A true music entertainment pioneer and UK culture shaper left the building on Sunday, and his passing has rocked the foundation of many in the UK music industry and beyond.
Last night it was confirmed that Youtube star and SBTV founder Jamal Edwards had passed away, aged 31. Tributes have been pouring in thick and fast following the news of his death.
The son of Loose Women star Brenda Edwards, Jamal was awarded an MBE for his services to music in 2014. Described by his mum as an “inspiration” and the “centre of [her] world”, she has confirmed that he died of a “sudden illness” over the weekend.
After the devastating death of Jamal, our thoughts are with Brenda today. She’s sent us this message: pic.twitter.com/EZWH3b5tcX
He is credited with helping to kick start the careers of huge artists like Skepta, Ed Sheeran, Dave and Jessie J through his Youtube channel, but his impact stretched much wider than that – touching many artists in Manchester and beyond.
As Despa Robinson, CEO and founder of Birmingham-based record company B£83 Music wrote in tribute: “He left the door open and 1000s of us ran through it.”
I used to talk to this 15 y/o kid on MSN & we compared notes on cameras in my early Despacam days.
That kid went on to become a giant by the name of Jamal Edwards. He left the door open & 1000s of us ran through it.
SBTV first launched in 2007 with a grainy video recording of a rap battle, filmed by Jamal on a college excursion to Cadbury’s chocolate factory in Birmingham. This DIY aesthetic would go on to define the channel in more ways than one.
Changing the career trajectory for a host of underground UK artists, SBTV helped to make artists ubiquitous at a time when urban music in the UK was changing rapidly and the industry just hadn’t caught up.
Instead of waiting to get airplay on the radio or for a label to sign them, artists could pave their own way by getting onto his Youtube – and they flocked to him.
SBTV launched the same year as YouTube did.
Its hard to describe just how hard things were for UK rappers at that time. But the best example is the charts – where there were 0 (zero) UK rappers in the Top 100.
Jamal’s vision gave a real platform to the underrepresented.
SBTV wasn’t the only channel doing this – but it was very much up there. Over the years, Jamal’s Youtube featured a huge array of Mancunian up-and-comers including DRS, Tobi Sunmola, Bugzy Malone, Shotty Horroh, Skittles, MC Fox, Fumez, Chimpo, Blizzard, Lady Ice and many more.
As Manchester rapper Lady Ice put it: “Back then no one was really looking at us Manny artists and being a female was worse.”
“In 2014 Jamal Edwards was the first person that gave me an opportunity to hit a major platform. You believed in me.”
“You have done incredible things for the scene. A true pioneer. Fly high.”
Harnessing the power of Youtube before others had caught on, SBTV successfully undercut the traditional music industry trajectory and launched a whole new generation of urban artists to fame in a way that took the mainstream by surprise.
As Guardian columnist Kieran Yates wrote of Edwards back in 2017, “[he] enabled and emboldened artists to make the case that they had a real following. He legitimised the voices of the streets.”
Manchester rapper Blizzard has credited SBTV with shaping his career, but he has also spoken highly about him as a person too – tweeting about how he was there for him at his lowest ebb.
This is why Jamal is the GOAT
I posted I was suicidal early last year and he phoned me out of the blue before ANYONE, even family – and he just chatted to me for nearly an hour about how things were gonna get better and I'll never ever forget that. 💔
Further tributes from Manchester artists have come from Konny Kon and Tyler Daley of Children of Zeus, who this morning tweeted “We should all make an effort to tell people while they’re here what we think of them”.
Manchester rapper and producer Chimpo described him as a pioneer and gentleman, writing: “Rest Easy Jamal. All the success he had n legendary things he achieved, my man still had all the humbleness and enthusiasm in the world. A pioneer and a gentleman.”
And a Mancunian reporter for ITV, Jam Williams-Thomas, said: “This man did so much for grime and UK music. I grew up watching SBTV to see all the underrepresented artists of the scene. His grind is unmatched. A real inspiration and a huge, huge loss to the industry. Honoured to share first names with you. RIP Jamal Edwards.”
RIP Jamal Edwards, a real trailblazer.
I remember seeing this ad spot in the X-Factor back in 2011 & being instantly inspired to get into media. Prayers for his family 🕊 pic.twitter.com/wc2BbiDjO3
Manchester night tsar and Warehouse Project founder Sacha Lord tweeted: “RIP the nicest, loveliest guy in the industry, Jamal Edwards. Shocked and very very saddened, A legend.”
Manchester’s Thirty Pound Gentleman founder, Danny ‘Falz’ Fahey, wrote: “Jamal E Edwards is a pioneer and creator we can’t ever forget in our culture. Always with the self belief and encouragement for our young people, always close to the ground regardless of his remarkable success. Rest well.”
Dave tweeted: “Thank you for everything. Words can’t explain.”
Vernon Kay wrote: “Jamal Edwards. RIP. Always someone you were drawn to. Learnt so much from him every time we met…A pioneer and a generous dude. Shocked he’s gone.”
Feature image – Flickr
News
The NBA is coming to Manchester for just the second time ever
Danny Jones
In another major coup for Manchester, the NBA is coming to our shores for just the second time in history, having only been played in the UK on a relative handful of occasions.
