Manchester is preparing for huge queues of ‘sneakerheads’ to descend upon the city centre as a local fashion label Drama Call is set to release a limited run of limited edition tram-inspired trainers in partnership with Adidas.
The UK fashion scene continues to ‘Head North’.
Yes, that is the name given to this exciting new collaboration between streetwear brand Drama Call, who have gone viral on numerous occasions with their exclusive drops, and one of the most iconic names in sports apparel on the planet.
In truth, these shoes would have been snapped up in an instant regardless, but there’s something about a Manchester designer teaming up with a global clothing brand to create a product so distinctly like Manc like a pair of trainers inspired by our tram network that just tickles our fancy.
Credit: Adidas x Drama Call (supplied)
You’re looking at Adidas’ Superstar II model the ‘Drama’ edition: a creative twist on an old-school classic design inspired not only by Drama Call’s growing streetwear aesthetic but, more specifically, a retro look at Manchester’s Metrolink trams.
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The Superstar II ‘Drama’ features teal accents that pay homage to the city’s classic tram design – long before the yellow of the modern era, let alone the Bee Network, and is the follow-up to their previous crossover shirt with both Adidas and Manchester United.
For this first release in what is set to be a multi-drop collab collection, you can see Drama’s unmistakable star-shaped logo reimagined on the Originals mainstay shell-toe, as well as an updated heel tab, tongue, sole and a silver hangtag
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There are even nods to the insignia in the small star-shaped slits found between the trademark three stripes which help with breathability.
You can see these features up close and in greater detail down below:
Credit: Supplied
Speaking on their latest crossover, Adidas said: “This partnership between adidas Originals and Drama Call demonstrates the true power of collaboration.
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Born from our shared love and deep-rooted heritage within British culture, the Superstar II ‘Drama’ expertly blends the best of Drama Call with an icon of adidas Originals design, adding even more stars to our shell-toe for 2025.”
As for Drama Call founder, Charlie Bows, he added: “We can’t wait for people to Head North and get their hands on the Superstar II ‘Drama’, a shoe that combines Drama Call’s Mancunian roots with an iconic adidas Originals silhouette.
“We wanted to do our city justice and pay homage to the place that has grown and sculpted us, so we placed the map of Manchester on the under-sole of the shoe, allowing your feet to always be rooted in the city.
“We decided to completely re-create the shoe box to look like the old tram we would get on as kids growing up in Manchester, representing a simpler and easier time. The graffiti artwork on the side of the shoe was done by a close friend of mine who I grew up skating with, to really bring it round full circle.”
Like what you see? Well, you’ll have to have a fair bit of luck on your side if you want to get your hands on them as we don’t even know how many shoes are up for grabs.
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A limited run of the Superstar II ‘Drama’ will be available exclusively on Saturday, 22 March at Adidas Originals and Drama Call’s ‘Head North’ pop-up which will be located just a short walk from Manchester’s Piccadilly Station.
These tram-inspired trainers will be available for £110.00 a pair, from 65 Ducie Street from around 1pm. They’re not the only thing up for grabs either (see down below).
Given that hordes of fans line up to try and get their hands on the latest Drama Call release whenever a new piece is about to drop, you can expect so serious queues around Piccadilly and a few viral videos capturing the chaos, we’re sure.
A brand-new Oxfam Vintage store is opening in Manchester – with a treasure hunt to celebrate
Daisy Jackson
A brand-new charity shop showcasing curated vintage clothing is opening in the Northern Quarter this month.
The new concept store comes from Oxfam, promising a more ‘design-led’ approach to pre-loved fashion.
Shoppers will be able to browse hand-picked, quality vintage pieces when the new Oxfam Vintage opens at the end of March.
The new Northern Quarter charity shop will transform the existing Oxfam Originals unit on Oldham Street.
It will feature UK-made fixtures, recycled materials, and large-scale installations using archival Oxfam magazine covers and festival artwork.
To celebrate the launch of Oxfam Vintage, they’ll be hosting a city-wide treasure hunt this weekend.
Giant ‘50% off Oxfam Vintage’ shopping tags will be hidden all over town, inside other Oxfam shops.
Anyone who finds one will be able to redeem the discount in-store once it launches on Friday 27 March.
Matt Burgess-Evans, Head of Store Development at Oxfam, said: “Oxfam Vintage represents a step change in how we present vintage fashion within our retail portfolio.
CGI of how Oxfam Vintage will look
“It was important that the design of the space reflected the approach to the product — creating an environment that supports a more curated offer and highlights the quality and longevity of vintage clothing.
“By presenting pieces in a considered way, the concept encourages customers to see vintage not just as thrift, but as fashion with lasting value.”
Oxfam Vintage opens on Friday 27 March, with the city-wide treasure hunt happening on Saturday 20 March.
Northern Quarter institution announces store closure after almost 20 years
Daisy Jackson
Thunder Egg, a Northern Quarter institution, has announced its sad closure after almost two decades in the neighbourhood.
The boutique gift shop and fashion retailer is known for its colourful, kitsch and quirky products, whether you’re after some bold knitwear or some statement costume jewellery.
Brands stocked here include loads of different British brands, like Daisy Street clothing, Ohh Deer art prints, and Little Moose jewellery.
As the Northern Quarter has changed rapidly on all sides, Thunder Egg has been a constant ever since its launch onto Oldham Street in 2018.
When it opened, its neighbours included Dry Bar, Magma, and a lot of adult-only sex shops – all of which have now closed for good.
And now Thunder Egg will also be bidding farewell to its flagship store in the Northern Quarter (though you’ll still be able to shop their collections inside Afflecks and online).
In a statement shared online, Thunder Egg said that the ‘considerable rise in interest’ from large retail names moving into the Northern Quarter would drive rents so high that the increase would be ‘too big to swallow’.
Thunder Egg will be closing its Northern Quarter flagship store
They also cited ‘rocketing’ business rates, plus ‘relentless’ theft, and increasing online competition from cheap retailers.
Thunder Egg said that with their lease coming to an end this year, the time is right to depart.
They wrote: “We would like to take this opportunity to thank every single person, from customers to past & present staff, for making the last 2 decades in this location so magical!
“We are devastated to be leaving this space, but you can read more about why we’ve made the decision to on the 2nd image. We have nothing but fond memories here.”
Explaining the closure of their flagship store, they added: “It is with great sadness that we are announcing that our current flagship branch of Thunder Egg on Oldham Street will be closing after 20 years.
“Our current lease was coming to an end this year and surviving as a small independent business in the UK is HARD right now.
You can still shop Thunder Egg in Afflecks
“There has been a considerable rise in interest from large national & international retail names for shop spaces in the Northern Quarter in recent years. The proposed rent increase that would come with renewing our lease here was just too big to swallow this time.
“Business rates are rocketing, theft is relentless, competition from cheap online retailers is growing… all of the above combined together to push us into our decision to depart.”
Thunder Egg is set to remain open for at least the next couple of months, with no official closing date announced just yet – so get down to Oldham Street and show them some love.