Greggs sausage rolls have been spotted peeking out of bags and pockets in Primark window displays up and down the country, leaving some people wondering what the hell the retailer is up to.
Now, all has been revealed after it emerged yesterday that the fast-fashion chain is teaming up with none other than high street bakery Greggs for a first-of-its-kind collaboration.
Yes, believe it or not, the two appear to be releasing a fashion collection inspired by Greggs’ most popular baked goods. Sausage roll hoodies, steak bake t-shirts and maybe even a tuna crunch baguette could soon become must-have fashion items (we jest, but who knows).
In 2022, we can say with some confidence that weirder things have already happened. Satire is definitely dead, though.
The high street bakery’s fashion collection will go on sale at 60 stores up and down the country, including at several Primark stores in Manchester.
Due to launch to the public from 19 February, it is set to feature 11 different items including hoodies featuring the Greggs logo and a message reading “It’s a pastry thing” printed down one arm.
The company’s social media team teased the news out on Twitter, sharing a promo video online for what was referred to as a “freshly baked collab”.
The bakery chain also announced it would be opening its biggest ever Greggs cafe inside Primark’s flagship store in Birmingham on 12 February.
The imaginatively named ‘Tasty by Greggs’ will seat 130 covers and offer all its usual customer favourites such as sausage rolls, steak bakes, pizza slices and a selection of sweet treats.
A boutique pop-up showcasing the new clothing designs will also launch separately in Soho, London, on 17 and 18 February.
okay so either i’m having hunger hallucinations, or there is an actual @GreggsOfficial sausage roll in the window of Primark in Newcastle??? pic.twitter.com/WZKJhH3sZq
Visits here, however, will be strictly by invitation only – perhaps due to the fact that London is the only city in the UK that prefers Pret to Greggs, according to very important research conducted by Monzo.
Responses to the news online have been mixed, with some people very excited and others claiming they thought it must be a wind-up.
One said, “I am ashamed about my enthusiasm for this.”
Another wrote, “Is it April 1st?”
Whilst a third added, “If there’s Greggins I’ll be pissed! Won’t be better than the original though.”
If there’s Greggins I’ll be pissed! Won’t be better than the original though 💙🧡 pic.twitter.com/UFG7SwEVfm
The appetite for Greggs in the UK is, apparently, insatiable with the high street bakery brand achieving cult status amongst groups of all ages.
A nail artist Leeds achieved viral fame last year after creating her own Greggs-inspired nail art, complete with a tiny hanging sausage roll, whilst others have flocked to Twitter to share their own Greggs creations.
One user shared a pair of logo-emblazoned ‘Greggins’, another a set of Greggs-related band tees.
Suffice to say, creating Greggs merch is not a new idea – just up until now, it’s mostly been a DIY activity. We guess it’s just a pastry thing.
The Manchester charity that’s championing the community one step at a time
Thomas Melia
There’s a Manchester-based charity which is helping uplift and champion communities throughout the city centre and wider Greater Manchester region.
Us Mancs certainly know a thing or two about community, whether it’s our influential music scene, football clubs, our hospitality scene and so on, but Forever Manchester takes this to the next level.
This charity has been consistently funding and supporting community initiatives throughout Greater Manchester by helping people achieve the extraordinary, all while maintaining plenty of local pride.
Forever Manchester was born from a mission to support the people and places that make Greater Manchester magic, and is all about making sure the community is at the forefront of everything they do.
Credit: Forever Manchester
The community-first charity has invested over £65 million into local communities and awarded £517,968 to over 100 different community groups.
This isn’t a new charity either, Forever Manchester has been deep in our city’s culture for quite some time since launching in 1989, most notably commissioning local poet Tony Walsh’s ‘This is the Place’.
The piece was originally published in 2012 before finding a very special place in our hearts back in 2017 when Walsh performed the poem at a vigil for the Manchester Arena attack.
This love letter to Manchester has not only gone on to become a part of the city’s history but also reaffirmed this organisation’s place throughout communities in the region.
Credit: Supplied
Now, the community-minded charity is ready to make a mark in 2025 with a whole host of initiatives, including a Forever Manchester lottery, pub quizzes, comedy nights and disco bingo.
Anyone looking to find out more information about this community-first charity and see some examples of the work it does can visit Forever Manchester’s official website.
Remember, this is a city that looks after its own – that’s the kind of energy we want to see you keeping up all year long.
And, if you have a soft spot for a tote bag or wall art prints, look no further than Forever Manchester’s shop, where every purchase directly contributes to community activities in Greater Manchester HERE.
Billie Eilish at Co-op Live, Manchester – tickets, times, setlist and more for UK tour
Thomas Melia
Billie Eilish is ready to take over Co-op Live for four nights of tear-jerking, heart-wrenching, belly-aching hits right here in Manchester.
Ms. ‘Ocean Eyes’ herself is coming to Manchester this month, and we’re on hand with all the info you need so you don’t have to ‘Guess’ anything on the day of your show.
