News
Junk food adverts are now banned on TV before 9pm in the UK to ‘protect’ kids’ health
It's just one of a handful of new Government measures.
Emily Sergeant -
5th January 2026 
Junk food advertisements are now banned on television before 9pm in the UK in a bid to help protect children’s health.
In what is being considered a ‘landmark’ move by the Government, as of today, adverts for less-healthy food and drinks will be banned on television before 9pm and online at all times, as part of world-leading action that is expected to remove up to 7.2 billion calories from children’s diets each year, and reduce the number of children living with obesity by 20,000.
It’s also expected that this ‘decisive’ action will deliver around £2 billion in health benefits over time.
According to the Government, evidence shows that advertising influences what and when children eat – shaping their preferences from a young age, and ultimately increasing the risk of obesity and related illnesses.
At the start of primary school, 22.1% of children in England are overweight or living with obesity, and this rises to 35.8% by the time they leave.
This change is part of a range of measures that the Government is taking to ‘lift children out of poverty’ and help give them the ‘best start’ in life – with other measures being the introduction of the Healthy Food Standard, and giving local authorities the power to stop fast food shops opening outside schools.
“We promised to do everything we can to give every child the best and healthiest start in life,” explained Health Minister Ashley Dalton, as the junk food advert ban comes into force.
“By restricting adverts for junk food before 9pm and banning paid adverts online, we can remove excessive exposure to unhealthy foods – making the healthy choice the easy choice for parents and children.
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“We’re moving the dial from having the NHS treat sickness, to preventing it so people can lead healthier lives and so it can be there for us when we need it.”
Featured Image – Karolina Kołodziejczak (via Unsplash)
