People walking into work this morning might have noticed something rather out of the ordinary looming large over Manchester’s commuters. Ever seen a ‘sunlight billboard’ before?
The clever idea drummed up by ad giants Saatchi & Saatchi, in partnership with supplement brand Solgar, is the latest effort to try and help people combat SAD (seasonal affective disorder). Yes, it’s real.
Said to be at its worst on so-called ‘Blue Monday‘ – apparently the most depressing of the year – Saatchi and Solgar have teamed up to create these unique sunlight billboards, designed to help simulate the effects of sunshine on passers-by.
Given the time of year, the cold temperatures and customary Manc weather, it can be tough to feel your best self throughout the day, but hopefully, these specially constructed billboards can help.
Credit: Supplied
These giant golden-hued screens do exactly what they say on the tin; as explained in the caption written in the middle of the signs, “basking in the light from this billboard can help boost your serotonin”.
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Manchester isn’t the only place these sunny SAD screens are popping up either: there’s one in the capital’s Westfield Shopping Centre and several in Birmingham as well.
Made using Ocean Outdoor technology, who have digital advertisement boards all around the UK, most famously the iconic Piccadilly Lights in London, these screens are much more than your usual advertising space.
While many people speculate over how real Blue Monday is — there are plenty of other days in the winter that combine the post-Christmas lull with low light, rubbish weather, stretched finances and that overall back-to-work funk — seasonal affective disorder is very real.
Affecting around two million Brits every year, varying from mild in most cases to more severe among those suffering from depression and other mental health issues, the cyclical condition is also said to be four times more likely to occur in women.
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With the way the country is right now, i.e. soaring energy bills and a cost of living crisis, you’d be forgiven for feeling down by default, so it’s good to see companies showcasing uplifting campaigns during this difficult time of year.
Moreover, it turns out us Mancunians could do with them more than most, as we’re reportedly already pretty low energy during the month of January, specifically.
All that being said, for today only, Monday 16 January (a.k.a. Blue Monday), you can make the most of these UV light-emitting billboards. Think of them as giant SAD lamps, like the ones you can buy for your home or the office — or, you know, a much smaller and squarer version of the sun.
Switching on at 4pm when it starts to get dark and lasting until 8pm, locals can stand in front of these sunlight billboards as they emit healthy levels of lux to boost their serotonin and, hopefully, lift their spirits. They’re absolutely free and probably one of the best uses of ad space we’ve ever seen.
We’re sure Blue Monday will brighten up for you in no time.
Advice issued as ‘quademic’ of winter bugs continues to take hold in Greater Manchester
Daisy Jackson
People in Greater Manchester are being urged to get any vaccinations they are due done, as a ‘quademic’ of winter bugs runs rife.
Cases of flu, Covid, norovirus and RSV (respiratory syncytial virus) are continuing to take hold across the country, and here in Greater Manchester.
The city is seeing more flu cases and hospital admissions than usual for this time of year.
So now health chiefs are urgently reminding eligible people to get their flu jabs and other vaccinations, to protect themselves and others.
Mancs are also being reminded to follow key public health advice, such as frequent hand washing and staying at home when you’re ill.
The flu vaccination drive runs until the end of March and people who are eligible for it can get it from their GP, pharmacy or one of the city’s walk-in clinics, where no appointment is needed.
Dr Cordelle Ofori, Manchester’s Director of Public Health, said: “Our advice is very similar to recommendations made during the Covid pandemic.
“It’s really important to keep washing hands well and regularly; cough or sneeze into tissues or your arm; wipe down key communal surfaces like handles on doors; and where possible, stay at home if you are ill to avoid passing on any infections.
“And, in addition to this we would urge anyone who is also feeling financial or food pressures to ring our free cost of living advice line on 0800 023 2692 or text on 07860 022876.”
Councillor Thomas Robinson, Executive Member for Healthy Manchester and Social Care, at Manchester City Council, said: “Manchester people are well-known for how they look after one another – and passing the flu message on could save lives, as well as unnecessary illness at a time when people face many pressures.
“We want to make it as easy as possible for people to have their vaccination, so please do go to our walk-in clinics if you are 18 and over and eligible for the vaccine. No appointment is needed: it’s quick, easy and done by teams who want to help you.”
Nurses plea for Government support as 90% say patient safety is being ‘compromised’
Emily Sergeant
Patients dying in corridors, a lack of equipment, and generally unsafe practices are the findings of a harrowing new report into nursing.
Towards the end of last month, the Royal College of Nursing (RCN) – which is biggest nursing union and professional body in the world, with more than 500,000 members – asked its members to answer a short survey into the state of nursing throughout 2024, and thousands of nurses across the UK responded.
The report documents the experiences of more than 5,000 NHS nursing staff, with several raw, unedited, and often heartbreaking responses included, all of which confirm that ‘corridor care’, as it’s known, is “widespread” nationwide.
Almost seven in 10 (66.8%) respondents said they’re delivering care in “over-crowded or unsuitable places”, such as corridors, converted cupboards, and even car parks, on a daily basis.
More than nine in 10 (90.8%) said patient safety is being “compromised”.
According to the findings from the survey, demoralised nursing staff reported caring for as many as 40 patients in a single corridor, and find they are unable to access oxygen, cardiac monitors, suction, and other lifesaving equipment during this time.
Some of the more shocking accounts including in the report are of female patients miscarrying in corridors, and nurses being unable to provide adequate or timely CPR to patients having heart attacks.
Nursing staff also report cancer patients being put in corridors and other “inappropriate” spaces.
Nurses are calling for Government support as 90% say patient safety is being ‘compromised’ / Credit: Stephen Andrews (via Unsplash)
More than a quarter of nursing staff surveyed said they weren’t told the corridor they were providing care in was classed as a “temporary escalation space”, which is what the report says NHS England referred to it as, and this means that certain risk protocols and measures may not be in place to ease pressures and protect patients.
This is why the RCN is calling on officials to publish how many patients are being cared for in corridors and other inappropriate places.
The union is urging the Government and NHS England from an RCN-led coalition.
RCN General Secretary and Chief Executive, Professor Nicola Ranger, said this devastating testimony from frontline nursing staff shows patients are coming to harm “every day”, and are “forced” to endure unsafe treatment.
“The revelations from our wards must now become a moment in time,” Professor Ranger said.
“A moment for bold Government action on an NHS which has been neglected for so long. Ministers cannot shirk responsibility and need to recognise that recovering patient care will take new investment, including building a strong nursing workforce.”
Danny Jones -
16th January 2023 
