Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
ADVERTISEMENT
Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
ADVERTISEMENT
The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
ADVERTISEMENT
“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
ADVERTISEMENT
He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
ADVERTISEMENT
Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
News
A rare ‘Strawberry Moon’ will appear in the sky for the final time tonight – here’s when to catch it
Danny Jones
In the latest astronomical phenomenon to hit Britain and beyond in recent times, a rare ‘Strawberry Moon’ is set to appear once again in UK skies tonight, and you don’t want to miss it.
Put it this way: if you didn’t catch it last night, you won’t get another chance for nearly two decades.
The event only happens approximately every 18.6 years and will be the lowest it’s appeared above our part of the world that its been since 2006.
But for those who’ve never even heard of this, you might be wondering what exactly a Strawberry Moon is. We’re no experts, but this should just about fill you in.
Strawberry Moon 2025 – explained
Look up tonight for something sweet!
The full Strawberry Moon, named by the Algonquin tribes for the time of year that berries ripen, will take to the night skies on June 10-11. pic.twitter.com/GKr41bGUUV
Put in simplest terms, a Strawberry Moon occurs when the Moon reaches the extremes of its northernmost and southernmost rising and setting points on the horizon, creating a striking standstill impression to the human eye.
The name itself derives from native American culture and, in the case of June’s full Moon, it is dubbed as such not only because of its reddish hue but because it aligns with the start of summer and the beginning of strawberry harvest season.
Colliding with the summer solstice – with said standstill sometimes referred to as a ‘lunicstice’ – the moon will give more of an orange glow rather than pink or red like actual strawberries, but it’s nevertheless a stunning sight. It was already clocked across various parts of the globe since Monday:
— Veronica in the Fens 🧚🏼♀️ My Heart in Nature (@VeronicaJoPo) June 10, 2025
Why so low, moon-face?
As for why it’s going to loom so low over our skies this evening, UK archaeologist and historian Jennifer Wexler explained to BBC’s Sky At Night Magazine: “Over several years, the limits of moonrise and moonset themselves gradually change, until they reach the point where the northernmost and southernmost moonrise and moonset positions are at their maximum distance apart on the horizon…
“Once a major standstill is reached, the distance between northernmost and southernmost moonrise and moonset can be exceptionally far apart, and it stays that way for around two years.”
With all that in mind, this particular full Moon (10-11 June, 2025) will be the lowest full Moon in the sky for nearly two whole decades and won’t occur again until 2043, hence why so many have taken an interest in trying to catch it.
Speaking of…
When and where is best to see the Strawberry Moon in the UK?
Now, we won’t lie to you, Greater Manchester isn’t necessarily the best-placed area to see the upcoming Strawberry Moon in its full glory this Wednesday; the weather forecast has it that the skies are clearest right up at the top of England, as well as south-west Scotland.
However, provided there isn’t too much cloud coverage, it should still be visible across most regions, including the North West.
The moon is expected to rise around 9:30pm tonight, with the best window to see it appearing within the next hour or so following this period. It may not be as bright and bold as it appeared in some parts of the country on Tuesday, but it’ll still be something to behold.
In terms of what else meteorologists have said about the rest of this week, the weather is looking a bit all over the place, we’re afraid.
Wigan Warriors legend Billy Boston has become rugby league’s first knight
Danny Jones
The beloved Billy Boston, the definition of a Wigan Warriors legend, has been given the first knighthood in rugby league history.
A Welsh hero as well, the former professional was a pioneering force for black players in the UK during the mid-20th century, representing both Wigan and Great Britain, with over 500 competitive appearances, primarily as a winger.
Having scored an unprecedented total of 478 tries in 487 games for the Warriors (571 in his entire career), he remains not just one of their greatest icons but one of the most influential rugby league players of all time.
With that in mind, while it may have been long overdue, Boston was made a knight prior to the King’s birthday and before the honours list was even officially announced.
🎖️🏉 Today at Buckingham Palace, Sir Billy Boston became the first sportsman to receive a knighthood for services to Rugby League.
The King presented Sir Billy – who is considered one of the best Rugby League players of all time, scoring a British record of 571 tries and 488… pic.twitter.com/QD8jTR7jPS
Now 90 years old, an exception was made for the Cardiff-born ex-pro due to growing concerns over his health; moreover, Prime Minister Sir Keir Starmer dubbed it a “historic wrong that a sport which is the backbone of so many communities has waited so long to receive this honour.”
Since it’s taken a total of 130 years for someone from the discipline, we tend to agree.
Boston was sadly diagnosed with vascular dementia back in 2016 at the age of 82 – a disease that is being increasingly studied across rugby, given the contact sport’s strong connection to conditions like CTE (Chronic Traumatic Encephalopathy).
Head coach and fellow record-breaker, Matt Peet, wrote in a statement via the club: “Not just for Billy or Wigan, but for rugby league to get its first knighthood is great news. He’s an iconic figure and name in our Club, and he’s certainly part of the team at Wigan.
“He has a huge presence, and he’s just a really warm character. I’d just describe him as a gentleman, very humble, always up for a laugh, and he’s been very supportive since we’ve been in position.”
130 years of discrimination is over as Billy Boston becomes the first rugby league player to be knighted.
A Black Welshman who became a legend in Wigan, Billy is a pioneer as well as one of the greatest players of all time.
— Mike Meehall Wood (@MikeMeehallWood) June 9, 2025
Echoing his sentiment, Wigan Warriors‘ chairman, Chris Brookes, said, “I am absolutely delighted and so happy that Billy – and rugby league – has finally received the ultimate recognition his stellar career deserves”, with club CEO Kris Radlinski going on to to add: “He’s a cultural icon in rugby league.”
Unsurprisingly, WRL (the nation’s official governing body) joined the flood of individuals and organisations in celebrating the groundbreaking sporting great, writing: “The boy from Tiger Bay who became a Knight. A very proud day for Billy, his family and Wales Rugby League.”
Congratulations to a local legend who paved the way for generations of future rugby stars.
It’s been a special few days for the Greater Manchester side as their women’s team also made some history of their own this past weekend.
Georgina Pellant -
24th November 2021 
