A true music entertainment pioneer and UK culture shaper left the building on Sunday, and his passing has rocked the foundation of many in the UK music industry and beyond.
Last night it was confirmed that Youtube star and SBTV founder Jamal Edwards had passed away, aged 31. Tributes have been pouring in thick and fast following the news of his death.
The son of Loose Women star Brenda Edwards, Jamal was awarded an MBE for his services to music in 2014. Described by his mum as an “inspiration” and the “centre of [her] world”, she has confirmed that he died of a “sudden illness” over the weekend.
He is credited with helping to kick start the careers of huge artists like Skepta, Ed Sheeran, Dave and Jessie J through his Youtube channel, but his impact stretched much wider than that – touching many artists in Manchester and beyond.
As Despa Robinson, CEO and founder of Birmingham-based record company B£83 Music wrote in tribute: “He left the door open and 1000s of us ran through it.”
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SBTV first launched in 2007 with a grainy video recording of a rap battle, filmed by Jamal on a college excursion to Cadbury’s chocolate factory in Birmingham. This DIY aesthetic would go on to define the channel in more ways than one.
Changing the career trajectory for a host of underground UK artists, SBTV helped to make artists ubiquitous at a time when urban music in the UK was changing rapidly and the industry just hadn’t caught up.
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Instead of waiting to get airplay on the radio or for a label to sign them, artists could pave their own way by getting onto his Youtube – and they flocked to him.
SBTV wasn’t the only channel doing this – but it was very much up there. Over the years, Jamal’s Youtube featured a huge array of Mancunian up-and-comers including DRS, Tobi Sunmola, Bugzy Malone, Shotty Horroh, Skittles, MC Fox, Fumez, Chimpo, Blizzard, Lady Ice and many more.
As Manchester rapper Lady Ice put it: “Back then no one was really looking at us Manny artists and being a female was worse.”
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“In 2014 Jamal Edwards was the first person that gave me an opportunity to hit a major platform. You believed in me.”
“You have done incredible things for the scene. A true pioneer. Fly high.”
Harnessing the power of Youtube before others had caught on, SBTV successfully undercut the traditional music industry trajectory and launched a whole new generation of urban artists to fame in a way that took the mainstream by surprise.
As Guardian columnist Kieran Yates wrote of Edwards back in 2017, “[he] enabled and emboldened artists to make the case that they had a real following. He legitimised the voices of the streets.”
Manchester rapper Blizzard has credited SBTV with shaping his career, but he has also spoken highly about him as a person too – tweeting about how he was there for him at his lowest ebb.
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Further tributes from Manchester artists have come from Konny Kon and Tyler Daley of Children of Zeus, who this morning tweeted “We should all make an effort to tell people while they’re here what we think of them”.
Manchester rapper and producer Chimpo described him as a pioneer and gentleman, writing: “Rest Easy Jamal. All the success he had n legendary things he achieved, my man still had all the humbleness and enthusiasm in the world. A pioneer and a gentleman.”
And a Mancunian reporter for ITV, Jam Williams-Thomas, said: “This man did so much for grime and UK music. I grew up watching SBTV to see all the underrepresented artists of the scene. His grind is unmatched. A real inspiration and a huge, huge loss to the industry. Honoured to share first names with you. RIP Jamal Edwards.”
Manchester night tsar and Warehouse Project founder Sacha Lord tweeted: “RIP the nicest, loveliest guy in the industry, Jamal Edwards. Shocked and very very saddened, A legend.”
Manchester’s Thirty Pound Gentleman founder, Danny ‘Falz’ Fahey, wrote: “Jamal E Edwards is a pioneer and creator we can’t ever forget in our culture. Always with the self belief and encouragement for our young people, always close to the ground regardless of his remarkable success. Rest well.”
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Dave tweeted: “Thank you for everything. Words can’t explain.”
Vernon Kay wrote: “Jamal Edwards. RIP. Always someone you were drawn to. Learnt so much from him every time we met…A pioneer and a generous dude. Shocked he’s gone.”
