The Manc is thrilled to announce that we’re the official media partner of Manchester’s largest entertainment venue.
The arena recently rebranded to the AO Arena as part of a sponsorship deal with the Bolton-based online electricals retailer AO, marking a period of regeneration for the iconic venue – which last year celebrated its 25th anniversary.
Now, as well as the famous green smile, visitors will have the opportunity to enjoy exclusive money can’t buy experiences as well as on the spot ‘surprise and delight’ activations on the concourse, courtesy of the retailer.
As the UK’s most engaged local digital publisher with a total audience of over 1.5 million across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok, our media partnership with the AO Arena is a great fit – especially as we’re the only Manchester publication with a devoted music platform, The Manc Audio.
In a fitting celebration of the fact that Manchester’s music and its venues are unrivalled, we will use our reach to showcase this to the rest of the city and way beyond.
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The partnership also highlights our commitment to supporting Manchester’s music scene on all levels.
The Manc is the new official media partner of the AO Arena / Credit: AO Arena | The Manc Group
Speaking on the partnership, Anna Gledson – Managing Director of The Manc Group – said: “We’re absolutely made up to be the official media partner for the AO Arena. The AO Arena is such a huge part of our city’s entertainment and leisure landscape and attracts over a million people through its doors every year thanks to its unrivalled calendar of shows.
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“To have the opportunity to collaborate and partner with the Arena is super exciting and we can’t wait to work with them to shine a very bright spotlight on the incredible music we have in Manchester.”
James Allen – General Manager of the AO Arena – added: “This is an exciting partnership [and] we look forward to working collaboratively with The Manc on a variety of projects that will help accelerate Manchester’s recovery process.
“We have a packed calendar of events, with some real show-stoppers to look forward to and a first class platform to promote them on.”
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Known as ‘the people’s voice of Greater Manchester’, The Manc publishes content seven days a week, online and across a number of social media platforms, and has become a widely-recognised brand across the city for its news coverage, viral content, its various social channels, and its support of local Manchester businesses.
The Arena has welcomed the best bands, singers, musicians, and DJs from across the globe / Credit: The Manc x AO Arena
The Manc team has extensive experience and expertise in news, social media, content creation and publishing – with founding members of the team working for some of the country’s biggest social publications.
This experience has enabled The Manc to work on a number of city-wide campaigns with some of the biggest names in the hospitality, business and entertainment sectors in and around Greater Manchester.
The Manc Audio was launched in the summer of 2020 as the dedicated music branch of The Manc family, with the goal is to shine a spotlight on Manchester’s vibrant, world-renowned music scene, and the established and emerging talent to come from it.
By covering a wide variety of music genres, events, club nights and venues, The Manc Audio celebrates Manchester’s rich music heritage, as well as representing the very best of the city’s music offerings past, present and future.
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As The Manc Audio has grown, it has also launched a live music series – Frequencies.
Since the pilot episode back in February 2021, the series has received thousands of views on IGTV, and in September 2021, a live version of the event was held in front of an audience for the first time to huge success.
The Manc has worked on a number of city-wide campaigns with some of the biggest names in the hospitality, business, and entertainment sectors / Credit: The Manc Group x AO Arena
The arena has become an integral part of Manchester’s music scene since first opening its doors in 1995, and in its 26 years of operation, the venue has welcomed the best bands, singers, musicians, and DJs from across the globe to the heart of the city.
With a capacity of 21,000, the AO Arena has the highest capacity of any indoor venue in the UK.
And with more than a million people visiting the arena every year, it has landed itself the title of the busiest arena in the world on numerous occasions.
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Find more information about what’s happening at the AO Arena in 2021 here.
Manchester Pride WILL return for 2026, including the parade and party
Daisy Jackson
Manchester Pride will be returning to the city this summer, complete with the legendary parade, a party in the Gay Village, and the annual candlelit vigil.
The LGBTQ+ celebration’s future had been thrown into doubt following the collapse of the Manchester Pride Events Ltd company last year.
But now it’s been announced that the beloved event will return, delivered by a not-for-profit, Community Interest Company with a board of unpaid directors. t
Every pound of profit will go to supporting LGBTQ+ charities, grassroots organisations and community services.
Manchester Village Pride will have the backing of key partners including Manchester City Council, Marketing Manchester, Cityco and Equity, alongside LGBTQ+ organisations, charities and community stakeholders.
Plans are now in place for Pride to return over August Bank Holiday weekend again, between Friday 28 and Monday 31 August.
Over four days, Mancs will be able to gather together for the parade, the Village party, and the vigil, plus a vibrant Pride Fringe of arts, culture and nightlife events.
Manchester Village Party has received £120,000 from village venues, reflecting the determination of local LGBTQ+ businesses to safeguard Pride and ensure it remains rooted in the community which created it.
Carl Austin-Behan, one of the founding board members and spokesperson for Manchester Village Pride CIC, said: “Manchester Village Pride is built around a simple belief. Pride has a home – and that home is the Village – but Pride belongs to everyone.
“This is a really exciting time for our community. We have a chance to start again. 2026 is a year of rebuilding, reestablishing trust, reconnecting with Pride’s origins and reinforcing the role of the Village as the heart of the celebration.
“From 2027 onwards MVP plans to develop a wider programme of citywide activity around Pride.
