The secret to going viral is a bit of good fortune. At least, that’s what many believe.
But when you look at Shrine, a company that continues to return to the trending section again and again, you start to think there might be a knack to going viral after all.
This Manchester cosmetic business blew up right at the beginning for launching the now-famous glitter boob and bum trend; went viral again when they shared their success story; and even managed to make headlines when the world went into lockdown for at-home hair dying products.
“We’ve always tried to be trendsetters,” Shrine’s Niamh Gillan tells The Manc.
“For us, it’s about being disruptive. We try to be original – and we communicate that across social media.
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“It’s what makes us different.”
Shrine is like the anti-corporation. Almost everything they do goes against the traditional business bible; and it’s worked a dream.
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Set up just a few miles outside of Manchester city centre near the Etihad, the Shrine team is 11-strong – all female, and all below the age of 28.
Each member of staff essentially runs their own little department, with key messages and updates communicated not via letters or emails – but through Instagram Live and TikTok.
Today, more than half a million loyal followers are sharing Shrine style ideas, ordering products and signing up for masterclasses.
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Even in this complicated climate, the company is generating millions.
“Everyone really gets along, it’s like a family here,” Niamh beams.
“We love working here, we love the products and the people we work with.
“We want people to know that.”
Back in 2016, MMU student Jenna Meek decided to invest her life savings on a business idea – setting up what was then known as ‘The Gypsy Shrine’ from her bedroom.
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She chose glitter and stick-on jewels as fashion statements, and these images struck a chord with students before being picked up by The Daily Mail and The Sun.
That summer, you couldn’t go to any live music event without seeing someone sporting the glitter boob trend. It was suddenly a fixture of festival fashion; like sunglasses, hats or hair dye.
Pre-festival popup stores in the likes of London and Los Angeles attracted enormous crowds – and within a matter of months the brand was collaborating with film studios and music giants.
World-renowned studio Warner Brothers selected The Gypsy Shrine to host a stand in support of their Wonderwoman film; recognising the brand’s focus on female empowerment.
Another collaboration for a Halloween and social collection followed, before the brand teamed up with festival Coachella to throw a Palm Springs party in 2018.
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Within two years of setting up, The Gyspy Shrine was synonymous with festival dress.
But the brand had ideas that went beyond fashion for wild weekends.
Dropping a couple of words from their moniker, Shrine began to broaden its offering to focus on more areas of lifestyle – moving into creative cosmetics and hair care.
It was good timing. The festival scene has temporarily collapsed due to COVID-19, but even when quarantine began, Shrine was as in-demand as ever.
“Over the past few months, there’s been lots of people ordering our at-home hair dye,” Niamh explains.
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“We launched it in February and it took off as we went into lockdown.
“From there, demand went up as people couldn’t go to hairdressers.
“We’re getting lots of inquiries about our hair dye dropping – it’s where you can drop the pigment into conditioner and use that to cover your hair.
“It’s semi-permanent and you can create your own shape.”
Founder Jenna still features heavily on Shrine’s social channels – hosting Q&As about particular products and even taking part in Instagram Live sessions with hair salons.
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The brand audience is bigger than ever before. And there’s plans in the pipeline to reach this ever-growing base of fans.
Shrine has dipped its toe in international waters before, but now it’s preparing to take the plunge and dive head first into the American market.
“We’re looking to launch in the US – that’s all in the works right now,” Niamh explains.
“We’re hoping to grow into being a key brand over there. That’s the plan for the next year – but the big aim is worldwide.
“Hopefully, we can keep this going and start to trade with retailers all over the globe.”
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Thousands of brands out there are still attempting to go viral. For many, it’ll be a case of good fortune.
But with Shrine, it just feels like a matter of time before that name starts trending again.
“We know our audience and they know us,” Niamh says.
Building this kind of special relationship is a rare thing. But Shrine has done it. And it sounds like there’s much more to come.
See what Shrine is offering right now by visiting the official website.
Mancunian has been named one of the ‘most attractive’ accents in the UK
Emily Sergeant
Manchester is, once again, celebrating what we already know – our accent is one of the “most attractive” in the UK.
In case you missed it, earlier this year, Manchester welcomed in 2023 with the news that our city’s accent had been named the “sexiest” the country has to offer – with a survey of 2,500 people by casino comparison site Best Casinos discovering that over half of respondents ranked it the most pleasing regional accent to the ear.
