A Mother’s Day advert that featured missing child Madeleine McCann has been deemed ‘offensive’ and banned by the Advertising Standards Authority (ASA).
They were shared alongside a message that read: “With burgers this good, you’ll leave your kids at home. What’s the worst that could happen? Happy Mother’s Day to all the mums out there.”
The ASA has now upheld three complaints it received about the post and said that the Otley Burger Company’s posts ‘trivialised the circumstances surrounding Madeleine’s disappearance and made light of a distressing news story concerning reports of child abduction and serious crime’, The Hoot reports.
There were similar copies of the advert (which the owner stated ‘is not an advert …’ in its caption) on Facebook and Twitter – all of have been deemed ‘likely to cause distress’.
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The Mother’s Day advert, which featured a photo of Madeleine McCann, has been banned. Image: The Otley Burger Company
The watchdog said: “The ASA considered the nature of the content to be of such a concern that we asked the relevant social media platforms to remove the content and suspend the account pending our investigation.
“The Otley Burger Company said that they would not use photos of Kate McCann in that manner again or superimpose images of Madeleine McCann being kidnapped. They said that all ads had been removed and would not be appearing again. They also said the image was a meme and there was no product placement, so it was not advertising.
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“Meta stated that they had reviewed the content in the Instagram post and had removed it for violating their policies. They undertook a broader review of the Instagram account, removed further content and placed restrictions on the account.
“Twitter said the tweet had been deleted.”
Since the controversial social media posts were published, the Leeds takeaway owner has received backlash, including for the comments made on Mother’s Day where the business uses an offensive Madeleine McCann.
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Madeleine McCann was abducted whilst on holiday with her family in 2007 and has remained a high-profile missing person case around the world ever since. / Image: Gideon, Flickr
On Instagram, arguments broke out about the post with some suggesting the meme-style advertisement was uncalled for: “Let’s start a PR stunt using someone else’s dead daughter. [You’re] just a greasy burger flipper stay in your lane”.
Other said: “Madeleine McCann and her mum in this post ? Seems a bit sick and in very poor taste” to which the Otley Burger Company, clearly unphased, replied “only thing sick here is our photoshopping skillz”.
The ASA took the high-profile case of Madeleine McCann’s disappearance into account, along with the date – Mother’s Day – that the images were posted.
Their statement continued: “We noted that the ads were all posted on 27 March 2022 which was Mother’s Day. We considered that in combination with the images, the posting of the ads on that date was intended to further add to the shock factor and offensive nature of the ads. We also considered it was likely to have compounded the distress of those who saw the ads, and particularly for those who may have experienced the disappearance of a child.”
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The Otley Burger Company has been told not to republish the advertisements to avoid ‘causing serious and widespread offence and distress’.
The Otley Burger Company has not yet publicly comment on the ruling.
Feature Image- The Otley Burger Company
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Manchester’s historic Portico Library secures £6.4m funding grant towards its transformation
Emily Sergeant
Manchester’s Portico Library has secured a whopping £6.4 million grant from The National Lottery Heritage Fund.
In case you missed it, ambitious plans to transform the historic Grade II-listed building on Mosely Street were already unveiled last October… but now, The National Lottery Heritage Fund has announced it is committing £6.4 million of funding towards the project, hoping that the building thrives as the UK’s most sustainable historic library for generations to come.
The grant is being described as a ‘major milestone’ in the approximately £12 million Portico Reunited project.
The Portico Reunited project will look to ‘reunite’ the historic building’s three floors for the first time in over a century, creating a fully-accessible and sustainable cultural library.
Founded all the way back in 1806, The Portico Library played a central role in Manchester’s rise as the world’s first modern city, and since then has been serving as a window into the past and a providing a place of inspiration for anyone who needs it.
The Portico Library has secured a £6.4m funding grant towards its transformation / Credit: Purcell Architecture (Supplied)
Crucially, plans will see a step-free entrance and lift installed to make the library accessible to all.
There’ll also be new exhibition and event spaces introduced as part of the scheme to explore the stories of Manchester’s communities and the city’s heritage. There will a Northern Bookshop, showcasing regional and emerging writers, and independent publishers, as well as a creative Portico Kitchen, which will celebrate the city’s food culture, writing, and history.
A place for school groups, families, and all people to explore Portico’s collection and experiment creatively also forms part of the plans.
Dr Thom Keep, Librarian and CEO of The Portico Library, called the funding grant a ‘landmark moment’ in the Portico’s ‘rich and complex history’, and a ‘huge achievement’ for its staff, trustees, volunteers, and partners.
“Thanks to National Lottery players, we can reunite this extraordinary building and make room for people to discover, learn and create together,” he added.
“We have listened to thousands of people about what the Portico could become, and their ideas and experiences have helped shape these plans.
“Our ambition is a library that belongs to the whole city – a place to discover remarkable collections, question the stories we have inherited, and create new possibilities together.”
Manchester City Council has granted planning permission and listed building consent for the project, and the building is expected to close for construction in late spring 2028 and reopen once again in early March 2030.
Following reopening, the transformed library is expected to welcome around 95,000 visitors each year.
Featured Image – Purcell Architecture (Supplied)
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New data estimates that 7.3m Oasis fans are set to miss out on 2027 tour tickets
Emily Sergeant
New data has revealed that as many as 7.3 million Oasis fans could be set to miss out on tickets to the band’s 2027 tour.
In case you need bringing up to speed a little, it was announced earlier this week that, following the unprecedented success of the reunion tour, Oasis Live ’25, last year, including five nostalgia-drenched gigs at Manchester’s Heaton Park, Oasis would be hitting the road once again in 2027, and this time around, they’re going BIG.
We’re talking 11 nights at the Etihad Stadium and a return to the iconic grounds of Knebworth for four special shows there too, kind of ‘big’.
The iconic Manchester band will also be taking to a range of other world-famous stages across the globe, including five nights at Glasgow’s Celtic Park, and major cities like Barcelona, Amsterdam, Paris, Rome, and Las Vegas.
But despite the elevated number of dates the Gallaghers and co will be performing, some new data has unfortunately revealed that millions of fans may still not be lucky enough to snag a ticket.
The ticketing system for Oasis Live ’27 is not what it was for the last tour, nor will it be similar to many other tours of a similar scale in the past either, as this time, the band and their promotors are taking necessary measures to ensure ‘genuine fans’ get their hands on the tickets and that dynamic pricing doesn’t creep in.
Instead of going into detail on that now though, you can read our full guide on how to get tickets for the Manchester and Knebworth shows here.
Experts at online ticketing platform TicketSource have analysed the scale of demand for Oasis tickets by comparing the 10 million fans worldwide who queued for the initial release of 1.4 million tickets for their 2025 tour, with the newly announced 2027 tour dates and stadium capacities.
With an estimated 2.67 million tickets available across 38 dates and 11 locations between 21 May and 19 September 2027, Oasis could still face huge demand from fans hoping to see them live.
But research reveals the band would need to play 112 Wembley-sized shows to accommodate everyone who tried to get a ticket in 2025.
The 2027 tour would accommodate just 26.7% of those who tried to get tickets last time, meaning almost three-quarters (73%) of them could miss out, leaving a shortfall of more than 7.3 million fans.
Fingers crossed you’re among the lucky lot that secure tickets, though.
Featured Image – Joshua Halling (Press Image – Supplied)
Sophie Smith -
20th April 2022 