Billie Eilish has cemented her position in the music industry as one of the leading hitmakers, and at only 23 years old, this artist has won nine Grammy Awards and racked up three UK number-one singles.
The American star has been grafting since her early teens, dropping her first ever EP, don’t smile at me, in 2017 at only 16 years old and has reached height after height ever since.
Billie Eilish gig guide
Billie Eilish is playing at Co-op Live in Manchester on 19, 20, 22 and 23 July.Credit: Press shot (supplied)
Her latest album ‘Hit Me Hard and Soft’, which is also the name of the tour, is Eilish’s third studio album and it’s stacked with bangers like ‘Birds of a Feather’, ‘Lunch’ and ‘Wildflower’, just to name a few.
Are there tickets left for Billie Eilish tickets in Manchester?
Anyone after tickets to any of the upcoming Billie Eilish gigs in Manchester might be in for a ‘not-so-lovely’ surprise, as you can expect, as most general tickets are sold out.
However, anyone who’s missed out on tickets for Billie’s FOUR-gig run in Manchester can still take a look at a variety of premium ticket packages.
You can grab your ‘Birds of a Feather’ and a ticket or two for the Saturday, 19 July show HERE.
Pack your ‘Lunch’ and put on your best outfit because there are exclusive tickets for the Sunday, 20 July gig HERE.
Your friends will be calling you ‘The Greatest’ when you let them know about the premium tickets still left for Tuesday, 22 July right HERE.
Finally, grab ‘L’amour De Ma Vie’ and sing your heart out with a range of hospitality tickets to choose from on Wednesday, 23 July HERE. And breathe…
Billie Eilish setlist
Chihiro
Lunch
NDA
Therefore I Am
Wildflower
when the party’s over
The Diner
ilomilo
bad guy
The Greatest
Your Power
Skinny
TV
bury a friend
Oxytocin
Guess
everything i wanted
lovely / Blue / ocean eyes (Medley)
L’amour De Ma Vie
What Was I Made For?
Happier Than Ever
Birds of a Feather
What are the stage times for Billie Eilish in Manchester?
Co-op Live has a strict curfew of 11pm, meaning concertgoers can be safe knowing ‘when the party’s over’ it won’t be well into the early hours.
Doors for ‘Hit Me Hard and Soft’ tour are scheduled for 6pm with support acts Syd and Magdalena Bay on hand to soundtrack your evening and leave you feeling ‘Happier Than Ever’ before Billie at 8pm.
The first act, Syd, is known for co-founding influential R’n’B band, The Internet (big fans, by the way), and has just dropped a new solo single ‘Die For This’ ahead of her Billie Eilish tour stint.
How to get to Co-op Live
Tram
For those of you heading to Co-op Live, you’ll be glad to know it’s right next door to a rather famous big blue stadium and its integrated Metrolink stop.
Head along the light blue or orange lines directly to the Etihad Campus or Ashton-under-Lyne, and you can get off the tram literally spitting distance from the arena. You can find the full map HERE.
Trams run frequently on the Ashton-Eccles line to the Etihad stop, with services leaving every six minutes from the city centre until 01:00 on Fridays and Saturdays.
The ‘Hit Me Hard and Soft Tour’ will mark Billie Eilish’s first ever Co-op Live appearance.Credit: William Drumm (supplied)
Bus
You can find the full list of bus routes HERE, with the one in closest proximity to the venue being the 53 bus, which runs from Cheetham Hill through to Higher Crumpsall, Old Trafford and Pendleton, leaving just a two-minute walk to Co-op Live. You also get free Bee Network travel with any valid event ticket.
Getting there by car and parking
If you’re driving, there is limited parking available at the venue,e but this must be pre-booked ahead of time and there are designated drop-off areas.
The postcode is M11 3DU, and you can follow the signs towards the wider Etihad Campus as you get closer; directions to the adjacent drop-off points will also be signposted.
Keep in mind that congestion on the roads close to the stadium is expected to gather around two hours prior to any event, so if you are travelling on the road, these are the suggested times they provide come event day – though estimates will vary, obviously:
Alan Turing Way (both directions): plan an additional 20 minutes into any journey by road.
Hyde Road (eastbound): expect an additional 15 minutes to be added to your journey.
Mancunian Way (westbound): plan for an extra 10 minutes of travel time.
There are also three park-and-ride facilities near Co-op Live, but be advised that the Velopark and Holt Town stops will be closed post-event to help safely manage crowds:
Ashton West (Ashton line) – 184 spaces and 11 disabled spaces
Ladywell (Ashton-Eccles line) – 332 spaces and 22 disabled spaces
Walk/cycle
Lastly, Co-op Live is only a half-hour stroll from Manchester Piccadilly, and you could even walk along the canal all the way to the front door if you fancy taking the scenic route.
Greater Manchester now also offers the option to hire bikes via the Beryl app, with riders able to locate, unlock, get to their destination and then safely lock up the bike all through an easy-to-use app. There are hire points just near the south-west corner of the Etihad Stadium on Ashton New Road.
For more information on all travel options, you can check out the enhanced journey planner.