A true music entertainment pioneer and UK culture shaper left the building on Sunday, and his passing has rocked the foundation of many in the UK music industry and beyond.
Last night it was confirmed that Youtube star and SBTV founder Jamal Edwards had passed away, aged 31. Tributes have been pouring in thick and fast following the news of his death.
The son of Loose Women star Brenda Edwards, Jamal was awarded an MBE for his services to music in 2014. Described by his mum as an “inspiration” and the “centre of [her] world”, she has confirmed that he died of a “sudden illness” over the weekend.
After the devastating death of Jamal, our thoughts are with Brenda today. She’s sent us this message: pic.twitter.com/EZWH3b5tcX
He is credited with helping to kick start the careers of huge artists like Skepta, Ed Sheeran, Dave and Jessie J through his Youtube channel, but his impact stretched much wider than that – touching many artists in Manchester and beyond.
As Despa Robinson, CEO and founder of Birmingham-based record company B£83 Music wrote in tribute: “He left the door open and 1000s of us ran through it.”
I used to talk to this 15 y/o kid on MSN & we compared notes on cameras in my early Despacam days.
That kid went on to become a giant by the name of Jamal Edwards. He left the door open & 1000s of us ran through it.
SBTV first launched in 2007 with a grainy video recording of a rap battle, filmed by Jamal on a college excursion to Cadbury’s chocolate factory in Birmingham. This DIY aesthetic would go on to define the channel in more ways than one.
Changing the career trajectory for a host of underground UK artists, SBTV helped to make artists ubiquitous at a time when urban music in the UK was changing rapidly and the industry just hadn’t caught up.
Instead of waiting to get airplay on the radio or for a label to sign them, artists could pave their own way by getting onto his Youtube – and they flocked to him.
SBTV launched the same year as YouTube did.
Its hard to describe just how hard things were for UK rappers at that time. But the best example is the charts – where there were 0 (zero) UK rappers in the Top 100.
Jamal’s vision gave a real platform to the underrepresented.
SBTV wasn’t the only channel doing this – but it was very much up there. Over the years, Jamal’s Youtube featured a huge array of Mancunian up-and-comers including DRS, Tobi Sunmola, Bugzy Malone, Shotty Horroh, Skittles, MC Fox, Fumez, Chimpo, Blizzard, Lady Ice and many more.
As Manchester rapper Lady Ice put it: “Back then no one was really looking at us Manny artists and being a female was worse.”
“In 2014 Jamal Edwards was the first person that gave me an opportunity to hit a major platform. You believed in me.”
“You have done incredible things for the scene. A true pioneer. Fly high.”
Harnessing the power of Youtube before others had caught on, SBTV successfully undercut the traditional music industry trajectory and launched a whole new generation of urban artists to fame in a way that took the mainstream by surprise.
As Guardian columnist Kieran Yates wrote of Edwards back in 2017, “[he] enabled and emboldened artists to make the case that they had a real following. He legitimised the voices of the streets.”
Manchester rapper Blizzard has credited SBTV with shaping his career, but he has also spoken highly about him as a person too – tweeting about how he was there for him at his lowest ebb.
This is why Jamal is the GOAT
I posted I was suicidal early last year and he phoned me out of the blue before ANYONE, even family – and he just chatted to me for nearly an hour about how things were gonna get better and I'll never ever forget that. 💔
Further tributes from Manchester artists have come from Konny Kon and Tyler Daley of Children of Zeus, who this morning tweeted “We should all make an effort to tell people while they’re here what we think of them”.
Manchester rapper and producer Chimpo described him as a pioneer and gentleman, writing: “Rest Easy Jamal. All the success he had n legendary things he achieved, my man still had all the humbleness and enthusiasm in the world. A pioneer and a gentleman.”
And a Mancunian reporter for ITV, Jam Williams-Thomas, said: “This man did so much for grime and UK music. I grew up watching SBTV to see all the underrepresented artists of the scene. His grind is unmatched. A real inspiration and a huge, huge loss to the industry. Honoured to share first names with you. RIP Jamal Edwards.”
RIP Jamal Edwards, a real trailblazer.
I remember seeing this ad spot in the X-Factor back in 2011 & being instantly inspired to get into media. Prayers for his family 🕊 pic.twitter.com/wc2BbiDjO3
Manchester night tsar and Warehouse Project founder Sacha Lord tweeted: “RIP the nicest, loveliest guy in the industry, Jamal Edwards. Shocked and very very saddened, A legend.”
Manchester’s Thirty Pound Gentleman founder, Danny ‘Falz’ Fahey, wrote: “Jamal E Edwards is a pioneer and creator we can’t ever forget in our culture. Always with the self belief and encouragement for our young people, always close to the ground regardless of his remarkable success. Rest well.”
