Manchester is preparing for huge queues of ‘sneakerheads’ to descend upon the city centre as a local fashion label Drama Call is set to release a limited run of limited edition tram-inspired trainers in partnership with Adidas.
The UK fashion scene continues to ‘Head North’.
Yes, that is the name given to this exciting new collaboration between streetwear brand Drama Call, who have gone viral on numerous occasions with their exclusive drops, and one of the most iconic names in sports apparel on the planet.
In truth, these shoes would have been snapped up in an instant regardless, but there’s something about a Manchester designer teaming up with a global clothing brand to create a product so distinctly like Manc like a pair of trainers inspired by our tram network that just tickles our fancy.
Credit: Adidas x Drama Call (supplied)
You’re looking at Adidas’ Superstar II model the ‘Drama’ edition: a creative twist on an old-school classic design inspired not only by Drama Call’s growing streetwear aesthetic but, more specifically, a retro look at Manchester’s Metrolink trams.
The Superstar II ‘Drama’ features teal accents that pay homage to the city’s classic tram design – long before the yellow of the modern era, let alone the Bee Network, and is the follow-up to their previous crossover shirt with both Adidas and Manchester United.
For this first release in what is set to be a multi-drop collab collection, you can see Drama’s unmistakable star-shaped logo reimagined on the Originals mainstay shell-toe, as well as an updated heel tab, tongue, sole and a silver hangtag
There are even nods to the insignia in the small star-shaped slits found between the trademark three stripes which help with breathability.
You can see these features up close and in greater detail down below:
Credit: Supplied
Speaking on their latest crossover, Adidas said: “This partnership between adidas Originals and Drama Call demonstrates the true power of collaboration.
Born from our shared love and deep-rooted heritage within British culture, the Superstar II ‘Drama’ expertly blends the best of Drama Call with an icon of adidas Originals design, adding even more stars to our shell-toe for 2025.”
As for Drama Call founder, Charlie Bows, he added: “We can’t wait for people to Head North and get their hands on the Superstar II ‘Drama’, a shoe that combines Drama Call’s Mancunian roots with an iconic adidas Originals silhouette.
“We wanted to do our city justice and pay homage to the place that has grown and sculpted us, so we placed the map of Manchester on the under-sole of the shoe, allowing your feet to always be rooted in the city.
“We decided to completely re-create the shoe box to look like the old tram we would get on as kids growing up in Manchester, representing a simpler and easier time. The graffiti artwork on the side of the shoe was done by a close friend of mine who I grew up skating with, to really bring it round full circle.”
Like what you see? Well, you’ll have to have a fair bit of luck on your side if you want to get your hands on them as we don’t even know how many shoes are up for grabs.
A limited run of the Superstar II ‘Drama’ will be available exclusively on Saturday, 22 March at Adidas Originals and Drama Call’s ‘Head North’ pop-up which will be located just a short walk from Manchester’s Piccadilly Station.
These tram-inspired trainers will be available for £110.00 a pair, from 65 Ducie Street from around 1pm. They’re not the only thing up for grabs either (see down below).
Given that hordes of fans line up to try and get their hands on the latest Drama Call release whenever a new piece is about to drop, you can expect so serious queues around Piccadilly and a few viral videos capturing the chaos, we’re sure.
New Haribo shop to open in Trafford Centre with pick n mix station featuring over 40 varieties of sweets
Emily Sergeant
HARIBO UK has announced plans to open an exciting new store here in Greater Manchester.
The store – which will be the confectionery giant’s thirteenth location in the UK – is set to be celebration of HARIBO’s ‘spirit of childlike happiness’ once it opens its doors over at the Trafford Centre, and Manchester fans will soon be able to shop a delicious selection of all Haribo treats.
There’ll be everything from familiar favourites like Starmix and Tangfastics, to exciting new products such as Nostalgix and Alienauts.
Visitors will also be able to enjoy international varieties of Haribo too, all without having to venture to another country – whether it be Haribo Favoritos and Watermelon from Spain, Haribo Dragibus and Tagada from France, or Haribo liquorice Schnecken from Germany.
A new Haribo shop is set to open in Trafford Centre / Credit: Dan Cristian Padure | Jacqueline Brandwayn (via Unsplash)
To bring back the old-fashioned pleasure of being in a sweet shop, there’ll even be a ‘Pick Your Mix’ station, featuring more than 40 varieties of HARIBO and MAOAM treats to choose from, and in addition to the sweets themselves, the store will also be filled with exclusive HARIBO merchandise, such as plushies, stationery, candles, and more.
Haribo’s most recent opening was in Bluewater, and there’ll be a new site popping up in Glasgow later this month, before the Trafford Centre store opens its doors.
“We’re thrilled to be opening a HARIBO UK store in Manchester’s Trafford Centre,” commented Rebecca Fox, who is the Head of Retail at HARIBO UK.
“Our stores are a way to share even more moments of childlike happiness with HARIBO fans and we can’t wait for Manchester’s HARIBO-lovers and visitors to join in the fun.”
There’ll be a ‘pick you mix’ station featuring over 40 different varieties of sweets / Credit: Luis Aguila (via Unsplash)
Simon Layton, Centre Director at Trafford Centre, added: “We’re excited to welcome HARIBO to Trafford Centre, with a store that promises to deliver a super-sweet experience that cannot be matched online, delighting visitors of all ages.
“We’re confident that our visitors will love this new brand-new store, which will prove another fantastic addition to the centre.”
There’s no opening date for the Trafford Centre store confirmed just yet, so you’ll need to keep your eyes peeled.
Featured Image – Supplied
Shopping
Aldi has launched limited-edition gender reveal Cuthbert caterpillar cakes
Emily Sergeant
Is it a boy or a girl? No it’s a limited-edition Cuthbert.
That’s right, in an ode to the ever-growing trend of gender reveal parties, and to coincide with September being the month that most babies are born in, Aldi has decided to give its iconic Cuthbert Cake a very special makeover for a limited time only.
Designed to offer expectant parents the ultimate way to reveal the gender of their child, this special Cuthbert is now available via an exclusive shopper competition.
The limited-edition cake will be completely free for those lucky enough to get their hands on it.
Decorated with blue and pink chocolate beans, the exclusive new cake has two versions of filling, just as you’d expect – one with pink buttercream icing (for a girl), and blue buttercream icing (for a boy).
The launch of the gender reveal Cuthberts comes after recent research from Aldi has revealed that 58% of millennial Brits have celebrated gender reveal moments, and 48% of Gen Z having attended an average of three gender reveal parties in the last five years – with cake found to be the most popular method of revealing a baby’s gender.
Cake was found to be more popular than balloons, confetti, or fireworks, making it twice as popular much as any other gender reveal option.
And that’s not all either, as following the news that traditional baby names have been seeing a decline in popularity among expectant parents in favour of more unique options, 5% of Brits even admitted that they would consider naming their child Cuthbert after the budget supermarket retailer’s icon.
Aldi has launched limited-edition gender reveal Cuthbert caterpillar cakes / Credit: Aldi
Want to win a gender reveal Cuthbert then?
Shoppers just need to send an email detailing their full name, why they or a loved one would be the ideal recipient of this cake, the address of their closest Aldi store, and the gender of their baby to [email protected].
The competition will open until 11:59pm on 14September, and the lucky winners will be notified of their win via email by 28 September.
Danny Jones -
21st March 2025 
