‘Hardest Geezer’ is the absolute legend running the entire length of Africa for charity and we have no words
While we're struggling to get out of bed on a Monday morning, this fair-skinned ginger bloke is running across Africa in scorching temperatures and a retro England shirt.
We come across all kinds of incredible human feats and charitable efforts in our line of work, but every now and again someone comes along that truly captures our attention and, in this case, that person is the one they call ‘The Hardest Geezer’: the man who is running the entire length of Africa.
As in all of it…
Real name Russell Cook, or Russ to his mates, this man has earned the title of Worthing’s ‘Hardest Geezer’ after completing numerous incredible and, frankly, insane endurance challenges, including becoming the first person in history to run from London to Asia. A well-earned moniker, we’d say.
Cut to April 22 onwards and his latest effort is Project Africa, inspired by the challenge to cycle 13,000 km across the Eastern seaboard of the continent — an epic journey in itself which takes over 10 months to complete. The only difference is this lad is doing it all on foot. As you do.
Setting himself the incredibly tall order of running the equivalent of 360 marathons in 240 days, Russ is now three weeks into his long-haul trek with well over 150 kilometres already ran.
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His journey will take him through South Africa, Namibia, Angola; the Democratic Republic of the Congo, Republic of the Congo, Cameroon; Nigeria, Benin, Togo; Ghana, Ivory Coast, Guinea; Senegal, Mauritania, Algeria and finally Tunisia where his gargantuan run will finish.
Oh yeah, did we mention that includes part of the Sahara Desert, you know, famously one of the hottest places on Earth? I mean, he’s an experienced ultra-marathon runner but this is just nuts.
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As for what keeps him motivated, it’s a very simple message that we can all learn from: “one day at a time, you’ve just got to keep showing up”, no matter the obstacles.
Blokes running the entire length of Africa in an England retro shirt, feet like Swiss cheese and he's escaping muggings. He's earned the name 'hardest geezer'. https://t.co/4e7DblHlBp
It’s safe to say that beyond all his previous ultra marathon challenges, this is one of the greatest feats of human endurance ever and he’s documenting the whole thing on his socials and on his YouTube channel.
We still get over the fact he’s ginger either — putting that fair skin under the African heat for hours and hours every day is bravery in itself! Thank god for that sun hat.
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Speaking to Sky Sports this week, he explained how part of his inspiration came from “working jobs that [he] really didn’t like and feeling like [he] wasn’t living a meaningful, fulfilling life” and since then he’s had one overarching goal: “get after as much life I can”.
As running the entire length of Africa wasn’t brilliant enough, the thing we love most about this bloke — other than his incredible levels of positivity — is he’s fundraising along the way, raising money not only for The Running Charity which helps the homeless but WaterAid too, which provides clean water and sanitation to areas in need across the globe.
What a guy.
You can get behind him by donating to his Project Africa fundraiser HERE and we’ll leave you with one of our favourite videos he’s posted so far.
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You’re an inspiration to all of us and make us want to wake up and put in the graft, good on ya’.
Featured Image — Russ Cook, a.k.a. ‘Hardest Geezer’ (via Twitter)
News
Salford RLFC issue statement as head coach Mike Grady departs after less than three months
Danny Jones
Salford Rugby League Football Club have issued an official statement following the departure of head coach Mike Grady, who has left the role after less than three months in the job.
It has been insisted that this is not a sacking, but rather a joint decision to terminate his contract.
Grady, who took up the mantle at the start of this project following the end of the Salford Red Devils era, was only appointed on 5 January.
He had previously been in charge of the Red Devils’ women’s side over the past couple of years, but moved over to hopefully lead this new era forward.
As you can see, the club confirmed in a statement that they and Grady have “mutually agreed to part ways due to changes in his personal circumstances.”
They go on to write: “We are forever indebted to Mike for his unwavering commitment to the club. We want to thank him for all his hard work since taking on the role as Head Coach in very challenging circumstances in December.”
Also sharing a comment from former player turned CEO, Ryan Brierley, he said: “Mike came in as Coach at a time when the club had just come through one of its toughest times with the double impact of relegation and liquidation.
“He was willing to roll up his sleeves and bring stability to the club on the pitch. The fact we were able to field a team against Oldham in January, after only three weeks, speaks volumes about his commitment and determination. To beat Hunslet at home only four weeks later was a fantastic achievement.
“Mike will always be remembered as the person [who] strived and achieved the objective of sending out the first Salford team of this new era. A team running onto the pitch, after so much hard work, gave us all something to cheer about. We also remember how well he successfully guided our women’s team to third and fourth place finishes in the Championship.”
Sharing his own farewell message, he went on to add: “I want to thank Ryan for the opportunity to represent this great club and fan base. What we created at the start of the year was pretty special, and I’m proud to have built that.
“I’m happy to leave the club in a better place than I found it and wish the club all the best for the future.” Salford RLFC have already assured that they are now recruiting for his replacement.
Price caps and standardisations to be introduced for vet care in UK following major investigation
Emily Sergeant
Reforms to the veterinary industry to help pet owners better navigate the vet services market are set to be introduced this year.
After an independent inquiry group recently found that the current system is leaving pet owners ‘in the dark’, with a lack of information to help make informed decisions leading to weak competition and high prices, the Competition and Markets Authority (CMA) has this week concluded its investigation into veterinary services for household pets in the UK.
The final report green-lights a package of measures to make the market more competitive, easier to navigate, and more responsive to pet owners’ needs.
It outlines the final remedies and recommendations, which together, will transform the market.
Remedies and recommendations in the report range from price caps and standardisations, through to upfront cost transparency.
We’ve set out major reforms to the UK’s veterinary sector now our market investigation is complete.
Our reforms will help pet owners better navigate the vet services market and will start coming into force later this year.
— Competition & Markets Authority (@CMAgovUK) March 24, 2026
Practices will soon be required to publish a comprehensive price list for standard services – including consultations, common procedures, diagnostics, written prescriptions and cremation options – so pet owners know up-front how much certain services are expected to cost.
They’ll also have to make it clear whether they are part of a group or an independent business, and provide a written estimate in advance for any treatment expected to cost £500 or more (including aftercare costs), plus an itemised bill.
Written prescription fees are set to be capped at £21 for the first medicine, and then £12.50 for any additional medicines.
Price caps and standardisations are set to be introduced for vet care in UK / Credit: Pxhere
There’s also set to be changes to the complaints process, as practices will now be required to follow a transparent, accessible, in-house complaints process, and engage in mediation where disputes cannot be resolved.
The CMA says an ‘unprecedented’ response from both the public and the sector has helped to shape the final report.
The next step is for the Government to respond to the report formally – with Secretary of State for Environment, Food and Rural Affairs, Emma Reynolds, commenting: “We are grateful for all the work of the Competition and Markets Authority, and we will respond to the report and set out next steps for our proposed reforms in due course.
“This Government is focused on helping families save money on vet services by improving transparency and choice around pricing, so the public can make informed decisions about their pets’ care.”
Danny Jones -
13th May 2023 