This is nothing short of a massive milestone for the city.
Having last crossed the pond back in 2019, the NBA has only visited 0161 once before over a decade ago at the old AO Arena, and there’s only been a total of 19 transatlantic meetings up until now.
As if that wasn’t exciting enough, being confirmed as part of the NBA’s new European slate, Manchester is also set to be one of the first venues in the UK to ever host a regular-season game.
JUST ANNOUNCED: @NBA The NBA, Co-op Live and @ManchesterCityCouncil have today announced that the NBA will bring a regular-season game to Manchester for the first time ever in 2027, a monumental moment for the city, the venue, and UK sport. Read more here: https://t.co/6hR5g8XsxXpic.twitter.com/PRCCqb2Zaw
NBA Europe have managed to secure a three-year programme of matches that will feature as part of the league’s normal competitive season.
Kicking off next year and running until 2028 at the very least, the current deal will see the much-loved sport watched worldwide first land on the continent for a pair of games next year in Berlin and London, before heading to Paris and our very own Manchester in 2027.
Florida’s Orlando Magic and Tennessee’s Memphis Grizzlies have already been announced for the first two games, although Manchester’s match-up is yet to be confirmed at this early stage.
With Basketball England being officially headquartered within the wider Etihad Campus, there was no question that the Manchester NBA fixture was going to be held at Co-op Live.
As well as being not just the biggest indoor entertainment venue of its kind in England but all of Europe, the arena has also recently welcomed the likes of the UFC, WWE and multiple boxing matches, proving it can serve as the perfect host for premier live sporting action on a global scale.
Speaking in the wake of the seismic news, the Leader of Manchester City Council and representative for Burnage, Bev Craig, could only echo how big a deal this is for the region.
“Manchester once again has shown what a magnificent draw it is for major events, and we are thrilled to welcome the NBA back to our city”, she said. “This city is known for big names, big games and a reputation for showcasing world-class events on the biggest stage possible.
“With a growing basketball scene in Manchester, this event feels like the perfect fit and will give so many people in our city the chance to see what the best athletes in the sport can do on our home turf.
“When it comes to delivering world-class events, we know that Manchester is now firmly on the map. Now, working with our partners, we want to continue driving investment towards our city, creating new jobs, increasing growth and providing new opportunities and experiences for all of our residents.”
Once again, the exact date, timings and teams set to play at the Co-op are still yet to be decided, but having also sealed the BRIT Awards ceremony for 2026, it’s set to be a truly momentous couple of years for the arena and the city as a whole.
Viral beauty retailer Sephora announces Manchester Arndale opening day plans
Thomas Melia
Viral beauty stockist Sephora has announced the schedule ahead of new Manchester Arndale site’s opening day.
Known for stocking some of the world’s biggest beauty brands, including Sol De Janeiro Rare Beauty by Selena Gomez, Fenty, Huda Beauty, and more, Sephora is making its Manchester Arndale debut this week, and opening day plans have been confirmed.
After opening its first Manchester site inside the Trafford Centre last year, the cosmetics retailer is now really making its mark on Manchester city centre.
Ahead of its new launch inside one of Manchester’s biggest shopping centres, with a almost 5,000 sq ft site inside the Arndale, Sephora is expected to attract huge queues, so the retailer has issued a statement detailing its plans ahead of the opening day.
Sephora has announced plans ahead of its big Manchester Arndale launch event / Credit: The Manc Group
The opening day is this Friday (1 August) from 10am, and from this date, you’ll be able to get your hands on all their glorious goodies and brands.
If you’re eager to be one of the first people to browse this beauty shop and its massive product range, you’ll be able to queue beforehand – with entertainment on the day from 8am, and the opening ceremony from 9:30am.
Similarly to the brand’s Trafford Centre launch, there will be a range of activities, including an appearance from Drag King Don One, DJ sets, Spin the Wheel, and Sephora’s iconic viral gift bags.
These gift bags have become highly-sought-after due to the sheer amount of big names and top quality products you can find inside, and there’ll be 800 of these prized possessions given away throughout the weekend.
This time, however, the cosmetics retailer is trialling a new approach, with anyone who makes an in-store purchase receiving a ‘Sephora Beauty Bonus Card’ which gives you access to goodies and offers without queuing.
You’ll be in with the chance of winning a goodie bag, a mystery lucky dip for a full-sized product, Benefit Wax and Tint Brow Service, 30-minute makeover opportunity, exclusive merchandise, and a 10% off code for the Manchester Arndale Sephora shop.
The viral beauty brand Sephora will be giving away 800 goodie bag at its big Manchester Arndale launch event / Credit: The Manc Group
Sephora will be stocking more than 135 brands, as well as a curation of products that are exclusive to its UK locations.
Sarah Boyd, Managing Director of Sephora UK, commented: “We’ve been blown away by the energy and support from our community at every store opening since our first in 2023.
“This new approach means even more customers can enjoy the fun and walk away with a surprise without needing to arrive hours before doors open. It’s about putting customer wellbeing first, while still celebrating in true Sephora style”.
Sephora is opening at Manchester Arndale on Friday 1 August, with entertainment starting from 8am, the official opening ceremony commencing from 9:30am, and the store opening at 10am.