.
Pre-festival popup stores in the likes of London and Los Angeles attracted enormous crowds – and within a matter of months the brand was collaborating with film studios and music giants.
World-renowned studio Warner Brothers selected The Gypsy Shrine to host a stand in support of their Wonderwoman film; recognising the brand’s focus on female empowerment.
Another collaboration for a Halloween and social collection followed, before the brand teamed up with festival Coachella to throw a Palm Springs party in 2018.
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Within two years of setting up, The Gyspy Shrine was synonymous with festival dress.
But the brand had ideas that went beyond fashion for wild weekends.
Dropping a couple of words from their moniker, Shrine began to broaden its offering to focus on more areas of lifestyle – moving into creative cosmetics and hair care.
It was good timing. The festival scene has temporarily collapsed due to COVID-19, but even when quarantine began, Shrine was as in-demand as ever.
“Over the past few months, there’s been lots of people ordering our at-home hair dye,” Niamh explains.
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“We launched it in February and it took off as we went into lockdown.
“From there, demand went up as people couldn’t go to hairdressers.
“We’re getting lots of inquiries about our hair dye dropping – it’s where you can drop the pigment into conditioner and use that to cover your hair.
“It’s semi-permanent and you can create your own shape.”
Founder Jenna still features heavily on Shrine’s social channels – hosting Q&As about particular products and even taking part in Instagram Live sessions with hair salons.
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The brand audience is bigger than ever before. And there’s plans in the pipeline to reach this ever-growing base of fans.
Shrine has dipped its toe in international waters before, but now it’s preparing to take the plunge and dive head first into the American market.
“We’re looking to launch in the US – that’s all in the works right now,” Niamh explains.
“We’re hoping to grow into being a key brand over there. That’s the plan for the next year – but the big aim is worldwide.
“Hopefully, we can keep this going and start to trade with retailers all over the globe.”
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Thousands of brands out there are still attempting to go viral. For many, it’ll be a case of good fortune.
But with Shrine, it just feels like a matter of time before that name starts trending again.
“We know our audience and they know us,” Niamh says.
Building this kind of special relationship is a rare thing. But Shrine has done it. And it sounds like there’s much more to come.
See what Shrine is offering right now by visiting the official website.
Latest wave of ‘Evening 4’ Ricky Hatton lineup in memory of the legendary Manc boxer announced
Danny Jones
Manchester is set to host a night of remembrance and celebration in honour of the late, great, local boxer, Ricky Hatton, and now a superb second wave of names has been added to AO Arena’s lineup.
Coming this summer, the legendary Manchester arena – where Hatton enjoyed so many of his iconic moments – will be holding the first-ever ‘Evening4Ricky’ later this year.
Held at the legendary sports and live entertainment venue just in time for summer, we still only know bits and pieces about what’s in store, but a whole host of familiar Manc faces, famous British names, and figures from the world of sport have now been announced.
Sharing the news on social media, AO Arena said: “Join us for an unforgettable night of entertainment as Manchester comes together for Evening4Ricky.
“This will be a spectacular, unique celebration of the life, spirit and legacy of one of the city’s most beloved icons – Ricky ‘The Hitman’ Hatton.”
With seats priced at £25, fans are being encouraged to join the early bird sign-up to secure access to discounted tickets.
As you can see, now confirmed for the evening are the likes of Man United legend, Paul Scholes, darts icon Phil ‘The Power’ Taylor, as well as fellow former boxers like Frank Bruno, Tony Bellew and more.
Local band, The K’s, were already confirmed as part of the in-person performances, but now the likes of Manc grime artists Bugzy Malone, fellow UK rapper Tinie Tempah, and The Lottery Winners are joining in, too, alongside loads more live music and entertainment set to be revealed in the coming weeks.
They go on to add: “Hosted at the legendary AO Arena, home to so many of Ricky’s big fights, featuring a superstar cast of legends from the worlds of boxing, music, comedy and entertainment.”
So, we do at least know there’ll be some famous faces coming along to help make it a memorable Manc moment, just a few months on from the city and beyond uniting for his public funeral procession.
Ricky was beloved not only by the Greater Manchester community but was a popular figure and friend to many in the sporting and showbiz industries.
The homegrown ‘Pride of Hyde‘ tragically left us on 14 September 2025 at the age of just 46, but his passing has once again helped reassert the importance of having more conversations around wellbeing, suicide prevention, and most specifically, men’s mental health.
You can find more information and see how to grab tickets right HERE.
This isn’t the only charitable in memoriam event happening across the region in the coming weeks, either, as Mancs will be gathering to pay tribute to another fellow inspiring sportsman.
Rare picture of David Bowie’s legendary one-off gig in Stockport unearthed
Danny Jones
A rare picture taken from the night of the late, great David Bowie’s legendary one-off gig in Stockport has been unearthed by a local whilst digging through his loft.
Imagine having that kind of history just squirrelled away in an attic…
As revealed by Stockport Music Story, after being supplied with the image by David Maynard, the snap was shared more than half a century on from the much-mythologised moment in Greater Manchester music history.
In fact, it was put on display and posted on social media quite literally 56 years to the day since Bowie played his only Stopfordian set on 27 April, 1970.
Maynard himself is featured in the newly discovered photograph (second from the left) and was one of the select and lucky few who were in the room for that very special show.
Organised by a group of teens on behalf of the Stockport Schools’ Students’ Union, the performance took place at the long-gone Poco a Poco music venue and club over in Heaton Chapel.
The storied space hosted many big names over the years – Gerry Marsden, Freddie Starr, Hank Marvin and more – but sadly closed in May of 1987 following a fire.
It went on to become the popular Hinds Head pub, which still serves punters to this day, but once had the honour of hosting a true artistic great and British icon.
For anyone wondering, this is indeed the same night on which David Robert Jones (yes, that’s Bowie‘s full birth name) missed his train home and had to sleep on the railway platform.
Here’s a BBC segment covering the tale back on its 55th anniversary in April 2025.
It may be a small and somewhat curious claim to fame, but native love the legend of it all nonetheless.
As for the other individuals pictured alongside him, Stockport Music Story (SMS) said: “The names of the people we know are David Maynard (2nd left), Roz Wood (3rd left), David Bowie, Bill Frost (2nd right), Stewart Rigby (right).”
They go on to add: “It would be amazing to find out who the other people in the photograph are and what they remember from that night.” We sincerely hope they do.
You can now see the plaque up close and personal at Stockport Station for yourselves and as for SMS’s growing archive of the region’s creative culture, you can find out tonnes more about other pieces of SK heritage right HERE.
The Manc -
13th August 2020 