“Bringing Pride home to the Village is about more than location. It is a commitment to responsibility: paying artists properly, funding community groups, supporting charities, protecting LGBTQ+ heritage – and building a sustainable future for Pride in Manchester.”
Deputy Council Leader Cllr Garry Bridges said: “Pride is vital for Manchester, as a symbol of our welcoming and inclusive city, a chance to celebrate our LGBTQ+ communities and to highlight injustices which still exist.
“The Council have always been clear that Pride must happen this year. Manchester Village Pride came to us with a strong and credible plan which we are happy to support. Who better to organise our city’s Pride than the people who work with our LGBTQ+ communities all year round?”
Rachel Bottomley, Managing Director of the LGBT Foundation, said: “We’re proud to stand alongside Manchester Village Pride as it rebuilds a celebration shaped by and for the community. This renewed focus on community and transparency is an opportunity to ensure LGBTQ+ people across Greater Manchester feel supported, represented, and empowered. We look forward to playing our part in continuing to spread hope and joy, with our Village Angels helping keep people safe over the Manchester Village Pride weekend.”
Darren Knight, Chief Executive of George House Trust, said: “George House Trust’s history is built on the passion and determination of Greater Manchester’s LGBTQ+ community. For the last 40 years, the August Bank Holiday weekend in Manchester has been about inclusion, voice and making life better for people! Everyone at George House Trust is proud to stand in solidarity to ensure that for 2026 and beyond, there’s no change in that.Pride has always been, and will always be, for everyone.
“It’s great to see this community response and we hope we see you at the vigil.”
Karen Lockney, Equity’s North West Official said: “Equity is delighted that Manchester Village Pride will be signing an Equity agreement – the first ever UK union agreement for a Pride event. Not only will this guarantee fair pay and professional industry standards for all performers, but it also provides the workers of a Manchester Village Pride with a meaningful dialogue and a say over the terms of their work.
“Pride events fight for the rights of the LGBT+ community and that must include workers’ rights. We hope other Pride organisations will follow Manchester Village Pride’s fantastic example. This is testament to the work of members of Equity’s Drag Network, staff, and Equity members in the Village and our Greater Manchester branch.
“We have consistently called for unionised terms and conditions for Pride, and this positive development will restore the trust of our members in the event. They can be confident they will be paid and treated fairly in future. These are exciting developments, part of giving Manchester the Pride it deserves. An Equity Pride agreement is something for which the city should be truly proud.”
Printworks set to host a FREE music festival headlined by local music veterans
Danny Jones
You heard us right, Printworks is expanding its wide-ranging calendar of entertainment and leisure in 2026 with its very own completely free music festival here in Manchester.
Better still, it’s set to be headlined by some cult favourites.
The one-off event will debut next month to celebrate the arrival of the 2026 BRIT Awards, with the annual ceremony and accompanying seven days of intimate live shows coming to the city of Manchester for the very first time.
Set to take place from Friday afternoon until Saturday evening, 27-28 February (4-10pm and 2-10, respectively), the open access weekender has been dubbed ‘Live and Loud’.
Judging by the lineup of artists announced for Printworks’ debut music festival, we have every faith it will live up to the name.
As well as Manchester DJ Matt Hydes kicking things off, followed by the likes of R’n’B soul artist, KingFast, resident Reform Radio MC Urbi will also be joining the lineup, as well as regional dance veteran, Gareth James, and an intimate set by Sabira Jade.
That’s just a small handful of those who signed up to play the inaugural Live & Loud 2025.
As for your headliners, we’re buzzing to confirm that local house legends K-Klass are topping the bill; they may be from Chester, but they’ve been based here for ages and are practically part of the cultural fabric at this point.
You can see the full Live and Loud lineup and Printworks artist spotlight down below:
Friday, 27 Feb, 2026
Tristan Walsh
2Vibe
Urbi
KingFast
Honey Bee Jazz Band
Matt Hydes
Sat, 28
K-Klass
Matt Walsh & Jay Murt
Sabira Jade
Gareth James
Kick Back Sundays
Jorge Martin
Guy Connor
Emma Ellis
Printworks general manager, Dan Davis, said in an official statement: “Manchester is renowned for its musical heritage, and we are excited to bring music to life here at Printworks.
“Live & Loud will place Manchester artists front and centre, with an eclectic line-up that is diverse in genre, background and generation – reflecting our commitment to championing a wide range of local and upcoming artistic talent for a must-attend weekend of live music.”
In case you missed it, this brand-new event also comes amid a raft of small-capacity fundraising shows across the country.
Colette Burroughs-Rose, Director at Genre Music, added: “Live & Loud is Manchester in full voice – familiar faces and new names coming together under one roof across two standout days.
“This is Genre Music’s home city, and we’re proud to be partnering with Printworks on a music programme that welcomes everyone: family-friendly by day, great for evenings with friends.
“Alongside curating a truly eclectic mix of the city’s incredible DJs and live acts, we’re also capturing the artists’ stories on film to help amplify their voices and creativity beyond the stage.”
With the BRIT Awards being hosted at the Co-op Live arena not just this Feb but until 2027 as well, here’s hoping this is just the inaugural ‘L&L Fest and we at least get a sophomore edition next year.
There’s plenty of other music festivals happening in Greater Manchester throughout the year, especially this summer.
Sounds From The Other City has released its 2026 lineup, and there's set to be more than 100 exciting acts playing on 17 stages across #Salford. 🎶🎸
The Manc -
2nd November 2021 
