Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
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Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
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The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
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“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
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He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
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Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
News
Royal Mail fined £21m by Ofcom failing to meet its delivery targets
Emily Sergeant
Ofcom has fined Royal Mail a whopping £21 million for failing to meet its delivery targets in the last financial year.
Each year, it’s the watchdog’s job to look at and measure Royal Mail’s delivery performance against nationwide annual delivery targets, and for the 2024/25 season, the company was required to deliver 93% of First Class mail within one working day of collection, and 98.5% of Second Class mail within three working days.
If Royal Mail misses its annual targets, Ofcom will first consider evidence of any ‘exceptional circumstances’ beyond the company’s control, and whether it would have achieved its targets had those events not occurred.
However, even after accounting for extreme weather events, Royal Mail was still found to have fallen short of its targets… and this time, they’ve been fined their highest sum so far.
We have fined Royal Mail £21m for missing its 2024/25 delivery targets, without justification.
The company must now urgently publish, and deliver, a credible improvement plan.
This is the third time in a row that Ofcom has found the company to be in breach of its regulatory obligations, after it was first fined a substantial £5.6m in November 2023, and then a further £10.5m in December 2024.
Royal Mail only delivered 77% of First Class mail and 92.5% of Second Class mail on time between April 2024 and March 2025.
Ofcom says it has therefore decided that the company breached its obligations by failing to provide ‘an acceptable level of service’ without justification, and took ‘insufficient and ineffective’ steps to try and prevent this failure.
“Hiding behind the pandemic as a driving factor in failures at Royal Mail does not cut it.”
Royal Mail has been fined £21m by Ofcom failing to meet its delivery targets / Credit: Royal Mail
The watchdog says this is likely to have impacted millions of customers who did not get the service they paid for.
“Millions of important letters are arriving late, and people aren’t getting what they pay for when they buy a stamp,” explained Ian Strawhorne, who is the Director of Enforcement at Ofcom.
“These persistent failures are unacceptable, and customers expect and deserve better.
“Royal Mail must rebuild consumers’ confidence as a matter of urgency, and that means making actual significant improvements, not more empty promises.
“We’ve told the company to publicly set out how it’s going to deliver this change, and we expect to start seeing meaningful progress soon. If this doesn’t happen, fines are likely to continue.”
Featured Image – Royal Mail
News
Thousands of elderly and disabled people to get free 24-hour bus travel across Greater Manchester
Emily Sergeant
Hundreds of thousands of elderly and disabled people in Greater Manchester are set to benefit from round-the-clock bus travel for free.
Currently, as part on an ongoing pilot scheme, people with a Transport for Greater Manchester (TfGM)-issued concessionary travel pass have free unlimited travel on Bee Network buses between 9.30am and midnight during the week, and all day on weekends and public holidays.
The rule was lifted in August on a trial basis for a month, meaning older and disabled residents in Greater Manchester had access to unlimited free bus travel any time between the allocated hours.
During the August trial, more than 100,000 journeys were made by older and disabled people – with up to 6,000 people a day making use of the pilot.
But now, after proving to be a huge success, the pilot is being extended even further, so that 400,000 eligible residents will now get free bus travel 24-hours a day, seven days a week, starting from 1 November.
If you travel with a TfGM-issued concessionary travel pass, from 1 November you’ll be able to use it on #BeeNetwork buses before 9.30am as part of a second month-long trial.
As well as free early-morning bus travel, during the trial starting in November, eligible residents will be able to board the Bee Network’s night buses for free too.
TfGM says allowing concessionary pass holders to travel at any time will ‘better connect’ them to healthcare, leisure, and retail opportunities.
“The last trial in August was a brilliant success, which saw more than 100,000 journeys made by our older and disabled people before 9.30am,” commented Greater Manchester Mayor Andy Burnham.
“We are now carrying out this second trial, at a busier time of year, to see whether we can safely remove the restriction permanently and help our older and disabled people to get to work, go shopping, and get to medical appointments.
“We want the Bee Network to be the best public transport system possible and this means it needs to support all of our residents and communities to make the journeys they need to make and use the bus more.”
Georgina Pellant -
24th November 2021 
