News
UK supermarket launches ‘ask for Ellen’ initiative to feed hungry families
Anyone can ask for Ellen between now and 13 August and receive two free crumpets.
Georgina Pellant -
19th July 2023 
A UK supermarket has launched a new initiative to help feed hungry families in the UK over the summer holidays.
Morrisons supermarkets have teamed up with leading UK bakery Warburtons to hand out free meals to people in need during the summer holidays.
Between 17 July and 13 August, anyone can visit a Morrisons cafe in the UK and ‘ask for Ellen’. In return, they’ll receive two crumpets with butter and jam.
The scheme is named after the Bolton-born bakery’s founder, Ellen Warburton, who first started baking in 1876.
Her first batch of four loaves of bread and six cakes sold out in under an hour, and since then the bakery has grown to become the leading brand for bread in the UK.
Warburtons has supported charities ever since its inception through the Warburtons Foundation, and in the last year has donated over one million products to UK schools and foodbanks.
The business has also set itself the target of donating 1.25 million products to those in need this year.
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Sharing the news on Instagram this week, Morrisons wrote in a post: “From today, you can Ask for Ellen at Morrisons cafés and receive two FREE Warburtons crumpets with butter and jam.
“Available to everyone, no questions asked, all day, every day until 13th August. Just #AskForEllen
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“T&Cs apply. From 17/07/23 to 13/08/23, ask for ‘Ellen’ at the till point in any UK Morrisons Café to receive two free Warburtons Crumpets with butter and jam, while stocks last and subject to availability.
“Limit of 1 meal per customer per day. Offer is not transferable and cannot be exchanged for cash.
Featured image – Warburtons
