People walking into work this morning might have noticed something rather out of the ordinary looming large over Manchester’s commuters. Ever seen a ‘sunlight billboard’ before?
The clever idea drummed up by ad giants Saatchi & Saatchi, in partnership with supplement brand Solgar, is the latest effort to try and help people combat SAD (seasonal affective disorder). Yes, it’s real.
Said to be at its worst on so-called ‘Blue Monday‘ – apparently the most depressing of the year – Saatchi and Solgar have teamed up to create these unique sunlight billboards, designed to help simulate the effects of sunshine on passers-by.
Given the time of year, the cold temperatures and customary Manc weather, it can be tough to feel your best self throughout the day, but hopefully, these specially constructed billboards can help.
Credit: Supplied
These giant golden-hued screens do exactly what they say on the tin; as explained in the caption written in the middle of the signs, “basking in the light from this billboard can help boost your serotonin”.
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Manchester isn’t the only place these sunny SAD screens are popping up either: there’s one in the capital’s Westfield Shopping Centre and several in Birmingham as well.
Made using Ocean Outdoor technology, who have digital advertisement boards all around the UK, most famously the iconic Piccadilly Lights in London, these screens are much more than your usual advertising space.
While many people speculate over how real Blue Monday is — there are plenty of other days in the winter that combine the post-Christmas lull with low light, rubbish weather, stretched finances and that overall back-to-work funk — seasonal affective disorder is very real.
Affecting around two million Brits every year, varying from mild in most cases to more severe among those suffering from depression and other mental health issues, the cyclical condition is also said to be four times more likely to occur in women.
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With the way the country is right now, i.e. soaring energy bills and a cost of living crisis, you’d be forgiven for feeling down by default, so it’s good to see companies showcasing uplifting campaigns during this difficult time of year.
Moreover, it turns out us Mancunians could do with them more than most, as we’re reportedly already pretty low energy during the month of January, specifically.
All that being said, for today only, Monday 16 January (a.k.a. Blue Monday), you can make the most of these UV light-emitting billboards. Think of them as giant SAD lamps, like the ones you can buy for your home or the office — or, you know, a much smaller and squarer version of the sun.
Switching on at 4pm when it starts to get dark and lasting until 8pm, locals can stand in front of these sunlight billboards as they emit healthy levels of lux to boost their serotonin and, hopefully, lift their spirits. They’re absolutely free and probably one of the best uses of ad space we’ve ever seen.
We’re sure Blue Monday will brighten up for you in no time.
‘Sad news’ – the world’s only Vagina Museum has been forced to close
Daisy Jackson
There’s a museum for just about everything these days (we all remember trips to the Stockport Hat Works museum) – but the world’s only space dedicated to vaginas has been forced to close again.
The world-first Vagina Museum announced this week that it’s had to vacate its premises and has once again been left ‘homeless’.
The museum, which welcomed 40,000 visitors in the 10 months it was open, was founded to raise awareness of the gynaecological anatomy and health, erase stigma, and act as a forum for feminism.
Inside, visitors could browse everything from educational materials to art pieces inspired by vaginas and vulvas – including giant tampons decorated in red sequins.
The Vagina Museum said it was ‘disappointed’ that it has been asked to leave its space, adding that it will continue to operate digitally until it finds a new base.
They wrote in a heartfelt statement on social media that they were ‘incredibly proud’ of the museum’s achievements.
Fans of the space queued down the street for its final few days in Bethnal Green, before its eventual closure on Wednesday 1 February.
Their statement said: “Sad news. We’ve received notice to vacate our premises at Bethnal Green by the end of this week. As a property guardianship, we’ve always been aware that we may be asked to leave with very short notice. We’re disappointed that it has come so soon.
“@Enter_theVenue the creative hub with whom we share our space, have also been asked to leave. The Vagina Museum will continue to operate in the digital world as we search for a new home.”
The message continued: “We’re sad about this development, but incredibly proud of what we’ve accomplished in the ten months we’ve been at our Bethnal Green premises. We’ve welcomed more than 40,000 visitors through our doors, and received so much love and positive feedback.
“In our time at Bethnal Green, we’ve once again demonstrated just how much the world needs and wants a Vagina Museum.
“Times are, once again, uncertain for us, but we’ve been through this before and risen stronger than ever. With a community like you supporting us, we know we can get through this too.
“We’re actively searching for a new home, and if you know of any vacant spaces (or have one yourself!) please don’t hesitate to reach out. In our home in Bethnal Green, we and ENTER demonstrated that we can transform an empty, unused building into a thriving heart of a community.
“If you don’t have a building, you can still help! Please consider making a donation; a donation of any size makes a huge difference and will help us to weather this storm, just as we’ve weathered storms before.”
The Vagina Museum concluded its thread with: “We’ve made it through a pandemic and a period of temporary homelessness before. With you, together, we can make it through this too.”
Gary Neville addresses ‘clumsy like’ on Tweet about Mason Greenwood 
Daisy Jackson
Gary Neville has said that his liking of a tweet about Mason Greenwood has been ‘misinterpreted’.
The former Manchester United legend and football pundit set off a Twitter storm last night after he ‘liked’ two tweets by Nazir Afzal, and briefly retweeted one.
The tweets in question said that Greenwood was an ‘innocent man’ and added that ‘you are innocent until PROVEN guilty’.
Mason Greenwood had all criminal charges against him dropped by the Crown Prosecution Service.
He had faced allegations of rape, controlling and coercive behaviour, and assault, all against the same woman.
The CPS said that Greenwood case had been stopped because of ‘the withdrawal of key witnesses and new material that came to light’, adding that there was no longer a ‘realistic prospect of conviction’.
Gary Neville has spoken about his ‘clumsy like’ of a tweet professing Mason Greenwood’s innocence. Credit: Instagram, Gary Neville
Several people noticed that Neville had liked a tweet about Greenwood’s ‘innocence’ and quickly challenged him on it.
One person shared a screenshot and wrote: “You have a massive platform and you’re liking bulls**t like this just because the monster plays for a team you support. you’re disgusting @GNev2.”
He posted: “I liked a tweet relating to the Mason Greenwood news this afternoon from Nazir Afzal. ( the former director of public prosecutions ).
“This like is being misinterpreted. It was a clumsy like as I obviously condemn any violence against women.”
Greenwood issued a short statement yesterday, writing: “I am relieved that this matter is now over and I would like to thank my family, loved ones and friends for their support. There will be no further comment at this time.”
Featured image: Instagram, @garyneville2 / publicity picture
Danny Jones -
16th January 2023 
