Greggs sausage rolls have been spotted peeking out of bags and pockets in Primark window displays up and down the country, leaving some people wondering what the hell the retailer is up to.
Now, all has been revealed after it emerged yesterday that the fast-fashion chain is teaming up with none other than high street bakery Greggs for a first-of-its-kind collaboration.
Yes, believe it or not, the two appear to be releasing a fashion collection inspired by Greggs’ most popular baked goods. Sausage roll hoodies, steak bake t-shirts and maybe even a tuna crunch baguette could soon become must-have fashion items (we jest, but who knows).
In 2022, we can say with some confidence that weirder things have already happened. Satire is definitely dead, though.
The high street bakery’s fashion collection will go on sale at 60 stores up and down the country, including at several Primark stores in Manchester.
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Due to launch to the public from 19 February, it is set to feature 11 different items including hoodies featuring the Greggs logo and a message reading “It’s a pastry thing” printed down one arm.
The company’s social media team teased the news out on Twitter, sharing a promo video online for what was referred to as a “freshly baked collab”.
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The bakery chain also announced it would be opening its biggest ever Greggs cafe inside Primark’s flagship store in Birmingham on 12 February.
The imaginatively named ‘Tasty by Greggs’ will seat 130 covers and offer all its usual customer favourites such as sausage rolls, steak bakes, pizza slices and a selection of sweet treats.
A boutique pop-up showcasing the new clothing designs will also launch separately in Soho, London, on 17 and 18 February.
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okay so either i’m having hunger hallucinations, or there is an actual @GreggsOfficial sausage roll in the window of Primark in Newcastle??? pic.twitter.com/WZKJhH3sZq
Visits here, however, will be strictly by invitation only – perhaps due to the fact that London is the only city in the UK that prefers Pret to Greggs, according to very important research conducted by Monzo.
Responses to the news online have been mixed, with some people very excited and others claiming they thought it must be a wind-up.
One said, “I am ashamed about my enthusiasm for this.”
Another wrote, “Is it April 1st?”
Whilst a third added, “If there’s Greggins I’ll be pissed! Won’t be better than the original though.”
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If there’s Greggins I’ll be pissed! Won’t be better than the original though 💙🧡 pic.twitter.com/UFG7SwEVfm
The appetite for Greggs in the UK is, apparently, insatiable with the high street bakery brand achieving cult status amongst groups of all ages.
A nail artist Leeds achieved viral fame last year after creating her own Greggs-inspired nail art, complete with a tiny hanging sausage roll, whilst others have flocked to Twitter to share their own Greggs creations.
One user shared a pair of logo-emblazoned ‘Greggins’, another a set of Greggs-related band tees.
Suffice to say, creating Greggs merch is not a new idea – just up until now, it’s mostly been a DIY activity. We guess it’s just a pastry thing.
Hawksmoor issues statement after ‘kicking out’ Tommy Robinson from one of its restaurants
Daisy Jackson
Hawksmoor has issued a statement after a viral video captured far-right activist Tommy Robinson being asked to leave one of its restaurants.
In the video, staff at the acclaimed British steak house told Robinson – real name Stephen Yaxley-Lennon – that he would have to go because members of staff feel uncomfortable serving you’.
The supervisor then politely told the party not to worry about the drinks and that they had been paid for, also handing over a business card for Hawksmoor CEO Will Beckett in case they wanted to discuss the matter further.
Robinson was dining in one of the group’s London restaurants with former prominent EDL member Guramit Singh Kalirai who challenged the staff and asked: “Is it because of the colour of my skin?”
The supervisor responded: “No, no, no. We have a duty of care to our members of staff. We like to look after our people, as I’m sure you can understand.”
After the video went viral on X, Hawksmoor went on to share a statement in response, saying that guests and staff ‘felt uncomfortable and complained’.
The statement, signed by CEO Will Beckett, added that the Hawksmoor team has faced ‘a huge amount’ of ‘quite concerning’ fallout from the Tommy Robinson incident.
He added that ‘this was not about politics or beliefs’.
Hawksmoor’s statement reads: “Our focus is always to give the best restaurant experience to the most people possible.
“On Thursday, a public figure was asked to leave one of our restaurants because guests and staff felt uncomfortable and had complained. The party left peacefully and politely on request.
“This was not about politics or beliefs. Hawksmoor is not a political organisation; we’re a group of restaurants. We want to welcome as many people as possible, regardless of background or views, to our teams or as our guests.
“We’re not trying to engage in a public debate. The team has had to deal with a huge amount of fallout from this, some of which is quite concerning. We would like to get back to focussing on looking after those people, and our guests. Thank you to them, and the many of you who have been so supportive.”
Police release footage of missing Manchester man Adeo Alston-Ekpei’s last-known movements
Emily Sergeant
Video footage showing the last-known movements of a Manchester man who’s been missing for three weeks now has been released.
Detectives at Greater Manchester Police (GMP) are continuing to search for Adeo Alston-Ekpei, who has not been seen since Friday 16 May.
The 25-year-old was seen in Fletcher Moss Park in Didsbury at around 3pm, before later being seen walking down Kingsway away from Manchester and close to the River Mersey, at around 5.20pm that same day.
Multiple lines of enquiry being explored by police at present, but anyone who believes they may have seen him from around this time, is asked to get in touch.
Adeo is described as being a mixed-race male, with long curly black hair and a long singular dreadlock, and bleached eyebrows. He has a cupid’s bow piercing and a right eyebrow piercing. He also has an ‘AKA’ tattoo on his right wrist, and a ‘24’ tattoo in the right side of his chest.
He was last seen wearing long blue denim shorts, an undone green short-sleeved button-up shirt, and white Adidas trainers.
Friends have also recently set up a public fundraiser to help with the search for Adeo.
Adeo Alston-Ekpei has been missing for almost three weeks / Credit: GMP
“We are dedicated to finding Adeo and getting much-needed answers for his family,” commented Detective Inspector Kelly, from GMP’s Manchester district, as the footage was released to the public this week.
“I would ask any residents around the Kingsway area, and surrounding housing estates off Kingsway into Gately, and who may have dashcam or CCTV footage from around this time, to please check and get in touch if you have any information.
“Likewise, if anyone believes they have seen Adeo, please get in touch with one of our officers. Any information is appreciated and investigated as we continue our work.”
#MISSING | We are continuing to ask for information relating to missing Adeo, who was last seen on May 16.
We have additionally released CCTV footage showing Adeo’s last known movements on Kingsway, Manchester.
— Greater Manchester Police (@gmpolice) June 5, 2025
A spokesperson for Adeo’s family described the missing man as ‘kind, funny, and intelligent’ with a ‘huge heart’, but they say he ‘wasn’t himself when he disappeared’.
“He may have come across as agitated, lost, or confused,” the spokesperson admitted. “In his last call to his mum, he was in a very vulnerable state.”
Anyone with any information regarding Adeo’s whereabouts is urged to contact South Manchester CID directly on 0161 856 6051 or 0161 856 6063, or you can use the LiveChat function on GMP’s website and quote log number 838 of 18/05/25.
Alternatively, you can report information to Crimestoppers anonymously on 0800 555 111.
Georgina Pellant -
9th February 2022 
