A jewellery designer from Manchester has accused Primark of stealing her ring designs, taking to social media to share her outrage on Tuesday afternoon in a viral video.
In a post that has already been liked over 10,000 times, July Child jewellery founder Sinead Flood shows herself walking into Primark and up to the jewellery section, where she picks up a number of rings and holds up her own by way of comparison.
Comparing a turquoise ‘Y2K Butterfly’ ring of her own with a very similar looking lavender version on sale in Primark, she opens the video by saying “My customers told me that Primark stole my designs… And here is what I found…”
Image: July Child
After showing the camera her Y2k Butterfly ring, she points to the similarity between a pink, jewel-encrusted heart-shaped ring of Primark’s and her own ‘Cosmic Girl’ ring, holding up the Primark ring followed by a screenshot of her own product in quick succession.
The video then shows Sinead hiding the offensive items underneath the jewellery stand in the store.
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Captioned “@primark you need to take down these products immediately!!!”, her video has been shared on both Instagram and TikTok and garnered hundreds of comments from shocked followers, who are outraged on her behalf.
Sinead finishes by stating that she will be sending Primark a cease and desist letter from her legal representative – adding “unless they see this and decide to do the right thing.”
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Image: July Child
Image: July Child
Sinead Flood started July Child jewellery in May 2017, and has previously described her jewellery brand as an extension of herself.
Prior to launching, she’d worked as a salesperson in the sports industry down in London – but she’d always loved collecting pieces on her travels and the stories that they told.
July Child is a worldwide cult jeweller, curating a collection from around the globe to appeal to its customers.
Designs are strongly inspired by Sinead’s own taste, she then collaborates with other designers and brands to “create an online boutique of jewellery filled with unique, quirky bits of pieces – a treasure chest of jewels if you will.”
She now faces a potential legal struggle with the global retailer.
A Primark spokesperson said: “We have been made aware of a video on social media featuring two pieces from Primark’s latest Spring/Summer jewellery collection.
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“We are currently looking into this and would be happy to discuss further should the channel owner wish to get in touch with us directly”
Two teens arrested after stabbing of 14-year-old boy in Manchester city centre
Emily Sergeant
Two teenagers have been arrested following the stabbing of a 14-year-old boy in Manchester city centre over the weekend.
In case you need bringing up to speed first, at around 3:15pm this past Saturday afternoon (17 October 2026), officers from Greater Manchester Police (GMP) were called out to reports of a stabbing on the ninth floor of the Arndale carpark in Manchester city centre.
Emergency services attended the scene, and a 14-year-old boy was taken to hospital with injuries consistent with a stab wound.
Thankfully, the victim’s injuries are not believed to be life-threatening or life changing, but an investigation and enquiries are ongoing.
Police conceded that this will ‘understandably’ cause concern in the community, but has assured the public that they believe this to be an ‘isolated incident.
And now, it has been confirmed that two teenage boys, also aged 14, were arrested on Sunday night (18 October) on suspicion of grievous bodily harm, and tat this time, they are currently in custody for questioning.
“We’d like to thank the local community for their support during our investigation as well as the passersby who helped the victim following this incident,” commented Detective Inspector Sean McFadden, of GMP’s City of Manchester district.
“Your quick-thinking undoubtedly saved the victim from potentially life-threatening injuries.
“We appreciate that incidents of this nature can cause concern and we’d like to reassure the public that we understand this was an isolated incident and there is no wider threat to the community.
“Officers worked quickly and arrested two juveniles on Sunday, and they currently remain in custody for questioning.”
Anyone with information is asked to contact police on 101, quoting log 2050 of 17/10/2026, or via the LiveChat function. Alternatively, contact Crimestoppers anonymously on 0800 555 111.
Featured Image – GMP
News
UK Government announces £100 fines for ‘antisocial behaviour’ on public transport
Emily Sergeant
The Government has today announced plans to tackle antisocial behaviour on public transport.
In a bid to crackdown on loud music, littering, vaping, and other threatening behaviour on buses and trains, guidance was issued by the Government today for local authorities to prosecute and even issue fines of up to £100.
For many, playing audio out loud on public transport – also known as ‘loudcasting’ – has become one of modern life’s most irritating parts of the daily commute, but now, a new national campaign is aiming to encourage rail passengers, in particular, to ‘share the carriage, not the noise’ to improve the journey experience for all.
This will include reminders of the rules in place on the rail network and, if a passenger refuses to stop when asked by authorised rail staff, they can be removed from the train at the next station or face fines up to £1,000.
On buses, however, the powers for authorities were already made possible by the Bus Services Act 2025, meaning all local transport authorities in England are able to set and enforce their own rules.
Authorised officers – including transport safety officers and the police – will be responsible for enforcement, rather than bus drivers themselves, and they will be tasked with a three-step approach to deal with incidents. They will need to:
Engage with the person
Explain the rules and their impact on other passengers
Take enforcement action if they refuse to comply
“We’ve all been on the train when someone starts blasting music or videos from their phone,” commented Prime Minister Andy Burnham.
“It gets on your nerves and can quickly spoil the journey, so we’re launching a nationwide campaign reminding passengers to use headphones on trains. On top of that, we’re giving local leaders new powers to tackle loud music, vaping and littering on buses.
“It’s a simple thing, but one that will make journeys that little bit better for all of us.”
Ben Plowden, Chief Executive at the Campaign for Better Transport, added: “Antisocial behaviour is not just irritating, it can be a real deterrent to people using public transport – especially people with different accessibility requirements.
“If these new powers are properly and visibly enforced, they should help everyone feel safe and comfortable on public transport and enjoy the ride.”
Georgina Pellant -
9th March 2022 
