News

Manchester company set to rescue beloved tea brand Typhoo from administration

A Greater Manchester PLC has the chance to be the hero.

Danny Jones - 29th November 2024

Beloved British tea brand Typhoo has unfortunately fallen into administration after 121 years but a Manchester company could be set to save it from the jaws of insolvency.

Undoubtedly one of the biggest and best-known brands in the UK, not to mention the teabag of choice for millions up and down the country, Typhoo is a household name to most and has been a mainstay in supermarkets and newsagents for longer than we’ve been alive.

Despite its long-standing reputation and catering to a market of obsessive tea drinkers who aren’t going anywhere, the brew business has proved difficult for them, with a steady decline in sales and increasing losses year on year, as well as levels of debt creeping up to a now unsustainable point.

Financial advisory firm Kroll has now been appointed to handle the administration and find a buyer for the tea business, with a Manchester-headquartered company currently believed to be the frontrunner.

Typhoo has been struggling to keep a foothold in the tea markets in recent years – suffering a significant setback when its Merseyside factory on the Wirral was broken into back in August 2023 – however, they have now been given a lifeline by a company just down the road in Stretford.

According to industry news outlet, Proactive Investors, vape and battery distributors Supreme Imports (based over in Trafford Park) are now said to be in ‘advanced talks’ to buy the tea brand and save it from going belly up after well over a century on our shelves.

The Bristol-based veterans were acquired by Zetland Capital back in 2021 which looked to have stabilised finances for a little while, but despite steadying the ship in the immediate, the last three years have seen a return to turbulent times.

While administration should keep them afloat while a sale is secured, there is still the matter of sizeable debt to be contested with; as of September last year, Typhoo owed more than £73 million to creditors – a whole £20m more than the previous year. In contrast, Supreme recently posted pe-tax profits of £14.7m.

Meanwhile, serious dips in revenue haven’t helped, with losses of around 25% recorded in the previous financial year and the closure of the Moreton plant (which contributed to approximately £24.1m worth of “exceptional costs”) leaving them at risk of going total collapse. It isn’t the heavyweight it once was.

Not for sale in Asda or Tesco for a long time. That doesn’t help!

— Chris Bayliss (@krisb60) November 15, 2024

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Conversely, with a diverse portfolio including not only vapes and batteries but lightbulbs, protein powder and bars; other e-cigarette items, the Clearly Drinks brand and even Sealions sleep gummies, Supreme are in the position to potentially rescue Typhoo, although a buyout deal is not yet finalised.

It’s unclear what the PLC will ultimately do with the brand should the acquisition be completed but it could prove to be a big coup if they can help it recover.

More importantly, with more than 100 jobs at risk throughout the company, not to mention Tyhpoo’s heritage as a historically significant domestic brand, we would love nothing more than to see the much-loved brew-makers back on their feet and livelihoods kept intact thanks to a local brand of our own.

Fingers crossed.

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