Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
“Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
Iceland is banning mums from its UK supermarkets on Mother’s Day / Credit: Iceland
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
The retailer is encouraging mums to “put their feet up instead” during the one-day ban / Credit: Iceland
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Featured Image – Iceland
Shopping
Gymshark is opening its first standalone northern store in Manchester this weekend
Emily Sergeant
A huge new Gymshark store is opening in Manchester tomorrow, and it’s the brand’s first standalone store in the North.
The global sportswear and fitness brand will be setting up shop at the Trafford Centre and taking over a large 7,500 ft space on Upper Peel Avenue with all of its iconic Gymshark ranges, including the massively ‘Vital’ and ‘Power’ collections, as well as some exciting new exclusives for Gymshark Trafford Centre.
The store itself is said to have Gymshark’s ‘increasingly trademark’ look and feel throughout it, including mannequins that are created from the image of real people in the community, different destinations for its hero products, and spacious changing rooms with bespoke lighting.
Unfamiliar with Gymshark? Since it was founded by Ben Francis from his garage in 2012, the brand has gone on to become one of the UK’s greatest business success stories of the 21st century – with more than 20 million people across 200 countries now counting themselves as members of the Gymshark community.
Gymshark is opening its first standalone northern store in Manchester this weekend / Credit: Supplied
The new Trafford Centre will be Gymshark’s first standalone store in the UK outside of London, and follows recent openings in Dubai and Amsterdam, as well as coming ahead of the opening of Gymshark’s first flagship store in the US later this year.
Most importantly, it builds on the brand’s long association with Manchester, as one of the first-ever Gymshark meet-ups was in the city, as well as its first ‘Lift’ event post-COVID.
Gymshark also credits the public’s reception to its space inside Selfridges at the Trafford Centre as one of the driving forces behind its choice to open a permanent store within the shopping centre, calling it ‘nothing short of spectacular’ and adding that the new opening genuinely solidifies Manchester’s role as a ‘big brother’ to a Brummie brand.
“We’re thrilled to welcome Gymshark’s first Northern store to Trafford Centre this weekend, joining our growing athleisure and sportswear offering at the centre,” commented Simon Layton, who is the Centre Director at Trafford Centre.
“We have no doubt that Gymshark will prove immensely popular and can’t wait to welcome them on opening day.”
Gymshark is opening at the Trafford Centre tomorrow (Saturday 12 July) with a grand ribbon cutting at 10am, followed by goody bags, refreshments, and merch being handed out for those waiting in line.
There’ll also be different fitness challenges to take part in too, in true Gymshark spirit.
Featured Image – Trafford Centre
Shopping
Outdoor clothing brand Arc’teryx to open flagship store in Manchester this week
Daisy Jackson
Premium outdoor clothing brand Arc’teryx is opening its first brand store in Manchester this week – and its first UK shop outside of London.
In the brand new two-storey retail space, shoppers will find everything they need for their outdoor adventures, whether it’s hiking, climbing, or snow sports.
The new store will be packed with technical, high-performance outerwear and equipment, from footwear, packs and accessories to Arc’teryx harnesses you can try out in-store.
Everything is designed with a commitment to perform in even the most demanding of environments – and yes, that includes the brutal rain of the North West of England…
It’s a fitting location for Arc’teryx to open a milestone new store, just 25 miles from the Peak District and the gritstone climbs that helped to shape trad climbing in the UK.
Inside the 567 sq metre shop on New Cathedral Street, there’ll also be a ReBIRD™ Service Centre that will offer free gear repair, care, and washing services, ensuring your equipment stays in peak condition season after season.
That’s alongside a dedicated Community Area designed for events, movie nights, and gatherings, plus a local map that highlights the best spots for climbing, hiking and trail running around Manchester.
UK athletes and local ambassadors will be sharing their favourite places to visit, inspiring your next adventure.
Once inspiration strikes, you can pick up a local trail book in the community area, and buy these top-of-the-range bits of kit, choosing from Arc’teryx’s core assortment, including trail and climb gear, with snow gear to follow.
Local artists will be on hand to create inspirational artworks, starting in July with an installation from NOTS.
Sven Radtke, General Manager Arc’teryx EMEA, said: “Manchester is a vibrant urban hub that serves as a launchpad for outdoor enthusiasts. Its proximity to diverse natural landscapes makes it a gateway to the outdoors and a haven for hiking, climbing and other activities.
“Our goal is to help our core communities get out, doing what they love, equipped with the most high-performance gear to reach their goals.”
The Canadian brand is already distributing products through more than 2,400 locations worldwide, but this new Manchester opening is a key milestone for adventurers in the UK.
Arc’teryx opens on 6 New Cathedral Street on Thursday 10 July.
OPENING HOURS
Mon – Sat: 10:00 AM – 7:00 PM
Sun: 11:30 AM – 5:30 PM
To celebrate the opening, Arc’teryx is running a series of events and experiences:
10 July – Store opens
17 July – Grand Opening Party (RSVP opens on 11 July and will be linked on Instagram @arcteryxuk)