Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
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“Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
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Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
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Iceland is banning mums from its UK supermarkets on Mother’s Day / Credit: Iceland
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
The retailer is encouraging mums to “put their feet up instead” during the one-day ban / Credit: Iceland
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
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“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Featured Image – Iceland
Shopping
Popular night-time indie shopping market returns to Manchester tomorrow
Emily Sergeant
A unique indie shopping market is returning to Manchester, and you’ll be able to shop from 50 local small businesses all under one roof.
In case you hadn’t heard, the hugely-popular Night Market UK is back by popular demand, and it will be stopping off in our city centre for one night only tomorrow as part of the current leg of its tour across the country.
Returning to Manchester, but this time at a new location down at Fairfield Social Club in the Green Quarter, the unique night-time shopping experience will be showcasing more than 50 local small businesses – with everything from bespoke fashion items and beautifully-crafted homeware, to candles, artwork, silverware, and more on offer.
Brutal Fashion, Lost in Music, Urban Botany, and Dapper Alice are just a handful of the indie traders you’ll be able to shop from.
With event organisers promising there’ll be “a stall for everyone” to browse on the night, some of the other traders in attendance, include artisan producers, artists and bakers, as well as Fairfield Social Club’s resident street food purveyors Isit Kitchen, and pizza pros Killa Carbs.
DJ Clara B will also be taking over the club’s sound system too, and will be blasting tunes to set the scene all night long.
From bespoke fashion items and silverware courtesy of Brutal Fashion, to dazzling musical art prints from Lost in Music, and sculptural candles from Urban Botany to beautifully crafted homeware by Dapper Alice, there will be a stall for everyone on the night.
A popular night-time indie shopping market is returning to Manchester tomorrow / Credit: The Night Market UK | Kunal Mahesh Tewari (via The Night Market UK on Facebook)
The Night Market UK will open at Fairfield Social Club from 6pm tomorrow (Friday 26 July), and will run right through until 11pm.
Tickets are now on sale from just £4 each, and can be purchased in hourly entry timeslots – which organisers say “keeps the atmosphere just right” and ensures there’s enough space for everyone to be able to stay as little or as long as they’d like.
You can buy on the door or grab your tickets in advance here.
Featured Image – Supplied
Shopping
Stockport’s popular pre-worn school uniform shop is reopening for the summer
Emily Sergeant
A popular pre-worn school uniform shop is reopening in Stockport for the summer, and you can grab items for less than £1.
As the rising cost of living crisis sadly still continues to make its impact felt nationwide, Stockport‘s popular pre-worn uniform shop will throw open its doors following huge success last year and an “overwhelming demand from cash-strapped families“.
It’s popping up inside the town’s Merseyway Shopping Centre for the summer holidays to provide locals with massive savings on next year’s school clothes.
Shoppers can get their hands on pre-worn uniform pieces from as little as 50p each.
Stockport’s popular pre-worn school uniform shop is reopening for the summer / Credit: Matthew Nichol Photography (via supplied)
The shopping centre says The Pop-Up Uniform Shop is all about providing Stopfordians with “good quality, secondhand school uniform” – with items from schools all across the Stockport borough set to be available when it opens next month.
The pop-up shop will be selling uniform items from all schools across the Stockport borough when it opens next month.
Expected to be a widely-popular addition the Greater Manchester town once again once it returns from 10-17 August, all funds raised from the shop will be going back into the community – with donations set to be made to local food bank, Chelwood Food Bank Plus, as well as one of the UK’s leading arts and mental health organisations, Arc Centre Stockport.
Families will be able to grab items from as little as 50p / Credit: Merseyway (via Facebook)
Ahead of the shop’s opening next month, donations are currently being accepted
Uniform donations can be branded or unbranded but must be “clean and wearable”, and some of the items being accepted include sweatshirts, cardigans, blazers, skirts, pinafores, trousers, shorts, polo shirts, shirts, shoes, plimsolls, PE kits, and school bags.
Donations will be accepted until Monday 5 August, and can be dropped off at the dedicated collection bin in the undercover mall outside Specsavers.
“Many families in our community face financial challenges, making it difficult to provide their children with necessary school uniform items,” explained Victoria Nichol, who is the Centre Manager at Merseyway Shopping Centre, ahead of the shop’s opening.
“The Pop-Up Uniform Shop aims to alleviate this burden by offering affordable uniform options for those in need while offering a sustainable alternative to buying new.”