Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
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Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
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The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
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“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
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He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
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Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
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Government sets up taskforce to deliver ‘urgent action’ on maternity care in England
Emily Sergeant
A taskforce aiming to deliver ‘urgent action’ on maternity care in England has been set up by the Government.
The new Maternity and Neonatal taskforce – which is chaired by the Health and Social Care Secretary, Wes Streeting – will tackle ‘deep-rooted inequalities’ and deliver urgent action on the recommendations of the independent national investigation into maternity and neonatal services in England.
This means that women, babies, and families will receive safer and higher-quality care from the NHS in the long run.
According to the Government, the expert panel includes families, senior NHS leaders, royal colleges, campaigners, academics, and third sector representatives.
The Government has set up a taskforce to deliver ‘urgent action’ on maternity care / Credit: Jimmy Conover (via Unsplash)
As part of the selection process, the Government has been working closely with harmed and bereaved families to ensure their personal experiences were reflected, and those who have been chosen collectively have the clinical expertise, lived experience, and sector know-how to deliver the changes so desperately needed for families.
Starting next week, the Secretary of State will chair regular roundtables with the new taskforce – with the first priority to agree its Terms of Reference.
The taskforce will also address recent developments in maternity and neonatal care, including recommendations from the Thirlwall Inquiry, and the independent review into maternity services at Nottingham University Hospitals NHS Trust.
📢 National maternity and neonatal investigation to be launched
Too many families have suffered preventable harm.
The investigation will urgently look at services with specific issues and the entire maternity system, making sure each family receives safe and compassionate care. pic.twitter.com/J8XkwGM9dN
— Department of Health and Social Care (@DHSCgovuk) June 23, 2025
The taskforce will also be supported by a wider range of experts – as part of ‘expert reference groups’ – that the Government says will bring ‘a broader range’ of perspectives.
“Every woman and baby deserve safe, compassionate care during pregnancy and birth, and the very best start in life,” commented Duncan Burton, who is the Chief Nursing Officer for England.
“Although NHS maternity and neonatal teams work incredibly hard to support women and families every day, we know there is more we must urgently do to improve care and experience.
“I look forward to working with members of the taskforce to improve safety and deliver the best possible outcomes and experience for women, babies, families, and colleagues working in these services.”
Featured Image – Credit: Aditya Romansa (via Unsplash)
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Manchester Piccadilly is closing AGAIN for more improvement works this weekend
Emily Sergeant
Manchester Piccadilly is set to close again for more improvement works this weekend.
In case you hadn’t heard, Manchester Piccadilly train station was closed for nine days back in mid-February while a ‘once-in-a-generation upgrade’ was carried out – with very few train services running in or out of the station in the process, and as you’d expect, widespread disruption caused for those travelling around the region.
But thankfully, after many journeys were impacted for those travelling to and from major destinations like Manchester Airport, and on the West Coast Mainline, the station was back up and running at the end of February, with passengers thanked for their patience in the meantime.
Network Rail invested £7.9m into the major upgrade, with the main points of action being to improve tracks, points, and signalling systems on the southern approach to Manchester Piccadilly station.
At the time it was announced that the station had reopened, passengers were alerted to further minor closures in the future, and one of those closures is set to take place this weekend.
🗓️ On 1 & 22 March, we’ll complete follow-up work following our £7.9m track upgrade at Manchester Piccadilly.
🛤️ Morning journeys will be disrupted on those days, with rail replacement buses in operation to keep you moving.
This Sunday (22 March), routine follow-up work will take place to secure the new railway foundation stone through a process called tamping, and this will impact trains until 1pm, so passengers are advised to check online ahead of time if planning to travel.
These upgrades are said to help deliver ‘smoother, more reliable’ journeys for passengers in the future, but during this time, trains from the south and east will not run into Manchester Piccadilly.
All station facilities at Manchester Piccadilly will remain open on the day, including the ticket office, Passenger Assist lounge, toilets, and retail outlets, and Metrolink trams will continue to stop at the station too.
Northern has confirmed that it will continue to run a reduced timetable on services to Liverpool Lime Street, Blackpool North, and Chester.
Georgina Pellant -
24th November 2021 
