Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
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“Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
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Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
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Iceland is banning mums from its UK supermarkets on Mother’s Day / Credit: Iceland
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
The retailer is encouraging mums to “put their feet up instead” during the one-day ban / Credit: Iceland
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
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“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Featured Image – Iceland
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Celebrity-loved ‘facial fitness’ brand Facegym is opening in Manchester
Daisy Jackson
Facegym, the ‘facial fitness’ brand loved by celebrities, will be opening a brand-new studio in Manchester this month.
Promising ‘facial workouts’, Facegym uses high-intensity hand massage, deep-tissue manipulation, and skin-tightening electronic muscle stimulation to tone and lift the skin.
Facegym’s signature workouts are designed to be energetic, combining massage and movement with techniques intended to stimulate circulation, sculpt the face and leave you with that post-facial glow.
The Signature Sculpt workout, for example, includes a cleanse and warm-up, high-energy movements, sculpting and contouring using gua sha and muscle stimulation, before finishing with skincare and lymphatic drainage.
Basically, it’s a workout, but for your face.
Facegym will be opening its first ever standalone studio in Manchester on King Street this September.
It joins a raft of new openings on the street, including Reformation and American Vintage, with plenty more on the way soon.
The brand has already made a name for itself across London and internationally, with studios in cities including New York, Los Angeles and Sydney, as well as a presence inside Selfridges in Manchester.
Now, Manchester is getting its very own standalone studio on one of the city’s most recognisable shopping streets.
The new King Street studio will be led by franchise partners Minesh and Hoosein, who bring more than two decades of experience across franchising, finance, retail, telecoms and food and drink.
The pair say they were drawn to Facegym because of its innovative take on beauty and wellness, and see Manchester as the perfect city to introduce the concept to a new audience.
The new studio will officially open its doors on 9 September, bringing Facegym’s high-energy approach to facial fitness and wellness to the North West.
And if you want to get involved from day one, Facegym is currently offering a limited Founding Membership for its Manchester launch.
The first 99 members can get a membership for £62 per month, compared with the standard Manchester membership price of £77. The membership includes one workout each month, plus discounts on boosters, additional workouts, skincare and tools.
Aldi on Market Street is officially open again, with a major upgrade
Daisy Jackson
Good news for literally everyone in the city centre – Aldi on Market Street is BACK after a major upgrade.
The supermarket in the Manchester Arndale has been closed for what feels like an eternity (okay, three weeks) while it was given a refurbishment as part of Aldi’s Enhanced Project Fresh initiative.
The closure had left some shoppers less than impressed, with locals previously taking to social media to say it had ‘ruined my f***in day‘.
But after weeks of waiting, the Market Street branch is now back open, and Aldi says there are plenty of changes for shoppers to discover.
The revamped store has been given a new floor layout, upgraded refrigeration and repositioned departments, all designed to make navigating the shop a little easier.
Having popped in this morning, we can confirm that the aisles feel significantly less claustrophobic than they did previously.
One of the biggest additions is a brand-new in-store bakery, alongside expanded chillers and an enhanced fresh produce section.
Buzzball BiggiesThe new Aldi bakery on Market StreetAnd magnums of Aldi’s own chicken wineLoads of new self checkoutsThe aisles feel much wider and calmer in the new Aldi Market Street
There’s also a larger food-to-go chiller, while the freezer section has been redesigned with easy-to-browse freezers.
And for anyone who has ever found themselves trapped in a city-centre supermarket queue, Aldi has also introduced an improved queuing system for its self-checkouts, with the changes intended to ease congestion during the busiest periods.
Store Manager Mark Strickland said: “We thank our customers for being patient during this period of closure and we hope the improvements we’ve made to the store create a noticeably better experience for our shoppers.
“The new floor, upgraded refrigeration, and repositioned departments now make shopping at Aldi Arndale easier and more comfortable than ever.
“We’re looking forward to welcoming back familiar faces and new customers to showcase what we’ve achieved.”
The makeover forms part of Aldi’s wider investment programme across its stores, including the rollout of updated CO₂ refrigeration systems.
According to Aldi, the carbon reduction from the completed programme will be equivalent to the amount of energy used to heat more than 6,500 homes.
So, while Mancs might have had to survive without their Market Street Aldi for a little while, there’s now a shiny new reason to head back into the Arndale.
Emily Sergeant -
5th March 2024 