Feature image – Flickr
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Man United broadcaster FlexUTD responds after suffering ‘awful’ racist abuse on camera
Danny Jones
Manchester United content creator, YouTuber and digital presenter, FlexUTD, has shared a disappointed but defiant response following a racist incident captured during a video after the game this weekend.
Flex – real name Flex Alexander – is a familiar face among Man United fans and a well-known personality across the online English football culture, having previously worked with another popular fan channel in The United Stand before founding his own brand, United View.
Whilst recording his regular post-match analysis outside Old Trafford after the 1-1 draw against Chelsea on Sunday, the social media influencer was interrupted by a woman and fellow United supporter.
After seemingly giving someone a quick shout-out, she then proceeds to wander out of frame before appearing to utter a racial slur off-camera in the form of an offensive twist on the fan base’s famous anti-Glazer chant.
In the video shared to the official YouTube channel, he is visibly stunned by the racist outburst and members of the crew behind the camera can also be heard asking, “Did you just see what I think you said?”, adding “There’s always one or two.”
The identity of the female United fan is still unknown and although her face remains blurred for legal reasons, Flex himself did come out on social media to ask people to “find this woman” in order for the club to identify her and the authorities to punish her accordingly.
Still taken aback by the racial slur, Flex simply goes on to describe the off-hand abuse as “crazy” before insisting that the moment will be staying the full edit so as not to let the incident go unnoticed.
Ever since the video was released, other Reds, football fans and content creators alike have been sharing their support online.
One person wrote, “It’s 2024 and we’re still seeing people saying racist things and they think they can get away with it. Hope Flex gets justice for this.”, while another tagged the club and added: “Can’t be having these type of fans enter the stadium.”
Flex has since responded online in a separate video, thanking people for their heartfelt messages, but despite assuring that he has a “thick skin”, he quite rightly went on to add that people of colour shouldn’t have to deal with that kind of intolerable behaviour and he is simply “tired”.
Disgraceful. Hope your ok @FlexUTD we are all united together ❤️
Retired striker and former United coach Benni McCarthy also reached out online to offer some kind words, writing: “Hi mate, hope you [are] ok. That was absolutely unnecessary and you shouldn’t have to deal with such behaviour. Stay strong bro and behind you all the way.”
The club themselves are yet to issue a statement regarding the incident but with both current players and former staff responding, it likely won’t be long before the individual is identified and issued with a ban. United had to deal with similar incidents regarding racism and homophobia last season.
It goes without saying that we condemn discrimination in all its forms; our thoughts go out to Flex and everyone else affected by the incident and hope the incident is dealt with swiftly. The beautiful game is for everyone and there’s no room for racism in any walk of life. #KickItOut.
You can watch Flex’s full video addressing the situation, in which he urged people to “stay strong, keep fighting” and “stick together”, down below:
FlexUTD’s full response following the appalling racist incident on 4/11/2024.
Featured Images — United We Stand (via YouTube)/FlexUTD (via X)
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Family pays tribute to ‘big family man’ found dead 10 days after going missing
Daisy Jackson
The family of a man who was found dead in Wigan 10 days after he was reported missing have now paid a touching tribute to him.
David Edmonds, 55, has been described by his loved ones as a ‘big family man’ who loved sports, travel and his family.
David had been missing for nine days after last being seen in the Bodmin Drive area of Platt Bridge at around 11pm on Sunday 20 October.
Tragically after extensive searches, on Wednesday 30 October police found a body, later confirmed as David.
His wife has now released a statement on behalf of his family, describing him as a ‘happy chap’ who was well-loved by his family, friends and colleagues.
She said: “He was a hard worker and worked all his life. His first job was with his father at a local factory, and he worked there from a young age up until recently.
“He was a big Everton supporter and loved going to the matches. He held season tickets since he was a child. David liked all sports and watching anything with a ball, cricket, football, and rugby, especially Wigan rugby.
“He also liked horse racing; we would go to the races in York every year.
“He loved going on holiday and we travelled a lot together, we went to Australia, New York, Tenerife, and Benidorm.
“David was a big family man and adored his three nephews. He will be missed by all of us, he was so loved.
“We would like to thank the police and everyone who shared appeals on social media or went out searching for David.”
David’s family have asked for privacy whilst they grieve his loss.