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New National Highways campaign launched to prevent ‘intrusive’ act that 43% of drivers admit to doing

Are you one of them?

Emily Sergeant Emily Sergeant - 17th July 2025

A new campaign has been launched by National Highways to raise awareness of an ‘intrusive’ driving act that 43% of Brits admit to doing.

Whether intentional or not, tailgating – a term used for driving too closely behind another vehicle – is known to create tension and anxiety for drivers across the UK, and remains a serious safety issue for other road users, which is why National Highways has launched a campaign to tackle the issue.

Recent Government statistics have shown that tailgating leads to an average of 147 deaths or serious injuries every year on motorways and major A-roads, with 60% of drivers saying that being tailgated makes them feel uncomfortable.

But despite this, 43% of drivers admit to tailgating ‘at least sometimes’.

The National Highways’ new campaign, titled Make the Change: Two Seconds is all it Takes, is working to highlight how one person’s driving behaviour, even if unintentional, can cause real stress for others.

The agency said the simple message in the campaign’s name highlights that all drivers need to do is maintain this ‘suitable’ following distance.

“Small changes in driving behaviour can have a big impact on overall road safety and everyone’s wellbeing on the road,” the campaign reads.

Woman driving a car
A new National Highways campaign has been launched to prevent ‘intrusive’ tailgating on UK roads / Credit: pxfuel

“Keeping a safe following distance of at least two seconds is a simple yet vital habit. It significantly improves road safety while promoting a calmer, more respectful driving atmosphere for everyone.

“Following another vehicle too closely can make the driver ahead feel stressed and pressured. It’s much like someone standing too near to you in a queue – uncomfortable and intrusive.

“Respecting space matters just as much on the road as it does in everyday life.”

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As a way of maintaining the two-second gap, the National Highways encourages drivers to ‘pick a fixed point up ahead’, such as a road sign or lamppost, and as the car in front passes it, start counting: ‘one thousand one, one thousand two’.

If you reach that point before finishing the count, you’re too close and need to ease off the accelerator to allow more space.

Featured Image – Edward Lawrence (via Unsplash)