They were shared alongside a message that read: “With burgers this good, you’ll leave your kids at home. What’s the worst that could happen? Happy Mother’s Day to all the mums out there.”
The ASA has now upheld three complaints it received about the post and said that the Otley Burger Company’s posts ‘trivialised the circumstances surrounding Madeleine’s disappearance and made light of a distressing news story concerning reports of child abduction and serious crime’, The Hoot reports.
There were similar copies of the advert (which the owner stated ‘is not an advert …’ in its caption) on Facebook and Twitter – all of have been deemed ‘likely to cause distress’.
The watchdog said: “The ASA considered the nature of the content to be of such a concern that we asked the relevant social media platforms to remove the content and suspend the account pending our investigation.
“The Otley Burger Company said that they would not use photos of Kate McCann in that manner again or superimpose images of Madeleine McCann being kidnapped. They said that all ads had been removed and would not be appearing again. They also said the image was a meme and there was no product placement, so it was not advertising.
“Meta stated that they had reviewed the content in the Instagram post and had removed it for violating their policies. They undertook a broader review of the Instagram account, removed further content and placed restrictions on the account.
“Twitter said the tweet had been deleted.”
Since the controversial social media posts were published, the Leeds takeaway owner has received backlash, including for the comments made on Mother’s Day where the business uses an offensive Madeleine McCann.
On Instagram, arguments broke out about the post with some suggesting the meme-style advertisement was uncalled for: “Let’s start a PR stunt using someone else’s dead daughter. [You’re] just a greasy burger flipper stay in your lane”.
Other said: “Madeleine McCann and her mum in this post ? Seems a bit sick and in very poor taste” to which the Otley Burger Company, clearly unphased, replied “only thing sick here is our photoshopping skillz”.
The ASA took the high-profile case of Madeleine McCann’s disappearance into account, along with the date – Mother’s Day – that the images were posted.
Their statement continued: “We noted that the ads were all posted on 27 March 2022 which was Mother’s Day. We considered that in combination with the images, the posting of the ads on that date was intended to further add to the shock factor and offensive nature of the ads. We also considered it was likely to have compounded the distress of those who saw the ads, and particularly for those who may have experienced the disappearance of a child.”
The Otley Burger Company has been told not to republish the advertisements to avoid ‘causing serious and widespread offence and distress’.
The Otley Burger Company has not yet publicly comment on the ruling.
Feature Image- The Otley Burger Company
Yellow weather warning could bring ‘winds of up to 80mph’ and heavy rain to North West
Autumn is well and truly underway as colder temperatures have already started to descend on the UK. Now, though, high winds and heavy rain are expected to hit various regions across the nation.
The Met Office announced a yellow weather warning on Monday afternoon, predicting that strong gusts of winds exceeding 55mph are set to affect northern and western parts of the UK on Wednesday.
Meteorologist Alex Deakin said Brits should prepare for a “blusterous and boisterous” week ahead.
A yellow weather warning can encompass everything from injuries and danger to life caused by flying debris, to structural damage, disruption to travel and public transport, as well power cuts and more.
‘Persistent rain and stronger winds’ are already said to be battering parts of Northern Ireland and Scotland, before beginning to sink into more central areas of the UK from Tuesday onwards.
With rainfall expected to measure in at between 30-50mm across western Scotland – as much as 80mm across some mountainous areas – the low pressure is due to hit the northern and western parts of England on Tuesday night.
Experts have warned that while they are yet to nail down the exact details of peak wind strengths, they could easily surpass 55-65mph.
“There is a chance the deep low pressure system will bring gusts of 70 to 80 mph to northern parts of the UK on Wednesday”, says Sherwin, warning that “should this develop, disruption to travel and wind damage would be more likely. In addition, heavy rain in the northwest may make travelling more difficult.”
Stronger gales will remain on the cards for the North West as well as some significant rain, with the heaviest showers expected to fall on more western regions.
Best get weighing those bins down and preparing for a potential work-from-home day.
In just seconds, the entire ceiling is ablaze, with terrified customers scrambling for the exit.
Greater Manchester Fire and Rescue service released the video in a bid to raise awareness and prevent any similar incidents at hospitality venues in the city-region.
The shocking incident occurred in a shisha bar in Rusholme, in May this year.
Fortunately, no one was seriously injured, but several people were taken to hospital with suspected burns.
In both this instance and in the One Eight Six incident, the cause of the blaze was determined as being ‘indoor fireworks igniting decorations, which then burned rapidly allowing the fire to spread’.
GMFRS is now working with licensing teams from the 10 councils in Greater Manchester to offer free information and advice sessions to owners and managers of cafes, bars, pubs and restaurants in advance of the Halloween, World Cup and the Christmas party season.
Leon Parkes, GMFRS’s director of prevention and protection, said: “Hospitality venues have a responsibility to keep their customers and staff safe and at Greater Manchester Fire and Rescue Service we want to help businesses to understand their legal responsibilities and take action to protect their property, staff and customers from fire.
“We have seen a couple of instances in the past year in Manchester where fires have broken out in venues caused by indoor fireworks setting light to decorations.
“While fortunately fires don’t occur very often, the impact of a fire can be devastating and many businesses don’t recover.
“Pubs, bars and other venues will be very, very busy during October, November and December. It’s important that staff prepare by getting trained in what they need to do and that they don’t inadvertently create a fire risk.
“We know that the last two years have been really difficult for hospitality businesses and hopefully the forthcoming World Cup and Christmas period will be a boost for them. We gave out fire safety advice in May last year as Covid-19 restrictions eased and we are now working with our partners to help hospitality businesses be safe and stay safe.”