People walking into work this morning might have noticed something rather out of the ordinary looming large over Manchester’s commuters. Ever seen a ‘sunlight billboard’ before?
The clever idea drummed up by ad giants Saatchi & Saatchi, in partnership with supplement brand Solgar, is the latest effort to try and help people combat SAD (seasonal affective disorder). Yes, it’s real.
Said to be at its worst on so-called ‘Blue Monday‘ – apparently the most depressing of the year – Saatchi and Solgar have teamed up to create these unique sunlight billboards, designed to help simulate the effects of sunshine on passers-by.
Given the time of year, the cold temperatures and customary Manc weather, it can be tough to feel your best self throughout the day, but hopefully, these specially constructed billboards can help.
Credit: Supplied
These giant golden-hued screens do exactly what they say on the tin; as explained in the caption written in the middle of the signs, “basking in the light from this billboard can help boost your serotonin”.
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Manchester isn’t the only place these sunny SAD screens are popping up either: there’s one in the capital’s Westfield Shopping Centre and several in Birmingham as well.
Made using Ocean Outdoor technology, who have digital advertisement boards all around the UK, most famously the iconic Piccadilly Lights in London, these screens are much more than your usual advertising space.
While many people speculate over how real Blue Monday is — there are plenty of other days in the winter that combine the post-Christmas lull with low light, rubbish weather, stretched finances and that overall back-to-work funk — seasonal affective disorder is very real.
Affecting around two million Brits every year, varying from mild in most cases to more severe among those suffering from depression and other mental health issues, the cyclical condition is also said to be four times more likely to occur in women.
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With the way the country is right now, i.e. soaring energy bills and a cost of living crisis, you’d be forgiven for feeling down by default, so it’s good to see companies showcasing uplifting campaigns during this difficult time of year.
Moreover, it turns out us Mancunians could do with them more than most, as we’re reportedly already pretty low energy during the month of January, specifically.
All that being said, for today only, Monday 16 January (a.k.a. Blue Monday), you can make the most of these UV light-emitting billboards. Think of them as giant SAD lamps, like the ones you can buy for your home or the office — or, you know, a much smaller and squarer version of the sun.
Switching on at 4pm when it starts to get dark and lasting until 8pm, locals can stand in front of these sunlight billboards as they emit healthy levels of lux to boost their serotonin and, hopefully, lift their spirits. They’re absolutely free and probably one of the best uses of ad space we’ve ever seen.
We’re sure Blue Monday will brighten up for you in no time.
Claire’s is closing down stores in the UK and Ireland with more than 1,300 jobs set to be lost
Danny Jones
In another hit to domestic shoppers, Claire’s Accessories is closing down en masse across the UK and Ireland after entering into administration once again.
Falling into an unfortunate financial status for the second time in less than a year, Claire’s will be shutting down all of their standalone stores across Britain, along with their IE branches.
A total of 154 stores will soon disappear, with more than a thousand people set to be put out of work.
Once a mainstay of British high streets up and down the country, the accessory shop known for all things jewellery, piercings and more has ceased trading effective immediately.
Announced at the start of the week and the end of the first full month of Q2, it was confirmed that Claire’s closed their final locations on Monday, 27 April.
With administrators, Kroll, appointed to wrap up business proceedings, an estimated 1,300 English, Irish, Scottish and Welsh workers have now lost their jobs.
Founded way back in 1961 over in the United States, Claire’s has operated across the Atlantic for more than three decades.
However, with various other contemporaries and cheaper online options having appeared over the years, they’ve struggled not just to remain profitable but to compete full stop.
They most recently filed for bankruptcy in the US this past August (2025), with their Belgian, Spanish, and Dutch divisions having already called it quits.
Manchester location(s) have changed a lot over time, but now they’re on the way out (Credit: Arndale)
For many, the outcome isn’t all that surprising, but it will nevertheless be a sad loss for many who have seen multiple generations visit these venues over the years.
Manchester Storm announce return to AO Arena after nearly two and a half decades
Danny Jones
In a huge bit of regional sporting news, Manchester Storm have announced they will be coming home to the AO Arena after nearly two and a half decades away from the iconic venue.
Massive news for Manc ice hockey followers and local sports fans in general.
Revealing the long-awaited return after 24 long years away from the place where Manchester’s native hockey team first began its story, the team, AO figures, and even some fans were part of a special announcement event inside the 20,000-seater stadium this week.
Confirming the news on Monday, 27 April, MCR Storm will be back playing at the AO Arena later this year – just in time for the start of the 2026/27 campaign.
— Manchester Storm | #TakeShelter (@Mcr_Storm) April 27, 2026
As detailed in a full press release from the Greater Manchester club, they are seemingly marking a milestone moment in their next chapter by going back to their roots.
It goes on to read: “Founded back in 1995 as a tenant of the then newly-opened Manchester Arena, the original Manchester Storm quickly became one of British ice hockey’s most iconic teams.
“In their inaugural season, the Storm secured the First Division championship before becoming founding members of the Ice Hockey Superleague in 1996.”
Coming somewhat full circle more than a generation later (Storm having made it to the play-off finals of the modern Elite Ice Hockey League era this April for the first time in their history), they have made one-off returns to the storied space in recent times.
However, many supporters have been waiting for a fully fledged return for some time now; equally, others are understandably sad to pay a bittersweet goodbye to the ‘Storm Shelter’ over in Altrincham, with the building having already pulled licensing for next year.
They have been at the Planet Ice rink for over a decade now, and the company itself have even issued a lengthy response following the departure – namely noting the issue of communication, clarity and fair notice. Nevertheless, for the vast majority, this felt like a long-overdue comeback.
With an ex-player turned head coach and all-round club legend, Cam Critchlow, having also signed on for another campaign behind the bench, it’s been a busy week in and around the organisation.
Representing the Manchester Storm ownership group, former coach Ryan Finnerty and partner Emma said in a joint statement: “This is a major milestone for our partnership group and a vision we’ve worked towards for some time.
Returning Manchester Storm to the AO Arena is a proud moment for everyone involved. It’s about giving our fans a premier stage in the heart of the city and delivering an outstanding live experience.
“Together with our leadership team and Canadian partners, our ambition is clear — not just to compete, but to lead in the Elite Ice Hockey League and beyond. This marks the start of an exciting new era for the club. Manchester Storm is coming home.
“Today marks a hugely exciting and significant moment for both the Manchester Storm and the Elite League”. The EIHL themselves have also celebrated the news, adding that they feel it reflects “the scale and ambition of the league”.
Are you happy to see them setting up shop at the AO Arena once again? Better still, do you remember going there to watch games the first time around? Let us know down in the comments.
Danny Jones -
16th January 2023 
