Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
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Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
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The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
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“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
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He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
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Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
News
Bolton man jailed for rape and ‘violent’ sexual assault of vulnerable woman
Emily Sergeant
A man who subjected a vulnerable woman to a violent sexual attack and then refused her medical help has been handed a lengthy jail sentence.
Kieran Naylor, of Bold Street in Bolton, was sentenced at Manchester Crown Courtyesterday (25 November) after being found guilty of two counts of rape, a section 18 assault, false imprisonment, and theft.
The offences took place around this time last year (9 and 10 December 2024), Greater Manchester Police (GMP) explained.
Naylor approached the victim at a nearby petrol station and invited her to his home, and once the pair were there, he became violent and sexually assaulted her. During the attack, the victim sustained serious injuries, including a broken wrist and femur, which required multiple surgeries.
Despite the injuries the victim sustained during the attack, Naylor refused to call for medical assistance and instead locked her inside his property.
The 39-year-old later left the address, taking the victim’s bank card along with him and attempting to make purchases in Bolton town centre.
#JAILED | #Bolton man subjected a vulnerable woman to a violent sexual attack and refused her medical help has been jailed for 14 years pic.twitter.com/EXlCr0hHM7
The victim eventually managed to reach the doorway, where a member of the public found her and called emergency services.
Police arrived at the scene and arrested Naylor there and then.
Following the trial at Manchester Crown Court, Naylor has been jailed for 14 years – with the police describing him as a ‘dangerous individual’.
“This was a shocking and deeply disturbing crime,” explained Detective Constable Lucy Birch, from Bolton CID. “Naylor is a dangerous individual who is rightly behind bars for a long time.
“We know how difficult this has been for the victim and her family, and her bravery ensured justice was served.”
Sadly, the victim passed away before seeing Naylor face justice, but GMP says the evidence she provided ensured he received a ‘substantial’ sentence.
DC Birch concluded: “It is saddening that she passed away before seeing Naylor sentenced, but her courage has helped protect other women from harm.”
Featured Image – GMP
News
Sankeys nightclub is returning to Manchester
Danny Jones
It’s officially happening: iconic local club Sankeys is coming back to Manchester city centre almost a decade on from its gutting closure.
The iconic ‘Sankey’s Soap’ nightlife space – which started out over in Ancoats during the mid-’90s – enjoyed numerous stints during its time in the clubbing world, as well as opening multiple partnered venues in the country and even overseas.
Now, approaching nine years after the shutdown, Sankeys is returning to Manchester in the new year, and Mancs are currently losing their minds.
Whether you are one of those who ‘remember it when’, or someone who sadly missed out on the halcyon days in the old Beehive Mill, we assure you that everyone is in agreement that this is nothing short of massive news…
First teasing the comeback back in July, as our city and the world at large were gripped by ‘Britpop Mania’ 2.0, the largely dormant Instagram account posted: “This week Manchester, and the UK, has been blessed with a homecoming of our very own, Oasis.
“We think Manchester deserves another homecoming… Definitely, maybe?”
The North West corners of the internet and veteran revellers alike were understandably quick to get excited by the potential revival, but nothing else had been said for months – until now.
Confirmed on Tuesday, 25 November, the infamous and storied nightclub’s social media team began by writing, simply: “The Legend Returns” and beckoning “a new era for Sankeys”.
It is still unclear as to where exactly the new and improved club(s) will be, but we do know that the events will be in the city centre. However, we do know we’ll be getting a familiar matrix grid installation as part of the design once again.
They will also be enforcing a strict new no-phones policy, which has become increasingly popular across the scene, thanks to the likes of Amber’s right here in Manchester.
Sankeys first opened in Manchester as "Sankeys Soap" in June 1994.[3] It was so called due to its residence inside Beehive Mill, Ancoats, which once was used to manufacture soap. The basement of the mill was transformed into a club and live music venue#pub#historypic.twitter.com/cnM6Nt23uZ
Sankeys may have remained an active promoter in the days since the building on the corner of Radium and Jersey Street (M4 6JG) closed – going on to become an unsuspecting office development – this will be the first event of the aforementioned next chapter in a flagship venue.
Promising a limited capacity of no more than 500 people, Sankeys is set to make its landmark return on
“We will only be open one night a week on Saturday. There will be no VIP or phones allowed on the dancefloor — everyone is a VIP. People need to stop taking pictures and start dancing to the beat.”
Hordes of clubbers, ravers, students and more are already signing up for early access and general admission tickets for the first two nights on Friday and Saturday, 30-31 January 2026 go on sale at 9am this Friday (28 Nov).
Get ready to grab yours HERE and party like it’s, well, 1994, 2017 – take your pick.
Georgina Pellant -
24th November 2021 
