‘Hardest Geezer’ is the absolute legend running the entire length of Africa for charity and we have no words
While we're struggling to get out of bed on a Monday morning, this fair-skinned ginger bloke is running across Africa in scorching temperatures and a retro England shirt.
We come across all kinds of incredible human feats and charitable efforts in our line of work, but every now and again someone comes along that truly captures our attention and, in this case, that person is the one they call ‘The Hardest Geezer’: the man who is running the entire length of Africa.
As in all of it…
Real name Russell Cook, or Russ to his mates, this man has earned the title of Worthing’s ‘Hardest Geezer’ after completing numerous incredible and, frankly, insane endurance challenges, including becoming the first person in history to run from London to Asia. A well-earned moniker, we’d say.
Cut to April 22 onwards and his latest effort is Project Africa, inspired by the challenge to cycle 13,000 km across the Eastern seaboard of the continent — an epic journey in itself which takes over 10 months to complete. The only difference is this lad is doing it all on foot. As you do.
Setting himself the incredibly tall order of running the equivalent of 360 marathons in 240 days, Russ is now three weeks into his long-haul trek with well over 150 kilometres already ran.
His journey will take him through South Africa, Namibia, Angola; the Democratic Republic of the Congo, Republic of the Congo, Cameroon; Nigeria, Benin, Togo; Ghana, Ivory Coast, Guinea; Senegal, Mauritania, Algeria and finally Tunisia where his gargantuan run will finish.
Oh yeah, did we mention that includes part of the Sahara Desert, you know, famously one of the hottest places on Earth? I mean, he’s an experienced ultra-marathon runner but this is just nuts.
As for what keeps him motivated, it’s a very simple message that we can all learn from: “one day at a time, you’ve just got to keep showing up”, no matter the obstacles.
Blokes running the entire length of Africa in an England retro shirt, feet like Swiss cheese and he's escaping muggings. He's earned the name 'hardest geezer'. https://t.co/4e7DblHlBp
It’s safe to say that beyond all his previous ultra marathon challenges, this is one of the greatest feats of human endurance ever and he’s documenting the whole thing on his socials and on his YouTube channel.
We still get over the fact he’s ginger either — putting that fair skin under the African heat for hours and hours every day is bravery in itself! Thank god for that sun hat.
Speaking to Sky Sports this week, he explained how part of his inspiration came from “working jobs that [he] really didn’t like and feeling like [he] wasn’t living a meaningful, fulfilling life” and since then he’s had one overarching goal: “get after as much life I can”.
As running the entire length of Africa wasn’t brilliant enough, the thing we love most about this bloke — other than his incredible levels of positivity — is he’s fundraising along the way, raising money not only for The Running Charity which helps the homeless but WaterAid too, which provides clean water and sanitation to areas in need across the globe.
What a guy.
You can get behind him by donating to his Project Africa fundraiser HERE and we’ll leave you with one of our favourite videos he’s posted so far.
You’re an inspiration to all of us and make us want to wake up and put in the graft, good on ya’.
Featured Image — Russ Cook, a.k.a. ‘Hardest Geezer’ (via Twitter)
News
Huge new premium indoor golf venue with ‘cutting-edge’ tech to open at Quayside MediaCity
Emily Sergeant
Time to get practicing your swing, as a huge new premium indoor golf venue is opening up over in Salford this autumn.
Founded by a local PGA Professional and spanning a whopping 4,500 sq ft of state-of-the-art space, TeeClub is set to be a revolutionary new venture where cutting-edge technology meets luxurious comfort at the unique waterside destination.
TeeClub will provide a first-of-its-kind premium environment with seven high-tech Trackman simulators, taking players to more than 450 world-famous courses including St. Andrews, Pebble Beach, and more.
The new venue is also launching a partnership with sports equipment brand TaylorMade, so golf fans can either bring their own clubs to use on the day, or make use of TaylorMade equipment available if needed.
Resident PGA professionals will offer personalised lessons with AI-driven video analysis when the venue opens later this year, while a dedicated club fitter will make sure every swing is matched with the right equipment.
There’ll also be a club shop stocking TaylorMade gear alongside apparel from Manchester-based brand, Concrete Links Co.
The new venue is designed for both individuals and businesses alike, and will offer exclusive memberships and corporate packages, as well as semi-private bays and interactive gaming modes, making it an ideal place for team-building events or relaxed evenings with friends.
A huge new premium indoor golf venue with ‘cutting-edge’ tech is opening at Quayside MediaCity / Credit: Supplied
There’ll also be bar on site serving coffee, pizzas, snacks, wine, and craft beers.
“Our vision for TeeClub is to create an indoor golf experience that combines the authenticity of the sport with modern luxury,” commented Nick Holmes, who is a PGA Professional and the Director of Golf at TeeClub, ahead of the venue opening this autumn.
“Whether you’re a beginner looking to learn, a corporate group hosting an event, or an experienced golfer, TeeClub will provide the tools, technology, and atmosphere.”
TeeClub is set to open at Quayside this autumn, but an official launch date is yet to be confirmed, so keep your eyes peeled.
Featured Image – Supplied
News
Florence + The Machine announce massive Manchester gig on new tour
Daisy Jackson
Florence + The Machine are heading back out on a huge arena tour, with a massive gig here in Manchester.
Florence Welch has announced the UK and European tour dates in support of her sixth studio album, Everybody Scream.
As well as a show at the Co-op Live in Manchester, Florence + The Machine will perform in Sheffield, London and Liverpool, along with several other UK cities.
She’ll be joined by Paris Paloma as support across all 18 dates.
Last week, Florence released the album’s title track, ahead of the album’s release on 31 October. She’s worked for two years on this new music, calling on collaborators including Mark Bowen of IDLES, Aaron Dessner and Mitski.
She has said that this new album explores womanhood, partnership, aging and dying, inspired by her recovery from lifesaving surgery on the Dance Fever Tour.
Big hits of Florence + The Machine’s discography include You’ve Got The Love, Shake It Out, and Spectrum (Say My Name), and she’s collaborated with the likes of Taylor Swift, The Rolling Stones, and Lady Gaga.
She’s famed for her high-energy, ethereal stage presence which has seen her sell out arenas for years.
Florence + The Machine will be back in Manchester in February 2026, performing at the Co-op Live on 20 February.
Tickets go on sale on Friday 5 September 2025 at 10am HERE.
There are also packages available with Seat Unique HERE.