The public is being urged to only call 999 for “life-threatening emergencies” as ambulance strikes begin across the North West today.
Amid what can only be described as continuing unrest in many industries and sectors of the economy, and just less than a week after the largest nursing strike in NHS history began, tens of thousands of ambulance workers who are members of the GMB Union, Unite, and Unison are all taking part in industrial action and staging a mass walk-out today.
The start of the industrial action comes after North West ambulance workers were among the 15,000 to vote on what is being described as the “biggest strike in 30 years” back in October – with GMB Union saying its members were angry over the government’s imposed 4% pay award, which it said was “another massive real terms pay cut”.
The union said that when it comes to taking strike action, ambulance workers “don’t do this lightly” – but they are “desperate”.
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Today during the industrial strike action, ambulances will still be available to respond, although they will be prioritised for life-threatening injuries and illnesses. Use https://t.co/Q9820lkBIm, your GP or local pharmacy for help with non-urgent health concerns. pic.twitter.com/ujFvA2R4M5
The NWAS has issued a statement ahead of the industrial action to explain what the public can expect of its services on strike days, and is also urging people not to call 999 unless it’s in the case of “life-threatening emergencies”.
Ambulances will still be available to respond on strike days, the NWAS said, but they will be “prioritised” for life-threatening injuries and illnesses.
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Typical emergencies the NWAS says services would be prioritised for include cardiac arrest, loss of consciousness, fits that aren’t stopping, breathing difficulties, severe bleeding, allergic reactions, and serious head injuries.
If hospital treatment is required, the NWAS said patients should also consider taking alternative transport – such as a taxi, or getting a lift from family or friends.
Equally, they should use 111.nhs.uk their GP or local pharmacy for help with non-urgent health concerns.
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Public urged to only call 999 for ‘life-threatening emergencies’ as ambulance strikes begin / Credit: NWAS
“We have tried and tested plans to manage any disruption, however, it’s important to understand there will be an impact on the public,” explained Ged Blezard – Director of Operations at the NWAS.
“We want you to continue to ring 999 if you are in a life-threatening situation.
“However, we are advising patients, that they should consider other forms of transport if they still need to go to a hospital.
“We are maximising our own resources, using private providers and military support where appropriate and working closely with our Trade Unions to provide cover for the most serious emergencies, and we are also working with our healthcare partners to maintain patient safety during these periods of industrial action.”
Mr Blezzard also warned people against repeatedly calling on 999 to check for ambulance updates.
He continued: “If you have already called 999 to request an ambulance, please only call back if your condition has worsened or to cancel the ambulance, as repeatedly calling 999 can block phone lines for other emergencies.
“If you need urgent care, use the symptom checker at NHS 111 online, which will direct you to the most appropriate support.”
Featured Image – NWAS
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Firefighters continue to tackle moorland fire at Dovestones Reservoir amid ‘strong’ winds
Emily Sergeant
Firefighters are continuing to tackle a large moorland fire near Dovestones Reservoir.
After the blaze broke out on Saturday evening at the popular beauty spot in Oldham, prompting a major multi-agency response that has now entered its second day, fire crews from Greater Manchester Fire and Rescue Service (GMFRS) have been working around the clock in challenging conditions to contain the fire and prevent further spread across the moorland.
Specialist wildfire resources, command support units, drone technology, and partner agencies have also been deployed as operations continue across multiple sectors of the incident.
To make matters worse, ‘strong’ winds yesterday carried smoke across parts of Greater Manchester – with reports of haze and the smell of burning being received from areas well beyond the immediate vicinity of the fire.
Firefighters are currently tackling a moorland fire near Dovestones Reservoir.
Crews from across Greater Manchester, supported by specialist wildfire resources, are working to extinguish the fire and prevent it from spreading further.
— Greater Manchester Fire and Rescue Service (@manchesterfire) July 11, 2026
Residents affected by smoke are advised to keep windows and doors closed where possible.
GMFRS say firefighters ‘remain focused’ on limiting the spread of the blaze while protecting the surrounding landscape and supporting ongoing operations in ‘difficult’ terrain.
“Members of the public are asked to avoid the area where possible to allow emergency services and partner agencies to carry out their work safely,” GMFRS said in a statement as firefighters remained at the scene overnight.
As operations continue, the fire service has issued another safety warning, urging people not to use disposable barbecues, light campfires or set off fireworks on or near moorland.
“In the current dry conditions, even a small spark can quickly develop into a significant fire,” their plea concluded.
Featured Image – GMFRS
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Urgent open water safety appeal issued after teen tragically dies in Dovestone Reservoir
Emily Sergeant
A new open water safety appeal has been issued after the body of a teenager was recovered from Dovestone Reservoir.
At around 7pm last Friday evening (10 July 2026), emergency services responded to an incident at popular beauty spot Dovestone Reservoir in Oldham, and upon arrival, they located a man, confirmed to be 18 years of age, unresponsive in the water.
The body was recovered from the water, but despite the best efforts of medical professionals, the man was sadly pronounced dead at the scene.
Speaking on the tragic situation, Detective Inspector Steven Horton, from GMP’s Oldham district, said: “We have tragically recovered the body of an 18-year-old man from the water and are conducting extensive enquiries to establish the full circumstances.
“Our thoughts remain with his family and friends during this incredibly difficult time.”
Greater Manchester Fire and Rescue Service (GMFRS) is also urging parents and guardians to remind their children about the dangers of swimming and jumping into open water during the hot weather and summer months.
Looks like it will stay warm a bit longer, so why not have a chat with your kids, or other young people you know, about the dangers of open water? It could save their life ❤️
Important messages to discuss with your child: • Jumping into open water can be fatal. It can be much… pic.twitter.com/vo5tHSHkyi
— Greater Manchester Fire and Rescue Service (@manchesterfire) July 10, 2026
One of the most common dangers is cold water shock, as even on warm days, cold water can quickly overwhelm the body, and hidden hazards below the water’s surface can also place people in danger within seconds.
Anyone who finds themselves getting into difficulty in the water is urged to put their head back with their ears submerged, relax and try to breathe normally, and move their hands to help them stay afloat, remembering that it’s okay if your legs sink as ‘we all float differently’, GMFRS says.
“You can spread your arms and legs to improve stability,” the fire service added in its appeal.