Manchester is preparing for huge queues of ‘sneakerheads’ to descend upon the city centre as a local fashion label Drama Call is set to release a limited run of limited edition tram-inspired trainers in partnership with Adidas.
The UK fashion scene continues to ‘Head North’.
Yes, that is the name given to this exciting new collaboration between streetwear brand Drama Call, who have gone viral on numerous occasions with their exclusive drops, and one of the most iconic names in sports apparel on the planet.
In truth, these shoes would have been snapped up in an instant regardless, but there’s something about a Manchester designer teaming up with a global clothing brand to create a product so distinctly like Manc like a pair of trainers inspired by our tram network that just tickles our fancy.
Credit: Adidas x Drama Call (supplied)
You’re looking at Adidas’ Superstar II model the ‘Drama’ edition: a creative twist on an old-school classic design inspired not only by Drama Call’s growing streetwear aesthetic but, more specifically, a retro look at Manchester’s Metrolink trams.
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The Superstar II ‘Drama’ features teal accents that pay homage to the city’s classic tram design – long before the yellow of the modern era, let alone the Bee Network, and is the follow-up to their previous crossover shirt with both Adidas and Manchester United.
For this first release in what is set to be a multi-drop collab collection, you can see Drama’s unmistakable star-shaped logo reimagined on the Originals mainstay shell-toe, as well as an updated heel tab, tongue, sole and a silver hangtag
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There are even nods to the insignia in the small star-shaped slits found between the trademark three stripes which help with breathability.
You can see these features up close and in greater detail down below:
Credit: Supplied
Speaking on their latest crossover, Adidas said: “This partnership between adidas Originals and Drama Call demonstrates the true power of collaboration.
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Born from our shared love and deep-rooted heritage within British culture, the Superstar II ‘Drama’ expertly blends the best of Drama Call with an icon of adidas Originals design, adding even more stars to our shell-toe for 2025.”
As for Drama Call founder, Charlie Bows, he added: “We can’t wait for people to Head North and get their hands on the Superstar II ‘Drama’, a shoe that combines Drama Call’s Mancunian roots with an iconic adidas Originals silhouette.
“We wanted to do our city justice and pay homage to the place that has grown and sculpted us, so we placed the map of Manchester on the under-sole of the shoe, allowing your feet to always be rooted in the city.
“We decided to completely re-create the shoe box to look like the old tram we would get on as kids growing up in Manchester, representing a simpler and easier time. The graffiti artwork on the side of the shoe was done by a close friend of mine who I grew up skating with, to really bring it round full circle.”
Like what you see? Well, you’ll have to have a fair bit of luck on your side if you want to get your hands on them as we don’t even know how many shoes are up for grabs.
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A limited run of the Superstar II ‘Drama’ will be available exclusively on Saturday, 22 March at Adidas Originals and Drama Call’s ‘Head North’ pop-up which will be located just a short walk from Manchester’s Piccadilly Station.
These tram-inspired trainers will be available for £110.00 a pair, from 65 Ducie Street from around 1pm. They’re not the only thing up for grabs either (see down below).
Given that hordes of fans line up to try and get their hands on the latest Drama Call release whenever a new piece is about to drop, you can expect so serious queues around Piccadilly and a few viral videos capturing the chaos, we’re sure.
Poundland facing ‘significant store closures’ after being sold for just £1
Danny Jones
Long-standing British bargain brand Poundland could be set to close a number of locations across the UK after being sold for just £1.
The franchise famed for selling things for just a quid has been a mainstay on the high streets for what feels like it’s been around for as long as most of us can remember, but has been struggling to compete in the discount market.
Opened in 1990, Poundland was eventually bought by Polish variety store chain Pepco Group back in 2016, but has now been auctioned off after struggling sales over the past few years.
As per a press release from the company, Pepco decided to sell the business to American investment firm Gordon Brothers for what reports cited as a “nominal fee” – a figure now revealed to be £1.