Dave tweeted: “Thank you for everything. Words can’t explain.”
Vernon Kay wrote: “Jamal Edwards. RIP. Always someone you were drawn to. Learnt so much from him every time we met…A pioneer and a generous dude. Shocked he’s gone.”
Feature image – Flickr
News
Jason Manford has final word on ‘naughty’ rule that sparked unexpected Village Hotel experience
Danny Jones
Local comedian Jason Manford has shared “the last I’ll say on the matter between The People vs The Village Hotel”, after expressing his disappointment over a rule that saw him have a somewhat unexpected experience at one of their locations.
The Salford-born and Stockport-based stand-up was forced to share his room with another individual at The Village in Bournemouth after being told the hotel was fully booked.
Manford‘s room had essentially been resold, which led him to stay in a double with his friend and colleague; however, as explained in multiple videos, not everyone was fortunate enough to secure a last-minute solution.
Still, on the upside, at least they didn’t have to share a bed…
As detailed in the first of three posts seen above, Manford and co. arrived at the hotel late (as is typically the case with any touring comedian, especially a headliner) following his gig at the Bournemouth Pavilion Theatre on Sunday, 29 June.
The 44-year-old is currently on his ‘A Manford All Seasons’ tour, which saw a flurry of new dates added back in November, and got underway back in February.
Although he assured that the staff did their job and were “lovely” through the whole ordeal, he reiterated that he found the little-known rule “very naughty” and “not on”.
He also mentioned that a doctor who arrived shortly after them at the hotel reception, sadly, had to be turned away from the Bournemouth branch.
Manford went on to add that the hotel manager did apologise for the situation, but as he notes in the clips, the worry is that it could cause even bigger dilemmas if it were a wedding, someone with kids, “or a million different situations that you could have been in which are much more serious than [his].”
Essentially, the duo were just lucky they turned up when they did and said as much.
Despite noting that he’d heard of airlines opting for similar policies in the past, he confessed he’d never come across such a rule in more than “25 years of touring” as a comic.
Echoing his frustration, surprise and concern, musician Georgina Jackson said in the comments: “That is so bad! As a touring lone female musician who uses hotels a lot, what are we expected to do? But the fact is… they don’t really care…
“Thanks for highlighting it, as they might actually start caring when the bookings drop off! And, I imagine the hotel/town was busy with your audience!! How blinking ironic!!”
The hotel group has since asked the Salfordian funny man to take the very public complaints down, but Manford has refused despite them requesting quite “politely”, insisting that he believes more people need to know about obscure and largely unknown rules like these.
You can see the most recent and final statement on the whole Jason Manford-Village Hotel situation in full down below.
Featured Images — University of Salford (via Flickr)/Jason Manford (screenshot via Facebook)
News
New immersive Race Across the World Experience comes to Manchester this summer
Thomas Melia
Hit BBC TV show Race Across the World is launching an interactive experience in Manchester this summer, inspired by the series.
After five original series and two celebrity spin-offs, it was only a matter of time before the huge TV show materialised into ‘Race Across the World: The Experience’.
Just like the real programme, you will be sent on a mission across the heart of the city centre where you will have to complete tasks and reach various checkpoints to be crowned champion.
The missions will see players visiting Manchester hotspots, lesser known locations, renowned pubs, and distinctive landmarks across three hours.
Teams will rely on our trusty Bee Network as they take a trip on our vibrant yellow trams and buses to get around the city as they make their way to each puzzle and activity.
At each puzzle destination, participants will complete a challenge to guide them to their next location, all of which is pre-planned and spread across a five kilometre city-wide voyage.
For Mancs and anyone further afield, ‘Race Across the World: The Experience’ offers a whole new way to explore Manchester and gives you the chance to see some of the city’s best hidden gems, even if you are on a time limit.
This sounds like a great idea for friends and family alike, and based off the amount of times we’ve had to sprint down to Platform 14 at Manchester Piccadilly, I think us Mancs were born for this challenge.
In true Race Across the World style, the team who manages to finish not just with the fastest time but with the most budget remaining too, will be the ultimate victor.
Cast of BBC’s Race Across the World / Credit: BBC / Studio Lambert
Tom Rymer, Founder of CityDays, said: “Following an outstanding debut month in London that has thrilled fans of the show, both old and new, we are bringing the Race Across The World Experience to Manchester.
“New puzzles, new characters, new decisions and new discoveries, all coming soon over three new thrilling legs. Manchester, are you ready for your race?”
A launch date for ‘Race Across the World: The Experience’ is yet to be released but eager entrants can sign up to the official waitlist and find out even more information HERE.
Georgina Pellant -
21st February 2022 
