Southport Pleasureland introducing new Dinosaur Park after huge investment promised

Southport Pleasureland

Southport Pleasureland is set to undergo huge improvements after its owner announced he will be investing heavily in the seafront resort.

Norman Willis says he wants to turn Pleasureland into an all-year-round attraction after Sefton Council finally handed him a 50-year lease for the site.

It is said that Willis will transform the seafront resort and pump £25m in funding into the once derelict site. He also wants to build a Dinosaur Park on a former pitch and putt site with full-scale animatronic dinosaurs.

Southport Pleasureland

And in an effort to "improve connectivity" between Southport and the water front attraction, he will implement a "miniature railway and land train."

According to LancsLive, the new lease and transformation plans will also create up to 1,000 jobs.

The aim is to strengthen the town's tourism offer and increase visitor footfall over the next five decades.

Pleasureland originally opened 108 years ago but closed its doors in September 2006 before a replacement fairground was opened on the site the following year.

Norman Wallis

Speaking about the new plans, Mr Wallis said: “We are delighted to be working with Sefton Council – it’s a positive step.

“A full launch is planned where we will unveil the detail of transformational plans for the park and beyond which will give the local economy a real and lasting boost.

“The town has the potential, the location, the talent and now it will get what it deserves, a theme park and attractions complex worthy of international status that will add significantly to the region’s tourism cache.”

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