Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
News
Government to ban the sale of energy drinks to children under 16
Emily Sergeant
The Government is to consult on banning the sale of ‘high-caffeine’ energy drinks to children under the age of 16.
Currently, it’s thought that around 100,000 children consume at least one high caffeine energy drink every day, and there is said to be ‘growing evidence’ that links these drinks to harmful effects on children – including things like disrupted sleep, increased anxiety, poor concentration, and reduced educational outcomes.
So, in a bid to ‘boost kids’ health’, both physical and mental, plans set out today will stop retailers from selling the drinks to those under 16.
The Government believes this move could prevent obesity in up to 40,000 children and deliver health benefits worth tens of millions of pounds.
The proposal would make it illegal to sell high-caffeine energy drinks containing more than 150mg of caffeine per litre to anyone aged under 16 years across all retailers – including online, in shops, restaurants, cafes and vending machines.
The proposals would not affect lower-caffeine soft drinks nor tea and coffee.
Government to ban the sale of energy drinks to children under 16 / Credit: NeedPic
Many major retailers already voluntarily restrict sales, but research suggests that some smaller convenience stores continue selling to children.
Leaders and ministers say early intervention is ‘crucial’ if they are to deliver on their pledge to create the healthiest generation of children ever.
The move to ban energy drinks for under 16s is backed by parents, teachers, and also teaching unions who report on pupils being unable to concentrate and focus because of them, and even so far as to negatively affecting grades and academic performance.
Acting now to improve children’s wellbeing will not only help give them the best start in life and prevent them from a lifetime of poor health, the Government claims, but also deliver tens of millions of pounds of health benefits, as well as future savings for the NHS and increased economic productivity.
The proposal aims to boost kids’ health, both physically and mentally / Credit: Pexels
“How can we expect children to do well at school if they have the equivalent of four cans of cola in their system on a daily basis?” commented Health and Social Care Secretary, Wes Streeting.
“Energy drinks might seem harmless, but the sleep, concentration, and wellbeing of today’s kids are all being impacted, while high sugar versions damage their teeth and contribute to obesity
“As part of our Plan for Change and shift from treatment to prevention, we’re acting on the concerns of parents and teachers and tackling the root causes of poor health and educational attainment head on.
“By preventing shops from selling these drinks to kids, we’re helping build the foundations for healthier and happier generations to come.”
Featured Image – Jorge Franganillo (via Flickr)
News
A FREE week-long event dedicated to Japan is coming to Manchester
Thomas Melia
An event dedicated to the East Asian country of Japan is making its way to Manchester city centre this month.
Simply titled ‘Japan Week’, this cultural ceremony aims to package up all the things this East Asian country has to offer, such as music and theatre, compiling them into a fantastic five-day showcase.
Taking place this weekend and based over in the ever-flourishing First Street complex – which will serve as the main hub – the festival is open to all.
We love anything that shows off just how multicultural this city is.
On Friday, 5 September, from 3-5pm, you can watch the Japan Week opening ceremony, which is taking place on an outdoor stage at First Street with the running order including dance acts and even ceremonial-style samurai performances.
With so many artistic events and cultural dates taking place in the growing mini-district that is First St (including Jack Rosenthal Street and Tony Wilson Place), it’s the perfect site for this month’s showcase.
This opening procedure is actually called ‘Kagami Biraki’, and if you attend on the day, you’ll be able to see the traditional opening of the sake barrel, which symbolises unlocking good fortune and the spirit of celebration.
Japan Week is coming to First Street in the city centre from Thursday, 4 September to Tuesday, 9 September, and, perhaps best of all, there are absolutely no tickets required.
More events on the Japan Week 2025 programme will also be taking place at other venues too.
Yes, as the goal of the festivities is to spread awareness and celebrate Japanese heritage and its connection to Manchester, the event is completely FREE – as it should be.
Georgina Pellant -
24th November 2021 
