Lidl has become the next supermarket chain to jump on board the ‘Little Moons’ hype train by selling its own version of the mochi ice cream.
Hot off the heals of ALDI’s announcement last month that it would be stocking the ice cream sensations in store after they skyrocketed in popularity and captured the attention of more than 500 million viewers from across the globe on the video sharing platform TikTok since the beginning of 2021, fellow budget supermarket chain Lidl has now also unveiled its take on the Japanese-inspired sweet treats.
The new Vitasia Mochi Ice Cream packs come in four summery flavours – succulent mango, smooth vanilla, indulgent chocolate, and fresh coconut – and they’re hitting the shelves of Lidl branches nationwide from today (Thursday 3 June).
And they’ll only set you back £2.99 for a pack as well, which is 50p cheaper than ALDI and more than 20% cheaper than rivals at Tesco and Ocado.
The new Vitasia Mochi Ice Cream packs come in four summery flavours / Credit: Lidl
Mochi is a traditional Japanese rice cake made with “mochigome”, which is a short-grain glutinous rice, and they’re made by pounding the rice into a paste and then moulding it into the desired shape.
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Traditionally, mochi balls are made during a Japanese ceremony called Mochitsuki.
Thanks to the elevated social media popularity and demand for the moon-shaped desserts since the turn of the new year, some mochi brands have reported that sales increased by a whopping 2,000% since January alone.
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Some mochi brands have reported that sales increased by a whopping 2,000% since January alone / Credit: Lidl
Because of this, it’s been near impossible to get your hands on them from your local supermarket.
Luckily, Lidl’s got you covered.
If you’re planning on heading to Lidl to grab a fresh box of these sweet, summery treats, then you can check opening times for your local branch here.
Featured Image – Lidl
News
Manchester’s 24 Hour Run Against Homelessness raises a whopping £50k for ‘A Bed Every Night’
Danny Jones
This city can stand up and pat itself firmly on the back after this year’s 24 Hour Run Against Homelessness raised a whopping £50,000 for the Greater Manchester Mayor’s Charity.
Manchester, you truly are incredible.
Returning for the sixth time last week, the 2024 edition of Manchester’s annual fundraising 24-hour relay event was a bumper year and then some, as not only did they cruise past their initial target of £25k but there were records all over the place for distances covered and attendance.
With well over 1,000 runners from all over the region descending upon host venue Freight Island and the city centre route at various different points during the 24 hours, we can well and truly say us Mancs ran our absolute socks off for a crucial cause.
Starting from 12pm on Wednesday, 13 November and running until noon the next day, those involved completed a total of 40 consecutive laps with some of those taking part barely stopping for even a moment’s rest in between each one, no matter how dark, cold or painful it got.
Translating to the equivalent of 1,666 beds for those in the Greater Manchester homeless community and counting, the team – comprised of 86 volunteers, hugely supportive overnight security staff and countless runners – managed to generate nearly double the amount of donations raked in last year.
If you want more context, prior to the 2024 event, The 24 Hour MCR Run had raised approximately £52,807.99 over the course of its entire first five years, meaning they’ve basically just matched that overall tally in just one day – albeit a very long one.
The frankly ridiculous tally couldn’t have been reached without help from donation-boosting sponsors AutoTrader and Together Co. (as well as help from Accenture and Mistral), but even without those additions, it was still by far and away the most successful year in the event’s history.
Countless runners booked time off or got laps done on their lunch hours, with many even coming after work on the Wednesday to then return and put in even more graft the following morning before their shift. Simply inspirational stuff.
Volunteers and run leaders like Marv Lucas, Shomak Chakrabarti, Jay Orris, Molly Glenister-Doyle and many others each smashed 100km or more; even The Manc managed to rack up 110k between us.
The Manc doing their bitRunners doing their 5k laps of Manchester city centreStill hundreds there come nightfallBurnham gave a rousing and emotional speech(Credit: The 24 Hour Run Against Homelessness)
One Chorlton Runner, 55-year-old Ian Sharpe, set the men’s record with a simply staggering 150k, while Natasha Barclay smashed the women’s record with an unbelievable 117k just 10 days after running almost the same distance at The 24 Hour Run Against Homelessness‘ debut event in Birmingham.
Joining for the busy 7pm, when hundreds of people from Greater Manchester-based run clubs, local businesses and more lined the steps of Freight Island, Mayor Andy Burnham was in attendance and admitted that the immense turnout brought “a tear to the eye.”
Labelling the ever-growing initiative a prime example of “Greater Manchester in action” and community engagement at its finest, it was visible to see how taken aback he was not only by the sheer number of runners but by how much the event has grown since its inception.
Greater Manchester Mayor’s Charity (GMMC) CEO, Dr Fran Darlington-Pollock – who also put in some laps herself along with members of her team – was equally blown away by the 2024 event.
Talking to The Manc, she said: “The 24 Hour Run raises vital funds to support our flagship scheme, ‘A Bed Every Night’ (ABEN), providing far more than just a bed for the night but vital wrap-around support to help get people back on their feet.
“No one should have to spend a night on the streets, particularly as we head into the colder, harsher months. Raising funds for ABEN helps to get us closer to a point when we can say we have truly eradicated the need for rough sleeping.” Safe to say a big dint was put in the problem this month.
Speaking on an overwhelmingly successful 24 hours, co-founder Tom Lewis said: “I’m genuinely overwhelmed with the support we received for this year’s event and the Manchester running community and local companies coming together to help make a real impact in the region.
“As for the future, we plan to come back bigger than ever each year. We’ve set an ambitious precedent by doubling our fundraising total for the last few years, which could mean we’re looking at £100,000 next year. At the moment that seems like a dream, but I said the same about £50,000 and here we are.
It goes without saying that raising this much money for such a vitally important problem in the space of 24 hours is phenomenal and we couldn’t possibly be any prouder of all those who took part.
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The supplementary JustGiving page is actually still active for 2024, so you can still donate if you want to add to that already huge sum but, for now, well done to everyone and we’ll see you next year.
Emily Sergeant -
3rd June 2021 
