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McVitie’s is launching a new range of ‘luxury’ digestive biscuits

The humble Digestive biscuit is having a 'luxury' glow-up and there's three new flavours.

Emily Sergeant Emily Sergeant - 8th July 2020

McVitie’s is launching a new range of ‘luxury’ chocolate Digestive biscuits and they’re hitting shelves at supermarkets across the UK next week.

The humble Digestive biscuit is having a bit of a ‘luxury’ glow-up.

Leading British snack food brand McVitie’s announced the brand new biscuit range, aptly named the V.I.Bs, or the ‘Very Important Biscuits’, on social media this week and fans are already very intrigued.

The three new flavours are – Classic Caramel Bliss, Heavenly Chocolate Hazelnut, and Luscious Blood Orange.

The Classic Caramel Bliss is described as the “ultimate combination of golden baked biscuit, topped with a generous layer of delicious chewy caramel and finished off with a thick coating of McVitie’s iconic silky-smooth milk chocolate”; the Heavenly Chocolate Hazelnut has “agenerous layer of Heavenly Chocolate Hazelnut flavour chewy caramel at the heart of this golden baked biscuit, finished off with a thick coating of McVitie’s iconic silky-smooth milk chocolate”; and the Luscious Blood Orange mirrors the Hazelnut option, only with a “generous layer of Luscious Blood Orange flavour chewy caramel” instead.

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McVitie’s

Emma Stowers, Brand Director at McVitie’s, has called the V.I.Bs the manufacturer’s “finest biscuits to date”.

This isn’t the first Digestive biscuit upgrade we’ve seen in 2020 either as McVitie’s introduced a ‘Best of British’ range earlier on this year, which combined nostalgic flavours such as Cherry Bakewell, Marmalade on Toast and Strawberries & Cream, with the iconic biscuit.

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The McVitie’s V.I.Bs will initially be available from Asda stores next week on 12th July, retailing at an RRP of £1.79 per 750g packet, and then a later nationwide rollout across other major supermarkets is set to follow in August.

If you are looking to treat yourself and get your hands on the new range, it’s advised to check the opening times of your local Asda branch before making any trips and you can do so via the store locator here.

To find out more about the V.I.Bs Digestive range, head on over to the McVitie’s website here.

News

Family pay tribute to ‘larger than life’ biker after fatal Wigan crash

Daisy Jackson Daisy Jackson Leslie Baron was one of two victims of a crash in Wigan. Credit: GMP

The family of the second victim of a crash in Wigan have paid a moving tribute to him.

Leslie Baron, 56, had been the passenger on a motorbike when it was involved in a road traffic collision with a car.

Both Leslie and the rider – 21-year-old Lewis Durham – were unseated and suffered serious injuries.

Lewis tragically died at the scene despite the efforts of emergency services, while Leslie passed away several hours later in hospital.

Leslie’s family have now issued a tribute to him, describing him as a ‘larger-than-life character’ who loved his dogs, biking and golf.

His family also praised the hospital staff who cared for him in his final hours.

They said: “It is with a heavy heart that we write this message in tribute to Leslie Baron, known to us as “Lez”. He was a much-loved brother, uncle, and a friend to many.

“We would firstly like to thank the emergency services and the members of the public for all their efforts in helping him at the scene of the collision. We extend our praise to the hospital staff at Aintree Hospital also.

“Lez was a larger-than-life character who loved his dogs, riding his motorbike, and playing golf. He would do anything for anyone. He will be missed deeply by us all.

“May he rest in peace; we will love you always.”

The crash occurred on Ormskirk Road in Wigan shortly after 7.15pm on Saturday 13 April, at the junction with Billinge Road.

The driver of the car involved, a 41-year-old man, was arrested on suspicion of causing death by careless driving and causing serious injury by careless driving. He has since been released on bail.

Lewis Durham tributes Wigan death
Lewis Durham, who was also killed in the collision in Wigan. Credit: GMP

Lewis’s family yesterday issued the below tribute to him, the second victim of the fatal crash in Wigan.

“It is with great sadness that Lewis has been so tragically taken away from us. He sadly passed away in a road traffic accident in Wigan on Saturday 13th April.

“The youngest in our family with the world at his feet. He’s left a huge hole in our family, our hearts are absolutely broken. He was always a happy, fun-loving character, who had everything going for him in life, loved by everyone and had the best of friends. A loving son, grandson, and little brother.

“We’d like to thank the emergency services and people who assisted him at the scene who comforted him in maybe his last moments. We’ll cherish every memory we have of you, Lewis.

“We’re all beyond proud of you and will miss and love you forever. You’re now the brightest star in the sky Lewis. Love you forever and always Mam, Dad, Grandma, Granda, Nana, and your two big sisters.”

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Featured image: GMP

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Classical music will be played at Northern train stations to ‘deter anti-social behaviour’

Emily Sergeant Emily Sergeant

Classical music is to be played at dozens of train stations across the North in a bid to “deter anti-social behaviour”.

It may not be the first tactic you’d think of if you were trying to ward off trouble and prevent it from happening again in the future, but after a successful trial was conducted at 35 train stations in Greater Manchester and across the North back in 2022, Northern has now announced that “classical music is here to stay”.

After noticing a rise in incidents of anti-social behaviour, the train operator orchestrated a plan to play music inspired by the likes of Beethoven, Mozart, and Handel at nine stations.

Following this, it was then introduced at another 26 stations last year.

As part of the trial aimed at “preventing loitering, vandalism, and graffiti”, the teams at the participating stations would play the classical music at certain times of the day that were identified or often associated with incidents of anti-social behaviour, but would make sure to control the volume so it didn’t disturb local residents.

Classical music will be played at Northern train stations to ‘deter anti-social behaviour’ / Credit: Northern

During the initial trial, the music was played at stations in Billingham, Shildon, Heighington, North Road, Orrell, Keighley, Hyde North, Ilkley, and Newton Aycliffe.

The following year, it was rolled out at Beverley, Birchwood, Bryn, Cottingham, Cross Gates, Fitzwilliam, Flimby, Halewood, Haltwhistle, Hattersley, Levenshulme, Lostock Gralam, Maryport, Mill Hill, Newton for Hyde, Penistone, Rainhill, Sowerby Bridge, Sunderland, Ulverston, Wetheral, Whiston, Nunthorpe, Seaton Carew, Stockton, and Seaham.

When the trail proved to be successful, passengers apparently “called for an encore” as they claimed the music made them feel safer at participating stations, because large groups had stopped gathering there on a regular basis to “cause a nuisance” – particularly during the school holidays.

It follows successful trials carried out at 35 stations in 2022 and 2023 / Credit: gov.uk

“We’re pleased to have found an innovative and effective way of deterring anti-social behaviour,” commented Tricia Williams, who is the Chief Operating Officer at Northern.

“Following the successful trial, we will continue playing classical music at these stations and look to introduce it at others in the coming months, as we want all of our customers to feel safe and secure when they travel.

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“This approach, along with other investment we are making, is working well.”

Featured Image – Jonny Walton (via Northern)

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