People walking into work this morning might have noticed something rather out of the ordinary looming large over Manchester’s commuters. Ever seen a ‘sunlight billboard’ before?
The clever idea drummed up by ad giants Saatchi & Saatchi, in partnership with supplement brand Solgar, is the latest effort to try and help people combat SAD (seasonal affective disorder). Yes, it’s real.
Said to be at its worst on so-called ‘Blue Monday‘ – apparently the most depressing of the year – Saatchi and Solgar have teamed up to create these unique sunlight billboards, designed to help simulate the effects of sunshine on passers-by.
Given the time of year, the cold temperatures and customary Manc weather, it can be tough to feel your best self throughout the day, but hopefully, these specially constructed billboards can help.
Credit: Supplied
These giant golden-hued screens do exactly what they say on the tin; as explained in the caption written in the middle of the signs, “basking in the light from this billboard can help boost your serotonin”.
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Manchester isn’t the only place these sunny SAD screens are popping up either: there’s one in the capital’s Westfield Shopping Centre and several in Birmingham as well.
Made using Ocean Outdoor technology, who have digital advertisement boards all around the UK, most famously the iconic Piccadilly Lights in London, these screens are much more than your usual advertising space.
While many people speculate over how real Blue Monday is — there are plenty of other days in the winter that combine the post-Christmas lull with low light, rubbish weather, stretched finances and that overall back-to-work funk — seasonal affective disorder is very real.
Affecting around two million Brits every year, varying from mild in most cases to more severe among those suffering from depression and other mental health issues, the cyclical condition is also said to be four times more likely to occur in women.
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With the way the country is right now, i.e. soaring energy bills and a cost of living crisis, you’d be forgiven for feeling down by default, so it’s good to see companies showcasing uplifting campaigns during this difficult time of year.
Moreover, it turns out us Mancunians could do with them more than most, as we’re reportedly already pretty low energy during the month of January, specifically.
All that being said, for today only, Monday 16 January (a.k.a. Blue Monday), you can make the most of these UV light-emitting billboards. Think of them as giant SAD lamps, like the ones you can buy for your home or the office — or, you know, a much smaller and squarer version of the sun.
Switching on at 4pm when it starts to get dark and lasting until 8pm, locals can stand in front of these sunlight billboards as they emit healthy levels of lux to boost their serotonin and, hopefully, lift their spirits. They’re absolutely free and probably one of the best uses of ad space we’ve ever seen.
We’re sure Blue Monday will brighten up for you in no time.
Bury primary school teaching assistant jailed after pleading guilty to child sex offences
Emily Sergeant
A teaching assistant from Bury has been sentenced after pleading guilty to multiple sex offences against a ‘vulnerable’ young boy.
Terri Cook, of Masefield Avenue in Radcliffe, appeared at Manchester Minshull Street Crown Court last week, where she was sentenced after pleading guilty to eight charges of sexual offences.
The sentencing came after officers from Greater Manchester Police‘s (GMP) Child Protection Investigation Unit (CPIU) began in ‘intense’ investigation into Cook back in September of last year after a member of the public reported seeing her out with a young boy.
The subsequent investigation showed that she had been grooming and manipulating the young boy into engaging in a sexual relationship with her.
Police found numerous messages on Cook’s phone where she had been inciting sexual communications with the boy and holding indecent images of him, and she was also found to have been buying him expensive items, like jewellery and clothing, for a period of more than nine months.
During a powerful statement read out in court, the young boy was described as being ‘extremely kind and caring’, with his mum adding: “Despite experiencing traumatic events earlier in his life, he continued to be positive and compassionate. He smiled every day and made us all laugh.”
Cook was sentenced four-and-a-half years in prison for eight charges of sexual offences.
Speaking following the sentencing, Detective Sergeant Adam Stanfield, from GMP’s Bury CPIU, said: “This case was a horrific example of calculated abuse of power, and Cook targeted a vulnerable child who put his trust in her.
“Grooming is a form of manipulation that can leave lasting emotional and psychological damage, and our priority remains protecting young people and supporting victims as they recover.
“This sentencing also emphasises our unwavering commitment to protecting male victims. They can be victims too and I urge anyone who believes they may have been through anything similar to please report to us.”
Featured Image – GMP
News
The richest people in the North West have been revealed, featuring Harry Styles, Sir Jim Ratcliffe, and Gallaghers
Daisy Jackson
The Sunday Times Rich List has been published today, revealing the wealthiest person in the North West to be Sir Jim Ratcliffe.
The annual list highlights the richest people in the UK, often filled with famous faces and business moguls.
This year, the 350 individuals on the list hold a combined wealth of £783.5 billion – that’s about a quarter of the UK’s total annual GDP.
The Sunday Times Rich List also highlighted other North West figures, such as Harry Styles, the Issa brothers, and Tyson Fury.
Other famous faces from elsewhere in the UK include Sir Elton John, Lord Lloyd-Webber, Sir Mick Jagger, Keith Richards, JK Rowling, Charlotte Tilbury and Sir Lewis Hamilton.
It found that Sir Jim Ratcliffe – chemicals magnate, Ineos CEO, and Manchester United shareholder – still tops the list regionally despite falling revenues and a £515.7 million loss.
Mohsin and Zuber Issa are fourth on the list of the wealthiest in the North West – the Blackburn billionaire brothers founded the EG Group petrol stations, and acquired the supermarket giant Asda.
Betfred brothers Fred and Peter Done come next, with an estimated net wealth of £3.6bn.
Property developer and Renaker founder (Renaker is behind the Deansgate Square towers) Daren Whitaker saw his wealth grow by £100m in a single year.
Elsewhere on the list are Liam and Noel Gallagher, making their Sunday Times Rich List debut at £375 million.
Michael and George Heaton, the British brothers behind the Represent streetwear brand, paid themselves minimum wage for a decade before selling a stake and making £18.5m each.
Robert Watts, compiler of the Sunday Times Rich List, said: “This year’s Rich List is a tale of two exoduses. One in six of the individuals and families who appeared on the list two years ago don’t feature this time.
“Many foreign billionaires who have been living in the UK have also dropped out because they have moved away. We have also seen a sharp rise in the number of British nationals now resident in Dubai, Switzerland and Monaco. As UK nationals these people remain on our Rich List — wherever they now live.
“These two exoduses pose challenges for the UK economy and its public finances. Will more of the wealthy now set up or grow their ventures overseas and in doing so create fewer jobs here? How much tax — if any — will Rachel Reeves’s Treasury be able to extract from those affluent Brits who have now left the country?
“For nearly 40 years the Sunday Times Rich List has analysed the fortunes of Britain’s most affluent people. We believe understanding where wealth lies and where it is being accumulated is a vital part of a functioning democracy.
“Over the years our research has told us a lot about our country, charting the way a generation of largely self-made entrepreneurs overtook the old money of the landed gentry.
“This year’s edition shines a light on fortunes made from artificial intelligence, driverless cars and crypto-currencies as well as baby milk, make-up, hoodies and other everyday items. We know many of our readers find those rags-to-riches stories of entrepreneurs who started out with little more than a laptop and an idea particularly inspiring.”
Danny Jones -
16th January 2023 