Credit: The Manc Group
Poundland’s former boss, Barry Williams, left the brand in 2023 but was reinstated in at the start of this year to help the business and the Group’s European counterparts (Pepco and Dealz).
Sharing an official update with The Manc, the returning MD and CEO said, “Poundland is a UK and Ireland retailer of real significance, serving 20 million customers each year with a much-loved brand.
“Although recent trading has been challenging, we have built a turnaround plan with a simplified and more focused Poundland at its heart, as we aim to deliver the amazing value our customers expect.
“In due course, we’ll share more details of the proposed restructuring and turnaround. I’d like to thank Pepco for its stewardship of the business. We welcome Gordon Brothers and look forward to working with them as we implement our turnaround plan.”
As for Gordon Bros themselves, the American group with outposts all over the globe, says it is “delighted” to be providing the bargain brand with “the financing to support the substantial turnaround of this iconic retailer.”
Even with their own hardships, Poundland stores have still been providing a much-needed cut-price place to shop for those looking to save wherever they can amid the cost of living crisis, not to mention taking over previous Wilko stores and helping bail out others in need.
Before Poundland were sold, they also helped prop-up those hit by the Wilkos falling into administration.
According to Retail Gazette, an approximate £80 million cash injection has been pledged to help support their 800 stores and roughly 16,000 staff across the UK and Ireland.
Nevertheless, BBC sources understand that the even with the new backing, the proposed restructuring of the company which will be put before the High Court here in England could still “involve a significant number of store closures.”
Meanwhile, an official statement from Pepco’s Stephan Borchert reads: “The agreed sale of Poundland marks an important milestone in our strategic plan to move away from FMCG and focus predominantly on Pepco, our higher margin clothing and general merchandise business…
“Poundland remains a key player in UK discount retail, with millions of customers annually and a well-loved brand and proposition. We want to sincerely thank Poundland for their ongoing commitment and contribution to the Group and wish Barry Williams and his team all the best for the future.”
Featured Images — Pepco (via Wikimedia Commons)/The Manc Group
Shopping
Primark is opening its first dedicated Home store in Manchester this summer
Emily Sergeant
Greater Manchester has won big, as our region has been chosen as the first place to get a dedicated Primark Home store.
Following the opening of its debut Home location in Belfast earlier this year, Primark has now announced that the home of its first ever Great Britain site will be here in Greater Manchester – arriving at the popular Trafford Palazzo this summer.
The 11,900 sq ft, two-floor store will bring together the very best of Primark’s interiors offering, all under one roof.
Manchester shoppers can discover an expanded range of homeware and lifestyle essentials to give their home the glow-up it deserves, including high-quality essentials like cotton bedding and towels, soft furnishings, small furniture, and quirky ceramics.
The new store will feature Primark’s recently-launched ‘Edit’ – an elevated collection of home products such as chic tableware, plush towels, and luxury home fragrances.
It will also include a dedicated Travel Shop to help customers get holiday-ready all year round, with a range of stylish and practical travel essentials.
Primark is opening its first dedicated Home store in Manchester this summer / Credit: Primark Corporate
The addition of the new Primark Home at Trafford Palazzo doesn’t mean that any of the other Primark shops across Greater Manchester will be going anywhere though, so shoppers can still continue to get their Primark fix at the main Trafford Palazzo store, as well as on Market Street in Manchester city centre, and right through to the boroughs in places like Bolton, Oldham, Bury, and Wigan.
“The opening of Primark Home at Trafford Palazzo is an incredibly exciting moment for us,” commented Mark Whittaker, who is the Managing Director at Peel Retail and Leisure.
The store will bring together the very best of Primark’s interiors offering, all under one roof / Credit: Primark Corporate
“Not only because we are the first destination in Great Britain to do so, but the opening is going to be adding a leading concept to our already unique mixture of immersive shopping and leisure experiences.
“Primark Home will have something for everyone, and we look forward to the store opening in summer.”
Danny Jones -
21st March 2025 