And now it turns out that that survey wasn’t a fluke, because a new study has called the Manchester accent one of the “most attractive” in the UK.
On a top 10 list compiled from the findings of a new survey of 2,000 people aged 18 to 55+ by online language tutoring service Preply, the Mancunian accent has claimed a pretty respectable fifth place.
But while there’s no doubt we can hold our heads high and be proud of claiming a spot in the top 10, this title does become a bit less impressive when you realise which other regional varieties have placed higher than us.
Mancunian has been named one of the ‘most attractive’ accents in the UK / Credit: Preply | Pexels
Fellow Northern accents Scouse and Geordie have taken second and third place on the list respectably, and the Welsh capital’s Cardiff accent rounding out the top five.
For us northerners, the grim reading continues when you learn that the London accent has clinched the top spot.
The Most Attractive Accents in the UK
London
Liverpool
Newcastle
Cardiff
Manchester
Glasgow
Birmingham
Bristol
Leeds
According to Preply, 21% of women survey respondents voted for the London accent as the most attractive in the UK, compared with just 15% of men, while 10.4% of the population picked the unique sound of the Liverpool accent as second best.
Only 8.7% of survey respondents considered the Mancunian accent to be the most attractive.
The results from this survey do, at least, go some way to shattering the findings from two surveys published last year that found the Manchester accent is considered to be one of the ‘least respected’ nationwide, especially in the corporate world of work, and that Northerners with strong accents are considered ‘less intelligent’.
Featured Image – Unknown
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The first bright yellow Bee Network bus has hit the streets of Greater Manchester
Emily Sergeant
Greater Manchester residents will soon start to see bright yellow double decker buses travelling the region’s streets in the coming weeks.
With exactly six months to go before Greater Manchester “brings buses back under local control”, Mayor Andy Burnham has joined a number of other local leaders in unveiling the brand-new ‘Bee Network’ co-branded buses.
In what marks the biggest change to transport in Greater Manchester for almost 40 years, according to Transport for Greater Manchester (TfGM), bus operator Diamond – which currently runs services in Bolton – has teamed up with Go North West to run the first franchised services in Wigan, Bolton, and parts of Salford and Bury from September this year.
Diamond has agreed to start transforming their buses into Bee Network ones from this week, with more set to appear on the roads every month.
The first bright yellow double decker bus has now hit the streets of Bolton, and is serving the number 8 route – which connects Bolton and Manchester city centre via Farnworth and Salford.
The Bee Network is coming in September.
But from April you might see some yellow buses out and about. 🚌
If one of your buses is now yellow, please contact your bus operator in the usual way if you need them. 👍 #GetOnBoard for more info 👇
— Transport for Greater Manchester 🚲🚶🏾♀️ (@OfficialTfGM) March 24, 2023
As already announced by TfGM and Greater Manchester Combined Authority (GMCA), when franchising is officially introduced on 24 September 2023, 50 brand-new electric Bee Network buses will hit the streets on day one, alongside new ‘Euro VI’ vehicles, and dozens more co-branded buses from the existing fleet.
A further 50 electric buses will then be introduced onto the network in March 2024, which is when the second part of franchising starts.
All of the 270 new electric Bee Network buses will be fully accessible, with wheelchair bays, hearing induction loops, audio and visual announcement systems, and anti-slip flooring.
Mayor Andy Burnham said the first Bee Network bus entering service is “very much the start of our journey”, and added that the scheme will “ultimately deliver a greener, integrated and more inclusive transport system that will transform how people travel around our city-region.”
The first bright yellow Bee Network bus has hit the streets of Greater Manchester / Credit: TfGM
Transport Commissioner Vernon Everitt also called the first bus’s introduction onto the streets as “a further significant step” towards the integration of the Bee Network and the “transformation” of public transport and active travel in the region.
He continued: “From September we’ll also have dozens of new state-of-the-art buses serving passengers in Wigan, Bolton, and parts of Salford and Bury.
“These will be the first of many across Greater Manchester that will, alongside the new lower fares – which are already increasing ridership – and improvements to travel information, improve bus travel for everyone who lives and works here.”
The Manc -
13th August 2020 
