Greggs sausage rolls have been spotted peeking out of bags and pockets in Primark window displays up and down the country, leaving some people wondering what the hell the retailer is up to.
Now, all has been revealed after it emerged yesterday that the fast-fashion chain is teaming up with none other than high street bakery Greggs for a first-of-its-kind collaboration.
Yes, believe it or not, the two appear to be releasing a fashion collection inspired by Greggs’ most popular baked goods. Sausage roll hoodies, steak bake t-shirts and maybe even a tuna crunch baguette could soon become must-have fashion items (we jest, but who knows).
In 2022, we can say with some confidence that weirder things have already happened. Satire is definitely dead, though.
The high street bakery’s fashion collection will go on sale at 60 stores up and down the country, including at several Primark stores in Manchester.
Due to launch to the public from 19 February, it is set to feature 11 different items including hoodies featuring the Greggs logo and a message reading “It’s a pastry thing” printed down one arm.
The company’s social media team teased the news out on Twitter, sharing a promo video online for what was referred to as a “freshly baked collab”.
The bakery chain also announced it would be opening its biggest ever Greggs cafe inside Primark’s flagship store in Birmingham on 12 February.
The imaginatively named ‘Tasty by Greggs’ will seat 130 covers and offer all its usual customer favourites such as sausage rolls, steak bakes, pizza slices and a selection of sweet treats.
A boutique pop-up showcasing the new clothing designs will also launch separately in Soho, London, on 17 and 18 February.
okay so either i’m having hunger hallucinations, or there is an actual @GreggsOfficial sausage roll in the window of Primark in Newcastle??? pic.twitter.com/WZKJhH3sZq
Visits here, however, will be strictly by invitation only – perhaps due to the fact that London is the only city in the UK that prefers Pret to Greggs, according to very important research conducted by Monzo.
Responses to the news online have been mixed, with some people very excited and others claiming they thought it must be a wind-up.
One said, “I am ashamed about my enthusiasm for this.”
Another wrote, “Is it April 1st?”
Whilst a third added, “If there’s Greggins I’ll be pissed! Won’t be better than the original though.”
If there’s Greggins I’ll be pissed! Won’t be better than the original though 💙🧡 pic.twitter.com/UFG7SwEVfm
The appetite for Greggs in the UK is, apparently, insatiable with the high street bakery brand achieving cult status amongst groups of all ages.
A nail artist Leeds achieved viral fame last year after creating her own Greggs-inspired nail art, complete with a tiny hanging sausage roll, whilst others have flocked to Twitter to share their own Greggs creations.
One user shared a pair of logo-emblazoned ‘Greggins’, another a set of Greggs-related band tees.
Suffice to say, creating Greggs merch is not a new idea – just up until now, it’s mostly been a DIY activity. We guess it’s just a pastry thing.
Ancoats bar Sammy’s closes after ‘online smear campaign’
Daisy Jackson
A popular late-night bar in Ancoats has announced its official closure after several months of silence.
Sammy’s Bar, which was styled as a retro 70’s diner and stayed open into the early hours, has said the bar ‘is officially no longer’.
In a statement shared on the bar’s Instagram stories, founder Sammy Shonn said that there was been an ‘online smear campaign’ and has decided to sell the bar ‘for my own mental wellbeing’.
The account, and the bar itself, will now be transferred to new owners.
Sammy’s opened in 2019 and was a popular, hidden-bar-style spot for late-night cocktails and DJs.
Their full statement reads: “It’s with regret that I inform you Sammy’s is officially no longer.
“Whilst I vehemently maintain my total innocence against all of the hurtful allegations made against me and my character in a recent online smear campaign, for my own mental wellbeing, I’ve made the difficult decision to sell the bar, along with all its associated assets, including this social media account.
“Thank you to everyone for your custom, your love and your support since 2019.
“Together we created something special. I am now transferring this account to the new owners, who I am sure will post something shortly regarding their plans.”
A petition has been created to make Prestwich’s Oasis-inspired ‘Aldeh’ sign permanent
Danny Jones
We love how Greater Manchester, the UK and, indeed, the whole world have been gripped by Oasis fever – even brands like Aldi, who recently renamed one of their local shops ‘Aldeh’ in honour of Oasis and Manc accents everywhere; in fact, there’s even a petition to make it permanent.
And it’s already starting to gather some steam…
That’s right, the Aldi in Prestwich – or ‘Aldeh’ as we shall hopefully refer to it from now until forever – has seen not just local shoppers in and around Bury, but Oasis fans and even just curious Mancunians visit the location to see it for themselves.
In case this silly but oddly satisfying bit of news somehow passed you by, here it is in all its (What’s the Story?) Morning Glory:
A slightly caricatured and over-the-top impersonation of the most Gallagher-esque voice ever? Maybe. Fun to record? Definitely Maybe.
The sign itself has stood outside the branch located near Heaton Park for just over a fortnight now in honour of the Live ’25 reunion gigs and has drawn plenty of attention.
As described by the creator of the petition, Ella Curtis – a Manchester native herself – “photos of the sign went viral, because it tapped into something meaningful: pride in where we’re from, and in what this city has given the world. In short, Prestwich got its own Blue Plaque.”
Simply entitled, ‘Make “Aldeh” Permanent: A Tribute to Manchester’s Musical Legacy’, you can find a lengthy and surprisingly inspiring explanation detailing why the petition matters down below.
“1. A Tribute to Manchester’s Cultural Legacy
Manchester’s contribution to music – and to British culture more broadly – is unmatched. Oasis gave the world BritPop and helped define a generation. The ‘Aldeh’ sign reflects that heritage in a way that feels authentic, local, and proud.
2. A Source of Local Pride
As a proud Mancunian, I’ve seen the reaction firsthand. The sign has brought a real sense of community, joy, and identity to the area. People stop to take pictures, to smile, to talk. In a time when towns often struggle to feel distinctive, this simple change has sparked something genuinely positive.
3. A Cultural Landmark in the Making
In just a short time, the sign has become a local attraction and even a landmark – a destination for fans. It is a symbol and reminder of how we, as Mancunians all came together to celebrate one of the biggest reunion concerts from one of the world’s biggest bands happening right on our doorstep!
The ‘Aldeh‘ sign might have started as a temporary campaign, but it’s come to mean something more – to this city, to its people, and to anyone who recognises the power of music and place.”
Of course we’ve signed it. (Credit: Screenshot via Change.org)
Already listed on Google as a ‘cultural landmark’, even boasting 5-star reviews, Aldi themselves have responded by saying: “Boss said we also need 10,000 likes and a comment from one of the Gallaghers.”
It’s your time to shine, folks – we’ll worry about the two later.
The ‘Aldeh’ petition page ends with a simple but moving message: “Sign if you agree – let’s make ‘Aldeh’ a lasting part of Manchester’s story.”
Listen, it’s very rare that you see a city, a country and arguably the entire world taken over by a collective obsession and unified love of music and art; with that in mind, you best believe we’re right behind this.
And if you fancy tacking the ‘Aldeh’ sign onto a tour of important Oasis heritage sights in 0161, then look no further.
Georgina Pellant -
9th February 2022 
